The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Email Sequence Copy Podcasts

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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly ...
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You’re brilliant. You’ve spent years mastering your craft. You’ve taken the courses, built the website, posted on social media, and even started your own podcast. You know you can change lives, so why are your bank statements still screaming struggle? The truth is brutal: most experts stay poor. Not because they’re not smart. Not because they don’t…
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Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
30:39
30:39
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30:39In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting…
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Ever sent an email, crossed your fingers… and got crickets? No replies. No clicks. No sales. Just that awkward silence and the sinking feeling that your message missed the mark. We’ve all been there. And it stings, especially when you know your offer is good. But what if I told you those flat, lifeless emails aren’t dead? They’re just sleeping. And…
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In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and pe…
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Is email marketing broken? Why are your subscribers ghosting you? And why do you feel like you’re yelling into a void every time you hit send? It’s not your fault, and no, email isn’t dead. But the game has changed, and most people are playing it wrong. If you’ve ever run out of steam, struggled with ideas, or watched your sales slump despite your …
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In this episode, Melanie talks about the pros and cons of hosting free versus paid launch events. The episode dives into a case study demonstrating the effectiveness of a paid workshop in generating revenue and conversions. Melanie provides recommendations for choosing the right type of launch event based on audience goals and product offerings. Tu…
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What if your biggest marketing win is the one you’re ignoring? You post every day. You write clever captions. You run ads, make videos, speak at events… and still wonder, “Where are the buyers?” Here’s the truth: most businesses waste time and money on stuff that looks good, but doesn’t sell. The hard part? Figuring out what’s working and what’s no…
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Ep 068: Growing Your List with Virtual Summits
20:44
20:44
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20:44Are summits worth it? And when should you participate in one? In this episode, Melanie and Branda talk about how you can use virtual summits as a strategy for growing visibility, authority, and audience engagement. They explore various aspects of summits, including the benefits of participation, creating engaging presentations, and post-summit enga…
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23 Ways to Build Your List in Just 12 Minutes
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15:11Stop everything. Because what you’re about to read might just be the fastest, most practical guide to growing your email list that you’ve ever seen. This isn’t another fluffy theory piece or recycled advice with zero real-world grit. This is a rapid-fire, high-impact list of 23 real, tested ways to get new people onto your email list. And here’s th…
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Ep 067: When to Revamp vs. Rewrite Your Copy
18:41
18:41
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18:41In this episode, Branda discusses the decision-making process between revamping and rewriting copy for websites, sales pages, email sequences, and more. She provides guidelines on when to choose each option based on factors like time, money, and the impact on conversions. Ultimately, it’s about understanding the current state of your offer, audienc…
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How to Use YouTube Ads To Get In Front of High-Value Buyers
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22:39How to Use YouTube Ads To Get In Front of High-Value BuyersBy Joly Tematio
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As a coach, your voice is your brand. Whether you're helping clients through transformation, strategy, or mindset work, your communication needs to sound like you, not like a templated AI assistant. But what if you could train A.I. to write your emails faster, better, and still sound authentically you? That’s exactly what we’re diving into. In this…
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Ep 066: Challenge Launch - The Hot Girl Summer of Launching Series
22:39
22:39
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22:39Ready to supercharge your next launch with community, momentum, and real-time results? In this episode of the Hot Girl Summer of Launching series, Melanie's breaking down the Challenge Launch—a high-energy, high-impact strategy that can warm up cold leads and turn them into buyers fast. We’ll walk you through how it works, what makes it effective, …
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The ONE Shift That Doubled Our Client Acquisition (Without Increasing Ad Spend)
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22:39By Joly Tematio
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The Best Time of Day to Email Your Subscribers
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9:40Want more people opening your emails? Clicking your links? Buying your stuff? It’s not just what you write, it’s when you send it. If you send your email at the wrong time, even the best message can get buried. But hit the right time? And boom, your email’s the first thing they see. The one they actually open. There’s one golden hour that changes e…
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Ep 065: Should You Offer Discounts? Let's Debate
25:08
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25:08Discounts can boost sales, but they can also backfire if you're not strategic. Should you offer them? Avoid them? Save them for special occasions? The answer isn't black and white. In this episode, Melanie and Branda dig into the pros and cons of offering discounts in your business, when a discount can be a smart move, and when it might actually hu…
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Authority infused emails sequence - The 10-Day Launch Sequence That Generated $500K
30:22
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30:22The 10-Day Email Sequence That Generated $500K For Our Client (Swipe this now)By Joly Tematio
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I Sent An Email Every Day For 5 Years. This Is What Happened...
18:42
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18:42What happens if you send an email every single day for over 10 years? People think it’s crazy. They say you’ll burn out, annoy everyone, or run out of things to say. But I did it anyway, seven days a week, no breaks, and the results shocked me. I made millions. Built a loyal audience. And turned email into my biggest growth engine. But more than th…
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Ep 064: Should You Use Bundles to Grow Your List?
24:26
24:26
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24:26Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this. In this episode, Branda shares the real pros and cons of using …
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The 1 Mistake Stopping You From Scaling Profitably Your Facebook Ads Campaigns
8:37
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8:37By Joly Tematio
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How Benita Made $20,000 in Just ONE Launch
26:03
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26:03Writing emails is one thing. Turning them into a $20K launch machine? That’s next level. Benita Königbauer, a tax advisor and author, was stuck in the hustle—chasing clients, juggling work, and hitting a ceiling. Her business depended on her constant presence, and when life got hectic, income dropped. But in just a few months, Benita flipped the sc…
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169. How To Use Virtual Summits To Explode Your List
33:46
33:46
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33:46In this final episode (for now!) of the High Conversion Health Marketer Podcast, I’m diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your autho…
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Ep 063: Any Launch Style Can Work—If You Do This First
16:34
16:34
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16:34“If you’re not doing a webinar, it won’t convert.” “Challenges are the only way to get people engaged.” If you’ve ever heard rigid rules like these, it’s time to delete them from your brain. In this episode, Melanie kicks off a new solo series to prove that any launch style can work—as long as you align it with your energy, your audience, and your …
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#18: 3 Hidden Signs Your Website Messaging and Copy Are Outdated and Need a Refresh
23:03
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23:03Send Gina a text We made it to the Season 1 finale of 7-Figure Copy—and I couldn’t be more grateful to have you along for the journey! In this special Q&A episode, I’m answering some of the most common questions I get about copywriting and website messaging as you scale your business from six to seven figures. If you’ve ever wondered how to tell wh…
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How to Create A Webinar Campaign That Attracts And Converts Cold Prospects Into Buyers
12:56
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12:56How to Create A Webinar Campaign That Attracts And Converts Cold Prospects Into Buyers.mp3By Joly Tematio
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The ONE Way to Grow Your List as Big As You Want
11:40
11:40
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11:40Imagine a magic machine. You drop in $100 on one side, and boom, a $1,000 pops out the other. Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on. It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot. Keep read…
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168. Why I'm Putting My Podcast on Sabbatical
5:27
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5:27I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important. I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a b…
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Ep 062: Re-engaging and Waking Up Your Email List
18:51
18:51
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18:51You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)? In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels li…
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#17: LIVE Copy Audit: How to Rewrite Your About Page Story When Your Business Grows and Evolves
29:50
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29:50Send Gina a text As your business grows, your story needs to grow with it—and your About Page should reflect the expert you’ve become, not just where you started. In this LIVE copy audit, I sit down with Michelle Stuenkel, founder of Your Media Squad, to help her rework the story on her About Page so it aligns with her growth, her expanded services…
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Copy This Welcome Email Sequence That Makes Sales (Email Copywriting Masterclass)
17:37
17:37
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17:37Hold up! Your welcome email might be losing your sales! Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy. If you want a welcome email sequence that gets read, builds trust, boosts deliverability, and makes sales, th…
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167. How to Write Irresistible Emails & Newsletters
12:35
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12:35If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged. You’ll walk …
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Ep 061: How to Spend Less Time Writing Copy
15:58
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15:58Does writing your emails, blogs, or launch copy take forever? A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue! In this episode, Branda shares her favorite ways to speed up the writing process without sacrificing quality. Whether you love writing but don’t have the time, or you dread staring at a blinking curso…
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#16: 6 Ways to Make Your Website Copy Visually Pop and Keep Readers Engaged
12:50
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12:50Send Gina a text If your copy looks like a wall of text, your audience isn’t going to stick around—no matter how brilliant your message is. In this episode of 7-Figure Copy, I’m taking off my copywriter hat and slipping on my secret designer hat to help you transform your sales pages, website, homepage, email sequences, about page, and launch copy …
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How to Use The 7-11-4 Rule To Grow Your Business
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24:02By Joly Tematio
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GDPR Compliant Email Marketing - What You Need to Know
12:41
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12:41Let’s be honest, nobody wakes up excited to read about GDPR. It sounds like one of those soul-draining regulations made by a group of grumpy, bearded men in a dimly lit room, plotting ways to make online marketing harder. But here’s the real deal: GDPR isn’t here to ruin your business. It’s here to stop those annoying spam calls, dodgy emails, and …
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166. Upgrade Your Copy with This Curiosity Tactic
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7:59If your bullet points aren't finding your target audience, this one change will ensure they never miss again. You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you’ll discover: ✔️ Why most bullet points fall flat (and what to do instead) ✔️ A simple 3-step formula to turn facts into curiosity-packed …
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Ep 060: The Art of the Pre-Launch Waitlist
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18:57Ever feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes a warm, engaged pool of potential buyers who are already excited about your offer. In this episode, Melanie breaks down exactly how to build a waitlist…
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#15: LIVE Copy Audit: How to Use a Compelling Hook Statement to Keep People Reading
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35:01Send Gina a text If your About Page jumps straight into your backstory without a strong hook, you’re missing one of the most powerful opportunities to grab attention and guide your audience through the rest of your message. In this LIVE Copy Audit with Shannon Boyer—an award-winning educator and course design expert for purpose-driven entrepreneurs…
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AI Writes $Million Emails for Maggie Giele (Steal This Strategy)
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32:21Imagine waking up to find that AI has written high-converting, revenue-generating emails for you... without you lifting a finger. Sounds like a futuristic dream, right? Well, for Maggie Giele, it’s already a reality. AI isn’t just a buzzword in business anymore, it’s a full-blown game-changer. And today, we’re pulling back the curtain on how she’s …
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165. Transform Your Swipe Folder Into a Copy Generator with AI
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13:32What if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my n…
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Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox
35:28
35:28
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35:28Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck. In this episode, Branda and Melanie talk with money coach Gina Knox about the three money mindset traps that slow entrepreneurs down and how to shift them to unlock your next lev…
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#14: Your About Page: How to Showcase Your Expertise & Build Trust with Your Target Audience
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20:04Send Gina a text FREE RESOURCE - 7-Figure About Page Checklist If you want high-paying clients to trust you and feel connected to your brand, your About Page needs more than a polished backstory—it needs to clearly show why you’re the expert they’ve been looking for. In this episode of 7-Figure Copy, I’ll walk you through how to craft a compelling …
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What I Accomplished and the Lessons I've Learned In Q1 2025 | Ep. 91
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22:09In this special episode, I step away from the tactical advice to share my personal journey through Q1 2025. After intentionally descaling my business to focus on what truly matters, I reveal the powerful lessons I've learned about balance, purpose, and growth. I discuss: Why I made the decision to descale my business at the end of last year The thr…
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10 Creative Lead Magnet Ideas That Bring in Buyers
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20:23So you’ve been told to create a lead magnet. You’ve spent hours putting together a free guide, a checklist, or a PDF. And what happens? A flood of new subscribers! But then… crickets. They never buy. Here’s the brutal truth: Most lead magnets attract freebie seekers, not actual buyers. But what if your lead magnet could do more? What if it could br…
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164. 5 Powerful, Fitness-Inspired Conversion Boosters
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12:56Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter. ***** The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequence…
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Ep 058: Emails Feel Disjointed? How to Streamline Your Content
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18:20Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers, or drive sales. In this episode, Branda breaks down how to create a streamlined email strategy that moves your audience through a journey—instead of s…
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#13: Your About Page: 5 Common About Page Mistakes—and How to Fix Them
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20:46Send Gina a text FREE RESOURCE - 7-Figure About Page Checklist Are you making one of the five biggest About Page mistakes that’s costing you high-paying clients? If your About Page feels more like a boring bio than a powerful conversion tool, this episode is for you. In this episode of 7-Figure Copy, I’m breaking down the most common mistakes I see…
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How to Write Videos Ads That Make You Money (Swipe Our Most Profitable Scripts) | Ep. 90
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27:50Looking to transform your Facebook video ads from underperforming to unstoppable? In this comprehensive episode of The Scaling Season, I, Joly Tematio, reveal my complete Facebook video ads formula that has generated millions in revenue for coaches and consultants. You'll discover: The scientifically-proven 3-part video script template that capture…
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How to Use Storytelling in Your Emails to Get a 22% Higher Open Rate
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20:17If you're tired of sending emails that get ignored, you’re not alone. The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them - read them, click on them, and actually buy from them? The secret? Storytelling. Yes, using storie…
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163. How to Find Brilliant Content Ideas Everywhere
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12:24In this episode of The High Conversion Health Marketer Podcast, I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content. You’ll learn: ✅ The secret behind observ…
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