In this episode of Learning Tourism's Business Class podcast, host Stephen shares his experiences waking up by Lake Erie and traveling across the U.S. before introducing the distinguished guest, Philip Jones, Chief Tourism Officer for the Royal Commission for AlUla. With a rich career spanning leadership roles at Visit Dallas and Louisiana's Department of Culture, Recreation, and Tourism, Jones dives into his journey of transforming AlUla into a globally recognized tourism destination. They discuss the importance of travel, cultural preservation, and the immense potential of the tourism industry. Jones also offers advice to young professionals and shares his optimistic outlook on the future, including the role of AI in tourism. Join us as we explore the transformative power of tourism through the eyes of a visionary leader.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.

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