Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The Twenty Minute VC and Harry Stebbings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Twenty Minute VC and Harry Stebbings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries

1:15:44
 
Share
 

Manage episode 484305872 series 73567
Content provided by The Twenty Minute VC and Harry Stebbings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Twenty Minute VC and Harry Stebbings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.

In Today’s Episode We Discuss:

00:00 – The $3.3B Growth Engine Behind ElevenLabs

04:55 – Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong)

15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work

20:15 – How to Build Sharded Growth Teams That Actually Scale

26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product

33:00 – The Truth About CAC, Payback, and Performance Marketing in AI

39:05 – SEO Isn’t Dead: The Mini-Tool Strategy You Should Steal

44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales

48:40 – Why You Don’t Need PMs and the Rise of Growth-Led Product Teams

  continue reading

1311 episodes

Artwork
iconShare
 
Manage episode 484305872 series 73567
Content provided by The Twenty Minute VC and Harry Stebbings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Twenty Minute VC and Harry Stebbings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at $3.3B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.

In Today’s Episode We Discuss:

00:00 – The $3.3B Growth Engine Behind ElevenLabs

04:55 – Why Luke Said “No” to Investing in ElevenLabs (and Why He Was Wrong)

15:40 – How ElevenLabs Makes a Horizontal Product Strategy Work

20:15 – How to Build Sharded Growth Teams That Actually Scale

26:30 – The 7-Part Launch Playbook That Gets 700K+ Views Per Product

33:00 – The Truth About CAC, Payback, and Performance Marketing in AI

39:05 – SEO Isn’t Dead: The Mini-Tool Strategy You Should Steal

44:10 – Kill Your Inbound SDRs—The Case for Voice AI in Sales

48:40 – Why You Don’t Need PMs and the Rise of Growth-Led Product Teams

  continue reading

1311 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play