Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficiency.

You'll hear a working example as they demonstrate specific case study to highlight the differences of human writing vs AI text. You'll also get the hot take from two pro copywriters on the strengths and weaknesses of AI in capturing emotional connections and unique brand identities.

Is AI simply a tool to assist you in writing first drafts for your business, or is it strong enough to be a complete replacement for a copywriter?

In this episode, you get to decide.

But in our opinion? It's a no-brainer! There's a non-negotiable need for skilled human input to refine AI-generated content so that it truly resonates with customers. Listen in to find out why.

Resources:

World Economic Forum - Emerging and Core Skills in 2030:
See Extract from Future of Jobs 2025 Report by WEF

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

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You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

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