The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Email Sequence Copy Podcasts
Are you an ambitious, value-driven female entrepreneur ready to scale your business to seven figures with copy that actually converts? Welcome to 7-Figure Copy with Gina Whitehouse, the podcast for value-driven women who want to attract high-ticket clients, build authority, and grow their business through the strategic use of high-converting copywriting. Hosted by Gina Whitehouse, your expert go-to conversion copywriter who understands the challenges of scaling without sacrificing your time, ...
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Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity ...
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The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content feat ...
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As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
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How to Make $10,000 per Month with Less Than 3,000 Subscribers
11:36
11:36
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11:36Think you need a massive email list to make serious cash? Think again. If you've got fewer than 3,000 people on your email list, you’re sitting on a goldmine. In this episode, you’ll discover a simple monthly plan that keeps the money flowing even when life gets busy or your ideas run dry. You don’t need to hustle 24/7. You don’t need a big team. Y…
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S2-#31: Behind the Copy: How Kelly Leardon’s Sales Page Fueled 3+ Five-Figure Launches
55:15
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55:15Send Gina a text When business coach and director of operations Kelly Leardon hired me to write the sales page for her signature program, The Success Squad, she already had a solid offer and an engaged audience. But her existing sales page didn’t reflect the caliber of her coaching or the transformational results her program delivers. In this candi…
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Ep 087: How to Build an Online Community with Ashley Gore
31:57
31:57
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31:57Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more…
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Never Do These Things in Your Email Marketing…EVER
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S2-#30: Is it an Offer Problem or a Copy Problem?
24:21
24:21
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24:21By Gina Whitehouse
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Ep 086: 5 Email Sequences You Need in Your Business
23:37
23:37
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23:37By Melanie Battistelli, OBM and Branda Villacob, Copywriter
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Kajabi, Keap & ActiveCampaign Price Hikes: Should You Switch?
17:28
17:28
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17:28Everybody’s freaking out. Your feed’s full of panic. Kajabi just hiked its price by $480 a year. Keap’s up 25% to 50%. ActiveCampaign’s not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms? Before you jump ship or write a rage-fueled social post, read this. Let’s unpack what’s really going on and ho…
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Ep 085: "I Don't Know What to Write About..."
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13:06In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage aud…
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S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
29:16
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29:16Send Gina a text If your sales page is getting clicks but not conversions, you might have a messaging blind spot that’s keeping your best-fit clients from saying yes. In this live copy audit episode, I sit down with business coach and Second Act Success founder Shannon Russell to improve a crucial section of her sales page—one that explains what he…
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Discover Email Marketing Best Practices That Drive Results!
16:59
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16:59If your emails aren’t bringing in clicks, sales, and loyal fans… you’re leaving money on the table. Email marketing isn’t just another channel. Done right, it’s the number one source of sales for coaches, course creators, and service providers. But here’s the truth: most people get it wrong. Their emails fizzle out, their list loses momentum, and t…
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S2-#28: Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to YES
19:49
19:49
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19:49Send Gina a text Still Getting Maybes? Use These 3 Messaging Tweaks to Move Buyers to Yes If you’ve ever had someone hover near the buy button, hesitate on a sales call, or say “This sounds amazing… but…”—this episode is for you Because most of the time, they’re not really saying no. They’re wrestling with doubt, timing, or fear and your copy didn’…
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Ep 084: Let's Plan Your Q4 Content in 15 minutes
28:11
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28:11In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth. Tune in as Melanie Dis…
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Sell Out Your COACHING Program with This Proven Launch Email Campaign
14:21
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14:21You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time. The secret is called The Black Widow Campaign. It sounds dramatic, and that is bec…
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S2-#27: The Ethical Way to Use Urgency & Scarcity Without Manipulating Your Audience
27:53
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27:53Send Gina a text Let’s be honest—urgency and scarcity work. But if you’ve ever felt uneasy using countdown timers, limited spots, or last-chance language, this episode will help you understand why—and how to shift your approach. Because urgency and scarcity aren’t inherently bad. They’re psychological triggers that can actually serve your audience—…
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Ep 083: How a Podcast Can Grow Your Business with Sara Whittaker
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40:01In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and cr…
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Email Marketing Content Planning Template: Craft Your PERFECT Email Marketing Plan Now
12:10
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12:10It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel. That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because…
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S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield
38:06
38:06
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38:06Send Gina a text Bro marketing isn’t just used by sleazy internet dudes. It’s everywhere, and a lot of women are unknowingly using it, too. In this episode of 7-Figure Copy, I’m joined by business strategist and nonprofit expert Jan Ditchfield for a candid conversation about ethical sales, messaging that builds trust, and growing a values-driven bu…
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Ep 082: My Honest Thoughts on Using AI for Copy
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11:40In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and…
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Business Fails - 7 Things to STOP Doing in Your Coaching Business
23:15
23:15
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23:15If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to …
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S2-#25 If You’re Not Addressing Objections, You’re Leaving Money on the Table
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13:09
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13:09Send Gina a text You’ve nailed your sales page layout. Your message feels strong. But conversions are still lower than you’d like. Here’s what might be missing: Addressing OBJECTIONS. In this episode of 7-Figure Copy, I’m breaking down why unspoken concerns can quietly tank your sales—and how to handle objections in your copy without sounding defen…
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Ep 081: The Debrief Question That Changes Everything
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14:59
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14:59In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparis…
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Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it. And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email. Yes, the same inbox that mo…
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Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They a…
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S2-#24: 4 Silent Sales Killers Lurking in Your Copy
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17:35Send Gina a text In this episode of 7-Figure Copy, we’re uncovering the four subtle (but serious) messaging mistakes that sneak into your sales page—and quietly kill conversions. These are the things that sound fine, look polished, and even feel “on brand”… but don’t actually move people to buy your course, product, or service. Whether you’re scali…
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What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs? That’s the big question hanging over the launch of ChatGPT 5…
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S2-#20: If Your Products & Services Aren’t Selling, Start Here
22:22
22:22
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22:22Send Gina a text You’re doing the work. Your offer is strong. Your audience is growing. But something still isn’t clicking, and sales feel harder than they should. In this episode of 7-Figure Copy, I’m breaking down 3 sneaky (but common) beliefs that sound strategic, but are actually sabotaging your ability to sell your course, product, or service.…
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S2-#19: Why People Aren’t Saying Yes to Your Offer—And How to Fix It
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13:56Send Gina a text You’ve built the offer. You know it gets results. But the sales? Still sluggish. If you’ve ever thought, “This should be working better by now,” this episode of 7-Figure Copy is for you. In our Season 2 opener, we’re diving into one of the biggest messaging mistakes that quietly kills conversions—and how fixing your copy (not your …
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S2-#21: Landing Page or Sales Page—Which One Do You Need?
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15:20Send Gina a text If your sales page isn’t converting like it should… it might not be a sales page at all. One of the most common mistakes I see in online business is using the wrong page for the job. Whether you're trying to build your email list with a freebie or lead magnet… or getting ready to launch a new product, sell a service, or promote you…
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In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation. Tune in as B…
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S2-#23: The 5 Seconds That Make or Break Your Offer with People Strategy Expert Lindsay White
28:22
28:22
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28:22Send Gina a text You have a powerful offer. But if your headline isn’t crystal clear, your ideal client might click away before they ever find out. In this episode of 7-Figure Copy, I’m sitting down with people strategist Lindsay White to give her a quick, high-impact messaging makeover. We’re zeroing in on the headline and subheadline of her minds…
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S2-#22: Creating Offers That Are Easy to Say YES To with Digital Product Strategist Alyssa Bellisario
35:43
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35:43Send Gina a text In this episode of 7-Figure Copy, I’m joined by digital product strategist & host of the Brilliant Ideas podcast, Alyssa Bellisario, who helps online entrepreneurs simplify and strengthen their digital offers—so they’re easier to sell (and easier to deliver). If you’ve ever wondered why your course, program, or service isn’t flying…
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3 Emails You Should Be Sending Every Month (But Probably Aren’t)
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15:45Let’s be honest. You’ve probably put time into writing value-packed emails. You’ve shared advice, tips, and helpful content. But when you look at the results, no clicks, no replies, no sales, it’s frustrating. Here’s the truth most email marketers won’t tell you: it’s not about sending more value. It’s about sending the right kind of value in the r…
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In this episode, Melanie discusses the essential launch metrics that you should focus on to improve your live launches. She emphasizes the importance of tracking key data categories such as registration rates, daily sales, email performance, and event-specific metrics. The conversation also covers how to analyze these metrics post-launch to identif…
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The Fastest Trick to Never Run Out of Email Content Again Ever felt that sinking feeling when you sit down to write an email… and your brain goes blank? Like, total ghost town upstairs? No stories. No spark. Just the blinking cursor mocking you? What if you could get a new, juicy, relatable story idea every single day, without racking your brain or…
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Ep 077: Website SEO 101 with Kelly Kumler
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29:52
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29:52Wish more people would find you online? Brand and Melanie sit down with Kelly, founder of Kelly Ryann Co., to talk about website SEO. Kelly shares tools for keyword research and tracking website performance, highlights common SEO mistakes, and explains how website design impacts SEO. If you’ve wondered why your website isn’t getting found or you’re…
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You’re Sitting on a Goldmine, Here’s How to Cash In! You’ve heard it before: “The money’s in the list.” But what if we told you the money is actually in the wrong bloody place, and it should be in your pocket, funding your dream vacation, buying your kid’s dream bike, or finally letting you quit your 9-to-5? If you’ve got an email list (or even jus…
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What kind of emails should you include in your launch sequence? Branda talks about five different launch emails that reach all types of buyers, for those who want the data to those who connect with stories. She also digs into the importance of pre-launch, and how warming your audience and conducting marketing research will ensure the most success w…
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20 Years of Email Marketing Advice in 11 Minutes
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11:33Most people treat email like a checklist item. Write. Send. Hope. But what if the real power of email had nothing to do with luck, and everything to do with using a proven system? Imagine sitting down with someone who’s spent two whole decades testing, tweaking, and perfecting email messages that people actually read, reply to, and buy from. That’s…
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In this episode, Melanie shares six strategies to enhance your product launch. She emphasizes the importance of creating an experience rather than a one-off event, introducing concepts like open houses, pop-up communities, bonus trainings, upsells, downsells, and affiliate marketing. Each strategy is designed to build trust, address objections, and…
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Are your emails packed with tips, tricks, and value, and still not converting? You're not alone. Most coaches and experts are following outdated advice that sounds smart but secretly sabotages their sales. They’re giving away knowledge, building trust… and watching buyers slip through their fingers. Here’s the truth: “giving value” can actually pus…
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In this episode, Branda and Melanie talk about the fine line between providing value through free content and the risk of over-delivering, which can lead to low conversion rates. They explore the importance of connecting freebies to paid offers, focusing on the 'why' and 'what' rather than the 'how'. They’re sharing signs of over-delivery, effectiv…
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Want People to Buy From You Without Selling? Here’s How
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13:11What if we told you there’s a way to get people practically begging to buy from you, without you having to be pushy, salesy, or awkward? What if you could flip a switch and suddenly, people want what you’ve got so badly, they chase you? Sounds like magic, right? It’s not. This one simple idea changes everything. And once you know it, you’ll never s…
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Ep 073: How I'm Prepping for Maternity Leave
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38:11Prepping for a baby or a business sabbatical? Curious how others are prepping for an extended time off? In this episode, Branda is sharing a raw and real behind-the-scenes look at her maternity leave prep for baby #1. She discusses the unique challenges faced by solo entrepreneurs, the financial planning involved, and how she is preparing her clien…
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Starting Email Marketing – Here's What to Do
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28:49WARNING: This might completely change how you think about email marketing. If you’ve ever stared at a blank screen thinking, What the hell do I even write? This is your wake-up call. This isn’t another fluffy post about “providing value.” It’s the real, raw, sweaty-palmed guide to starting email marketing when you have no idea what you’re doing. No…
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Ep 072: Webinar Style Launch - The Hot Girl Summer of Launching Series
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18:18
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18:18In this episode, Melanie discusses the ins and outs of webinar launches. She talks about their effectiveness, potential challenges, and how to create a great webinar outline. She emphasizes the importance of understanding your audience and creating content that educates while also converting. The episode gives you actionable insights on measuring s…
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You’re brilliant. You’ve spent years mastering your craft. You’ve taken the courses, built the website, posted on social media, and even started your own podcast. You know you can change lives, so why are your bank statements still screaming struggle? The truth is brutal: most experts stay poor. Not because they’re not smart. Not because they don’t…
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Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald
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30:39In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting…
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Ever sent an email, crossed your fingers… and got crickets? No replies. No clicks. No sales. Just that awkward silence and the sinking feeling that your message missed the mark. We’ve all been there. And it stings, especially when you know your offer is good. But what if I told you those flat, lifeless emails aren’t dead? They’re just sleeping. And…
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In this episode, Branda talks about going beyond looking at email metrics and actually interpreting them. She will talk you through interpreting open rates, click rates, and conversion rates. The episode covers how to interpret these metrics to make informed decisions about email content and strategy, which helps you improve email engagement and pe…
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Is email marketing broken? Why are your subscribers ghosting you? And why do you feel like you’re yelling into a void every time you hit send? It’s not your fault, and no, email isn’t dead. But the game has changed, and most people are playing it wrong. If you’ve ever run out of steam, struggled with ideas, or watched your sales slump despite your …
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