Best Luke Frazier Podcasts (2025)

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Can StoryBrand and SEO Work Together? Here's the Truth 15:37

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19h ago15:37

15:37

Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, th…

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Why AI Won’t Save Bad Loan Officers w/Luke Shankula | Ep. 38 38:31

4d ago38:31

38:31

By Frazier

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Why Sending People to Your Homepage Is Killing Conversions 12:49

8d ago12:49

12:49

That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matte…

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I'll Educate You Whether You Want It or Not w/Hammer Helmer | Ep. 37 40:24

11d ago40:24

40:24

Send us a text Episode Overview Hammer joins the MLO Project for what might be their most offensive (and honest) episode yet. From lock advice to social media strategy, Hammer breaks down what's actually working in today's market - and what's complete garbage. Key Topics Covered: The Rate Game (And Why You're Playing It Wrong) The Emotional Side of…

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How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset) 16:30

15d ago16:30

16:30

Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. Fro…

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Stop Obsessing Over Rates | Ep. 36 23:38

18d ago23:38

23:38

Send us a text Proactivity in Loan Origination: Stop Obsessing Over Rates In this episode of The MLO Project, hosts Frazier and Michael emphasize the importance of focusing on proactive, everyday actions over obsessing about fluctuating loan rates. They argue that industry success hinges on maintaining consistent communication with clients, having …

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EP. 181 – Judith Resnik (Impermissible Punishments) 1:02:28

19d ago1:02:28

1:02:28

Professor Judith Resnik and host Teneé Frazier discuss Judith's book 'Impermissible Punishments: How Prison Became a Problem for Democracy' – which explores the complex relationship between punishment, democracy, and social justice. Judith, a Professor of Law at Yale Law School, delves into the historical evolution of prisons in the UK, US, and Eur…

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What Our Podcast Analytics Taught Us About Content That Converts 17:25

22d ago17:25

17:25

We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how t…

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Clickbait B.S.: When Media Headlines Lie | Ep. 35 29:08

25d ago29:08

29:08

Send us a text In this episode of the MLO Project, hosts Frazier and Michael discuss the impact of media sensationalism, particularly focusing on a recent headline by HousingWire that inaccurately suggested that Equity Prime Mortgage (EPM) could no longer originate FHA loans. The hosts emphasize the importance of reading beyond headlines and unders…

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Build a Million-Dollar Network Without Leaving Your Office | Ep. 34 26:24

1M ago26:24

26:24

Send us a text In this episode of the MLO Project, Frazier and Michael dive into the importance of community in the mortgage industry and announce the launch of MLO Hub - a new platform designed specifically for mortgage professionals to connect, learn, and grow together. The Community Problem Why Facebook groups aren't cutting it for professional …

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EP. 180 – Vicki Nash (Oxford Internet Institute) 40:38

1M ago40:38

40:38

In this episode we continue exploring children's online safety and cross the Atlantic to unpack the UK's Online Safety Act (OSA). Vicki Nash, Director of the Oxford Internet Institute, joins host Yasmin Sheikh to discuss the rationale of OSA and how it aims to protect children from illegal and harmful content online. Vicki talks about the difficult…

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Why Every LO Is Talking About Go High Level (and Why You Should Too) | Ep. 33 26:51

1M ago26:51

26:51

Send us a text Empowering Loan Officers with HighLevel CRM Solutions In this episode of the MLO Project, hosts Frazier and Michael dive deep into the benefits of using HighLevel CRM for mortgage professionals. They discuss the value of HighLevel as a single platform for managing leads, marketing, and daily workflows, aiming to make it the number on…

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You're Either All-In or You're All-Out w/Darren Copeland | Ep. 32 36:48

2M ago36:48

36:48

Send us a text In this episode of the MLO Project, Michael and Frazier are joined by special guest Darren "DC" Copeland, owner and founder of Summit Lending. The discussion covers a range of topics including overcoming obstacles, the importance of being coachable, and leveraging AI and modern marketing tactics to stay ahead. DC shares his insights …

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EP. 179 – Jenna Leventoff (American Civil Liberties Union) 42:02

2M ago42:02

42:02

Societies are grappling with how to help keep children safe while navigating online spaces, including through legislation such as the Kids Online Safety Act (KOSA) in the US. In this episode, Jenna Leventoff, Senior Policy Counsel at the American Civil Liberties Union (ACLU), joins host Janelle Wrigley to talk about KOSA and America’s First Amendme…

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Real Talk: Our Hard Lessons From Failure | Ep. 31 31:40

2M ago31:40

31:40

Send us a text In this episode of the MLO Project, hosts Frazier and Michael dive deep into the topic of failure. They share personal stories of significant setbacks, exploring how these experiences have shaped their professional lives and perspectives. Frazier recounts the collapse of his business relationships and the subsequent reputational dama…

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What's Up Niches! | Ep. 30 29:53

2M ago29:53

29:53

Send us a text In this episode of the MLO Project, Frazier and Michael discuss the importance of loan officers niching down to maximize their expertise and business opportunities. They hit on common misconceptions about limiting income potential by focusing on a niche market. They share personal experiences and insights on how becoming an expert in…

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The Top "Must Have" Marketing Automations for Loan Officers | Ep. 29 37:55

2M ago37:55

37:55

Send us a text In this episode of the MLO Project, hosts Frazier and Michael introduce exciting news about their new initiative, High Level for Mortgage Pros 2.0. The main discussion revolves around the top five essential marketing automations for mortgage professionals, emphasizing the importance of consistent follow-up and personalization. The fi…

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EP. 178 – Paul Powlesland (Lawyers for Nature) 34:58

2M ago34:58

34:58

What if rivers, forests, and even individual trees had their own legal rights? In this thought-provoking episode, host Becky Annison speaks with Paul Powlesland – barrister, founder of Lawyers for Nature, and leading advocate for the legal rights of nature – about a revolutionary movement transforming our relationship with the natural world. Paul e…

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Struggle to Success w/Chris Lamm | Ep. 28 53:44

2M ago53:44

53:44

Send us a text In this episode of The MLO Project, Michael sits down with Chris Lamm—a mortgage veteran out of Redding, California—for a raw, real-world conversation about what it takes to thrive in this business over the long haul. Chris shares how he broke into the game at 17, how he weathered the 2008 crash, and what’s kept him leveling up ever …

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Adding Agents: Does This Webinar Strategy Actually Work? | Ep. 27 29:12

3M ago29:12

29:12

Send us a text In this episode of The MLO Project, Frazier and Michael discuss one of the most underutilized lead-gen strategies in the mortgage industry right now: webinars. They dive into how mortgage pros are using webinars to go direct-to-consumer, generate warm leads, and build real authority—without cold calling or spending a fortune. With to…

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AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26 27:10

3M ago27:10

27:10

Send us a text In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game. They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tai…

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EP. 177 – Luke Shaefer (The Injustice of Place) 41:21

3M ago41:21

41:21

Join host Teneé Frazier as she sits down with Professor Luke Shaefer, an expert on poverty and social welfare policy, for an in-depth look at the complexities of living in poverty in the US. They discuss the realities faced by those surviving on minimal resources, and what legal professionals and global listeners can glean from these powerful narra…

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Debunking the B.S. of the Mortgage Industry | Ep. 25 28:54

3M ago28:54

28:54

Send us a text In this episode of The MLO Project, Frazier and Michael take a flamethrower to the myths holding mortgage pros back. Think you need to wear a suit to be taken seriously? Wrong. Think only extroverts win? Nope. Think social media doesn't bring in deals? That’s outdated thinking. This episode is about killing the cookie-cutter advice t…

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New Loan Officers: Your Advantage Is Not Knowing Any Better | Ep. 24 23:53

3M ago23:53

23:53

Send us a text In this episode of The MLO Project, Frazier and Michael get real about the shift happening in the mortgage industry—and what it means for your mindset. They spotlight how newer loan officers, unchained from the “way it used to be,” are taking massive action and winning. Meanwhile, seasoned pros stuck in old habits are falling behind.…

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EP. 176 – Mark Stephens (Howard Kennedy) 55:34

3M ago55:34

55:34

Join host Yasmin Sheikh as she interviews British lawyer, writer and broadcaster Mark Stephens for this thought-provoking episode. Mark shares his journey from representing artists in intellectual property cases to advocating for freedom of speech and human rights. He discusses his impactful work addressing global issues, such as decriminalising ho…

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Stop Buying Tools If You're Not Serious About Using Them | Ep. 23 31:21

4M ago31:21

31:21

Send us a text In this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption. They unpack why buying great tools isn’t enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes…

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TAG Recap & Real Talk: Say Goodnight To The Old Guard | Ep. 22 39:35

4M ago39:35

39:35

Send us a text In this episode of The MLO Project, Frazier and Michael recap their time at the TAG Conference in Atlanta—sharing big takeaways, personal reflections, and a few laughs along the way. From standout moments with speakers like Dr. Jordan Peterson and Braden Shaw to real conversations about what’s working (and what’s not) in the mortgage…

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EP. 175 – Kara Richardson Whitely (The Gorgeous Agency) 53:46

4M ago53:46

53:46

Legislative efforts in the US are starting to recognize that people can face discrimination and bias in the workplace based on the size of their bodies. In this episode, host Janelle Wrigley speaks with Kara Richardson Whitely, author of ‘Gorge: My Journey Up Kilimanjaro at 300 Pounds’ and founder of The Gorgeous Agency (https://thegorgeousagency.c…

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What Separates Elite LOs from Everyone Else | Ep. 21 33:44

4M ago33:44

33:44

Send us a text In this high-energy episode of The MLO Project, Frazier and Michael "Hot Sauce" McAllister cut through the noise to reveal what actually separates elite loan officers from everyone else grinding it out in the mortgage trenches. They break down the non-negotiable traits that every top producer shares—laser focus, decisive action witho…

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Want Top Producers? Build a Place Worth Joining | Ep. 20 32:10

4M ago32:10

32:10

Send us a text In this special in-person episode of The MLO Project, recorded live at Fulcrum Studio in Eagle, Idaho, Frazier and Michael break down what it really takes to attract and support great loan originators. They cover why your recruiting pitch must match your reality, how authentic culture beats hype, and why modern branding and marketing…

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EP. 174 – Adrian Usher (Prisons & Probation Ombudsman) 45:57

4M ago45:57

45:57

Host Becky Annison explores the UK's court backlog crisis and its troubling ripple effects throughout the justice system. Her guest, Adrian Usher, the UK’s Prisons and Probation Ombudsman, explains how delayed trials are creating a bottleneck in prisons, with some Crown Court cases now being scheduled as far ahead as 2028, and he outlines the human…

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Building Leaders, Advocates, and Success w/Brian Covey | Ep. 19 35:14

5M ago35:14

35:14

Send us a text In this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market. Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the …

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Marriage, Mortgages & Benihana | Ep. 18 43:04

5M ago43:04

43:04

Send us a text In this episode of The MLO Project, Frazier and Michael welcome a special guest—Michael’s wife and business partner, Kimberlee McAllister—for a candid, funny, and insightful conversation about building a business and a marriage at the same time. Together, they unpack what it’s like running Empower LO, navigating roles, boundaries, an…

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Visualize Everything: Success Is Not A Guessing Game | Ep. 17 30:10

5M ago30:10

30:10

Send us a text See It. Track It. Win It. The Power of Visualization in the Mortgage Game In this high-energy episode of The MLO Project, Frazier and Michael break down a game-changing principle for originators: what gets visualized and tracked gets improved. They dive into how using dashboards, tracking daily activities, and focusing on leading mea…

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EP. 173 – Kerry Lawlor (The Workplace Collective) 1:02:02

5M ago1:02:02

1:02:02

In a profession that celebrates achievement and relentless work ethic, what happens to the mental and physical wellbeing of those caught in this culture? Following our previous exploration of the mental health crisis in the legal community, this episode delves deeper into practical solutions. Join host Teneé Frazier as she welcomes Kerry Lawlor, ps…

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You Have To Stop Your Gym Membership Mentality | Ep. 16 35:03

5M ago35:03

35:03

Send us a text In this episode of The MLO Project, Frazier and Michael McAllister get brutally honest about why most loan officers waste money on marketing—and how to flip that script. They kick things off with some laughs, then dive into real stories of marketing fails, breaking down how poor time management, lack of follow-through, and shiny obje…

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No Contest: Why HighLevel Is the Ultimate CRM for Loan Officers | Ep. 15 36:29

5M ago36:29

36:29

Send us a text In this episode of The MLO Project, Frazier and Michael break down why HighLevel is hands down the best CRM platform for loan officers today. They dive into the powerful features that make HighLevel a game-changer, from its scalability for growing teams to its flexibility with tech integrations. Sharing real-world insights from their…

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Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine 12:28

5M ago12:28

12:28

We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a …

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EP. 172 – Harriet Wistrich (Centre for Women's Justice) 36:04

6M ago36:04

36:04

Who protects women when the very systems that are supposed to protect them, like the police and the broader legal system, refuse to, or even worse, are causing the harm in the first place? This episode's guest has been fighting against the systemic challenges women face in securing justice for decades. And she has some extraordinary stories to tell…

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The Content Machine: If You Are Ignoring AI You Are Choosing to Lose | Ep. 14 31:12

6M ago31:12

31:12

Send us a text AI Isn’t the Future..It’s Already Here! In this episode of The MLO Project, Frazier and Michael dive into how AI is completely changing the game for content creation in the mortgage world—and why you can’t afford to ignore it. They break down real strategies for using tools like ChatGPT and Claude, from crafting better prompts to bui…

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3 Marketing Metrics That Actually Matter (Forget Vanity Stats!) 10:32

6M ago10:32

10:32

Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fl…

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Winning Business Happens Before The Funnel (And Application) | Ep. 13 30:29

6M ago30:29

30:29

Send us a text In this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application. They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers t…

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LinkedIn for B2B: More Than Just a Digital Résumé 12:36

6M ago12:36

12:36

Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easi…

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When to Hire Your First Sales Rep (And Why Timing Is Everything) 12:14

6M ago12:14

12:14

Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales …

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From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12 45:09

6M ago45:09

45:09

Send us a text In this episode of The MLO Project, host Michael sits down with Bryce Gonser, a mortgage powerhouse out of Eagle, Idaho, who closed over 300 loans and $130 million in volume last year. But Bryce didn’t start in lending—he started as a performance coach, and he’s brought that same mindset into building a scalable, relationship-driven …

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StoryBrand & AI: Building a Clear Message (Without Losing Your Voice) 11:46

6M ago11:46

11:46

Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity st…

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AI Agents Have Entered The Chat | Ep. 11 27:15

6M ago27:15

27:15

Send us a text In this episode of The MLO Project, Frazier and Michael dig into one of the biggest shifts in the mortgage industry right now: AI integration. From AI agents to automated consumer engagement, they break down how this tech is already changing the way leads are generated and converted. But here’s the catch—automation can’t replace conn…

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EP. 171 – Rebecca Haw Allensworth (The Licensing Racket) 50:31

6M ago50:31

50:31

Most people would agree that lawyers and doctors should have professional licenses and oversight to protect the public from malpractice. But does the licensing system actually serve its intended purpose? In this episode, join host Janelle Wrigley for an insightful conversation with Professor Rebecca Haw Allensworth of Vanderbilt Law School, as she …

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Why Newsletters Are Dead…Unless You Do This 11:43

7M ago11:43

11:43

Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn h…

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Pointing Fingers: Your Leads Aren’t the Problem | Ep. 10 38:16

7M ago38:16

38:16

Send us a text In this episode of The MLO Project, Frazier and Michael break down what most loan officers get wrong when working internet leads—and how to fix it. They dive into the real challenges of online lead generation, from setting the right expectations to understanding the mindset of the consumer on the other side of the click. Spoiler: it’…