Welcome to The Promo Playbook, your backstage pass to the world of promotional marketing. Brought to you by Cubic Promote (https://www.cubicpromote.com.au/) Australia’s award-winning supplier of branded merchandise, this podcast is your go-to guide for making marketing and promo products work harder for your business. In each episode, we unpack real campaigns, talk to industry insiders, and share practical strategies to help you boost brand visibility, engage customers, and stand out. From t ...
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Custom Merchandise Podcasts
Explore the power of custom branding with Branded for Success! This podcast dives into the art and strategy of creating memorable promotional products that connect with your audience and elevate your business. From tips on designing impactful merchandise to success stories from industry experts, each episode offers insights to help your brand stand out in a crowded market. Whether you're a seasoned marketer or a business owner looking to amplify your message, this podcast is your guide to bu ...
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Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
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The top-notch screen printing services in Atlanta is 3v Printing. Renowned for their exceptional quality and attention to detail, 3v Printing offers unparalleled screen printing solutions tailored to meet your specific needs. Whether you need custom t-shirts, promotional merchandise, or corporate apparel, their expert team ensures vibrant, long-lasting prints that make your brand stand out. With state-of-the-art equipment and a commitment to excellence, 3v Printing guarantees timely delivery ...
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Brand Republic provides high-end promotional items. As one of the top suppliers and manufacturers of promotional goods, they offer a comprehensive selection of premium, customized, branded products. They provide the top selection of clothing, accessories, bags, pens, drinkware, and lanyards with custom printing. For more information, visit https://www.brandrepublic.com.au/
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Give Me An H explores The Home Depot's unique culture through the eyes and experiences of associates who live it every day. It offers insider perspectives into how bleeding orange shapes careers and instills an appreciation for what can happen when a company commits to doing good, while also doing well.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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From Rolls Royce to Supreme We Talk Custom Luxury Merchandise
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11:20Today we chat on the crazy world of Ultra Luxury Custom Merchandise. Explore the world of luxury custom merchandise and how it can transform your brand. In this episode, we dive deep into the art of creating high-end, bespoke promotional items that go beyond the ordinary. From exclusive corporate gifts to premium branded products, we’ll show you ho…
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We Talk Merch & Marketing: Insights from Nathan at Realtime Results
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13:22We Talk Merch & Marketing – Featuring Nathan from Realtime Results In this episode, we chat with Nathan from Realtime Results to uncover how physical/branded merchandise continues to play a powerful role in today’s marketing strategies. From boosting engagement at events to leaving a lasting impression with clients, we explore what’s working right …
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Meet one of the young leaders shaping the future of retail. Robert Davison Long was the 2022 NRF Foundation Next Generation Scholarship top recipient and he is now the team manager for Gucci in Tysons Corner, Va.. He joins us to talk about his personal journey in retail, how to “romance a product” and the lessons C-suite executives can learn from u…
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Behind HubSpot’s Creator Network w/ Alanah Joseph
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29:37In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot. Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast. From networking and consistent publishing to leveraging newsletters, she offers practi…
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How Concert Merchandise Drives Revenue for Businesses | Cubic Promote
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9:42In this episode of the Cubic Promote podcast, we dive deep into the world of concert merchandise and uncover how it’s revolutionising the way businesses and artists connect with their audiences. Hosted by Cubic Promote’s Creative Director, Kathryn, this episode explores the power of branded products and how they are used to not only create lasting …
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Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia
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7:30Ever wondered why a Steph Curry Golden State Warriors jersey costs $180 in Australia? In this video, we break down the hidden costs behind fan merchandise, from manufacturing to licensing and retail markups. Get the inside scoop on what makes these jerseys so expensive and why fans are willing to pay the price! We have the answers because we are Au…
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384. The digital strategy behind Mack Weldon’s growth
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25:22The story of Mack Weldon begins with a moment many men know all too well — standing in the underwear aisle, overwhelmed by choice and underwhelmed by experience. In this episode of Retail Gets Real, Brian Berger, founder and CEO of Mack Weldon, shares how frustration as a consumer inspired him to reinvent men’s basics with a focus on smart design, …
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What happens when there are no rules? In this episode of the Promo Playbook, the Cubic Promote team goes wild and imagines the most unforgettable, outlandish promotional products ever — from Jets to Hoverboards. If you’ve ever wondered how far you could push creative branding, this episode is for you. Tune in as we brainstorm the craziest ideas, br…
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How to Sync Online Ads with Real-World Brand Touchpoints
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4:32In this episode of The Promo Playbook by Cubic Promote, we unpack how Australian brands are winning by combining digital campaigns, promotional merchandise, print, and outdoor media into one unified strategy. With digital fatigue on the rise and attention spans shrinking, it’s no longer enough to rely on clicks alone. Join us as we dive into fresh …
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How FP Movement Builds Impact w/ Courtney Weis
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26:33In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable …
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383. Amplifying the voices of small business owners
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20:55Small businesses power retail—they make up 98% of retailers in the country. Right now, small companies are grappling with economic and political uncertainty and facing an existential threat from tariffs. We talk to NRF vice president of advocacy and engagement Meghan Cruz about the devastating impact of tariffs and what NRF is doing to advocate for…
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Eco-Friendly Products: 60% of customers Remember Sustainable Companies.
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11:09Is your small, medium or large business spending money on making itself memorable? Well considering that 60% of customers remember companies that ar sustainable, marketing and appealing to this 60% has never been easier. This week, we look into what makes a product eco-friendly. Difference between: Biodegradable and compostability As well as variou…
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Looks Great, Feels Awful: The Sticky Truth About Promotional Products
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2:55Share Your Thoughts! When presentation and performance don’t match, your brand pays the price. Recently, I came across a promotional pen that, on paper, checked all the boxes: Sleek rubberized finish Comfortable grip and nice weight Great imprint area Visually impressive At first glance, I thought, Perfect for events. High-perceived value. A pen pe…
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Fundraising Products That Boost Donations
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16:02In this episode of The Promo Playbook, we explore the powerful intersection of branding, fundraising, and purpose-driven marketing—all through the lens of custom promotional merchandise. Are you just giving away promo items, or could you be using them to sell, raise funds, or even build a movement? Join host Charles Liu from Cubic Promote as he unp…
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382. How San Diego District Attorney Summer Stephan combats organized retail crime
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29:45Organized retail crime (ORC) is not a victimless crime — it can have a devastating impact on the real people behind retailers. Summer Stephan, San Diego County District Attorney, joins us to discuss the fight against organized retail crime. We explore laws and initiatives to combat the insidious issue, plus what local businesses can do to protect t…
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Episode 1: What Are Promotional Products & Why They Still Work?
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13:42Promotional products are more than just pens and tote bags — they’re one of the most powerful, low-cost marketing tools available to businesses today. In this debut episode of The Promo Playbook by Cubic Promote, we explore what promotional products actually are, where they came from, and why they’re still one of the most effective branding tools i…
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The Marketing Garden: How Strategic Pairings Lead to Growth
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6:02Share Your Thoughts! In this episode, we dive deep into the parallels between gardening and marketing, uncovering valuable insights on how the right strategic pairings can help your brand grow stronger, just like companion planting does for plants. Just as in nature, where certain plants thrive when placed together—such as marigolds deterring pests…
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Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
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27:37In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collabo…
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How to Stand Out at Florida Trade Shows with Branded Merchandise That Works
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7:10Share Your Thoughts! In this episode, we dive into the high-energy world of Florida trade shows—from the white sands of Miami Beach to the bustling convention centers of Orlando, Tampa, and Fort Lauderdale. If your business is preparing for an upcoming expo, conference, or networking event in the Sunshine State, you won’t want to miss this. We expl…
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381. The innovators driving the future of retail
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26:48
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26:48One thing is constant in retail: change. Innovation is the cornerstone of the industry. We’re joined by Seth Webb, executive vice president of Tusk Strategies, and Sucharita Kodali, vice president and principal analyst of Forrester Research, to discuss the transformative trends, cutting-edge technologies, and emerging solution providers that are sh…
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How Hotels Can Attract More Event Planners and Stay Top of Mind
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6:20Share Your Thoughts! In a world where event planners have endless venue options, how can your hotel stand out as their go-to choice? This video breaks down proven strategies hotels can use to build stronger relationships with planners, showcase value beyond aesthetics, and stay top of mind when the next conference, wedding, or corporate event needs…
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The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
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24:52In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. She dives into Teachable’s latest report on B2B creator…
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380. How Vera Bradley transformed a legacy brand
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24:49
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24:49Vera Bradley, the beloved purse, travel and accessory retailer, recently refreshed their brand look and strategy to increase brand awareness and expand their consumer profile. Vera Bradley’s CEO, Jackie Ardrey, joins us to discuss the brand’s transformation, the Vera Bradley customer and how the company stays ahead in the ever-evolving retail indus…
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Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)
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38:24In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on …
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The Difference Personal Service Makes in a World of Automation and Anonymous Shipping
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10:16Share Your Thoughts! Hey everyone, this is Philippe from Florida Custom Merch. I want to share a quick story—something that recently happened with one of our clients. It was the first time we ran into a situation like this, and it really highlighted the difference between working with a big, faceless company versus a committed partner. Our client h…
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Not Just Another Promo Item—Why This One Stands Out
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4:02Share Your Thoughts! When it comes to branded merchandise, we’ve all seen the usual lineup: pens, notepads, tote bags. They’re great, but let’s be honest—many of them end up in a drawer, forgotten, or worse, in the trash. Now, if I told you the item I’m about to introduce, you might dismiss it as “just another one of those.” But this isn’t just any…
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379. Whole Foods’ holistic approach to merchandising and customer service
24:12
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24:12Whole Foods places its whole focus on serving and nourishing its shoppers. Sonya Gafsi Oblisk, chief merchandising and marketing officer for Whole Foods Market, joins us to talk about how Whole Foods stays ahead of food trends, builds trust with its customers and leads the industry in high-quality sourcing. She also shares her career journey, what …
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The Headache-Free Way to Order Custom Branded Merch
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6:28Share Your Thoughts! The Headache-Free Way to Order Custom Branded Merchandise | Florida Custom Merch Ordering custom branded merchandise can be stressful and time-consuming. Searching for the right products, ensuring quality, and dealing with delivery issues can quickly become overwhelming. At Florida Custom Merch, we simplify the process, making …
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The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community)
27:18
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27:18In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not ju…
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378. How Coach captivates consumers with visual storytelling
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25:52
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25:52Coach is a visionary of visual storytelling and experiences. Giovanni Zaccariello, SVP of global visual experience for Coach, joins us to discuss the evolution of visual merchandising and how he tells Coach’s story to a global audience. He also shares the moment that changed his career trajectory and his advice for taking risks and following your g…
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What Makes Content Stick w/ Victoria Blinova (YouTube)
30:32
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30:32In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong h…
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Evolution of Beauty Marketing w/ Shannon Otto (Amika)
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23:11In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika’s dedication to inclusivity in beauty, and cutting-edge marketing strategies. …
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Let Us Help You Easily Select The Perfect Custom Branded Hat!
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2:26Share Your Thoughts! Finding the right custom-branded hat for your business, team, or event doesn’t have to be a challenge. With so many styles, materials, and decoration methods available, making the perfect choice can feel overwhelming. That’s where we come in! Our team makes the selection process simple, ensuring you get a high-quality, well-bra…
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Selecting the right print colors...avoid the headaches!
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3:12Share Your Thoughts! Ever received custom merch that didn’t quite match your brand colors? Avoid that costly mistake with the right print color strategy! Whether you're ordering apparel, promotional products, or corporate giveaways, choosing the perfect hues isn't just about aesthetics—it directly impacts brand recognition, cost efficiency, and ove…
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377. How Pinterest wins with personalized content
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27:42
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27:42Consumers turn to Pinterest for inspiration on everything from design and fashion to meal prep and so much more. Rachel Hardy, director of consumer product marketing for Pinterest, joins us to share how the brand captures such a wide and engaged audience. We explore the consumer outlook and emerging trends for 2025, including mobile spending, AI op…
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The Self-Proclaimed Elon of Custom Branded Merch: The Doge of the Industry
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12:40Share Your Thoughts! The world of custom branded merch is filled with opportunity—and, let’s be honest, a whole lot of wasted potential. Companies spend thousands on promotional products that end up forgotten in a drawer or tossed in the trash. Why? Because they choose merch that doesn’t make an impact. It’s as if they’re throwing money into the wi…
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When Branded Bags Backfire: The USAID $27 Million Controversy
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6:25Share Your Thoughts! Branded merchandise is a proven way to build recognition. Businesses and organizations invest in custom-branded items to make an impact, establish goodwill, and ensure their name stays top-of-mind. However, recent revelations about a U.S. government expenditure show that branding can sometimes backfire—especially when the purpo…
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376. How Target’s consumer-first strategy drives success
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19:58Target hits the bullseye when it comes to serving its customers. Rick Gomez, Target’s executive vice president and chief commercial officer, joins us to talk about Target’s winning merchandising strategy, his favorite consumer trends and how shopping habits have evolved in recent years. He also shares the biggest lessons he’s learned in his illustr…
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The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
30:31
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30:31In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of…
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375. Tech, trade and taxes: What’s impacting retail in 2025
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18:31Matthew Shay, president and CEO of the National Retail Federation, joins us to explore the retail outlook, landscape and trends that are shaping 2025. We discuss how a new administration impacts retail and the economic policies NRF has its pulse on. Plus, Shay shares the best career advice he’s ever received. (00:00:00) Introductions (00:01:15) The…
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