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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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94 | How to Build a Profitable Online Community (Even in 2025) with Michelle Vroom
The Kara Report | Online Marketing Tips and Candid Business Conversations
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We’ve all heard it: “Facebook groups are dead.” But what if that’s the biggest missed opportunity in your marketing right now? In an era where algorithms change daily and connection feels harder than ever, community-driven marketing might just be your most reliable growth channel.
And btw - if you’re thinking, “I don’t want to be on Facebook,” this episode is still 100% for you. Because today’s conversation isn’t really about Facebook — it’s about how to build genuine relationships that turn into revenue, no matter where you show up online.
I’m joined by marketing coach Michelle Vroom, who’s built a multiple six-figure business by focusing on community over content and connection over algorithms. We talk about why smaller, more personal spaces are thriving in 2025, how to turn your audience into loyal buyers, and what it actually looks like to build trust in a world that’s increasingly automated.
Even if your platform of choice is Instagram, Substack, Slack, or a private email list — this episode will show you how to create a community that converts without burning yourself out trying to “go viral.”
If you’ve been craving a marketing strategy that feels more human, this one’s a must-listen.
🎙️ In This Episode:
- Why “Facebook groups are dead” is one of the biggest marketing myths
- How to apply Michelle’s strategies to any community platform (not just Facebook)
- The “destination event” method that turns followers into clients
- Why smaller, more personal communities are outperforming large audiences
- The role of trust and conversation in a post-AI marketing world
- How to re-engage a quiet audience and turn it into a profitable one
🔗 Links Mentioned:
Read the full shownotes: https://thekarareport.com/94
Join Michelle's Facebook Group (and Message Her For Her Free Engagement Cheat Sheet): https://www.facebook.com/groups/marketlikeabossgroup
Follow Michelle on Facebook: https://www.instagram.com/marketlikeabossmv/
Learn more about Michelle Vroom: https://michellevroom.com/
Learn more about working with our team: https://thekarareport.com/services
Follow me on Instagram: https://instagram.com/thekarareport
94 episodes
