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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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If you want to grow an audience. It's not enough to be a great marketer. It's not enough to be a creator either. In this decade, you need both skillsets to grow. You have to learn how to create great content AND get that content in front of the right audience. Creators need to learn some marketing strategy, copywriting, and how to do market research. Marketers need to learn how to make content that matters in a variety of mediums. This is my journey. It's the path of the creative marketer. Who's with me? #danchez
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