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Conversion Zoo

Ellie McIntyre

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Welcome to the marketing jungle! We've got AI, copywriting, email marketing, branding, sales, and entrepreneurship. We've got cool guests, fun strategies, and a few laughs (we try not to take ourselves too seriously). If you're worried AI is taking over the marketing space (or the world?) - then hit play before you get replaced by a chatbot.
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SaaSy as Fuck Podcast

Jon McGreevy & Alex Radford

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We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
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Lynn Coleman hosts essential conversations about power for coaches and healers: inner, outer, and how it affects our businesses and lives. These conversations are lovingly created to help you help more clients. Lynn's guests all have something intriguing, useful, and personal to share with you. If you're a watcher, catch us on YouTube too: https://www.youtube.com/@ConversationsAboutPower
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Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing

Melanie Battistelli, OBM and Branda Villacob, Copywriter

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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Faith Hanan Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer

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Hey there fellow entrepreneur! Welcome to Simple SEO & Marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of Search Engine Optimization- and want to take advantage of it to get more traffic- more eyeballs- on your business? But when it comes down to it- does SEO feel complicated and hard to implement? Are you tired of wondering what in the heck to do with your website to get more traffic to that bad boy and more leads knocking on you ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his pr ...
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CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We' ...
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Interested in copywriting, marketing and media related subjects? Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes. The Kreativ Conversations podblast is a series of fun bitesize podcasts (averaging 5 minutes in length). They are raw, unscripted and totally unedited. No time-consuming outros and intros guaranteed. :-) Website: https://kreativc ...
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Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come. N ...
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brain hickey

Adam Bensman

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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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Straight To Voicemail

Share Your Genius

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What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.
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Conversion Rate Experts Podcast

The Conversion Rate Experts Team

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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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Customer Show

Customer Show

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This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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Be Seen Blogging

Jen Miller

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Welcome to Be Seen Blogging with your host Jen Miller, Professional Blogger, Author and Founder of Need Someone To Blog. The Be Seen Blogging Podcast delivers pro content marketing tips and empowers small businesses, entrepreneurs, and bloggers to master the essentials of successful copywriting conversion and reader engagement. Listeners gain real-world insight through tips, tools, story and expert instruction, delivered in under ten minutes. Learn more at NeedSomeoneToBlog.com.
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B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
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Marc My Words

Marc Schmidt

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Marc My Words is a podcast about learning and self reflection while pushing ourselves to make the most of our time and lives. Entrepreneurs from around the world talk to Marc Schmidt, a C-Suite Radio about their career transitions, life journey, and how they maintain a successful business. Marc and his guests have fun and informational chats about discovering your passion as well as all of the different and sometimes unlikely ways entrepreneurs wind up trading the 9 to 5 life to be their own ...
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Call to Action

Unbounce

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Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
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The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social ...
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The FWD: Thinking Show

Tom Tate | AWeber

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The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfull ...
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LinkedIn Ads Radio

Anthony Blatner, Popcast Studio

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Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, c ...
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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AdLeaks is the #1 Online Digital Marketing community built for members to get answers to any questions related to digital marketing and growing your business online. The latest tactics and strategies that are working for the worlds biggest & baddest marketers.
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She's Lost Control

Camila Holden-Ayala

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Feeling lost in your career or unsure how to chase your next big move? You’re not alone. She’s Lost Control dives into the messy, chaotic, and real journey of finding your path with powerhouse women who’ve been there — and made their own rules. From nailing your niche and tackling the money talk, to discovering what keeps you motivated when life throws curveballs, these honest conversations give you zero BS advice and the courage to take control of your story. Whether you’re pivoting, starti ...
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Welcome to the EcomXFactor Podcast! Wondering how you can build and scale your Ecommerce store? Want to learn updated Digital Marketing practices and hacks that Gurus don't share in their groups and Youtube Videos? Do you want to learn how to boost your productivity and efficiently run an online business? Then this is the show for you. We will share best practices and what is working these days for us and for our clients. We will explore different topics, such as: conversion rates optimizati ...
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The Business of Writing Podcast

Rachel Mazza and Laura Gale

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The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Writing Tips, Truths & Lessons Learned, From Top Writers’ Unproduced Work. Novelists, screenwriters, authors, playwrights, journalists, writer-performers, columnists, poets… Every writer has a virtual bottom drawer where they keep the bits of writing they never finished, had rejected or can’t quite find a home for – the unfinished novel, the cut scene, the rejected script, sometimes even the childhood essay… In each episode of The Offcuts Drawer actors perform these pieces and the writer tal ...
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Welcome to Ten Years Years In The Making - a podcast for operating founders who want to learn how to successfully build and scale a direct-to-consumer e-commerce business. I’m your host, Adam Robinson, Founder and CEO of Retention.com. Over the past 2.5 years, my company has gone from $0-$14M ARR with 6 people and zero funding. Prior to that, I bootstrapped Robly Email Marketing to an 8 figure exit. For over 10 years, I’ve been starting, scaling, and selling companies, and through this podca ...
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Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, and marketing on Facebook, Twitter, ...
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Start Talking

Scott Kelly | Aliya Ladha | Gareth Nock

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This podcast is a place for great conversations, topics and stories from people just like you and me. Scott, Aliya & Gareth, along with special guests explore raw, honest, vulnerable and fun subjects all in an effort to Start Talking. If you crave truth, compassion, understanding and real life stories...and want to be entertained, you've come to the right place!
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engin ...
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The Instructor

Terry Cook

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Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and busin ...
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Shedding a light on the hustle, rigor and talent of the black and LGBTQ community one seat at a time. Looking to increase the visibility of our communities all while having a good time. We getting into current events, lifestyle, and pop culture. Brought to you by your host Brando. So pull up a seat and let's get into it! Follow me @saved_you_a_seat_podcast or @brando_ice
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Ever wonder why your content takes forever to finish—or why it doesn’t really land? Nine times out of ten, it’s because you skipped this step. Today I’m sharing my own story (including a 7th grade lesson and a Disney movie fail) about learning this the hard way. I’ll walk you through the exact, simple steps to make this part of content creation sec…
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As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the whe…
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How do you build a journalism career with purpose? In this episode of She’s Lost Control, Cherise Hamilton - Stephenson — an investigative broadcast journalist from South London — shares her journey from studying business and financial economics to producing award-winning work across BBC World Service, ITV News, and Channel 4. Cherise talks about h…
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We’ve all heard them: “Pinterest doesn’t work anymore.” “It’s only for recipes and DIY.” “You need to post 35 times a day to see results.” But what if those Pinterest myths are actually keeping your business from one of the most powerful organic traffic tools out there? In this episode, I’m breaking down the biggest misconceptions about Pinterest —…
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Getting attention is easy. Earning trust is harder, especially in healthcare, where trust can literally mean life or death. In this episode of Straight to Voicemail, Rachel Downey connects with James Furbush, VP of Marketing at Prosperity Behavioral Health. James has spent years leading go-to-market efforts in healthcare, where trust with buyers is…
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Send Gina a text If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer. Here’s what you need to know: every section on your sales page serves a purpose. And skipping just one (even unintentionally) can be the reason people don’t buy. In this special Q&A episode of 7-Figure Copy, I’m answerin…
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In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans. Tune in as Branda Discusses: Shrinking your content tasks to manageable sizes. Building accountability into your content creation process. Common barriers …
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Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if AI could do more than automate tasks — what if it could unlock your mind? Manuj Aggarwal is a global AI strategist who went from earning $2 a day in a factory to creating cutting-edge AI solutions. He merges technology with meditatio…
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Episode Summary: This episode flips the script as Jon interviews his cohost, Alex Radford, about his journey from “muggle to wizard” in SaaS and how video marketing shaped that path. They break down the role of video in B2B SaaS, from explainer videos to TikTok-ready shorts, and debate quality versus quantity in today’s content-heavy world. Alex op…
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Ellie Steinbrink is a personal branding expert and stylist for female entrepreneurs. Drawing on psychology and branding, Ellie helps women define and embody a magnetic personal style that encourages them to take bold action – or, as she likes to say – color outside of the lines. The daughter of a farmer and an artist, … Continued…
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Episode web page: https://bit.ly/43n2Y89 ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sara Fortier—founder and CEO of Outwitly, Silicon Valley design veteran, and author of the upcoming book Design Research Mastery. Together, they explore the enduring relevance of human-centered de…
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The reason your content isn’t converting may not be your traffic—it’s your CTAs. Too many entrepreneurs put weak or random CTAs at the end of their posts, podcasts, or videos and then wonder why sales are slow. In this episode, I’m breaking down a framework that makes writing CTAs simple, strong, and completely un-sleazy. Use it on your next piece …
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Byrd Bergeron talks to Marc about her entrepreneurial journey, how she empowers her staff by running a fully remote travel agency called The Travel Byrds, and how she is committed to helping her clients to create travel experiences, not just another vacation. This conversation is inspiring and insightful as Marc learned a lot about the great perspe…
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Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well. This email (from Function Health) was a masterclass in of…
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The AI adoption picture is nuanced In this episode, I share some fascinating insights about AI usage among writers and the impact it’s having on their business. Last month, I sent out a simple 10-question survey to my community about AI usage, fears, and business impact. I received 157 complete responses from writers across every experience level, …
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How do you build a creative career that evolves with you? In this episode of She’s Lost Control, Casey Bird shares her journey from copywriting to creative leadership — exploring how psychology, curiosity, and courage have shaped her path through advertising and beyond. From the origins of her creative spark to navigating agency life, balancing bus…
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We’ve all heard it: “Facebook groups are dead.” But what if that’s the biggest missed opportunity in your marketing right now? In an era where algorithms change daily and connection feels harder than ever, community-driven marketing might just be your most reliable growth channel. And btw - if you’re thinking, “I don’t want to be on Facebook,” this…
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Board alignment is harder than ever. Budgets are tight, expectations are high, and every decision feels under a microscope. In this episode of Straight to Voicemail, Rachel Downey connects with John E. Lepto IV, CRO at Clear Go-To-Market, a buyer intelligence firm serving private equity-backed SaaS companies. With deep experience across sales, heal…
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Send Gina a text When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience. But her existing sales page didn’t reflect the caliber of her coaching or the transformational results her program delivers. In this candi…
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In this latest Six 4 Sixty, Terry Cook brings together a fresh team of ADI Avengers: Bob Morton, Kim Gibson, Emma Fonnaland, Tommy Sandhu, Stewart Lochrie, and Tom Stenson, for another rapid-fire round of six questions, each answered in 60 seconds. This episode dives into some of the biggest issues facing driving instructors today, from raising les…
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Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more…
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Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does AI really mean for creativity and productivity? And how do we avoid drowning in "busyness" and actually get the right things done? In this episode, I spoke to Steven Puri — technologist, filmmaker, and founder of The Sukha, a platfor…
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In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sangram Vajre—co-founder of Terminus and GTM Partners, bestselling author, and pioneer of the Flip My Funnel movement—to explore how customer-first thinking reshapes business growth. Sangram recounts the moment of inspiration that led to flipping the traditional sales funnel on…
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When your company outgrows its original narrative, how do you shift the story without losing your audience? In this episode of Straight to Voicemail, Rachel Elsts Downey taps Josh Privett, Communications Strategist and Principal Copywriter at Mantra. Josh discusses what it really takes to evolve your message and earn trust in the process. You’ll le…
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Clay Moffat and his work truly challenges you to take self evaluation to another level. Clay Moffat and Marc had a very honest conversation about taking responsibility for your behavior. Not only does the conversation revolve around the the concepts talked about in his book The Trust Trap, it also goes into his remarkable life story and how his exp…
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In this episode of the Private Practice Elevation Podcast, we’re joined by Michael Diettrich-Chastain, founder of Arc Integrated — a leadership development consultancy that helps teams and leaders around the world create cultures of engagement, sustainability, and purpose. Michael brings a unique background that blends psychology, therapy, and orga…
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Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it matters, how to identify yours, and how to use it to grow yo…
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AI is changing how we work. But many freelancers are falling into the trap of using it in the least effective way possible: by relying on massive, fully pre-written prompts that remove you from the creative process. In this episode, I share a better, more natural approach that treats AI like a trusted collaborator rather than a black box you dump i…
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Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if you could create 10 pieces of content in 30 minutes? And actually land leads from TikTok without dancing in your kitchen? That’s exactly what TJ Robertson is doing — and in this episode, we break down how (I was super curious!). From w…
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Truth bomb: your content body can make or break your conversions. Hooks and intros grab attention, but it's the body that solves the problem and earns the sale. In this episode, I’m walking you through a seven-point checklist to make sure your content body actually does its job. Think of this as your roadmap for stronger, more persuasive content. A…
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Barrie Cohen is the Founder and CEO of Barrie Cohen Public Relations (BCPR), a boutique PR firm dedicated to transforming brands through personalized, strategic communication. With almost a decade of experience in public relations, Barrie has built a reputation for her hands-on, relationship-driven approach, ensuring that each client receives custo…
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Episode web page: https://bit.ly/42dkHi0 ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With de…
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Trust isn’t a soft skill, it’s a foundational asset. In this episode of Straight to Voicemail, Amanda Smith connects with Dr. Denise Healy, Ph.D., CEO and Co-founder of Streets2Schools and an expert in organizational psychology. With a Ph.D. in the field and decades of executive experience, she leads with empathy and strategy, building cultures whe…
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Amory Csiky Alvarez and Marc talk about the parallels between their unique journeys in life and entrepreneurship. It's a discussion that actually veered off in an unexpected direction as they started a great discussion about using A.I. Amory also has a great story full of life lessons that details how he became an entrepreneur and changed the cours…
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One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart y…
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When change hits, teams often rush to message before they’ve earned the right to be heard. Dr. Jennie Victoriano's says slow down, build trust, then speak. What you’ll learn: Why trust is non-negotiable for transformational leadership and marketing How transparency, empathy, and character drive brand loyalty in times of change What it means to “ser…
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We all see the highlight reels online — $100K launches from one post, “overnight” wins, and the myth that scaling is seamless. But the truth of running a business looks a lot different behind the scenes. In this episode, I’m kicking off a brand-new quarterly series with my business BFF, Laura Milroy. Every few months, we’ll sit down to share what’s…
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Send Gina a text If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes. In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what he…
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In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage aud…
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Terry Cook is joined by Terry Lefteri to explore the difference between teaching for the driving test and preparing learners for real-life driving. Drawing on years of experience and a background in coaching, Lefteri shares how his journey from instruction to coaching reshaped the way he works with learners. The discussion covers why focusing too m…
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If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management. With a background in web design, development, and digital mark…
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Episode Summary: In this episode, Alex puts cohost Jon McGreevy on the spot to unpack one of his favorite topics: positioning strategy. They break down why positioning makes or breaks SaaS products, the traps founders fall into, and how AI is reshaping discoverability in marketing. Jon shares his five-step blueprint for creating positioning that st…
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