Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-term rewards of organically owning your space. They’ll unpack real-world examples, break down how to tell if you’re ready for SEO, and share the red flags to avoid when hiring an agency that promises quick fixes.

Tune in to learn:

• How to balance paid ads for short-term visibility with SEO for long-term stability
• Why 70% of traffic goes to the top 3 organic listings (and how to claim that spot)
• What your budget should look like if you want to amplify growth

Brew yourself a cup (organic or not!) and join us. Grab a free website audit at GoodAgency.comto see if you’re set up for SEO success or if paid ads might give you a short-term bump. Cheers!