Ideas and habits worth stealing from top copywriters.
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Copywriting Career Podcasts
A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
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Conversations about getting fired. Heads up, there’s swearing -- after all, we’ve been fired.
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Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years ...
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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
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A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners
Jess | Copywriter for Course Creators, Coaches, and Service Providers
Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Presenting in a meeting, networking at an event, and selling a product have one thing in common – they all require excellent communication skills. Join Paola, a business communication and culture expert at Talaera, as she explores what it takes to stand out in the international job market. Alongside guest speakers who have successfully carved their paths in the global business arena, you'll discover practical advice, key vocabulary, cultural insights, and essential tools to take your career ...
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Welcome to Winter Garden Collab + Coffee—the hub for local entrepreneurs, remote workers, freelancers, small-biz owners, and content creators who’d rather grow on Plant Street than fight I-4. If you geek out on marketing strategy, AI tools, social-media hacks, podcasting, copywriting, sales funnels, SEO, video creation, and creative collaboration, you’re in the right place. This channel is the home for the podcast and other videos, but the community is where it's at. You can join that (free, ...
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TIPS, TRUTHS AND LESSONS LEARNED FROM TOP WRITERS’ GREATEST FAILURES Novelists, screenwriters, authors, playwrights, journalists, writer-performers, columnists, poets… Every writer has a virtual bottom drawer where they keep the bits of writing they never finished, had rejected or can’t quite find a home for – the unfinished novel, the cut scene, the rejected script, sometimes even the childhood essay… In each episode of The Offcuts Drawer actors perform these pieces and the writer talks to ...
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A show about creative work and the work behind it. copyoffinalfinal.substack.com
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Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').
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Two freelance writers chart the highs, lows and no-nos of successful self-employment
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This podcast features today’s most forward-thinking, thought-provoking and in some cases most courageous executives sharing their experience and views.
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The goal of Sports Business Classroom Audio Experience is to share inspiring stories featuring the journeys of successful sports business professionals and to give you the strategies and know-how to help you further your career in sports!
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CopyWrite Brown serves Entrepreneurs and Creatives with exemplary Strategy and the Right Words to engage and build a following, sell with ease, and prosper abundantly. We seek out collaborations and partnerships to work with and serve busy Entrepreneurs, Creatives, and Small Business Owners with budgets and coachable mindsets. If you are seeking Brand Storytelling Coaching, Business Writing, Research, Editing, Career or Media documents, Brainstorming and Mind Mapping Coaching or have a proje ...
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Sharing my Learnings and Experiences with no non sense motivational talks; but practical advices as a serial Entrepreneur & Educator in the fields of Entrepreneurship, Closing, Copywriting, Digital Marketing, Advanced Communication, Branding, Career Guidance, Life Coaching & many more...
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Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For Writers
T Paul Buzan: Copywriter & Marketing Consultant
Just Add Hustle is a podcast for wealth-minded writers who are looking for actionable advice, proven strategies, and real world examples on how to make money writing. Your host, Paul Buzan, brings you interviews with brilliant copywriters, authors, entrepreneurs, publishers and other experts who profit from the written word. These guests reveal their secrets for freelance writing success, Kindle publishing, little-known writing opportunities, email marketing and more. If you’re ready to enjo ...
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Let’s take the guesswork out of becoming an L&D professional. Are you looking to get into Learning and Development and don’t quite know where to start? Have you recently been promoted to a Corporate Trainer or Instructional Design role and want to make sure you have the tools to knock it out of the park? If any of those are you, you’ve come to the right place.
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The Doberman Dan Show is where top performing entrepreneurs share their lessons and secrets for prosperity, financial independence, time freedom and building a lifestyle-driven business.
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Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
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Join the community of freelance writers sharing their knowledge and building thriving businesses they enjoy! I'm the host, Jessica Walrack, who has been a full-time freelance writer for 9 years now. Tune in for regular interviews with freelance writers sharing insights about their zone of genius. Come for inspiration, actionable advice, and ongoing support on how to build a successful freelance writing business. https://allthingsfreelancewriting.com/
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The UX Coach podcast gives people space to share their experiences of working in Digital Design and Technology. Each episode tells the story of someone's career. We focus on career progression, and challenges encountered at every step, at every level of seniority. Your host is Andy Parker, a career coach and founder of UX Coaching.
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Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On t ...
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The Artist Inclusive podcast (formerly RITUAL) is a new show for ambitious artists who want clarity, community and creative success. Our online global community celebrates the artist mindset.If you’re listening in on Apple, Spotify or another player, you’ll notice there’s a whole previous season of episodes dedicated to rituals for creatives.With Artist Inclusive, our focus is to foster clarity, personal elevation, accountability, and ethical approaches in creating new lucrative opportunitie ...
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How do I get started? What if I fail? Who will hire me? Is it really possible to create a consistent, full-time income from home?Welcome to the Live Free Podcast with Micala Quinn where we will be answering these questions PLUS many more! Whether you’re just starting your freelance business (heck even if you don’t know what freelancing is yet) or you’re looking to scale, this podcast will give you tangible business advice along with inspiring interviews to help you create a life and career t ...
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Are you looking for a content marketing podcast that’s ready to question the status quo and tackle the future of marketing with rebellious curiosity? Then you’re one of us, the Content Rebels. Join your host, Sarah Spence, Founder and CEO of Australia’s fastest growing content agency, Content Copywriting every Thursday morning as she talks with industry leaders about everything from best practice to culture. Whether you’re a freelancer, a leader, working in house or with an agency, if you wa ...
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A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
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The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
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The Spanish Language Division (SPD) is the American Translators Association (ATA)’s largest division. With over 4,000 members around the world, we help the world to connect in Spanish.The aim of this PODCAST is to help you move forward, evolve and improve your business and your lifestyle as a language professional.Throughout these episodes, the members of the ATA Spanish Division and special guests will share ideas and actionable strategies for greater motivation, creativity, communication a ...
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Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow. Each episode dives into the journeys behin ...
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Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders
Fractional CMO | Strategist | Marketer | Speaker | Coach
Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
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Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, ...
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Helping people to develop their skills in Copywriting and public speaking skills faster than they ever thought possible. 😂💭
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The Admigos Podcast is a podcast for young professionals in advertising, media, marketing, sales and customer relations who are learning to navigate their careers. The Podcast features conversations that inspire, educate and guide anyone entering the communications industry.
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Join Ayan Bihi to discuss topics about the profession of User Experience Design (UX). Learn about the people who work hard behind the scenes to ensure your daily life is less frustrating and more successful. In each episode, we engage in sincere, down-to-earth conversations about design techniques, interview special guests, or give practical career advice to help your own UX career lift off!
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In Business it is quite common to waste a lot of money on social media ads, marketing campaigns and programs without a clear direction or sense of purpose. Join Lifestyle Coach, Priya Ramakrishnan every Monday, Wednesday and Friday to be steered on your path to complete internet freedom. Unmask the intricacies of Digital Marketing, SEO writing, copywriting, Content Marketing and much more in this series of eye-opening podcasts that are guaranteed to change your life.
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The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the ...
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The Uplift Podcast is aimed at sharing simple and practical ideas, insights and inspiration to upgrade all areas of your career, business and personal life to help you develop more confidence, clarity and certainty.
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If you're in the position where you need some free fast cash ideas or ways to come up with some fast cash, then you'll want to review my most relevant fast cash audio interviews. Each one of these fast cash money making ideas have been selected with you in mind. If you need to make some money in the fastest way possible, don't ever think that washing windows, or cleaning gutters or cleaning bathrooms for a living is considered beneath you. It's this reason these services are some of the easi ...
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The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
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Building a business online is tough. Each Wednesday, Anthony Wagner, a longtime entrepreneur, podcaster, and teacher, shares his best tips and tools for making digital marketing Easier. Whether you're just starting out with a new business, or you're a seasoned pro who's already raking in the cash, you'll love Anthony's insights and advice, gleaned from his own journey and struggles, delivered with warmth, humor, and just a little bit of sass. If you love Entrepreneurship, Marketing, Tech, Or ...
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This is the Timeless Marketing Podcast with Brian Kurtz. Your connection to insights from some of the top direct response marketing minds on the planet.
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If you want to grow an audience. It's not enough to be a great marketer. It's not enough to be a creator either. In this decade, you need both skillsets to grow. You have to learn how to create great content AND get that content in front of the right audience. Creators need to learn some marketing strategy, copywriting, and how to do market research. Marketers need to learn how to make content that matters in a variety of mediums. This is my journey. It's the path of the creative marketer. W ...
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The Copy and Design Brew is the podcast where we drink craft beer and talk about the exciting world of freelance copy and design. We're here to help you unwind at the end of a long week of hermit-like devotion to your craft, with a jaunty Friday afternoon beercast! Every week we settle into a delicious craft beer (or two) and discuss a different topic related to freelancing, copywriting and graphic design.
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Do you want to share your story, earn more money and make an impact with your writing? You're in the right place. On the Become a Writer Today podcast, Bryan Collins interviews creatives and best-selling authors. He profiles their writing processes, so you can learn about everything from writing your book to building a profitable creative business. Subscribe today!
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Print Isn’t Dead. Purpose Still Wins. Jamie Ezra Proves It.
21:10
21:10
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21:10Filmed at Rosallie Le French Cafe in Winter Garden, featuring Jamie Ezra! This episode is where bold branding meets mango mysteries and a tower game that almost takes us out. Jamie, founder of Em Agency, joins me for coffee, creativity, and a convo you won’t hear anywhere else. We talk about building legacy brands, the power of print in a digital w…
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Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144)
42:16
42:16
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42:16Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful. But don’t stop there. You could have the most compelling and creative ad campaign, but if you don’t optimize for every customer touch point, you are undercutting the expectation you have built for the custom…
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183: Get Seen & Paid | Stand Out & Sell Out Summit | Ft. Taylor Smith
46:11
46:11
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46:11Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It’s where things finally click into place. That’s why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I…
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Asking the important questions: How do you fuck up being a mermaid?By Pam Mandel
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236. Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace - Stevi's Story
50:18
50:18
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50:18If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the perfect example of how building your career in a way that works for you is essential to long-term success. And what works for you may change. And then change ag…
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90. Marketing to Gen Z and Gen Alpha w. Katy Richardson
27:06
27:06
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27:06What happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, about how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement. Key Takeaways: How Gen Z is already influencing both consumer and B…
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#255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton
1:01:59
1:01:59
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1:01:59Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start? If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabet…
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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest
27:38
27:38
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27:38Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to tradi…
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TCC Podcast #454: 10 Commandments of Influence with John Bejakovic
57:40
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57:40In this episode of The Copywriter Club Podcast, we’re talking about how con men, pick-up artists, magicians and yes, copywriters, use psychology and persuasion to get readers to pay attention and change their behavior. My guest is copywriter John Bejakovic who has just published a new book on the topic. If you want to be a better writer, click the …
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326. From Daycare to Design Support: Jackie’s Freelance Journey as an OBM for Interior Designers
27:46
27:46
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27:46In this episode of the Live Free Podcast, I’m chatting with Jackie, a mom of five, mini-farm enthusiast, and now a thriving Online Business Manager (OBM) for interior designers. Jackie shares her inspiring journey of leaving behind her 40-hour office job and a home daycare business to finally build the flexible freelance life she dreamed of. After …
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Paul Burke - Advertising Copywriter & Novelist
49:22
49:22
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49:22Advertising copywriter and novelist Paul shares rejected scripts that include a screenplay about a cab-driving priest, a dog that could still become a household name and a romantic reunion for the radio. Cast: Chris Pavlo, David Lane Pusey, Helen Goldwyn, Christopher Kent, Marcus Hutton Warning: This episode contains strong language Paul Burke is a…
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FASHION SECRETS REVEALED: Style vs. Identity — Why Moms Forget Themselves (& How to Fix It)
15:03
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15:03📍 Filmed at Foxtail Coffee on Plant Street in Winter Garden, this episode of Winter Garden Coffee + Collab features Amy W. Edwards, former Chief Financial Officer turned Certified Image Consultant and Financial Coach, who helps professionals align their image with their impact. Over coffee and a game of Jenga (yes, seriously), Amy shares: How a clo…
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182: This Is Why Your Email List Isn't Converting (And How To Fix It ASAP)
7:13
7:13
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7:13You’ve been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody’s clicking. Nobody’s buying. Your list is like a ghost-town. You’re overdelivering education. You’re dripping with value. You’re giving people free TED Talks in their inbox…and never actually telling them how to pay you. In this episode …
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In this episode of At Home in Waterloo Region, Cher Goetz sits down with Elaine Decleir, the energetic founder of Joy Media and the creative mind behind The Local Advocate. With a love for community, travel, and tacos, Elaine brings a refreshing approach to marketing—focusing on meaningful connection, playful strategy, and storytelling. From her ea…
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235. Major Meta Ads Updates Copywriters Need to Know About
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23:13
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23:13Meta’s making a major shift—and it’s about to change how ads work on their platforms in a big way If you’ve ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don’t recommend it unless you’re trained to do it)… You …
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Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)
1:04:11
1:04:11
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1:04:11It’s a noisy world out there. So anytime you have that most valuable of things – a small window into your ideal customer’s attention span – are you clear and memorable with your value proposition? Of course, that is all the more complicated by the fact that the small window of attention isn’t only when they see your big TV campaign or whatnot, it c…
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Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman
41:04
41:04
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41:04We're back. Sorry, it took a while! But we are back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash …
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TCC Podcast #453: Finding Clients with Rob Marsh
52:56
52:56
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52:56Looking for clients? In this episode I’m sharing 21 different ideas for ways to connect with clients for your copywriting business. I guarantee you’ll find at least one idea—and probably more like four or five ideas—that will work for you. Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club You…
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325. How Brittnee Left Teaching to Build a Freelance Business That Puts Her Family First
28:27
28:27
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28:27Hey there, and welcome back to the Live Free Podcast! I am so excited to introduce you to Britnee—an inspiring mama, former second grade teacher, and Live Free Academy alum. In today’s episode, Brittnee shares her journey from the classroom to freelancing and how she’s built a business that allows her to be home with her two girls. After struggling…
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Jose Ocando: The "Failed" Copywriter and English Major Turned Designer
47:41
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47:41Show Notes What if I told you that one of the most talented designers I know has a pre-presentation ritual that involves brushing his teeth? Not for hygiene reasons (well, not only for hygiene). But as a way to feel prepared, present, and ready to unveil work he's poured himself into. Meet Jose Ocando—a staff brand designer at Webflow who calls him…
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Brand Builder: Be human first – people drive brands (podcast episode #142)
43:23
43:23
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43:23Data-driven marketing. That is an oft-repeated phrase in our industry. It’s hard to find a LinkedIn profile that doesn’t make a claim of being a data-driven marketer these days. And while data is helpful, it’s not the only thing that should drive you, my next guest says. Be human first, because people drive brands. To hear that lesson, along with m…
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When God Shows Up: The Unplanned Overflow At Quay Church with Luke Lezon
31:11
31:11
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31:11Welcome to Winter Garden Coffee + Collab! 🎉 In this episode, we hang out with Luke Lezon, Lead Pastor of Quay Church in Orlando and author of Your Mess Matters, for a faith-fueled, cold-brew conversation that’ll spark your spirit and make you laugh out loud. From building a movement of radical disciples to explaining why his favorite booth at Filig…
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181: How I'd Sell 3 Different Offers Using Email Only (No Social Media)
15:23
15:23
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15:23You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I’m gonna show you what I actually mean when I say: You don’t need more posts. You need better emails. In this episode of Sell Like A Copywriter, we'll look at 3 very different offers, and exactly how I’d position each one inside Inbox It Girl 💅🏼 to sell…
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234. "I Can't Ask for Permission. I Just Need to Do It." - Holly's Story
37:20
37:20
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37:20I love this quote so much I have to repeat it: “I can’t ask for permission. I just need to do it.” That’s what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was well aware she had bills to pay and this was…
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89. Beyond the Hype: AI’s Real Impact on Australian Marketers in 2025 w. David Lawrence
38:24
38:24
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38:24We’re halfway through 2025 and AI is the buzzword on everyone's lips. And while it’s changing marketing fast, is the hype legitimate? Host James Lawrence is joined by Rocket Agency’s co-founder, David Lawrence, to unpack what AI adoption actually looks like on the ground, and how Australian marketers can equip themselves for what’s to come - inside…
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#254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan
29:26
29:26
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29:26Freelancer Visibility Series #6 If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showin…
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TCC Podcast #452: Surviving an Economic Downturn with Topaz Hooper
59:24
59:24
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59:24What do you do when the worst happens in business? Are you prepared? In this episode of The Copywriter Club Podcast, I spoke with copywriter Topaz Hooper about the steps you should be taking now to prepare for an economic downturn. The ideas we talk about here are good business practices even if the economy booms. But they become more important whe…
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Personalized Marketing Links x Advanced Analytics, with Scott Cate
29:44
29:44
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29:44Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…
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Lynn Ferguson - Screenwriter & Storyteller
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53:53
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53:53Writer and storyteller Lynn Ferguson shares a mixed bag of offcuts that include a London love story, a nightmare foxhunt, a ghostly family reunion and a family saga of oil-magnate ducks. CAST: David Monteath, Nigel Pilkington, Gayanne Potter, Christopher Kent, Beth Chalmers Warning: This episode contains strong language Lynn Ferguson is a writer an…
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The One With Marc Jablon of We Are Winter Garden + Imagine Marketing
19:59
19:59
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19:59We’re kicking off the WG Coffee + Collab Podcast and we’re starting STRONG. I sat down with Marc Jablon—the guy behind We Are Winter Garden, the Winter Garden app, Imagine Marketing, and basically half the Facebook groups you probably check daily. If you live around here and care even a little bit about connection, collaboration, or community-based…
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180: How To Tell Stories That Sell (Even When You Aren't "Selling")
12:30
12:30
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12:30So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good at telling you HOW. How to determine which story to tell. How to connect your story to your client. How to use your story to sell. So most people (prob u -- though, not your…
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In this episode of At Home in Waterloo Region, Cher Goetz sits down with Maddy Aucoin, a website copywriter, entrepreneur, and public speaker who helps business owners write copy rooted in trust, transparency, and empathy. A former higher education professional turned two-time business owner, Maddy shares her journey from crafting inclusive wooden …
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233. Nicki Remembers Her Dad: A Tribute to Mike Krawczyk
11:30
11:30
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11:30Father’s Day is approaching and, if you don’t mind, I’d like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father’s Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week’s episode of the podcast …
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Marketing for Business Services: When the world changed, so did we (episode #141)
37:28
37:28
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37:28Timing is key to successful marketing. If you broke it down, that’s probably a third of it. Right offer to the right prospect…at the right time. But how well do you focus on timing for your personal brand in your own career? You can hear ideas for that from this episode’s guest – she said one of the key lessons in her career is ‘know when it’s time…
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TCC Podcast #451: All Your Legal Questions with Andrea Sager
58:52
58:52
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58:52As the owner of a copywriting business, you have a lot to think about—your products, your clients, your research process, writing great copy, finding new clients and more. So it’s no wonder we tend to push legal questions to the bottom of the to-do list until there’s a problem. Don’t do that. Andrea Sager is my guest for this episode of The Copywri…
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Navigating Political Divides using Marketing Analytics, with Chris Peterson
30:47
30:47
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30:47Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…
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179: BTS: Why May Was My Highest Cash Month In 2025 (So Far)
20:28
20:28
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20:28May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from barely covering biz expenses in April to EASILY covering them, paying my credit card balance in full, send some to savings, AND transferring fun money to …
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232. From Copywriter to Product Marketer (And Homeowner in Spain!) - Alba's Story
41:23
41:23
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41:23Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don’t remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer. On today’s episode of the Build Your Copywriting Business podcast…
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How UX Writing and Content Design Moves Metrics at Duolingo with Mary van Ogtrop
27:45
27:45
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27:45💬 Episode Description: In this episode of Writers in Tech, we sit down with Marie Van Ogtrop, Director of Product Writing at Duolingo, to talk about building emotionally resonant content, scaling UX writing through AI, and creating consistency across a fast-moving product. Marie shares the story behind Copybot, Duolingo’s internal AI-powered writin…
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88. Dr. Robert Cialdini on Persuasion and Influence in Modern Marketing
53:16
53:16
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53:16What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persu…
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#253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy
1:04:05
1:04:05
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1:04:05Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front an…
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TCC Podcast #450: Finding Followers and Clients on LinkedIn with Matt Barker
1:01:49
1:01:49
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1:01:49Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt Barker, to chat with me about this for the 450th episode of The Copywriter Club Podcast. We talked about the best content to post, the biggest mistake…
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Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
1:02:11
1:02:11
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1:02:11If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural…
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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri
32:01
32:01
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32:01Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…
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"Swearing consultant", screenwriter and producer Ian Martin shares a combination of film scripts and short stories that include tales of gory ghosts, a mosquito-ridden dystopia, and body-swapping in the Bible. Cast: Beth Chalmers, Keith Wickham, Kenny Blyth, Christopher Kent, Emma Clarke and Nigel Pilkington This episode contains very STRONG LANGUA…
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In this episode of At Home in Waterloo Region, host Cheryl Goetz welcomes brand designer and creative entrepreneur Amy Esplen for an inspiring and lighthearted conversation about building a design business rooted in creativity, clarity, and community. Amy shares her journey from creating quirky Facebook collages to studying design at George Brown a…
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231. Teacher Burnout, Guilt, and Getting Into a New Profession
36:17
36:17
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36:17Raise your hand if you’ve recently felt: 😮💨 Burnout. 😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout). 😓 Extra guilt about considering changing professions. If you said “yes” to all 3, we’re willing to bet you are a teacher. Today’s episode of the Build Your Copywriting Business podcast is dedicated to t…
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