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The Tony Soto Show

The Tony Soto Show

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Tony Soto is one part narcissist, and one part narcissist. Known for his outspoken opinions about everything you don’t want said in front of your mother, he and his friends are guaranteed to make you laugh (at them).
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In this episode of Learning Tourism's Business Class podcast, host Stephen shares his experiences waking up by Lake Erie and traveling across the U.S. before introducing the distinguished guest, Philip Jones, Chief Tourism Officer for the Royal Commission for AlUla. With a rich career spanning leadership roles at Visit Dallas and Louisiana's Depart…
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In this episode of Business Class, I sit down with Brad Dean, President & CEO of Explore St. Louis, to explore what it really means to lead with heart in the tourism industry. From his unexpected leap from finance to hospitality, to his people-first leadership philosophy, Brad shares what makes a great team, why humility matters, and how St. Louis …
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In the fast-paced world of tourism, where destinations evolve and trends shift constantly, the heart of the industry remains unchanged: the ability to evoke emotion, passion, and excitement. "We are in the memory-making business," says Julie Coker, President and CEO of NYC Tourism and Conventions, in a recent interview with Learn Tourism CEO Stephe…
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In a recent conversation on the Learn Tourism podcast, Stephen Ekstrom, CEO of Learn Tourism, spoke with Jeff Knapp, President and CEO of Visit Bend, about his journey to Bend, Oregon, and the lessons he’s learned along the way. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psyc…
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Visit York County, led by CEO Andy Clinton, is a thriving tourism organization situated just outside Charlotte, North Carolina. The area, known for its rapid growth, offers a mix of suburban charm and rural appeal, making it a popular destination for families seeking authentic experiences. Clinton highlights the county's unique blend of local attra…
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Eliza Voss, Vice President of Destination Marketing at the Aspen Chamber Resort Association (ACRA), provides fascinating insights into the delicate balance of managing Aspen's tourism while maintaining the quality of life for its residents. Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, b…
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Learn Tourism CEO Stephen Ekstrom sits down with John Urdi, the President and CEO of Mammoth Lakes, California, to delve into the unique challenges and opportunities that come with managing tourism in a remote yet breathtaking destination. With Urdi’s extensive experience in the tourism sector, listeners can expect an insightful discussion that goe…
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In this episode of Business Class, Learn Tourism Stephen Ekstrom welcomes Tico Soto, the founder of Tourism Tactics by Tico, to discuss his nearly three-decade journey in the tourism industry. With a warm and engaging style, Tico shares his insights on building relationships, navigating challenges, and the importance of passion in tourism. Tico's c…
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Join us in this enlightening episode as we sit down with Bryan Lavin, a distinguished professor at Johnson and Wales University's College of Hospitality Management. Bryan shares insights from his dissertation on user-generated content (UGC) marketing campaigns, revealing key motivations and barriers that drive or hinder participation. Discover Brya…
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In a recent podcast episode of Business Class, Sarah Miller, President and CEO of Destination Ann Arbor, and Tim Crouson, Director of Research at the same organization, shared insights on their roles, experiences, and the growth of tourism in Washtenaw County with Learn Tourism CEO Stephen Ekstrom. Both have deep roots in the organization, with Sar…
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Navigating Destination Management with Purpose: An Interview with Tina Valdecañas Learn Tourism CEO Stephen Ekstrom interviews Tina Valdecanas, Principal at Clarity of Place, on the latest episode of Business Class. In the recent podcast episode, Tina shared insights on her journey in the tourism industry, her firm’s unique approach to strategic co…
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Learn Tourism CEO Stephen Ekstrom interviews Santiago Rodriguez, a Ph.D. in tourism and author of The Tourism Practitioner newsletter on the latest episode of Business Class. Rodriguez offers a deep dive into the intricate world of tourism. Originally from Ecuador, Rodriguez has dedicated his career to understanding and improving the tourism sector…
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In this episode of Business Class, Stephen Ekstrom sits down with Dan Janes, CEO of Madden Media, to explore the dynamic world of tourism marketing and community building. Dan shares his unconventional journey from angel investing and academia to leading a thriving media agency. Discover how Dan’s military background influences his leadership style…
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Gathan Borden, Client and Insights Relations Manager at Tourism Economics, recounts the challenges he faced growing up as the only black student in advanced classes. He shares how this experience instilled a constant need to prove his worth, a trait that has carried through his career. Gathan draws creativity from his late mother and discipline fro…
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Join us for an engaging conversation with Erin Duggan, President and CEO of Visit Sarasota County, as she shares her journey from local resident to leading tourism professional. In this episode, Erin reveals the unique charm of Sarasota County, dispels old misconceptions about the area's seasonality, and highlights how community engagement drives t…
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Join us in this insightful episode of Business Class as we sit down with Sarah Benoit, co-founder and lead instructor of JB Media Institute in Asheville, North Carolina. With over 22 years of experience in tourism marketing, Sarah shares her journey from big-city travels to falling in love with the hidden gems of rural America. Discover how her pas…
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In this episode, we sit down with Katherine O'Donnell, the newly appointed President and CEO of Richmond Region Tourism. Katherine shares her remarkable 22-year journey with the organization, revealing how she transitioned from publications coordinator to the helm of a major destination marketing organization. Discover how her unexpected career pat…
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