You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won ...
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Effective Copywriting Podcasts
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀 If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place! Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast ble ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engin ...
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Creative Magic Club - Grow Your Business with High Ticket Sales, Business Astrology, Money Mindset Coaching & Money Astrology
Sarah Mac - Creative Entrepreneur, Copywriter for Coaches, Personal Brand Strategist, Business Astrologer
Your business astrologer bff here to chat all things entrepreneurship, business, astrology and money. Discover inspirational stories of creative entrepreneurs living out their dreams, doing the work they're MOST passionate about and building wealth in magical, FUN ways while picking up insider strategies around wealth and astrology! While building a 6-figure income as writer and coach helping other women to launch their dream businesses I connected with so many people and have seen it proven ...
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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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Interested in copywriting, marketing and media related subjects? Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes. The Kreativ Conversations podblast is a series of fun bitesize podcasts (averaging 5 minutes in length). They are raw, unscripted and totally unedited. No time-consuming outros and intros guaranteed. :-) Website: https://kreativc ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a di ...
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Welcome to the "Successful Spiritualpreneur" Podcast, your ultimate guide for creating authentic success online as a spiritual entrepreneur. MISSION: To empower YOU to start, grow and scale their own online business, making money doing what you LOVE. Hosted by Christian Mauerer aka. Lovepixel, the "Successful Spiritualpreneur Podcast is the go-to show for spiritual entrepreneurs looking to launch, grow and scale their online business all while maintaining balance in their lives and falling i ...
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Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.
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Everyone can be a marketer. On The Make Me A Marketer Show I share simple and effective marketing principles to help coaches and course creators spread their unique message. And, helping them redefine success in life and business along the way.
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Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytel ...
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also be ...
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The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners
Jess | Copywriter for Course Creators, Coaches, and Service Providers
Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
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When it comes to emailing your list, does any of this sound familiar? "I don’t wanna be sleazy, spammy, or annoying” “I’m not good at copywriting and I don’t have the energy to write super long emails” “I can create content but when it comes to email, I get major writer’s block” “I don’t have time to consistently send out emails every day” “My list is tiny, so what’s the point?” I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sel ...
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A half decent Marketing guy who shares his successes and failures on the podcast. What is working, what's not... I help you learn faster from my mistakes and triumphs,
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Simple Content Marketing for Mompreneurs | Website SEO, Keywords, Content Creation, Blogging, Online Business, Organic Marketing
Katie Flores | Marketing Mentor, Web Designer, Christian Entrepreneur, SAHM
*** TOP 3% PODCAST GLOBALLY*** Welcome to the Simple Content Marketing for Mompreneurs Podcast. I know you are tired of feeling overwhelmed and intimidated by SEO. You want to grow your online business visibility and drive traffic to your offers organically, but you’re not getting found in search results. You’ve probably spent loads of time Googling things like “How to find the right keywords”, or “How to increase website traffic using Google”, or just maybe, “SEO for dummies”. You know you ...
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Eric Rebelo Podcast Show - https://ericrebelo.com - B2B
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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How to Make Passive Earnings with Profit Singularity Elite in 2023 If you're looking for a method to make passive income online, you might have heard of Profit Singularity Elite. This training program and software suite teaches you how to develop lucrative YouTube advertisements for affiliate products. In this post, I'll describe what Profit Singularity Elite is, how it works, and why you must consider joining it in 2023. What is Profit Singularity Elite? Profit Singularity Elite is a thorou ...
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On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession. Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools ...
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Freelancing with Faith: Embrace Opportunities Beyond Corporate! 🌟🙏✨ Join Connie Zabala & Belle Prado, work-from-home moms & faithful servants, on a transformative journey of freelancing & faith. Gain insights, tips & encouragement for balancing family, faith & a fulfilling freelance career. Seek financial independence & flexibility. Tune in for empowering stories, strategies & unwavering faith. 🎧🙌 #FreelancingWithFaith #EmbraceOpportunities #FaithAndFreelancing
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The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Inst ...
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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A real talk podcast for mothers who are navigating the chaos of building a business while raising a family. Hosted by Emily, a mum and entrepreneur who’s still figuring it out, each episode dives into the stories of fellow mothers who are juggling it all - some days with grace, other days with sheer survival mode. We explore how these incredible women are making it work (or at least trying to), sharing their behind-the-scenes struggles, wins, and lessons learned. Whether you’re curious about ...
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In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, deepens audience connections, and provides valuable real-time market research. Melanie emphasizes that eve…
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195. How To Create an Engaging Homepage for Your Private Practice Website
28:43
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28:43Your homepage isn't just a digital introduction to your private practice — it's one of the most powerful tools you have to build trust and convert visitors into clients. In this solo episode, Daniel shares his top tips for creating a homepage that doesn't just look good, but actually works hard for your business. He breaks down exactly what makes a…
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Innovation-ish: Practical tools for everyday innovators
51:51
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51:51Episode web page: https://bit.ly/49ucDxK Episode summary: In this episode of Insights Unlocked, UserTesting’s VP of Design Jason Giles sits down with Tessa Forshaw and Rich Braden—co-authors of Innovation-ish and longtime instructors of design thinking at Harvard and Stanford—to explore what truly drives innovation and why most people hesitate to p…
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Kim Krause Schwalm: Copywriting Mastery, Authentic Marketing & Freelance Freedom | Ep67
28:42
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28:42Kim Krause Schwalm is a distinguished direct response copywriter and marketing strategist with over two decades of experience. She began her career in the corporate world, holding various marketing positions, including Brand Manager and Publisher, before launching and growing the Healthy Directions supplement business to over $23 million in sales w…
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How to Create a Podcast That Will Attract Clients, Make You Money & Change the Culture with Chelsea Riffe
37:48
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37:48In this week’s episode of Creative Magic Club, I’m joined by podcast strategist, world traveler, and host of the top 1% show In My Non-Expert Opinion, Chelsea Riffe. Together we dive into the magic, strategy, and cultural impact of podcasting—especially for creative entrepreneurs who want to build deeper relationships, grow authentic communities, a…
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How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
32:44
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32:44In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagemen…
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Behavioral Science For Agencies: Copywriting
38:58
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38:58In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.…
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When Your Business Outgrows Your Inner Circle with Matthew Riven
26:22
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26:22Have you ever wondered what really happens to your relationships, both at work and at home, when you start creating big change in your life? This episode gets into the messy, honest, and often uncomfortable reality of what unfolds when you decide to level up. From losing friends and family as you grow, to shifting company culture, to getting your t…
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3 Email Marketing Ideas You Can Use This Week
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14:21I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no perfectionism, no fancy funnels required! Whether you’ve ghosted your list for a month or you’re just tired of writing emails that get ignored, this conversation will help you build momentum without …
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S2-#36: Why Your Sales Page Feels “Too Long” and Why That’s a Good Thing
25:46
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25:46Send Gina a text You finally invested in a professionally written, strategic sales page. You open the doc, read through the copy… and then send it to your mastermind friends, your coach, your web designer. Suddenly, the feedback rolls in: “It’s too long.” “Too emotional.” “Not sure who this is for.” And just like that—you’re second-guessing everyth…
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Ep 092: The Power of Selling on Your Site with Alexis Porter
41:28
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41:28In this episode, Melanie and Branda talk with Alexis from Laugh Eat Learn about the challenges and opportunities of selling products through personal websites versus marketplaces. Alexis shares insights on SEO, email marketing, and the misconceptions surrounding the setup of online shops. Listen in as they talk about the benefits of having control …
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How customer-centric marketing fuels real growth
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39:32Episode web page: https://bit.ly/3XIsfGJ ----------------------- Episode summary: In this episode of Insights Unlocked, Nathan Isaacs talks with marketing powerhouse Bill Macaitis—former CMO of Slack, Zendesk, and Salesforce—about how B2B companies can scale efficiently by prioritizing customer experience, building authentic brands, and embracing n…
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Roger Burnley: Channeling Wilhelm, Overcoming Fear & Humanity’s Spiritual Awakening | Ep66
43:12
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43:12Roger Burnley is a spiritual teacher, life coach, and channel for Wilhelm—a collective intelligence he has received messages from for over thirty-six years. Through this guidance, Roger developed Your Last Development Program, a verified system for personal transformation that helps individuals achieve alignment, purpose, and self-acceptance. His w…
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HerAIgency: Making AI Human — Empowering Women to Work Smarter, Not Harder
43:55
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43:55In this empowering episode of From Keywords to Connections, Mary and Winnie sit down with Jenna Nelson, founder of HerAIgency, an AI consultancy dedicated to helping women-led businesses and entrepreneurs work smarter, not harder. Together, they explore how AI can simplify entrepreneurship without sacrificing authenticity, and how women can use aut…
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High Ticket Marketing Series Part 3: How to Find High Ticket Clients with My Top 3 Astrology Branding Planets
27:28
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27:28In this final episode of my 3-part High-Ticket Marketing Series, I’m diving into exactly how to find and attract high-ticket clients using your astrology chart — specifically your Midheaven, Chiron, and Fourth House Ruler. These three placements are absolute gold when it comes to crafting a magnetic, unmistakable personal brand that sells your $5k–…
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Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
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51:44In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.By Consumer Behavior Lab
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194. Stop Losing Leads: 3 Ways a CRM Can Transform Your Private Practice
53:52
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53:52If you've ever felt frustrated by missed client inquiries or uncertain about whether your marketing is actually working, you're not alone. Many practice owners rely on spreadsheets, sticky notes, and scattered inboxes to manage new leads — and the result is lost revenue, inconsistent follow-up, and plenty of sleepless nights. In today's episode, I'…
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The Copywriting Secrets That Sell Without Feeling Salesy with Rachel Allen
28:26
28:26
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28:26Ever wonder if you can truly make a living doing what you love, and feel good about it? In this episode, we dive deep into what it really takes to feel worthy of success. From breaking free of childhood beliefs that work has to be hard, to finding your voice in a world full of salesy noise, to learning how to sell with confidence instead of guilt, …
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The Top 3 Copywriting Trends To Watch in 2026
38:18
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38:18If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026. In this episode, I’m breaking down the top 3 copywriting trends I’m seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in wha…
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S2-#35: Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer
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38:39Send Gina a text Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer You’ve got a great program, a strong offer, and a decent sales page… but something’s still not clicking. Before you blame the copy, ask yourself this: Are you actually using the words your customers and clients are saying? In …
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Ep 091: An Email Automation You're Missing (And It's Costing You Money)
11:49
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11:49In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda explains how a simple email automation can be applied to increase sales of digital products, services, or …
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What most marketers miss about marketing effectiveness with Sorin Patilinet
46:35
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46:35Episode web page: https://bit.ly/49xoJWL ----------------------- Episode summary: What does it really mean for marketing to be "effective" in today’s complex, data-rich environment? In this episode of Insights Unlocked, Sorin Patilinet—PepsiCo’s Global Marketing Insights leader and author of Marketing Effectiveness—joins UserTesting CMO Johann Wred…
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Candice Lazar: Breathwork for Entrepreneurs, Stress Relief & Everyday Transformation | Ep65
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35:43Candice Lazar is the founder of 44 Breathwork – a science-backed, no-nonsense approach to feeling better fast using the power of the breath. Her journey into this work didn’t begin on a yoga mat but rather when she was sick in bed and nothing else was helping. A former lawyer, marketer, and lifelong high achiever, Candice finally found a way to fee…
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In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the qua…
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High Ticket Marketing Series Part 2: How I Built a High Ticket Client Attraction System Using My Astrology Chart
21:31
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21:31In my experience, any time my results have dipped, or clients have come to me because they are SO ready to start signing more clients with ease…. The main reasons it’s NOT happening are; #1: Lack of follow through on specific launch and promo activity, which usually happens when… #2: There’s a lack of confidence in what you are selling, caused by….…
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How BMW leveraged the fresh start effect to win over new drivers
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39:58In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.By Consumer Behavior Lab
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The Career Change Blueprint for High Achievers Who Feel Stuck with Rachel Spekman
28:33
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28:33Ever feel like your career looks amazing from the outside but secretly leaves you drained and disconnected? You’re not alone. In this episode, we’re diving into what happens when success doesn’t feel successful, when achievement comes at the cost of alignment, passion, and joy. Joining me is Rachel Spekman, a coach who’s helped hundreds of professi…
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AI Copywriting That Sounds Like You with Kinsey Soderberg
27:07
27:07
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27:07If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by Kinsey Soderberg—creator of Authentic AI and champion of the human-first approach to AI content. We dig into how to use AI tools like ChatGPT without sounding robotic, generic, or off-brand. Whet…
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S2-#34: 10 Red Flags to Watch for When Hiring a Conversion Copywriter
24:42
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24:42Send Gina a text Hiring a conversion copywriter for your website, sales page, or launch assets can be a smart and business-advancing decision—but it can also be a costly one if you don’t know what to look for. In this episode of 7-Figure Copy, I’m walking you through 10 red flags to watch for before signing that contract. From skipped research to s…
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In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage custom…
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AI employees and the future of work with Surojit Chatterjee
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48:02Episode web page: https://bit.ly/4qwkj8C ----------------------- Episode summary: In this eye-opening episode of Insights Unlocked, host Mike Mace chats with Surojit Chatterjee—former Chief Product Officer at Coinbase and current founder and CEO of Ema—about the sweeping changes generative AI is bringing to the workplace. Surojit unpacks his vision…
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Asha Nayaswami: Self-Realization, Karma & Finding True Success Through Inner Alignment | Ep64
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53:44Asha Nayaswami has been practicing and teaching the principles of Self-realization for over 50 years. In 1969, at the age of 22, she met her spiritual teacher, Swami Kriyananda, a direct disciple of Paramhansa Yogananda, author of Autobiography of a Yogi. From that time, she has dedicated her life to Kriya Yoga meditation, devotion to God, and serv…
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High Ticket Marketing Series Part 1: My 5-Figure Offer High Ticket Sales Script for Coaches and Creative Entrepreneurs
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12:55It’s heart-breaking to hear ‘no’ after a sales call with a potential new client. Especially when you KNOW how much power your work has to change lives. I’ve been there SO many times… until I learnt to have the RIGHT kind of conversations with interested new clients that lead to ‘yes’ after ‘yes’ and multi-6-figs in high ticket sales. I’m not gateke…
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How Halloween candy can teach marketers about choice, memory, and reward
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33:50In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matters, and how uncertain rewards can drive more excitement and engagement—without costing more.By Consumer Behavior Lab
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CCR333: Why We Buy What We Buy In Stores with "The Retail Doc" Bob Phibbs
50:18
50:18
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50:18If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you. Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversation, he and Kevin unpack what it means to sell with soul in a world t…
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193. 11 Things Our SEO Team Wishes Every Therapist Knew About SEO - 10 6 25 12.18 PM
36:15
36:15
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36:15If you've ever felt unsure about what SEO really is — or why your website isn't getting the traffic or clients you expected — this episode is for you. Daniel pulls back the curtain on the most common misunderstandings therapists have about SEO and shares what's actually working in today's digital landscape. This episode was born out of behind-the-s…
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Break the Drama Triangle Before It Breaks Your Business with Matthew Riven
36:45
36:45
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36:45Have you ever struggled to communicate clearly with your team or clients, only to realize your words are misunderstood or ignored? Today, we’re diving into the confusion and frustration that happens when communication breaks down, especially in business settings with multiple personalities and agendas. There’s the challenge of vague language causin…
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Pinterest Marketing For More Organic Traffic with Kate Ahl
28:40
28:40
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28:40Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for years—without needing to perform on Instagram or churn out more content? That’s exactly what Kate Ahl, founder of Simple Pin Media, helps business owners do with Pinterest. In this conversation, we b…
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S2-#33: Not All Copywriters Are Created Equal—Here’s How to Pick the Right One
29:02
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29:02Send Gina a text Hiring a copywriter can feel like a dream or a disaster. Because while the right words can grow your business, the wrong writer can leave you with messaging that sounds nothing like you… and copy that doesn’t convert. In this episode of 7-Figure Copy, I’m pulling back the curtain on what to look for when you’re ready to hire a conv…
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Ep 089: Creating a Brand that Stands Out with Kati Zukaitis
38:09
38:09
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38:09In this episode, Melanie and Branda chat with Kati Zukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a …
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Finding the content-market fit your customers care about with Ross Simmonds
46:35
46:35
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46:35Episode web page: https://bit.ly/4nZFApH ----------------------- Episode summary: How do you know when your content is hitting the mark? And once you do, how can you scale it efficiently and strategically? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Ross Simmonds, CEO of Foundation, a B2B content marketing agency known f…
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Tom Cronin: From Finance to Stillness — Meditation, Purpose & Conscious Leadership | Ep63
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31:44Tom Cronin spent 26 years in finance markets as one of Australia’s leading bond and swap brokers. He discovered meditation in the early stages of his career, when the anxiety and chaos he was experiencing had hit a crisis point, and it completely transformed his world, both personally and professionally. Founder of The Stillness Project, a global m…
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Astrology and Color Magik with Your Cosmic Personal Stylist Leah Vandervelt
42:11
42:11
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42:11Have you ever wondered what your astrology chart might look like in an outfit?! As soon as I started learning more about myself through astrology I naturally became obsessed with exploring how I could visually represent myself in full expression in my online brand by using my astrology chart as a guide. Then I met my chart twin, Leah Vandervelt, an…
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Behavioral science for agencies: Pitching
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41:12In this episode, MichaelAaron and Richard explore ways that behavioral science can improve the agency pitch process. From the illusion of effort to the stolen thunder effect and extremeness aversion, this episode unpack practical ways agencies can boost trust, stand out, and win new business.By Consumer Behavior Lab
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Introverts Are The Best Leaders with Goldie Chan
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40:13In this episode of She is a Leader, I sit down with Goldie Chan, known as the “Oprah of LinkedIn,” author, and creative agency founder, to explore how introverts can build powerful, authentic brands without burning out or pretending to be someone they’re not. Goldie shares her approach to personal branding for introverts, her Ideal Day Dreaming met…
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The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink
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35:02
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35:02Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in your business, but your wardrobe isn't reflecting how you need to show up now. That's why I'm chatting with Ellie Steinbrink—personal branding expert and stylist for female entrepreneurs—who blends two decades of…
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S2-#32: The Costly Mistake of Skipping a Section on Your Sales Page
20:31
20:31
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20:31Send Gina a text If you’ve ever asked yourself, “Do I really need a full sales page for this offer?”—this episode is your answer. Here’s what you need to know: every section on your sales page serves a purpose. And skipping just one (even unintentionally) can be the reason people don’t buy. In this special Q&A episode of 7-Figure Copy, I’m answerin…
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Ep 088: You Planned Your Content, But You're Not Taking Action
8:22
8:22
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8:22In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans. Tune in as Branda Discusses: Shrinking your content tasks to manageable sizes. Building accountability into your content creation process. Common barriers …
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Why empathy still wins in an AI-powered world with Sara Fortier from Outwitly
35:45
35:45
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35:45Episode web page: https://bit.ly/43n2Y89 ----------------------- Episode summary: In this episode of Insights Unlocked, host Nathan Isaacs sits down with Sara Fortier—founder and CEO of Outwitly, Silicon Valley design veteran, and author of the upcoming book Design Research Mastery. Together, they explore the enduring relevance of human-centered de…
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