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For the rare breeds who refuse to settle. If you’ve been stuck in the grind, asking yourself, ‘What the fck am I doing with my life?’—you’re in the right place. This is your call to: Take control of your story. Design a life that aligns with your vision. Build a legacy that matters.
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Damn Good Interior Designer

Cheryl Kees Clendenon and Liz Lapan

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Join Cheryl Kees Clendenon and Liz Lapan, the dynamic duo behind the visionary and integrator balancing all the moving parts of a full service interior design firm in their no-nonsense and thought-provoking podcast, the Damn Good Designer. Each episode is full of damn good truths and real talk as they share invaluable insights on how to run and build a successful business while challenging the norms, the industry, each other and YOU. Emphasizing a business-savvy approach, Cheryl and Liz take ...
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A Life in Six Songs

A Life in Six Songs Podcast

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A Life in Six Songs is a music-interview podcast focused on those particular songs that have a strong connection in each of our lives. These are not necessarily your favorite songs, but rather those times music was seared into your memory attached with what you were going through at the time. Check out all the info at ALifeinSixSongs.com So many of the discussions around music are about who the better band is or why a certain genre is not as good as another. Those discussions miss what is so ...
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Explores the stories and ideas of some of the most innovative and creative business minds. The show features conversations with inspiring entrepreneurs, investors and business leaders who are pushing boundaries and making a change in the world. The podcast explores entrepreneurship, business, technology, creativity, and more and provides valuable insights and advice on how to take action and make an impact in your life and career. The podcast also offers listeners exclusive access to inspiri ...
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Just because you can take on another project doesn’t mean you should. In this episode, Cheryl and Liz unpack what it really takes to manage your firm’s capacity—not just your time, but your energy, your team, and your profitability. There must be a level of discipline to say no, even if they are a great lead because saying yes to every project is n…
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One of the the biggest challenges designers face with managing client expectations is how to stop overpromising and start being intentional with your process. After a recent coaching call with one of our designers, Liz had the idea to create this podcast based on why intentionality is more than just “showing up with a good attitude”. Instead, you s…
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Liz is going solo again and giving you her expertise into the art of handling new lead calls with intention and strategy. Liz handles our discovery calls at In Detail and we do a great job at converting our prospective clients because it is not about rattling off your services or rushing into pricing—it’s about active listening. By asking the right…
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Little did we know our Pricing and Salary Survey results were going to give us great nuggets of information that we could share for many future podcasts to come! One of the biggest challenges we found designers face is defining their product. Too often, “full-service design” means something different to every designer—and that inconsistency makes i…
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Kitchen and bath design must be treated — and priced — as the high-level specialty it is. These are not "just another room" — instead, they are some of the most complex, high-stakes, and profitable part of your business if you treat it that way. Too many designers undervalue their skills, we discuss how flat fees protect both your expertise and you…
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Why Starbucks Must Choose: Connection or Convenience? The future of brand trust lies in one powerful decision. In an ever-evolving world dominated by technological advancements, companies face a pivotal challenge. It isn't just about adopting the latest technology; it's about striking a balance with the irreplaceable human touch. Today, we delve in…
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In this Ask and Answered episode, we break down the real reasons flat fees can transform your business—and why hourly billing might be keeping you small. The mindset shift designers need to make is to stop thinking like a technician and start pricing like a CEO. Flat fees protect your time, boost your authority, and create a better experience for y…
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How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all…
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Mastering Antifragility: Insights from Amazon, Zoom, and Nokia's Journeys: Jitha and I delved into Nassim Taleb's concept of Antifragility, a topic Jitha had explored in his newsletter No.147. We explored the concept of Antifragility, examining how leading organisations like Amazon, Zoom, and InMobi not only survived but thrived during uncertain ti…
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We have another asked and answered topic this week! We are talking about reframing what many designers see as “wasted” discovery calls. Just because a lead isn’t a fit for full service doesn’t mean it’s a dead end. Consider this as a chance to position your firm as a resource, build brand equity, and generate revenue—especially when you offer varie…
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Public relations isn’t just about getting published—it’s about what you do after the feature goes live. We thrilled to welcome our special guest who we have been working with for over a year. Alex Abramian, founder of The PR Collaborative, talks with us about the evolving landscape of PR for interior designers. With years of experience as a writer …
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Another Asked & Answered segment today and our very own Liz going solo! One of the biggest balancing acts designers face is pairing creativity with structure. Your vision is what SELLS the client, but your process is what DELIVERS on that promise. Clients remember the feeling, not the portal or the lists or the emails—but having strong systems behi…
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Send us a text Drummer Seven Antonopoulos takes us on a powerful journey from his unconventional childhood on the road to touring the world with acts like Vanilla Ice, Opiate for the Masses, and Channel Zero, revealing how music literally saved his life during his darkest moments. • Growing up on the road with a professional poker-playing father ex…
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We believe one of the most underrated parts of a client journey is the intake process. This isn’t about a boring list of preferences like if they prefer black over blue or which kitchen they like best. Instead, it's about asking the right questions to uncover how clients live, communicate, and make decisions. Our unique and customized client questi…
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There’s no one right way to run a design business—but there is often a better way. This is not to say if something is working for you—great. Keep going. But if you're stuck or wondering why the same problems keep popping up? It might be time to challenge the models you’re using. How can you challenge the traditional business models, such as cost pl…
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Social proof from your clients is important for building trust and credibility in a business. Reviews and testimonials from happy clients, while also being mindful of how and when, can be used to showcase the success and unique offerings of your business. This not only helps attract the right clients, but also addresses common pain points and frequ…
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You can't lead clients from survival mode---well you can, but not well and not for extended periods of time. how How you feel directly impacts how you lead, sell, and scale. The mindset shift I have to use is to keep my business steady is the "attitude of gratitude." This "Asked and Answered" topic this week is slightly more personal but a question…
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This week we are answering questions from our audience--first up is one of my FAVORITE hills to die on and what I consider one of the most damaging things you can do for your business. It is not a smart business practice to sell blocks of time as a designer because this is not an effective way to market and value creative brilliance. Selling based …
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Send us a text On this episode, we sit down with Vladyslav Tsarenko, CEO at All4band Design, an artwork and design studio for rock and metal bands, and guitarist with multiple musical projects, originally from Ukraine now living in Prague, Czech Republic. We talk about how music was his shared language and cultural currency that helped him navigate…
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Sometimes the simplest of truths is what is going to move the needle and this begins with understanding who you are and your own weaknesses. We all have them right?? If you have a team, or even if you are a solopreneur, you are still consistently working with others and there are always going to be challenges of working together. However, being abl…
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Your marketing dollars are important. There are many elements to successful marketing and it starts with becoming part of the DNA of your business. This week we met with Denise Grothouse, the founder and CEO of Perfect Six Marketing, a company specializing in marketing strategies for the kitchen and bath design industry. In this episode we discuss …
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Send us a text On this episode, we sit down with Genevieve Wynand, a writer and editor from Coquitlam, British Columbia, Canada. At 11 years old, she was dead set on playing the drums, but was told that “girls don’t play drums.” 35 years later “More Than A Feeling” by Boston comes on the radio while driving, and she makes the life-affirming decisio…
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Optics matter. Client's trusting you know how to manage money--matters. Understanding there is no free lunch--matters. Here is the drum roll take away. It takes money to make money. Ta da! Professional designers understand that it costs money to travel to market to learn about the products they specify ( and usually sell for a profit) -- or how imp…
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Send us a text On this episode, we sit down with Tyler Weisbeck, better known as beatboxer and content creator, TylaDubya. Tyla takes us back to early musical memories with Phil Collins’ “In the Air Tonight,” and then we learn how “My Humps” by the Black Eyed Peas changed his life and got him into beatboxing (which then led him to meet his future w…
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I am PASSIONATE--and if you have gotten my weekly newsletter the past two weeks then you would know all those years ago in college my young professor's advice stuck. So we are re-releasing one of our most popular episodes and trying to reignite the flame in those that may feel it dwindling! Are you giving clients the yearning for more? Showing pass…
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Send us a text On this episode, we chat with Hilda Sánchez Fernández de Castro, dog mom, kind soul, and psychedelic nurse in Cancun, Mexico. Hilda transports us back to high school days with “Mis Ojos Lloran Por Ti" by Big Boy and “La Tormenta de Arena” by Dorian and its place in the movie, “3 Metros Sobre el Cielo.” She shares the excitement of be…
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Happy New Year! What better way to start off the year than with my top 5 marketing strategies for small business owners grow their businesses. Marketing is a mindset and not just an activity, and it takes time and effort to see results. This is not simply a standalone entity, it is ingrained in the essence of any business. Every interaction, from t…
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The process of procurement in a busy design firm is NO joke. You are not running popsicle stand, you are running a firm with various moving parts and you have to be able to have a way to track what is coming and going through your business. This is where checks and balances come into play to avoid costly mistakes and keep the firm running smoothly.…
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Cheryl is going solo this week while Liz takes a well-deserved little vacation. Cheryl is discussing managing client expectations and making sure you are not keeping them in the dark--you need them to trust the process! There is a level of professionalism that comes with the importance of managing clients' expectations during their project. Setting…
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How can you be team player without giving up your own rights? Working with contractors can be a tricky relationship when they want you to stay in your lane--BUT it doesn't have to be. Creating a team approach with positioning in your marketing, the copy that you use, the verbiage that you talk about, and how you talk about it with other people, all…
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Who doesn't love an install day!? Sure, it can be hectic and exhausting but this is where you get to see the fruit of your labor come together. Cheryl went solo this week talking about In Detail's top tips for a successful install day! Having a team in place for installation that understands the logistics and are able to convey it to your movers AN…
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How important is project management in interior design? Bottom line: Very. Because it saves your client money in the long run! This starts with having a clear and cogent scope of work to be able to refer back to when issues arise within the project. Project management, how it is handled and why you do it can make or break a project. This means bein…
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Have you ever stopped to think where your time is spent vs your energy output? The truth is we could be sabotaging ourselves and our capacity to work if we are not managing our energy. We all have relentless demands and unexpected challenges we deal with on the daily and we all tend to slip into negative emotions—the fight-or-flight mode—often mult…
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This week was a bit of a whirlwind coming home from High Point! We had the pleasure of having Jude Charles as a guest and we got to meet in person while we were attending Market. Jude Charles is a filmmaker and for over 18 years and has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, LuAnn Nigara, R…
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How good of a partner are you to your vendors? Strong vendor relationships are a secret to success! Many designers do not think about their vendors until there is a problem. This approach does not allow to maximize the partnership. Getting to know your reps, your customer service people, and marketing team can enhance your bottom line and the custo…
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Send us a text On this episode, we sit down with Phil Mayo, a preservation tradesman, Marine Corps veteran, philosopher, husband, and dad. Phil shares his honest life story through 6 songs, from GZA’s “4th Chamber” to De La Soul’s “The Magic Number.” Through the songs “Secret of the Easy Yoke” by Pedro the Lion and “Bruised Orange (Chain of Sorrow)…
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Cheryl and Liz are exploring five key roadblocks to bringing a new client on board and signing that contract. By showing your expertise to the client earlier than later, you remove many difficulties from the sale itself and you set yourself up for being able to deliver your best work. You cannot rely on the lead to peruse every detail of your websi…
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Send us a text On this episode, we sit down with Kim Segrave, a wife, mom, and flight attendant based out of Australia, who loves to push her physical boundaries and show her kids how to believe in themselves. Kim shares her life story through 6 anthemic songs, from Bon Jovi’s “Livin’ on a Prayer” and Matchbox 20’s “3am” to Justin Timberlake’s “Can…
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Are your clients receiving and perceiving what you say to them properly? What you say, how you say it, and why you say it is vital to communicate the value and professionalism your firm offers through strategic and consistent positioning. This means understanding and committing to your target audience, being aware of how you position your firm, and…
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If you have known me for a while you may have heard my "Top 12 Truths for Being a Shopkeep" and one of my faves that I stand by is "Retail is not for sissies!" And I know that our special guest, Christina Van Blake of Home Design Dover feels the exact same way. Christina, or as some call her Christi, is the own and prominent designer serving the Ma…
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Send us a text On this episode, we sit down with George Guerrero, a life-long New Yorker, now living on the left coast in San Francisco. George takes us back to his earliest music memories, painting vivid scenes of late-night drives with Dad in NYC to pick up Mom from her night shift at the hospital with the soulful tunes of Lou Rawls playing on th…
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Listen up folks--we all have a love-hate relationship with social media right? Yes we do! It is a changing animal, and if you don't keep up with it you may be missing out on amazing leads because you are not staying relevant in our industry. Liz is off handling projects and Cheryl seized the opportunity to speak with a pro podcaster and social medi…
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Ever feel like society's standards for success and relationships are just illusions? All these influencers talking about "hustle culture" without ever showing the cracks in their facade or friendships with barely any substance make it past it's dopamine-chase beginnings. Well, I'm hyped to bring you a raw conversation with Samuel Young, a DJ and ma…
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In a sea of AI-generated content and polished branding, where has all the raw, unfiltered human connection gone? That’s why I’m beyond excited to bring you this episode with two visionaries in AI and personal branding: Jeff J. Hunter and Katya Hayley. These aren’t your average tech experts—they’re redefining authenticity in the digital age, blendin…
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Ever feel like society's playbook for success is just a cycle of copy and paste? All these furus and follower-bought "influencers" charging to teach others what they haven't done themselves... I'm super fucking stoked to peel back the curtain on an extraordinary life that refuses to conform. Join me as I sit down with the homie Radikal Hughes, a fe…
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What should you do when a client starts sending you items to evaluate? In this episode we discuss handling changes that the client initiates in design projects and the importance of respectfully evaluating items that the client provides to ensure they fit the design plan and overall project goals. We recently had a similar client experience (yes, w…
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Send us a text On this episode, we sit down with Marissa Huber-East, a creative soul, devoted mom, and connector of people and ideas from South Florida, and explore the songs that have been part of her journey. From the soothing lullabies of "Rainbow Connection" sung during childhood bedtime rituals to the socio-political anthems of Tupac Shakur, M…
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What is the #1 marketing asset of your business? Your website! It is a living breathing entity of our firm. Join us with our special guest Victoria Marcouillier, owner of Brandwell and host of the Branding Business School podcast, as we discuss the importance of branding, the value of marketing throughout the client relationship lifecycle why your …
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Send us a text Join us as we explore the musical journey of Stefan Nordström, metal vocalist & guitarist, content creator, and digital nomad from Stockholm, Sweden. Travel back to the 90s with us as Stefan recalls the significant role that melancholic tracks by artists like the Cranberries and Moby played during his adolescence in Stockholm. Sit sh…
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It is never too late to start over. This week we have a wonderful special guest from New York! I have known and coached Diane Bianchini of Dream Interiors NY for a number of year and she is here to talk with us this week about her path to becoming a designer with a background in Aeronautical engineering--talk about weathering the seasons of change …
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