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How AI Is Affecting Digital Marketing and Creative Industries w/ David Droga

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Manage episode 482884485 series 1776
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.


In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world’s top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4282 episodes

Artwork
iconShare
 
Manage episode 482884485 series 1776
Content provided by Knowledge at Wharton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Knowledge at Wharton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries.


In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world’s top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

4282 episodes

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