You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won ...
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Effective Copywriting Podcasts
Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
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🎙️ From Keywords to Connections – The Podcast for Therapists & Private Practice Owners Looking to Grow with SEO 🚀 If you’re a therapist, private practice owner, or wellness professional looking to expand your online presence without getting lost in the complexities of SEO, you’re in the right place! Hosted by Mary Walker, small business owner with a Master’s in Psychology and a Master’s in Marketing, and Winnie Youger-Rash, VP of SEO Services with a Bachelor’s in Psychology, this podcast ble ...
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away. Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty bus ...
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Give your audience a brain hickey. Crafting brand messages, copywriting, and video scripts that leave a mark. Learn the most effective techniques to communicate with your audience and increase conversion.
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Interested in copywriting, marketing and media related subjects? Join Eleanor Goold and Mat Hiscox of Kreativ Copywriting as they explore the world of advertising, marketing and copywriting and reveal the secrets, stories and successes that happen behind the scenes. The Kreativ Conversations podblast is a series of fun bitesize podcasts (averaging 5 minutes in length). They are raw, unscripted and totally unedited. No time-consuming outros and intros guaranteed. :-) Website: https://kreativc ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
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Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.
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Everyone can be a marketer. On The Make Me A Marketer Show I share simple and effective marketing principles to help coaches and course creators spread their unique message. And, helping them redefine success in life and business along the way.
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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also be ...
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Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytel ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners
Jess | Copywriter for Course Creators, Coaches, and Service Providers
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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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Business advice for creative professionals from someone who's been there and done it. The Solo Collective is a podcast for freelance designers, developers and copywriters to help them overcome common challenges such as: - Figuring out your niche - Developing your irresistible offer - Effective lead generation strategy - Selling and sales processes - Business owner mindset At its heart this is a personal development podcast and community for ambitious freelancers who know that their business ...
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The Making a Marketer podcast covers marketing and business strategy & tactics for all experience levels. We have top industry marketing experts on our shows, and we have a great time! Hosted by Megan Powers and Jen (Cole) Larsen since 2017. If you’d like to be on the show, please fill out this form: https://bit.ly/MaMInfoForm
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B2B marketers and sellers, welcome to the Revenue Era — where conversations are the new B2B currency. Through the power of conversations with Drifters, customers, and special guests, Sammi Reinstein (one of Drift’s own conversation experts), explores how a focus on things like copywriting, web experience, and team alignment can accelerate revenue for your business. Leave each episode feeling empowered with the knowledge you need to start your next conversation.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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When it comes to emailing your list, does any of this sound familiar? "I don’t wanna be sleazy, spammy, or annoying” “I’m not good at copywriting and I don’t have the energy to write super long emails” “I can create content but when it comes to email, I get major writer’s block” “I don’t have time to consistently send out emails every day” “My list is tiny, so what’s the point?” I get it, and I got you. Email marketing is magic for your business–and if you wanna learn how to use email to sel ...
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Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engin ...
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Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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A half decent Marketing guy who shares his successes and failures on the podcast. What is working, what's not... I help you learn faster from my mistakes and triumphs,
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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
1163
***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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Eric Rebelo Podcast Show - https://ericrebelo.com - B2B
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Simple Content Marketing for Mompreneurs | Website SEO, Keywords, Content Creation, Blogging, Online Business, Organic Marketing
Katie Flores | Marketing Mentor, Web Designer, Christian Entrepreneur, SAHM
145
*** TOP 3% PODCAST GLOBALLY*** Welcome to the Simple Content Marketing for Mompreneurs Podcast. I know you are tired of feeling overwhelmed and intimidated by SEO. You want to grow your online business visibility and drive traffic to your offers organically, but you’re not getting found in search results. You’ve probably spent loads of time Googling things like “How to find the right keywords”, or “How to increase website traffic using Google”, or just maybe, “SEO for dummies”. You know you ...
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How to Make Passive Earnings with Profit Singularity Elite in 2023 If you're looking for a method to make passive income online, you might have heard of Profit Singularity Elite. This training program and software suite teaches you how to develop lucrative YouTube advertisements for affiliate products. In this post, I'll describe what Profit Singularity Elite is, how it works, and why you must consider joining it in 2023. What is Profit Singularity Elite? Profit Singularity Elite is a thorou ...
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On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession. Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools ...
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Freelancing with Faith: Embrace Opportunities Beyond Corporate! 🌟🙏✨ Join Connie Zabala & Belle Prado, work-from-home moms & faithful servants, on a transformative journey of freelancing & faith. Gain insights, tips & encouragement for balancing family, faith & a fulfilling freelance career. Seek financial independence & flexibility. Tune in for empowering stories, strategies & unwavering faith. 🎧🙌 #FreelancingWithFaith #EmbraceOpportunities #FaithAndFreelancing
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The ‘Customer Acquisition Show’ will help you acquire more customers and scale your ad spend across channels so you can make more money! Because the truth is: you don’t need more traffic, you need more customers. You’ll learn how to acquire more (AND BETTER) customers by maximizing your budget so you can get as many ideal customers as possible. Each episode will dive give you strategies and the tools you can use to improve your paid marketing campaigns on platforms like Meta (Facebook), Inst ...
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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A real talk podcast for mothers who are navigating the chaos of building a business while raising a family. Hosted by Emily, a mum and entrepreneur who’s still figuring it out, each episode dives into the stories of fellow mothers who are juggling it all - some days with grace, other days with sheer survival mode. We explore how these incredible women are making it work (or at least trying to), sharing their behind-the-scenes struggles, wins, and lessons learned. Whether you’re curious about ...
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The Importance of Editing and Fact-Checking Your AI Content
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Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, edi…
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AI for Content Repurposing: How to Maximize Your Existing Content
32:53
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What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on. But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your c…
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192. Leading with Curiosity: How to Influence Your Team Without Micromanaging
46:10
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In this episode of the Private Practice Elevation Podcast, we’re joined by Michael Diettrich-Chastain, founder of Arc Integrated — a leadership development consultancy that helps teams and leaders around the world create cultures of engagement, sustainability, and purpose. Michael brings a unique background that blends psychology, therapy, and orga…
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Never Do These Things in Your Email Marketing…EVER
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CCR332: From Freelancer to Founder: How Chris Orzechowski Built a Business That Prints Email Profits
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By Kevin Rogers
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How LinkedIn Marketing Put Her Personal Brand in the Top 3% with Caroline Pennington
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By Megan Kachigan, Caroline Pennington
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S2-#30: Is it an Offer Problem or a Copy Problem?
24:21
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By Gina Whitehouse
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Ep 086: 5 Email Sequences You Need in Your Business
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By Melanie Battistelli, OBM and Branda Villacob, Copywriter
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All the questions you had about synthetic users but were afraid to ask
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Episode web page: https://bit.ly/42dkHi0 ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With de…
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Beyond “Near Me”: How Local SEO Helps Clients Find You
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In this episode of From Keywords to Connections, Winnie and Mary sit down with Sterling, Simplified’s Technical SEO Guru, to demystify Local SEO and why it’s a game-changer for private practices and small businesses. We break down what Local SEO really is, why it matters for helping professionals, and how it influences the way clients discover serv…
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Kajabi, Keap & ActiveCampaign Price Hikes: Should You Switch?
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Everybody’s freaking out. Your feed’s full of panic. Kajabi just hiked its price by $480 a year. Keap’s up 25% to 50%. ActiveCampaign’s not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms? Before you jump ship or write a rage-fueled social post, read this. Let’s unpack what’s really going on and ho…
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3 Automations to Grow Your Email List (ManyChat Summit Recap)
22:50
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How do you turn Instagram engagement into subscribers who actually want to hear from you? ManyChat is more powerful than most creators are using it for. If you’re only using ManyChat’s “comment X to get Y” automation, then you’re part of the 70% who are also missing out on the kind of connection that actually helps you grow your brand and grow your…
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Ep 085: "I Don't Know What to Write About..."
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In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage aud…
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S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
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Send Gina a text If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes. In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what he…
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191. The Top Things Every Therapist Should Know About Website Project Management
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If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management. With a background in web design, development, and digital mark…
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Build your Plan B: How content entrepreneurship can unlock freedom and meaning
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Episode web page: https://bit.ly/46shU5A ----------------------- Episode summary: Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a success…
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Is It Possible to Use AI As a Brainstorming Partner?
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You've got your AI trained with your brand voice and messaging, but you're still just using it to write social posts. (Sound familiar?) But what if you could actually use AI as a brainstorming partner? If you did the foundation work from last week's episode, your AI actually knows your business well enough to help you think through bigger challenge…
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Personal Branding: Building Your Identity as an Introvert (& Extrovert!) with Goldie Chan
43:27
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In the exciting kickoff of Season 9 of Making a Marketer, we welcome back the brilliant Goldie Chan, an award-winning branding strategist and author. This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate t…
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Discover Email Marketing Best Practices That Drive Results!
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If your emails aren’t bringing in clicks, sales, and loyal fans… you’re leaving money on the table. Email marketing isn’t just another channel. Done right, it’s the number one source of sales for coaches, course creators, and service providers. But here’s the truth: most people get it wrong. Their emails fizzle out, their list loses momentum, and t…
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The Smart Way to Build Trust Through Email Marketing
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If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open rates. In this episode, I share why trust is the new marketing strategy for 2025 and how storytelling in your emails can help you connect more deeply, humanize your brand, and attract the right…
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Ep 084: Let's Plan Your Q4 Content in 15 minutes
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In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth. Tune in as Melanie Dis…
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S2-#28: Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to YES
19:49
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Send Gina a text Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to Yes If you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode is for you Because most of the time, they’re not really saying no. They’re wrestling with doubt, timing, or fear and your copy didn’…
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Unlocking SaaS growth with fast, focused customer research with Asia Orangio
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Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guide…
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Your AI keeps giving you generic copy because it doesn't know your business the way a human copywriter would. Most people think the solution is better prompts, but that's like thinking good copy just means better grammar. You're missing the entire strategy layer underneath. In this episode, I explore why AI training fails for most business owners a…
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Sell Out Your COACHING Program with This Proven Launch Email Campaign
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You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time. The secret is called The Black Widow Campaign. It sounds dramatic, and that is bec…
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Sustainable Brand Visibility That Works with Michelle Thames
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What if not posting daily is actually the smartest brand visibility strategy? If social media feels like a full-time job with no return—or you’re tired of posting into the void—this episode will change your mind. I’m joined by Michelle Thames, a visibility strategist, award-winning podcaster, and powerhouse CEO who has spent 16+ years helping women…
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Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
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In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and cr…
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S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience
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Send Gina a text Let’s be honest—urgency and scarcity work. But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach. Because urgency and scarcity aren’t inherently bad. They’re psychological triggers that can actually serve your audience—…
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190. Keeping Your Practice Compliant—Without Burning Out Your Team with Tiana Kelly
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Many therapists in private practice want to run a solid, ethical business—but the idea of “compliance” can feel confusing, overwhelming, or even downright scary. Between HIPAA requirements, proper documentation, and ever-changing policies, it’s tough to know what you don’t know… and easy to put it off for another day. In this episode of the Private…
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Why brand matters and how CMOs are playing out of position
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Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…
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Is SEO dead? Absolutely not. In this episode of From Keywords to Connections, Mary and Winnie tackle the rise of Generative Engine Optimization (GEO) and explain why it’s not replacing SEO—it’s building on it. They’ll demystify what GEO actually is, show how it depends on strong SEO foundations, and share practical strategies to prepare your websit…
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Email Marketing Content Planning Template: Craft Your PERFECT Email Marketing Plan Now
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It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel. That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because…
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The Most Underrated Platform for Authentic Marketing Right Now
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In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything else in my marketing has gotten easier since leaning into this approach! I’ve booked aligned speaking gigs, built relationships without pitching, and turned 30-second posts into podcasts, Reel…
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Ep 082: My Honest Thoughts on Using AI for Copy
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In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and…
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S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield
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Send Gina a text Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too. In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven bu…
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How to stop wasting research and turn customer insights into action with Jake Burghardt
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Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never…
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Business Fails - 7 Things to STOP Doing in Your Coaching Business
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23:15
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If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to …
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189. Optimizing Operations: Building a Strong Foundation for Private Practice Growth
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45:00
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Optimizing Operations: Building a Strong Foundation for Private Practice Growth Running a private practice often means wearing multiple hats—therapist, admin, marketer, and CEO. Without the right systems in place, the behind-the-scenes responsibilities can quickly become overwhelming, leading to burnout and limited growth. This episode of Private P…
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Try This PR Strategy For More Brand Visibility with Nicole Pearl
23:22
23:22
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You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?" In this episode, I’m joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why…
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S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table
13:09
13:09
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Send Gina a text You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like. Here’s what might be missing: Addressing OBJECTIONS. In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defen…
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Ep 081: The Debrief Question That Changes Everything
14:59
14:59
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In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparis…
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Creating workplaces that work for all to thrive with Tara May
38:44
38:44
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Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the bu…
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How to Ethically Use Google Analytics 4 on Your Website
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33:04
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Your website is often the first step a potential client takes toward working with you—so understanding how people use it is crucial. In this episode of From Keywords to Connections, Mary and Winnie break down how helping professionals can use Google Analytics 4 (GA4) responsibly and effectively. We’ll cover what GA4 is, what data it collects (and w…
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Want to Know What Copy Coaching Is Really Like? Peek Behind the Scenes
21:54
21:54
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Ever wondered what professional copy feedback actually looks like? I'm taking you inside a real copy coaching session to show you the detailed feedback process, collaborative revision sessions, and co-writing moments that transform rough drafts into compelling copy. See exactly how the collaboration works in this episode of Talk Copy to Me. _______…
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