Join Muhammad Younas, CEO of vFairs, as he sits down with industry leaders to explore the creative strategies, challenges, and milestones behind some of the most epic events. Discover the innovative event tech and insights that are transforming the way we plan and execute successful events. Whether you're an event organizer, marketer, or just passionate about the events industry, this podcast is your go-to resource for proven strategies and inspiration.
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Event Gems podcast by Natasha Wright of The Diamond Butterfly Agency is where coaches, consultants and service providers learn how to host impactful and profitable events. Each episode is curated to provide you with the strategies from industry experts to help you maximize the power of your business event.
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The Nonprofit Jenni Show is the podcast for nonprofit professionals, board members, and community leaders. Every week, Jenni invites nonprofit leaders to share their stories and advice for facing common management, marketing, and development challenges. Go forth and do good with the Nonprofit Jenni Show!
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This is the podcast where event leaders and experts share success stories, inner secrets, and lessons learnt on how to create, cultivate and future proof large scale events.
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Jeremey Davis & Jefferson Nicholson dive into the nitty-gritty of the endurance event industry to give event planners something new to consider, echo your positive event theories, and give participating athletes insight on everything that goes into an event Before The (starting) Line.
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Podcast by Hillary for Pennsylvania
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Listen to the writers of The San Diego Comic-Con Unofficial Blog and guests of the podcast as they talk about the latest SDCC news, share opinions on the movies, tv shows, comics and more that make up the con, and provide valuable tips and info to make your SDCC experience the best one yet! SDCCBlog.com
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Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B ...
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The CUEmmunication and CUEmmunity podcast for CUE members to get the latest updates and news from CUE to YOU! Join Joe Marquez (@JoeMarquez70) and Jason Seliskar (@JasonSeliskar) for a rapid-fire run-through of events, opportunities, and fun from CUE!
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Globally, 2 billion people work in the informal economy. This means that 61% of workers rely on work that offers little pay and few protections. Women informal workers, such as domestic workers, home-based workers, street vendors and waste pickers are at the base of the economic pyramid with the highest risk of poverty. Public policies and social protection schemes often do not consider these workers, leaving them vulnerable to income losses and struggling to cope after an event or shock. In ...
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Welcome to Beyond The Barns, the podcast that takes you behind the scenes of the Walworth County Fairgrounds and the Elkhorn Equestrian Event Center in Elkhorn, Wisconsin. Join us as we explore the efforts, challenges, and dedication that go into creating 99 acres of fun for Walworth County and beyond. From the livestock shows, to the grandstand events and to the horse shows, we’ll bring you exclusive interviews with the people who make it all happen. Whether you’re a fair enthusiast or just ...
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This week, Jenni travels back in time to revisit advice from the fundraising experts at Little Green Light with some “spring cleaning” tips for your nonprofit’s development processes. In this episode, we mention a few resources you may want to check out! — Enter Jenni’s birthday giveaway: forms.gle/aRsL3UThcjSr2eP47 — Find Gifts That Give Back for …
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#180: Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM
47:57
47:57
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47:57Why is go-to-market still broken in B2B? Because nobody owns the commercial outcome. In this pivotal episode of The B2B Playbook, we sit down with Carolyn Dilks (co-founder of Passetto) and Adem Manderovic (co-founder of CRO School) to unpack why sales, marketing, and customer success continue to operate in silos—and what needs to change. This isn’…
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294. Get the Most Out of Your Donor Management System (CRM)
33:20
33:20
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33:20This week, Jenni travels back in time to revisit advice from the fundraising experts at Little Green Light about how to get the most out of your donor management system (you may call it a CRM). Let’s make sure you aren’t missing out on cool features or time-saving tips with your system! In this episode, we mention a few resources you may want to ch…
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How Event Mobile Apps Can Increase Attendee Participation & Satisfaction | Epic Events by vFairs | Kristian Papadakis
23:53
23:53
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23:53Kristian Papadakis will share his insights on how mobile event apps can significantly increase attendee participation and satisfaction. From networking dilemmas to emerging trends like AI and AR, Kristian shares actionable strategies for event planners to enhance engagement and make their events truly stand out. Plus, find out what’s overhyped and …
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293. Three More Time-Saving Online Forms + Plan a Successful Charity Auction
32:03
32:03
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32:03This week, Jenni wraps up our Little Green Insights mini-series about how to use online forms to streamline your work. Then we take a Rewind back to her step-by-step auction planning conversation with her sister, Michelle. In this episode, we mention a few resources you may want to check out! — Enter Jenni’s birthday giveaway: forms.gle/aRsL3UThcjS…
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#179: How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads
40:10
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40:10How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads Want to get clients on LinkedIn using ads that actually build trust and drive pipeline? This is the playbook. We’re walking you through the exact LinkedIn ads strategy we use to land six-figure deals for ourselves and our clients—without spamming inboxes or relying on outdated lead gen…
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#43 Workers-led Delivery of Child Care in Markets
34:22
34:22
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34:22In this episode, we start a new building block of our social protection solar system with the first part of the topic on delivery and provision of social protection. We will be looking at the innovations in the delivery of services and cash grants, focusing on informal workers and on the role that informal workers organizations might have in improv…
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292. Volunteer Data + Real-Life Ways to Use AI to Save Time and Improve Your Work
1:06:01
1:06:01
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1:06:01This week, Jenni shares ideas from Little Green Light to collect more meaningful, actionable data about your volunteers through recruitment and engagement processes. Then she and her sister, Michelle, give real examples of how they use AI tools (like ChatGPT) at work and share tips for getting the best results when using these tools. In this episod…
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#178: Sales and Marketing Methodologies Alone Are Not Enough - You Need a Revenue Alignment System
37:20
37:20
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37:20Sales Methodologies Are Killing Your Revenue Team Most sales teams swear by Gap, Challenger, or Spin. But these sales methodologies were never designed to align your go-to-market team. In this episode, we sit down with Adem Manderovic — co-founder of Chief Revenue School and creator of Closed Circuit Selling — to break down why these systems are fa…
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SDConCast 4/1/2025 – WonderCon 2025 Wrap-Up Show
42:07
42:07
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42:07WonderCon has come and gone for 2025 and the UBlog team is here to wrap it up. We’ll discuss the good, the bad, and the surprising. Plus a heaping helping of what we thought of the exhibit floor, panels, and everything in between. Join us for an informative show!
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Responsible AI in Event Production: Balancing Innovation and Human Touch | Epic Events by vFairs | Anca Platon Trifan
36:20
36:20
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36:20Join us on the vFairs Epic Events Podcast as Muhammad Younas, CEO vFairs, sits down with Anca Platon Trifan, a powerhouse in AV production with 20 years of experience. As a strong advocate for responsible AI adoption and a trailblazer for women in event tech, Anca will share her insights on: ✅ How AI is transforming AV production without replacing …
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291. Birthday Giveaway + Nonprofit Membership Programs + Fundraising Do’s and Don’ts
54:43
54:43
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54:43This week, Jenni gives updates about what she’s giving away for her birthday celebration and how to enter to win. Then she shares advice for creating meaningful membership programs. Finally, she takes a Rewind back to a conversation with Lisa Greer about fundraising do’s and don’ts. In this episode, we mention a few resources you may want to check …
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#177: Why Your Thought Leadership Isn’t Working (And How To Fix It) - roundtable with Justin Rowe, Rohit Srivastav
48:55
48:55
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48:55Why Your Thought Leadership Isn’t Working (And How To Fix It) Most B2B marketers and founders are investing in thought leadership—but seeing zero results. In this episode, we sat down with LinkedIn Ads expert Justin Rowe (Founder of Impactable) and SaaS marketing leader Rohit Srivastav (FleetPanda, S11s) to break down why your content isn’t landing…
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290. Event Planning and Registration Tips + Celebrate Jenni’s Birthday
13:26
13:26
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13:26This week, Jenni shares a reminder about a free virtual event coming up where you can learn how to advocate against Trump’s dangerous policies, both personally and on behalf of your nonprofit. She also shares tips for optimizing your event registration forms and for planning fundraising events. In this episode, we mention a few resources you may wa…
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#176: The Smarter Way Sales & Marketing Teams Can Win Together (A Modern Approach for 2025)
1:05:33
1:05:33
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1:05:33Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be that way. In this episode, we break down how sales and marketing can finally get aligned, collaborate effectively, and drive more revenue by working smarter—not harder. We reveal practical steps for m…
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SDConCast 3/18/2025 - WonderCon 2025 Schedule Breakdown
1:03:37
1:03:37
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1:03:37Join the SDConCast for the first special edition podcast of 2025. We're breaking down the WonderCon panel schedule with highlights of the big rooms, what panels you might have overlooked, and of course, our dark horse picks. Tune in for an information-packed show.
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AI, Tech & The Bold Moves Event Planners Need to Make | Epic Events by vFairs | Dahlia El Ghazzar
45:38
45:38
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45:38In this episode, Younas is joined by event tech and strategy powerhouse, Dahlia El Ghazzar, founder of Dahlia Plus Agency. They explore the powerful role AI plays in modern event planning—from automating tedious tasks to enhancing real-time engagement. Dahlia shares her insights on how the attention economy is reshaping the events industry and why …
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289. Make Donation Forms Work Harder For You + Donor Social Media Preferences
42:47
42:47
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42:47This week, Jenni talks about a free virtual event coming up where you can learn how to advocate against Trump’s dangerous policies, both personally and on behalf of your nonprofit. She also shares 5 ways to make your nonprofit’s online donation form work harder for you and help you build stronger relationships with donors. Then she chats with her s…
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#175: How to Master 'Video First' Marketing for Massive B2B Growth
42:45
42:45
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42:45We all know video content works, but are you really leveraging it to its full potential? In this episode, we're joined by Lindsay McGuire from Goldcast to share an actionable strategy called "Video First Distribution"—designed specifically for small B2B teams to punch way above their weight. Lindsay dives deep into how and why video effectively cap…
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288. Managing Planned Gifts + Examples of How a Virtual Assistant Can Improve Your Efficiency
36:56
36:56
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36:56This week, Jenni chats with Virginia Davidson from Little Green Light about tracking and organizing planned gift information in your donor management system. Then she talks to her virtual assistant, Peris Wanjiru, about how VAs can help nonprofit teams work more efficiently, with examples of tasks she’s taken over for Jenni and her nonprofit client…
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#174: Slash LinkedIn Ads Costs: the LinkedIn and Meta Loop
24:46
24:46
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24:46Stop Overpaying: Mastering LinkedIn & Meta Ads for B2B We created this episode to show how we combine LinkedIn and Meta for more cost-effective B2B advertising. We cover why LinkedIn is so expensive but still the best place to precisely reach your dream customers, and how we then use Meta to retarget them at a fraction of the cost. You’ll hear exac…
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Purpose-Driven Events: How B2B Companies Can Leverage Intentional Experiences to Accelerate Growth | Epic Events by vFairs | Martin Fretwell
38:17
38:17
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38:17We will discuss how B2B companies can harness the power of purpose-driven events to build lasting relationships and drive business growth. We’ll dive into how to design events that go beyond surface-level engagement, focusing on meaningful interactions that align with your company’s goals. Whether you’re looking to strengthen your brand, enhance cl…
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287. Recurring vs. Pledged Gifts + Mental Health Support for Employees
34:57
34:57
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34:57This week, Jenni chats with Virginia Davidson from Little Green Light about the differences between recurring and pledged gifts, plus how to manage both types in your donor management system. Then she talks to Lauren Andraski, Founder and CEO of Consultants for Good, about how work-related mental health issues impact both individual employees and y…
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#173: How to Build a Thriving Community - Generate B2B Founder Axel Sukianto
51:41
51:41
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51:41Building a thriving community and life as an in-house marketer. Being an in-house B2B marketer comes with unique challenges—tight budgets, small teams, and the constant struggle to prove impact. But what if there was a way to get support, learn faster, and grow together? In this episode, we sit down with Axel Sukianto, former Marketing Director at …
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286. Tracking In-Kind Gifts + Ensuring All Employees Feel Safe at Work
52:54
52:54
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52:54This week, Jenni chats with Virginia Davidson from Little Green Light about how to track in-kind gifts in your donor management system, and why this is important. Then she talks to Lauren Andraski, Founder and CEO of Consultants for Good, about why nonprofit employees from marginalized groups often feel unsafe at work, and what leaders can do to en…
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#172: Why Most FAIL at B2B Customer Journey Research (And How to Fix It) - Ryan Paul Gibson
51:27
51:27
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51:27How to Talk to Customers & Actually Learn Something (The Right Way) Most B2B marketers THINK they’re doing customer research… but they’re doing it all wrong. This week, we’re joined by customer research expert Ryan Paul Gibson to show you how to actually talk to customers and uncover golden insights that drive revenue. Ryan has conducted over 2,000…
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Beyond The Barns Barnyard Bargain Bonanza
20:22
20:22
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20:22We are so egg-cited for The Original Barnyard Bargain Bonanza that one of us straight-up crowed like a rooster! We're still cracking up! Listen and find out who crowed talking all about the Barnyard Bargain Bonanza that's happening Saturday, February 22nd in the heated Activity Center. Doors open at 8:00 AM to 3:00 PM! You're going to love hunting …
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Amplifying Event Engagement: How User-Generated Content Drives Buzz and Builds Community | Epic Events by vFairs | Michael Kamleitner
25:46
25:46
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25:46We explore how user-generated content (UGC) can supercharge audience engagement for events. Learn how event organizers can leverage social walls, drive authentic conversations, and generate buzz before, during, and after their events. Discover practical strategies to build stronger communities, foster participation, and create memorable experiences…
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285. Different Gift Types (And Why They Matter) + Resilience in the Trump Era
43:56
43:56
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43:56This week, Jenni chats with Virginia Davidson from Little Green Light about different types of gifts your nonprofit can solicit and receive, and why they matter. Then she talks to Lauren Andraski, Founder and President of Consultants for Good, about how nonprofits can build up their resilience as the Trump administration continues churning out dang…
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#171: The Virtual Event Playbook we used to drive 500+ registrants in 8 Weeks (+pipeline & revenue) - Pallavi Dhody
1:08:32
1:08:32
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1:08:32How We Launched a Virtual Event in 8 Weeks (And Got 500+ Registrants!) We’re breaking down exactly how we launched our first-ever virtual event in just 8 weeks. This event featured 12 expert speakers, brought in over 500 targeted registrants, and even had a sponsor to cover all our costs. Most importantly, it generated pipeline and revenue. And we’…
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284. Organizing Constituents + 4 Ways to Respond to Trump Policies Right Now + Legal Advocacy Strategies
36:46
36:46
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36:46This week, Jenni shares advice from Little Green Light about how to organize your constituents with dynamic Favorite Lists. Then she shares four ways every nonprofit sector professional can respond to the Trump administration’s new policies. Finally, to offer more in-depth advice on advocating against harmful new policies, we take a Rewind back to …
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#170: Our Simple 3 Step Demand Generation Plan for 2025
36:58
36:58
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36:58The Simple 3-Step B2B Demand Generation Strategy for 2025 Want to contribute more to your company’s pipeline? This episode breaks down the exact 3-step strategy that turns demand generation from a buzzword into a revenue-driving machine. Most B2B marketers struggle because they only focus on capturing demand. But if you’re only targeting in-market …
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The Future of Event Tech: What Works, What’s Next? | Epic Events by vFairs | Vanessa Lovatt
49:22
49:22
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49:22Combining Vanessa’s insights on data and Event Tech ownership, this topic focuses on how companies can leverage Event Technology to transform collected data into actionable business decisions. It highlights case studies and lessons from the Event Tech World to illustrate best practices. Subscribe to the Podcast for more Event Industry Chats!…
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283. Trump’s New Policies + Gift Records + Fundraising Do’s and Don’ts
48:26
48:26
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48:26This week, Jenni talks about a new list she’s updating daily with recommended resources to help you and your nonprofit adapt to Trump’s new executive orders and other new policies. Then we continue our Little Green Insights mini-series on how to improve the way you use your donor database. Finally, Jenni chats with Lisa Greer about fundraising do’s…
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#169: Minimum Viable Content: Testing Your Way to Better Results, Faster - B2B Content Expert Jess Cook
52:22
52:22
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52:22Most marketers spend months creating content - only to watch it flop. But what if you could test your ideas first, so you only invest in content that actually works? That’s exactly what Jess Cook, Head of Content at Island and co-host of the That’s Marketing, Baby podcast, reveals in this episode. She shares her Minimum Viable Content (MVC) Framewo…
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#168: How to Segment the Market for an Outsized Impact in B2B - PLUS the one thing most companies don't do after
40:56
40:56
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40:56We all have limited time, budget, and resources. So to make an outsized impact, small B2B marketing teams need to take a narrower approach to segmentation. But how do you actually do this? Marketing, sales and revenue expertd Adem Manderovic and George Coudounaris are going to share their proven process to not only segment the market, but deeply un…
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282. Donor Database Permissions + How to Respond to Problematic Language
34:47
34:47
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34:47By Nonprofit Jenni
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From Gut Feelings to Data-Driven Decisions: Transforming Event Strategy with Behavioral Insights | Epic Events by vFairs | Nick Borelli
37:59
37:59
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37:59Explore how vision AI and Gen AI tools like Zenus.ai are helping event organizers separate intuition from facts. Learn how attendee behavior metrics, like dwell rates and sentiment analysis, can lead to actionable insights that drive better decisions. Subscribe to the Podcast for more Event Industry Chats!…
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281. Six Time-Saving Fundraising Tips + What’s the “Roots Up Model” for Nonprofits?
1:04:13
1:04:13
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1:04:13This week, Jenni shares 6 tips from Little Green Light about how your nonprofit can streamline its fundraising efforts in 2025 by maximizing the power of your donor database. Then Jenni chats with Scott Frank from The InteRoots Initiative about how the “Roots Up Model” can help ensure that you are supporting your constituents in ways that will incr…
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#167: Why Predictable Revenue Is Killing Your Future Deals (plus how to fix with real Demand Gen) - with VP of Marketing Sam Kuehnle
1:00:07
1:00:07
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1:00:07In this episode, we sat down with Sam Kuehnle, VP of Marketing at Loxo, to uncover why predictable revenue models might be holding your business back. We dive deep into the pitfalls of outdated sales tactics and explore how Loxo's approach to demand generation is driving real results. If you're a B2B marketer looking to align sales and marketing, c…
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[repost]: A Demand Capture Master Class, Thinking Like An Investor, and DIY & Native Creative
1:11:36
1:11:36
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1:11:36Demand capture gets a bad rap. But we know how important it is. We’re just trying to change how it’s utilised for the better! This week we’re joined by Silvio Perez, who shares his amazing and practical insights on another great use case for demand capture channels, scaling and getting the initial boost you need to build your demand creation engine…
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Ep. 39 | Mastering Leadership & Team Building for Business Growth with Tatiana O'Hara
44:05
44:05
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44:05Send us a text In this insightful episode, we welcome Tatiana to delve into a comprehensive discussion on leadership, team operations, and effectively transitioning from a corporate background to entrepreneurship. This episode provides valuable advice on hiring the right team members, handling difficult conversations, and operationalizing business …
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#42 Social Dialogue and Social Protection for Informal Workers
41:19
41:19
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41:19In the fourth and last episode of the governance building block we dive into the discussion of social dialogue and social protection for informal workers.But what does social dialogue actually mean? How can in be used as a tool to improve social protection schemes to better include informal workers? What are the aspects we should look at when analy…
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From Vision to Reality: How Event Design Shapes Attendee Experience | Epic Events by vFairs | Ruud Janssen
33:07
33:07
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33:07This episode discusses how intentional event design can create meaningful experiences for attendees and stakeholders, with practical applications of the Event Canvas. Also, you can explore the event design trends for 2025 and some notable do’s and don’ts of event design every planner needs to know. Subscribe to the Podcast for more Event Industry C…
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280. New Donor Relationships + How to Make a Digital Marketing Content Calendar for 2025
34:13
34:13
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34:13This week, Jenni and Virginia Davidson from Little Green Light wrap up their mini-series about the most effective ways to thank donors by focusing specifically on how to thank new donors for their first gift to start building a long-lasting relationship right away. Then Jenni shares her five-step process for creating digital marketing content calen…
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[repost]: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best
33:38
33:38
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33:38Neuroscience and B2B marketing. It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work. But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing ef…
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279. Donor Thank-You Calls + Measuring Short-Term Impact for Long-Term Goals + Essential Social Media Posts + DEI Book Recommendations
1:08:45
1:08:45
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1:08:45This week, Jenni and Virginia Davidson from Little Green Light discuss whether donor thank-you calls are worth the effort and how to conduct an effective call. Then Jenni replays the top three most popular podcast segments of 2024, including (1) examples of how to demonstrate your nonprofit’s short-term impact to donors, even if your program’s goal…
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[repost]: How to Turn Customers into Advocates: Unlocking the Power of Customer Advisory Boards (CABs) to Grow Faster
1:04:22
1:04:22
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1:04:22CABs, Customer Advocacy Boards. Little known wonders of the B2B marketing toolkit. While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because it could help you close the loop on the growth cycle. We get another truly helpful expert, this time in CABs, to come talk to us all about it in this…
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278. Thanking Donors Offline + Four Year-End Action Items
17:32
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17:32This week, Virginia Davidson from Little Green Light explains how to thank donors for all gifts made to your nonprofit offline, and how to continue thanking online donors after they’ve received an automatic gift acknowledgment. Then Jenni shares four action items you and your team should complete before the end of the year. In this episode, we ment…
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[repost]: #55: Rand Fishkin - Why Marketers Need To Play The Long Game And Be Helpful, The Limitation of Personas, How To Start Creating Demand
1:06:03
1:06:03
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1:06:03Our guest this week almost needs no introduction! Setting aside the fanboying from us, our guest share some real marketing wisdom that we’re sure everyone can benefit from! Rand Fishkin, probably well known to most of our listeners, is the founder of SparkToro - an audience research tool that we’ll get into more in the episode. He’s also the Cofoun…
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