David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.
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David Reibstein Podcasts
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Ripple Effect: Resolute Japan | Harbir Singh and Mike Useem
22:36
22:36
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22:36Wharton management professors Harbir Singh and Mike Useem discuss their book Resolute Japan: The Leaders Forging a Corporate Resurgence, which explores how a new model of leadership has transformed Japan's top companies. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.…
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Are Bad Listeners Actually Bad at Listening?
8:53
8:53
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8:53Research from Wharton professor Rebecca (Becky) Schaumberg and PhD student Zhiying (Bella) Ren reveals how disagreement in a conversation is often mistaken for bad listening, regardless of how engaged the listener is. Schaumberg explains their findings. Hosted on Acast. See acast.com/privacy for more information.…
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How AI Is Affecting Digital Marketing and Creative Industries w/ David Droga
24:39
24:39
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24:39Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Dr…
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What Makes Virtual Influencers Effective?
12:23
12:23
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12:23Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes. Hosted on Acast. See acast.com/privacy for more information.…
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Workplace Boundaries and Social Media | Nancy Rothbard
13:00
13:00
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13:00Wharton Deputy Dean Nancy Rothbard talks about how social media has changed office culture by giving colleagues a way to connect with each other outside of work. This Ripple Effect podcast episode is part of a series on “Wellness at Work.” Hosted on Acast. See acast.com/privacy for more information.
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Retirement and the Changing Workforce | Peter Cappelli
15:26
15:26
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15:26Companies can benefit from the experience and flexibility of older workers, says Wharton’s Peter Cappelli. What will it take for employers to stop age discrimination and change their approach to retirement? This Ripple Effect episode is part of a series on “Navigating Retirement.” Hosted on Acast. See acast.com/privacy for more information.…
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Focus on the Future: An Interview with PagerDuty’s Jennifer Tejada
33:59
33:59
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33:59Wharton vice dean for executive education Patti Williams talks with Jennifer Tejada, CEO of digital operations management firm PagerDuty, about the importance of having an “ownership mindset,” understanding your users, and preparing for big changes like the advent of AI. Hosted on Acast. See acast.com/privacy for more information.…
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In this special episode, listen to curated excerpts from the Ripple Effect podcast on women’s leadership, workplace equity, and career advancement. Hosted on Acast. See acast.com/privacy for more information.
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Why Accountability Matters in AI Development and Governance
12:21
12:21
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12:21Professor Kevin Werbach has spent his career at the crossroads of business, law, and emerging technology. He talks about his latest project, the Wharton Accountable AI Lab, to help guide responsible development and governance of artificial intelligence. Hosted on Acast. See acast.com/privacy for more information.…
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Transformative Tech: Innovating for the Underserved | Valentina Assenova
10:42
10:42
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10:42Management professor Valentina Assenova discusses why digital platforms, like mobile money platforms, are improving financial access around the world. This Ripple Effect podcast episode is part of a series on “Innovation” that was produced in cooperation with Mack Institute for Innovation Management. Hosted on Acast. See acast.com/privacy for more …
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Wharton marketing professor Kartik Hosanagar and doctoral candidate Pushkar Shukla talk about software they developed with other experts to identify and correct biases in AI text-to-image generators. Hosted on Acast. See acast.com/privacy for more information.
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Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)
13:55
13:55
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13:55In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. Hosted on Acast. See acast.com/privacy for more information.
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Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 1)
11:58
11:58
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11:58In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. Hosted on Acast. See acast.com/privacy for more information.
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In this special two-part episode, listen to curated excerpts from this year’s Ripple Effect podcast, where Wharton professors discuss a range of trending business topics. Hosted on Acast. See acast.com/privacy for more information.
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In this special two-part episode, listen to curated excerpts from this year’s Ripple Effect podcast, where Wharton professors discuss a range of trending business topics. Hosted on Acast. See acast.com/privacy for more information.
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Professor Itay Goldstein welcomes Alesia Haas, CFO of Coinbase, and Michelle Lai, board member of Electric Coin Co, to discuss the ongoing fintech revolution. They examine the transformative role of technology in finance, from blockchain innovations to the future of digital currencies, and provide insights into how FinTech is set to evolve in the c…
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The Regulatory Challenges of AI in Finance
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30:01Professor Itay Goldstein is joined by Tobias Adrian, financial counselor and director of the International Monetary Fund, to explore the regulatory challenges posed by the rapid adoption of artificial intelligence in finance. The conversation delves into the emerging risks AI introduces to the financial sector, the steps regulatory bodies are takin…
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New Phenomena in Behavioral and Social Investing
29:50
29:50
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29:50Professor Itay Goldstein interviews Bloomberg columnist Matt Levine to examine the GameStop and AMC stock saga and the powerful influence of social media on market events. The discussion highlights the role of behavioral finance in shaping investor actions and how social trends can disrupt financial markets on a global scale. This discussion is par…
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Charitable and Political Giving | Pinar Yildirim
20:12
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20:12Wharton’s Pinar Yildirim untangles the relationship between charitable and political giving, which are both on the rise. This Ripple Effect podcast episode is part of a series on “Charitable Giving.” Hosted on Acast. See acast.com/privacy for more information.
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Professor Itay Goldstein is joined by Hyun Song Shin, economic adviser and head of research at the Bank for International Settlements, and Loretta Mester, former President and CEO of the Federal Reserve Bank of Cleveland. Together, they explore the 2023 banking crisis, focusing on the collapse of Credit Suisse, Silicon Valley Bank, and other small …
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How to Prepare for Retirement and Live Your Best Life
50:37
50:37
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50:37Wharton’s Stephanie Creary speaks to Teresa Amabile, emeritus professor of business administration at Harvard Business School, and Kathy Kram, emeritus professor of management and organizations at Boston University’s Questrom School of Business, about how to prepare for retirement and other insights from their book Retiring: Creating a Life That Wo…
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In this year’s presidential election, both political parties are unwilling to tackle the burgeoning national debt. Wharton’s Joao Gomes warns that inaction is putting the country on a perilous economic path. This Ripple Effect podcast episode is part of the “Business of Elections" series. Hosted on Acast. See acast.com/privacy for more information.…
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From crowdsourcing to search engines, emerging AI technologies are pivotal in fostering innovation and advancing progress across various sectors. In this “AI Horizons” podcast episode, Kartik Hosanagar — Wharton professor of operations, information and decisions, and co-director of AI at Wharton — joins leading academics as they discuss how artific…
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When implemented effectively, generative artificial intelligence can enhance innovation among employees, relieve them from repetitive tasks, and bolster their communication skills. AI enables employees to maximize their potential in the workplace. In this “AI Horizons” podcast episode, scholars from the University of Southern California’s Marshall …
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Why Influencers Should Pay Attention to Word Choice
12:30
12:30
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12:30The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger. Hosted on Acast. See acast.com/privacy for more information.
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In this “AI Horizons” podcast episode, Wharton marketing professor Robert Meyer joins Dokyun Lee, an information systems professor at Boston University; Yannick Exner, a doctoral researcher in digital marketing at the Technical University of Munich; and Ankit Sisodia, a Purdue University marketing professor who specializes in the use of machine lea…
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Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals. Hosted on Acast. See acast.com/privacy for more information.
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Since the launch of ChatGPT in late 2022, Stack Overflow has seen a noticeable drop in daily visits, with traffic decreasing by 1 million — a 15% reduction within just four months. This trend underscores a growing preference for automated solutions, as users increasingly turn to AI for answers, reflecting a shift in how people seek information and …
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What Is the Right Compensation for Student Athletes? | Ken Shropshire
16:45
16:45
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16:45Can student athletes profit off of their own name, image, and likeness (NIL)? Wharton’s Ken Shropshire weighs in on NIL and its impact on sports since a historic Supreme Court ruling brought it into the limelight in 2021. This Ripple Effect podcast episode is part of the "Back to School" series. Hosted on Acast. See acast.com/privacy for more infor…
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How to Improve Work-life Balance for Caregiving Employees
33:06
33:06
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33:06Wharton’s Stephanie Creary speaks with Jennifer Andrews, head of equity and inclusion at Guardian, and Ellen Ernst Kossek, a distinguished professor of management at Purdue University’s Mitchell E. Daniels Jr. School of Business, about how companies can improve work-life balance for caregiving employees dealing with higher levels of stress, anxiety…
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What Does Your Writing Style Say About You?
15:20
15:20
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15:20Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture. Hosted on Acast. Se…
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Wharton finance professor emeritus Jeremy Siegel’s bestselling book, Stocks for the Long Run, was first released in 1994 and is now in its sixth edition. Siegel talks about what has changed in investment strategies, and what remains the same. This Ripple Effect podcast episode is part of a series called “Meet the Authors." Hosted on Acast. See acas…
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Eric Bradlow, the vice dean of Wharton’s new AI and Analytics Initiative, discusses how generative AI can be leveraged in education, companies, and society to enhance our lives — and why the first step to understanding AI is to simply start using it. Hosted on Acast. See acast.com/privacy for more information.…
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Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of a series called “Meet the Authors" from the Ripple Effect podcast. Hosted on Acast. See acast.com/privacy for more information.…
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How Can Minority Employees Be Authentic in a Corporate Workplace?
37:33
37:33
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37:33Wharton’s Stephanie Creary speaks with Dr. Ella F. Washington — organizational psychologist, practice professor at Georgetown University, and founder of Ellavate Solutions — on the indisputable value of DEI and how to be authentic at work while navigating corporate culture. This episode is part of the Leading Diversity at Work series. Hosted on Aca…
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The U.S. Housing Market Has Homeowners Stuck | Lu Liu
16:14
16:14
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16:14Wharton’s Lu Liu discusses what policy changes may be needed to break mortgage lock-in, which is restricting real estate inventory in the U.S. housing market. This Ripple Effect podcast episode is part of a series on “Real Estate.” Hosted on Acast. See acast.com/privacy for more information.
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How Financial Literacy Helps Underserved Students | David Musto
13:44
13:44
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13:44Wharton’s David Musto talks about Penn’s financial literacy course, which is being taught to high school students across the country. It’s just one of the programs at the Stevens Center to help younger people understand money and make better financial decisions. This Ripple Effect podcast episode is part of a series on “Financial Literacy.” Hosted …
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Wharton’s Stew Friedman talks about his book, Baby Bust: New Choices for Men and Women in Work and Family, which has been re-released for its 10th anniversary with a provocative new preface. This evidence-based book examines the changing attitudes millennials and younger generations have about raising children in a society that makes it increasingl…
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Your Career in Journalism Is Over. Now What?
17:31
17:31
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17:31Wharton management professor Amy Wrzesniewski studied the shrinking field of journalism to better understand how workers grapple with occupational instability and declining careers. Her co-authored paper, “Perceived Fixed or Flexible Meaning: Toward a Model of Meaning Fixedness and Navigating Occupational Instability,” appears in the journal Admini…
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Sponsorship vs. Professional Mentoring for Women Leaders | Nancy Rothbard
12:51
12:51
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12:51There’s a difference between a professional mentor and a sponsor, but women need both if they want help moving forward in their careers, explains Wharton Deputy Dean Nancy Rothbard. This Ripple Effect podcast episode is part of a series on “Women & Leadership." Hosted on Acast. See acast.com/privacy for more information.…
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Can Diversity Initiatives Break Barriers in Entertainment?
26:00
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26:00Wharton Coalition for Equity and Opportunity's Faculty Director Kenneth L. Shropshire is joined by industry leaders Nzinga “Zing” Shaw, CEO of Attack the Glass, and sports and entertainment attorney Jaia Thomas to address pay equity and underrepresentation in entertainment. They discuss their experiences in developing diversity initiatives, includi…
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Wharton professor Keith Weigelt and President and CEO of Castle Oak Securities L.P. David R. Jones join host Kenneth L. Shropshire, faculty director of Wharton’s Coalition for Equity and Opportunity, to talk about the inequities in finance and financial wellbeing. They discuss the racial wealth gap, and the role of access, opportunity, and educatio…
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Is Making Extra Mortgage Payments Worthwhile? | Michael Roberts
14:54
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14:54Worried about your money? Wharton finance professor Michael Roberts is here to help with common-sense advice on mortgage debt, personal budgeting, and planning ahead. This Ripple Effect podcast episode is part of a series on getting a “Fresh Start" this new year. Hosted on Acast. See acast.com/privacy for more information.…
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Want to Live a Meaningful Life? Be the Hero of Your Story
13:36
13:36
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13:36Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life’s Story as a Hero’s Journey Can Increase Meaning in Life.” It explains how people can find more well-being and resilience by reflecting on the important elements in their lives and connecting them to a coherent and …
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How Does Prioritizing Diversity Reshape the Business and Culture of Sports?
22:56
22:56
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22:56Kenneth L. Shropshire, faculty director for Wharton’s Coalition for Equity and Opportunity, delves into the world of sports alongside guests Xavier Gutierrez, the NHL's first Latino president and CEO, and Jonathan Beane, the NFL's senior vice president and chief diversity and inclusion officer. The conversation examines the unique role sports play …
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How Does Your Financial Wellbeing Shape Your Health Outcomes?
25:29
25:29
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25:29Kenneth L. Shropshire, faculty director of Wharton’s Coalition for Equity and Opportunity, is joined by Wharton professor Guy David, Managing Director for Wharton’s Coalition for Equity and Opportunity Dr. Fareeda Griffith, and Head of TIAA Institute Surya Kolluri. They unpack the intricate ways income and wealth inequality reverberate through heal…
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In this special episode, listen to curated excerpts from this year’s Ripple Effect podcast, where Wharton professors discuss a range of trending business topics. Hosted on Acast. See acast.com/privacy for more information.
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Why ‘Covering’ Can Harm Diversity in the Workplace
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46:42Wharton’s Stephanie Creary speaks with two experts about why some employees feel the need to 'cover' aspects of their identity and how organizations can better support diversity in the workplace. She's joined by Kenji Yoshino -- a professor at NYU School of Law and faculty director of the Meltzer Center for Diversity, Inclusion, and Belonging -- an…
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How to Use AI in a Fair and Responsible Way
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46:35
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46:35Wharton’s Stephanie Creary speaks with Dr. Broderick Turner -- a Virginia Tech marketing professor who also runs the school’s Technology, Race, and Prejudice (T.R.A.P.) Lab -- and Dr. Karim Ginena -- a social scientist and founder of RAI Audit -- on how to use AI while thinking critically about its flaws. Hosted on Acast. See acast.com/privacy for …
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How to Convince Someone Using This Simple Writing Tip
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9:39Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive. Hosted on Acast. See acast.com/privacy for more information.
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