Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potent ...
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Devin Reed Podcasts
The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue AI Podcast by Gong. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana Fel ...
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"Mending on the Fly" is a podcast hosted by Devin Carlson that delves into the world of fly fishing, focusing on its therapeutic and environmental aspects. Through engaging discussions, expert insights, and captivating stories from the water's edge, each episode takes listeners on a serene journey down the river to explore the profound impact of fly fishing on personal well-being and conservation. Whether you're a seasoned angler looking to perfect your craft, a newcomer navigating the compl ...
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The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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How to Build a Multi-Million Dollar Content Engine (with Nick Cegelski)
1:06:53
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1:06:53How do you turn one podcast into a multi-million dollar content machine? Nick Cegelski, co-founder of 30 Minutes to President's Club, did it by starting with a single podcast and expanding into LinkedIn, newsletters, digital events, and a bestselling book with over 30,000 copies sold. In this episode, Nick breaks down: — How to create a content eng…
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The Content Strategy Mistake Costing You Growth (with Brendan Hufford)
1:15:50
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1:15:50Are you stuck creating content that checks the box—but doesn’t drive real results? Brendan Hufford, founder of Growth Sprints, has helped SaaS companies scale from $10M to $100M ARR by cutting through the noise with focused, high-impact content marketing. In this episode, he breaks down why most B2B marketing fails—not because of bad execution, but…
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What Elite B2B Marketers Do Differently to Win (with Tas Bober)
53:20
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53:20What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages. Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to d…
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How solving hard problems drives career growth with ClassPass' CRO Brian Fields
26:33
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26:33The hardest problems often lead to the biggest growth opportunities, but only if you’re willing to face them head-on. In this episode of Reveal, host Dana Feldman chats with Brian Fields, Chief Revenue Officer at Mindbody and ClassPass, to discuss how his passion for taking on challenges has shaped his career and leadership approach. Known for his …
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5 Ways to Differentiate Your Content & Win Over Your Audience (with Heike Young, Microsoft)
54:11
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54:11Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible. Press play to discover…
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How Amazon, Workday, and LinkedIn leaders use AI to transform sales
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30:00AI promises greater efficiency, but how are tech giants like Amazon, Workday, and LinkedIn integrating it into their strategies? In this special episode, recorded live at Gong's Celebrate event, Dana Feldman hosts a panel discussion with Kate Ahlering, Sara Anderson, and Jo Ann Bercot about how they’re using AI to transform sales enablement, stream…
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Inside Yahoo DSP’s high-performance culture with Alia Lamborghini
31:54
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31:54Imagine leading a team where drive and accountability are the standard, not the exception. That’s the high-performance culture every leader dreams of. In this episode of Reveal, host Dana Feldman sits down with Alia Lamborghini, SVP of Global Revenue at Yahoo DSP, to explore what it takes to create a culture of growth and excellence. Alia shares he…
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Udemy’s Rob Rosenthal on the evolving role of a CRO
32:12
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32:12What skills make an exceptional CRO? In this episode of Reveal, host Dana Feldman sits down with Rob Rosenthal, Chief Revenue Officer at Udemy, to uncover the core skills and responsibilities expected of a great CRO. With a proven track record at companies like Adobe, SAP, and Bloomreach, Rob brings a wealth of knowledge to the table. Throughout th…
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High-impact leadership with Miro’s Adam Carr
42:29
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42:29Great leaders serve their teams, not the other way around. In this episode of Reveal, host Dana Feldman chats with Adam Carr, Head of Global Sales at Miro. Adam shares his journey from a solopreneur to leading a global sales team of over 300 people across 12 offices. Drawing from his own experience, Adam discusses how to effectively lead teams by b…
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Caleb Sneed on Community Resilience Post-Hurricane Helene
39:13
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39:13Summary: In this urgent episode of 'Mending on the Fly,' host Devin interviews Caleb Sneed, chief creative officer at Rambler Angler & Blade, about the catastrophic aftermath of Hurricane Helene. Caleb provides a firsthand account of the storm's impact on Spartanburg, SC, and surrounding areas, detailing the widespread destruction and ongoing recov…
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Kelly Services’ Hugo Malan on data-driven leadership and metrics that matter
29:58
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29:58Leading with meaning can be difficult in today's business world. But what if we told you that there is a playbook for this? In this episode of Reveal, host Dana Feldman chats with Hugo Malan, President at Kelly Services, about how the modern workforce's desire for meaningful work reshapes leadership strategies. Hugo shares his strategic framework—c…
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The Truth About Being a Successful Content Creator with Jen Allen-Knuth, Eddie Schleyner, and RajNATION
58:56
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58:56In this episode, you’re getting FOUR power-house content creators all in one episode. For the season 1 finale, we’re bringing it back to Chicago with Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers …
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Mastering leadership across continents and cultures with Corporate Traveler’s Amanda Vining
36:44
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36:44Do you have what it takes to scale globally? In this episode of Reveal, host Dana Feldman sits down with Amanda Vining, Global Chief Sales and Customer Officer at Corporate Traveler, to discuss leadership in diverse and complex international markets. Throughout the conversation, Amanda highlights the importance of communication, empathy, and connec…
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Marketing Villains & Rejecting Hustle Culture with Erica Schneider (Founder, Cut the Fluff)
59:39
59:39
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59:39Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff. She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social medi…
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A back-to-basics path to empowering your sales team with PitchBook Data’s CSO, Paul Santarelli
28:14
28:14
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28:14Is your sales team truly set up for success? In this episode of Reveal, host Dana Feldman sits down with Paul Santarelli, Chief Sales Officer at PitchBook Data, to discuss his processes for empowering reps and driving real growth. Throughout the conversation, Paul shares pivotal points in his career journey and how those have informed the way he le…
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How to Build Your Brand & Pipeline at the Same Time with Kyle Lacy (CMO, Jellyfish)
54:16
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54:162x CMO. 2 acquisitions. 3 books. 1 llama merch line. Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn follo…
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Honoring Piper's Spirit: Healing Through Fly Fishing with Paige Reed
1:06:49
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1:06:49In this moving episode, Paige Reed shares the inspiring story behind Piper's Peak, a nonprofit organization that introduces women and girls to fly fishing. Named after Paige's late sister, Piper, the organization carries on her adventurous legacy while providing natural healing experiences. Paige opens up about grief, family bonds, and the therapeu…
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Surviving and Thriving: Ashleigh Bauman's Journey Through Breast Cancer and Beyond
1:02:02
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1:02:02Join host Devin Carlson in this impactful episode of "Mending on the Fly," as he leads a profound discussion with Ashleigh Bauman about her remarkable journey through a breast cancer diagnosis, treatment, and recovery during the peak of the COVID-19 pandemic. Ashleigh candidly shares her emotional and physical struggles, the significance of self-ad…
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Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
1:09:51
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1:09:51Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups. Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and…
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Staying flexible in an evolving revenue leadership game with Gong's CRO Shane Evans
33:39
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33:39The rules of the revenue leadership game have changed - are you keeping up? It’s a fair question, and—in a field that’s evolving daily—flexibility is your friend. In this episode of Reveal, host Dana Feldman sits down with a friend, colleague, and CRO at Gong Shane Evans,– to discuss top tactics for successfully navigating this new landscape. Throu…
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How to Build a Creative Powerhouse with Melissa Rosenthal (ClickUp, Buzzfeed)
1:10:25
1:10:25
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1:10:25Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind t…
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The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you'r…
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From Tattoo Artist to Fly Tying Phenomenon: Brian Smith's Meteoric Rise
44:47
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44:47In this captivating episode of Mending on the Fly, Devin sits down with Brian Smith, the mastermind behind the wildly popular fly tying social media accounts @_TiesFlies_" and TheFliesmith.co. Brian shares his incredible journey from tattoo artist to fly tying sensation, amassing a dedicated following of over 100,000 on each platform in just a year…
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Taking Big Creative Bets & Trusting Your Vision with RajNATION (Founder, Startup Hypeman)
1:10:42
1:10:42
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1:10:42RajNATION is one of the most interesting creators and entrepreneurs I know. He’s a B2B marketing and messaging advisor, MMA announcer, and rapper. Raj is also a speaker, podcast host, yogi, and founder. The through-line in all of his passions and experiences? Storytelling. He started Startup Hypeman in 2016 to help founders and revenue leaders crea…
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Mastering the Art of Fly Fishing with Tim Cammisa
1:15:39
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1:15:39Join us in this engaging episode of "Mending on the Fly" as we sit down with Tim Cammisa, a renowned figure in the fly fishing community. Tim shares his journey from humble beginnings to becoming an influential educator and innovator in the sport. Discover essential tips for fly tying, the importance of a strip set, and the thrill of fishing in uni…
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How to Create Provocative & Bold Messaging with Jen Allen Knuth (Founder, DemandJen)
1:28:18
1:28:18
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1:28:18Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing. She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding Demand…
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Stream of Consciousness: Exploring Fly Fishing and Environmental Insights with Scott Lowe
1:13:45
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1:13:45In this enlightening episode, Devin sits down with Scott Lowe, a devoted environmental scientist, author, and fly fishing enthusiast. Scott discusses his journey through the serene world of fly fishing, which serves as his personal escape and complements his professional life as a fluvial geomorphologist. From his reflections in his novel, "The Men…
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Shocking Plagiarism & Developing Unique Style with Eddie Shleyner (Founder, VeryGoodCopy.com)
1:08:42
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1:08:42Eddie Shleyner is a prolific writer and marketer. As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a…
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Tying History with Hans van Klinken: From Soldier to Fly Fishing Legend and The Klink
2:03:41
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2:03:41Join us on "Mending on the Fly" as we delve into the fascinating world of Hans van Klinken, a retired Royal Dutch Army commander turned fly fishing innovator and conservationist. In this episode, Hans shares his transition from military life to becoming a revered figure in the fly fishing community. Discover the origins and impact of his famed Klin…
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The Hidden Power of Your Reputation with Doug Landis (Growth Partner, Emergence Capital)
1:17:13
1:17:13
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1:17:13What does it mean to “make it”? What does it take? And how does your reputation play a role? This is what I explore with Doug Landis, Growth Partner at Emergence Capital and a sales legend. His career journey is impressive and candidly abnormal. He climbed the ranks through sales and then became the Chief Storyteller at Box, which might be the cool…
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Beyond the Reel: Fly Fishing and Life Lessons with Ryan Johnston
1:21:20
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1:21:20In this inspiring episode of "Mending on the Fly," we're thrilled to welcome Ryan Johnston, a figure synonymous with the transformative power of fly fishing. Ryan, the driving force behind Cast Hope and the author of two compelling narratives, including "Reely: Unbelievable Fly Fishing Guide Stories," shares his journey from the tranquil streams of…
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Revenue Streams Beyond the 9-5 Grind with Ashleigh Reddy (Photographer, Influencer)
1:06:56
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1:06:56Lego, Google, Delta. Just a few of the brand names Ashleigh Reddy is working with after choosing to bet on herself and chart her own career path instead of going the more typical, corporate route. How did she do it? Why did she choose to do things differently? What does it really take to succeed as an entrepreneur? Ashleigh reveals how she’s turned…
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Fast-Track Your Audience Growth with Hyper-Relevant Content with Nehal Tenany (Content Marketing Lead, Clari)
1:41:20
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1:41:20Nehal Tenany is a content powerhouse. She’s helped grow multiple billion-dollar tech brands and her own audience of over 70,000 by creating hyper-relevant content. She’s a multi-hyphenate— a B2B content marketer, Instagram and TikTok influencer, and the host of the brand new iHeartRadio show, "No Filter Nehal." She’s interviewed celebrities on red …
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From Humble Beginnings to Fly Tying Royalty: Ann Kitchener's Journey of Passion, Innovation, and Conservation at SemperFli
1:03:45
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1:03:45In this captivating episode of Mending on the Fly, host Devin Carlson delves into fly fishing, fly tying, and conservation with Ann Kitchener, the visionary CEO of SemperFli. As a global leader in eco-friendly fly-tying materials, Ann shares her remarkable journey of transforming a small family business in Yorkshire into a thriving international br…
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"The Best Marketing is Polarizing” with Chris Orlob (CEO, pclub.io)
1:05:24
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1:05:24If you don’t know Chris Orlob, you should. Not only is he one of my first mentors in marketing, he’s the Co-Founder and CEO of pclub.io where he’s trained more than 10,000 SaaS and tech salespeople on SaaS sales calls with the #1 online course platform for B2B sellers. He’s also the former Head of Product Marketing and Head of Customer Sales at Gon…
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Introducing Reed Between the Lines with Devin Reed
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1:03Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to …
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Healing on the Fly: Brady Busby's Journey of Resilience, Conservation, and the Power of Fly Fishing
1:14:52
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1:14:52In this moving episode, we welcome Brady Busby, a veteran, fly fishing guide, author, artist, and Arizona congressional candidate. Brady shares his remarkable journey of overcoming adversity, including his battle with PTSD and the devastating loss of his daughter. Discover how fly fishing, fly tying, and the great outdoors became powerful tools for…
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Watershed Warriors: Allie Cunningham's Journey with Science on the Fly
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1:03:04In this episode of Mending on the Fly, we're joined by Allie Cunningham, the driving force behind Science on the Fly at the Woodwell Climate Research Center. Allie shares her inspiring journey from her first cast to leading a groundbreaking initiative that unites anglers worldwide in conservation efforts. Discover how Science on the Fly leverages t…
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Why revenue forecasting should go beyond your CRM
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16:39Looking to boost your win rates? It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data. And you can’t just rely on your CRM alone. Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence m…
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Cicada Madness: Navigating Nature's Rhythms with Dave Zielinski
1:38:51
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1:38:51Mending on the Fly: Episode 4 - The Cicada Chronicles with Dave Zielinski In Episode 4 of "Mending on the Fly," I discuss the confluence of fly fishing, cicada emergences, and the artistry of wooden boat making with Dave Zielinski. From his earliest memories of fishing with his father to crafting his first drift boat, Dave shares his journey throug…
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Ripples of Hope: Breast Cancer, Fly Fishing, and Empowered Women
1:14:03
1:14:03
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1:14:03In this inaugural podcast episode of "Mending on the Fly," Susan Gatez, the executive director of Casting for Recovery, discusses how the organization uses fly fishing as a unique, physical, psychosocial, and supportive program designed specifically for women who have experienced breast cancer. She also highlights the importance of bonding, finding…
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Don’t be a Yes Person—Ask “why” to qualify leads
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39:39Building relationships with experienced sales reps is key to enablement. In turn, when reps feel that investment in their role, they will create a more consistent customer journey, leading to more revenue. How's that for an easy formula to follow? @Devon McDermott, Head of Enablement at @Dandy and a razzle-dazzle enablement leader with a proven tra…
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It’s no one-size-fits-all—tailor each inbound and outbound sales method
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44:16All companies want long-term success, but do they know what it takes to actually achieve it? First, start with leaders who remember their humanity, humility, and kindness. Next, understand that creativity is key and one-size-fits-all approaches fail. All inbound and outbound sales methods must be tailored. Our guest on today’s show, @Dan Fougere, D…
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Healing Waters: The Soulful Art of Fly Fishing
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0:42🗓️🎉 COMING SOON! Mark your calendars - February 26th, 2024! 🚀 Introducing "Mending on the Fly" 🎙️🐟 - a new podcast hosted by Devin Carlson that explores the enchanting world of fly fishing. 🌊🎣 This podcast takes you on a journey through the tranquil waters of fly fishing, delving deep into its therapeutic 🧘♂️ and meditative qualities while also sp…
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How to foster a feedback-friendly company culture
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45:23When you are enthusiastic and receptive to feedback, excellent conversations occur. And according to @Chris Degnan, Chief Revenue Officer at @Snowflake Computing, conflict in the workplace can be constructive rather than destructive when it's delivered in a respectful, curious way. Imagine that! But you don’t have to just imagine it—you can live in…
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How to become one with technology and marry it with human capability
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39:44Are you looking for the perfect marriage between technology and human intuition? Sales executives who use new methods and technologies in their job procedures will see an increase in efficiency and productivity… …as long as they don’t overlook the human intuition piece. Our guest, @Rajesh Bhattad, Former Head of RevOps Strategy & Solutions at @RevS…
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How to simplify sales essentials without revolutionary tactics
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37:57Interested in taking your sales approach back to the basics? This time-tested recipe is still effective… Don’t overcomplicate things Weave storytelling into your sales strategy Fully understand the “why” behind your products and services From his experience in door-to-door sales to building an outbound call center and starting his own consultancy, …
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Knowledge is power: it’s time to learn the story behind the numbers
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44:01Interested in finding that sweet spot where data literacy and narrative fluency meet? It's not always a sign of strength to use facts to support a new way of doing things—understanding the story they tell has importance, too. Get ready to feel empowered by the natural human draw to stories and the truth about how data can contradict people's belief…
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Cracking the revenue code: Stop juggling and overloading technology stacks
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32:24We’re hearing it from sales reps and even some sales leaders: enough of the juggling act regarding sales tools. Your sales force won't be able to perform at their best if they have to use too many different systems at once. Our guest, Kyle Lacy, CMO of Jellyfish and former SVP of Marketing at Seismic, shares his thoughts on how too many apps and sy…
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How a sales and marketing collaboration builds customer-first initiatives
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44:18Marketing frames the message and story that sales reps receive as they go out into the wild. But also…salespeople must actively engage with the market and produce leads, not only relying on marketing. It’s a both/and situation. We sat down with @Jyllene Miller, President of Jyllene Miller Enterprises and a globally acclaimed two-time Female Executi…
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