Free workshops to help SaaS marketers be more effective
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Forget The Funnel Podcasts
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth. S ...
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The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit ...
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B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as he uncovers and explores the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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Join us in demystifying modern product roles and dynamics. On PM vs. PMM, we share our experiences in the roles - exploring their differences, teamwork, and conflicts. Discover how your product team can create great products, and never forget to be user first! We also look into current events in the tech world and share our opinions! Keeping it real, light and fun.
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CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth
Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach
Are you a new or established business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and famil ...
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How to test and monetize your ideas with your business promotional video podcast (SocialClip)
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0:11Want to grow your business without the guesswork? In this social clip of our episode of CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can be the ultimate market research tool. Stop wasting time and money on unproven ideas and start building a loyal and engaged community that helps you co-cr…
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How to increase the ROI of your business promotional video podcast (SocialClip)
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0:26Wanting a business promotional video podcast, but wonder about the return on investment (ROI)? In this social clip of our CreatingReorganized episode, Prof. Dr. Eleonore Soei-Winkels explores why and how a video podcast can be a powerful tool for building trust, authority, and brand recognition, especially for high-ticket services. You will learn a…
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Video podcast for entrepreneurs - how to market your business 24/7/365 without burnout (SocialClip)
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0:26Do you want to market your services and products at all times, on many social media platforms, without burnout? Use the power of a business promotional video podcast! In this social clip of our CreatingReorganized show episode, Prof. Dr. Eleonore Soei-Winkels shares insights on managing entrepreneurial burnout, strategic podcasting strategies and t…
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How to balance human and AI efforts in your business promotional video podcast (SocialClip)
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0:27Are you dreaded watching AI-generated content flood your social media feeds, anxious how to cut through marketing your business? In this social clip of the episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels shows you how to stop seeing AI as a threat and start using it as your most powerful promotional partner. She'll cover h…
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Future-proof your business - the un-AI-able content strategy for your personal brand (SocialClip)
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0:11Are you overwhelmed by the flood of AI-generated content, worried your hard work will be lost in the noise, and desperate to scale your business without sacrificing your life? In this social clip of our #CreatingReorganized episode, you’ll unlock the five-step “un-AI-able” content strategy that future-proofs your personal brand and turns your busin…
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Stop marketing burnout - the 60/40 rule and 3 cognitive traps that kill your podcast ROI (SocialClip)
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0:20Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return? In this social clip of our #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and build sustainable business growth. You’ll learn how to balance brand-building with sa…
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How to become the obvious choice over AI - gaining trust with psychological heuristics (SocialClip)
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0:04Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return? In this social clip of our #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and build sustainable business growth. You’ll learn how to balance brand-building with sa…
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The supply chain of success - attracting and building your business network with your podcast (SocialClip)
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1:05Ready to build a business network that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.” Discover how to attract high-quality clients, partners, and suppliers, and transform you…
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The return on investment of your business promotional video podcast (SocialClip)
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0:28Wanting a business promotional video podcast, but wonder about the return on investment (ROI)? In this social clip of our CreatingReorganized episode, Prof. Dr. Eleonore Soei-Winkels explores why and how a video podcast can be a powerful tool for building trust, authority, and brand recognition, especially for high-ticket services. You will learn a…
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How to become the obvious choice over AI - gaining trust with psychological heuristics (SocialClip)
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0:34When your ideal client is ready to buy, they won’t remember a sea of generic options—they’ll remember you. In this episode, discover how to capitalize on your business promotional video podcast to become the obvious choice over AI by becoming the vivid, trusted memory in your client’s mind. Learn the psychological shortcuts that drive premium sales…
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The Foundation for Scaling a Luxury DTC Brand (While Raising 3 Kids) With Lindsey Johnson
1:19:08
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1:19:08Lindsey Johnson is the Co-founder and CEO of Weezie Towels, a modern luxury bath brand. As CEO, she leads the company's product development, customer experience, and brand vision. Lindsey began her career in finance, working for firms including Morgan Stanley and BlackRock before co-founding Weezie to address a gap in the towel market. In this epis…
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Telling Your Story is Evolving — How Truth and Persistence Built Pickle Juice Into a Global Brand
1:21:04
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1:21:04Filip Keuppens is the CEO of The Pickle Juice Company, a functional beverage company known for its specialty sports hydration beverage, Pickle Juice®. Under his leadership, he scaled the company from $250,000 in annual revenue to over $10 million, turning it into a global, science-backed brand. Before The Pickle Juice Company, Filip held sales role…
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Wait... People Still Read Blogs?! (AEO is the New SEO)
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21:11In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI. From writing for Google to writing for ChatGPT, they explore why traditional SEO tactics no longer cut it (and what you should be doing instead to make sure large language models [LLMs] like ChatGPT actually understand and recommend your business).Whether …
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Getting Celebrities To Wear My Hats (Yes, It Happened) With Johnny Persón
1:22:59
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1:22:59Johnny Persón is the Founder of Aug11, a lifestyle and apparel brand built on a foundation of resilience. Self-taught in e-commerce, marketing, and product design, he built Aug11 from the ground up. Johnny began his career in crypto and blockchain before owning and managing multiple companies. In this episode… When creativity meets commerce, what s…
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Future-proof your business - the un-AI-able content strategy for your personal brand, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels
28:58
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28:58Are you overwhelmed by the flood of AI-generated content, worried your hard work will be lost in the noise, and desperate to scale your business without sacrificing your life? In this #CreatingReorganized episode, you’ll unlock the five-step “un-AI-able” content strategy that future-proofs your personal brand and turns your business promotional vid…
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Dear [First Name]: How to Fix Your Lead Nurturing Sequences
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22:25We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong.In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one that feels like a workflow.They explore:- How to build empathy and credibility through every touchpoint-…
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