Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies. Fueled by ...
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Luke Frazier Podcasts
Connecting though conversations with individuals who are living their present passions and to inspire others to LOVE what they do.
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Dismantling the Status Quo, One Episode at a Time. The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter. Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk, fresh ideas, and actionable takeaways to elevate your career and the industry. The MLO Project i ...
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Welcome to Jesus and Coffee! The show where we have conversations about life, Jesus, God, the Bible, and drink coffee. Our hope is that this show can help encourage people in their walk with Christ and have meaningful conversations that can impact our world. Drink up and be blessed!
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Welcome to Hip Hop Orchestra Presents Podcast, created and hosted by Award Winning Teacher, Composer, Pianist and Founder/MD of The Hip Hop Orchestra Georgio Savvides, showcasing The Hip Hop Orchestra from London in more than ways than one.In each episode, Georgio discusses and shares such things as who we are, how we got started and why, featuring interviews with The Hip Hop Orchestra Family, along with truly incredible and inspirational guests within Music, behind the scenes stories, the u ...
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The Hearing is a legal podcast from Thomson Reuters. Listen to insightful discussions with lawyers, legal experts, and other interesting people connected to the legal industry. We delve into anything and everything – trailblazers in the law, the latest insights on legal innovation and trends, and how the profession is evolving. With hosts based in the UK and the US, we cover issues around the globe. Our current hosts: Becky Annison – Trained at a London law firm before moving in-house. Spent ...
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Prepare to GET LIFTED up in the WORD of GOD as fellow Men of God, Ministers of the Gospel, Workers in the Way; come by a virtual way to share a Word of Truth; Specially Made, Well Prepared, Spiced and Seasoned with the Saving Grace of the Word of God, the All Mighty Gospel! The East Baltimore Church of Christ is Determined to reach far, and wide to deliver the GOOD NEWS in every which way! We are now making available our EXTENSIVE archive, (scripturally referenced) previously available ONLY ...
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Uncle RICO Has Entered the Chat on Zillow's Lawsuit | Ep. 43
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38:28Send us a text Zillow just got smacked with a RICO and RESPA class action lawsuit—and your favorite originator tag team isn’t holding back. Frazier and Michael go full Napoleon Dynamite-mode and break down how this case could rock the entire mortgage and real estate ecosystem. This isn’t just about Flex. It’s about pay-to-play models, illegal refer…
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Forget What You Know! Build What’s Possible w/Jason Kindler | Ep. 42
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27:25Send us a text In this special in-person episode of The MLO Project, Frazier and Michael sit down with Florida broker and First Coast Mortgage co-founder Jason Kindler, live from Idaho at the High Table mastermind. It’s a no-fluff conversation about leadership, building efficient operations, crushing limiting beliefs, and redefining what’s possible…
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EP. 184 – What your headshot says about your practice (Chris Gillett, lawyer turned photographer)
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51:15In this episode, Teneé Frazier sits down with Chris Gillett, owner of Chris Gillett Photography and a former trial attorney, to explore how lawyers can strategically use headshots to communicate their professional brand. Discover why your headshot is more than just a photo – it’s your first impression, a confidence booster, and a tool for shaping h…
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How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth
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13:10Boring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell busines…
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Striking Out! Why You’re Losing Clients You Closed | Ep. 41
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27:11Send us a text “Strike Rate, Stale Leads, and Regret” In this unfiltered episode of The MLO Project, Frazier and Michael go off the rails (and the map) with a fiery breakdown of one of the most neglected goldmines in the mortgage business: your damn database. Coming off the Accelerate session at Fuse, the guys break down why strike rate conversatio…
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Are Google Ads Dead? Why High-Ticket Sales Still Win With Search
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14:26Can Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of…
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Are You Paying Attention? Data Is the New Commission | Ep. 40
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34:51Send us a text In this high-energy episode of The MLO Project, Frazier and Michael come in hot fresh off AIME’s Fuse 2025, breaking down lessons, laughs, and the unexpected win of a 7:00 a.m. breakout session that packed the room. Michael shares the behind-the-scenes story of his first “legit” Fuse experience, the vibes-only navigation system throu…
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EP. 183 – Reforming health laws for better outcomes (Mandeep Dhaliwal, United Nations Development Programme)
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50:52Mandeep Dhaliwal, Director of the HIV and Health Group at the United Nations Development Programme (UNDP) joins host Janelle Wrigley to discuss how legal frameworks and governance shape health outcomes worldwide. Drawing on more than 25 years at the intersection of health policy and human rights, Mandeep explains the UNDP's mission and her experien…
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Your Logo Doesn’t Matter (At Least Not How You Think)
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13:10What do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lea…
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Hospitality as a Service: The Secret to Standing Out in an AI World
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17:50Coffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how …
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Got Mortgages? Got Receipts. Got Results w/Abdel Khawatmi | Ep. 39
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44:28Send us a text Abdel Khawatmi didn’t just show up—he dropped a masterclass. From building a consumer-direct and partner-driven hybrid model, to running multiple AI-driven systems, to scaling a team while still showing up like a true operator, this episode is everything The MLO Project is about. Abdel breaks down exactly how he tracks every KPI in h…
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How to Rank in ChatGPT (Even if You Don’t Rank on Google)
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12:27What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers a…
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EP. 182 – Lucy Letby: the role of expert testimony in criminal trials
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38:19This episode delves into the infamous case of Lucy Letby – a neonatal nurse convicted of multiple murders and attempted murders of babies at a UK hospital. Our guest is Dr Sarah Bennett – a lecturer at Liverpool John Moores University's School of Law and Justice Studies. Sarah's conversation with host Becky Annison explores the complexities of expe…
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Can StoryBrand and SEO Work Together? Here's the Truth
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15:37Some say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, th…
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Why AI Won’t Save Bad Loan Officers w/Luke Shankula | Ep. 38
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38:31By Frazier
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Why Sending People to Your Homepage Is Killing Conversions
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12:49That cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matte…
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I'll Educate You Whether You Want It or Not w/Hammer Helmer | Ep. 37
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40:24Send us a text Episode Overview Hammer joins the MLO Project for what might be their most offensive (and honest) episode yet. From lock advice to social media strategy, Hammer breaks down what's actually working in today's market - and what's complete garbage. Key Topics Covered: The Rate Game (And Why You're Playing It Wrong) The Emotional Side of…
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How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)
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16:30Luke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. Fro…
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Send us a text Proactivity in Loan Origination: Stop Obsessing Over Rates In this episode of The MLO Project, hosts Frazier and Michael emphasize the importance of focusing on proactive, everyday actions over obsessing about fluctuating loan rates. They argue that industry success hinges on maintaining consistent communication with clients, having …
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EP. 181 – Judith Resnik (Impermissible Punishments)
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1:02:28Professor Judith Resnik and host Teneé Frazier discuss Judith's book 'Impermissible Punishments: How Prison Became a Problem for Democracy' – which explores the complex relationship between punishment, democracy, and social justice. Judith, a Professor of Law at Yale Law School, delves into the historical evolution of prisons in the UK, US, and Eur…
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What Our Podcast Analytics Taught Us About Content That Converts
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17:25We're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how t…
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Clickbait B.S.: When Media Headlines Lie | Ep. 35
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29:08Send us a text In this episode of the MLO Project, hosts Frazier and Michael discuss the impact of media sensationalism, particularly focusing on a recent headline by HousingWire that inaccurately suggested that Equity Prime Mortgage (EPM) could no longer originate FHA loans. The hosts emphasize the importance of reading beyond headlines and unders…
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Build a Million-Dollar Network Without Leaving Your Office | Ep. 34
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26:24Send us a text In this episode of the MLO Project, Frazier and Michael dive into the importance of community in the mortgage industry and announce the launch of MLO Hub - a new platform designed specifically for mortgage professionals to connect, learn, and grow together. The Community Problem Why Facebook groups aren't cutting it for professional …
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EP. 180 – Vicki Nash (Oxford Internet Institute)
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40:38In this episode we continue exploring children's online safety and cross the Atlantic to unpack the UK's Online Safety Act (OSA). Vicki Nash, Director of the Oxford Internet Institute, joins host Yasmin Sheikh to discuss the rationale of OSA and how it aims to protect children from illegal and harmful content online. Vicki talks about the difficult…
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Why Every LO Is Talking About Go High Level (and Why You Should Too) | Ep. 33
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26:51Send us a text Empowering Loan Officers with HighLevel CRM Solutions In this episode of the MLO Project, hosts Frazier and Michael dive deep into the benefits of using HighLevel CRM for mortgage professionals. They discuss the value of HighLevel as a single platform for managing leads, marketing, and daily workflows, aiming to make it the number on…
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You're Either All-In or You're All-Out w/Darren Copeland | Ep. 32
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36:48Send us a text In this episode of the MLO Project, Michael and Frazier are joined by special guest Darren "DC" Copeland, owner and founder of Summit Lending. The discussion covers a range of topics including overcoming obstacles, the importance of being coachable, and leveraging AI and modern marketing tactics to stay ahead. DC shares his insights …
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EP. 179 – Jenna Leventoff (American Civil Liberties Union)
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42:02Societies are grappling with how to help keep children safe while navigating online spaces, including through legislation such as the Kids Online Safety Act (KOSA) in the US. In this episode, Jenna Leventoff, Senior Policy Counsel at the American Civil Liberties Union (ACLU), joins host Janelle Wrigley to talk about KOSA and America’s First Amendme…
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Real Talk: Our Hard Lessons From Failure | Ep. 31
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31:40Send us a text In this episode of the MLO Project, hosts Frazier and Michael dive deep into the topic of failure. They share personal stories of significant setbacks, exploring how these experiences have shaped their professional lives and perspectives. Frazier recounts the collapse of his business relationships and the subsequent reputational dama…
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Send us a text In this episode of the MLO Project, Frazier and Michael discuss the importance of loan officers niching down to maximize their expertise and business opportunities. They hit on common misconceptions about limiting income potential by focusing on a niche market. They share personal experiences and insights on how becoming an expert in…
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The Top "Must Have" Marketing Automations for Loan Officers | Ep. 29
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37:55Send us a text In this episode of the MLO Project, hosts Frazier and Michael introduce exciting news about their new initiative, High Level for Mortgage Pros 2.0. The main discussion revolves around the top five essential marketing automations for mortgage professionals, emphasizing the importance of consistent follow-up and personalization. The fi…
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EP. 178 – Paul Powlesland (Lawyers for Nature)
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34:58What if rivers, forests, and even individual trees had their own legal rights? In this thought-provoking episode, host Becky Annison speaks with Paul Powlesland – barrister, founder of Lawyers for Nature, and leading advocate for the legal rights of nature – about a revolutionary movement transforming our relationship with the natural world. Paul e…
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Struggle to Success w/Chris Lamm | Ep. 28
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53:44Send us a text In this episode of The MLO Project, Michael sits down with Chris Lamm—a mortgage veteran out of Redding, California—for a raw, real-world conversation about what it takes to thrive in this business over the long haul. Chris shares how he broke into the game at 17, how he weathered the 2008 crash, and what’s kept him leveling up ever …
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Adding Agents: Does This Webinar Strategy Actually Work? | Ep. 27
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29:12Send us a text In this episode of The MLO Project, Frazier and Michael discuss one of the most underutilized lead-gen strategies in the mortgage industry right now: webinars. They dive into how mortgage pros are using webinars to go direct-to-consumer, generate warm leads, and build real authority—without cold calling or spending a fortune. With to…
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AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26
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27:10Send us a text In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game. They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tai…
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EP. 177 – Luke Shaefer (The Injustice of Place)
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41:21Join host Teneé Frazier as she sits down with Professor Luke Shaefer, an expert on poverty and social welfare policy, for an in-depth look at the complexities of living in poverty in the US. They discuss the realities faced by those surviving on minimal resources, and what legal professionals and global listeners can glean from these powerful narra…
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Debunking the B.S. of the Mortgage Industry | Ep. 25
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28:54Send us a text In this episode of The MLO Project, Frazier and Michael take a flamethrower to the myths holding mortgage pros back. Think you need to wear a suit to be taken seriously? Wrong. Think only extroverts win? Nope. Think social media doesn't bring in deals? That’s outdated thinking. This episode is about killing the cookie-cutter advice t…
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New Loan Officers: Your Advantage Is Not Knowing Any Better | Ep. 24
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23:53Send us a text In this episode of The MLO Project, Frazier and Michael get real about the shift happening in the mortgage industry—and what it means for your mindset. They spotlight how newer loan officers, unchained from the “way it used to be,” are taking massive action and winning. Meanwhile, seasoned pros stuck in old habits are falling behind.…
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Join host Yasmin Sheikh as she interviews British lawyer, writer and broadcaster Mark Stephens for this thought-provoking episode. Mark shares his journey from representing artists in intellectual property cases to advocating for freedom of speech and human rights. He discusses his impactful work addressing global issues, such as decriminalising ho…
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Stop Buying Tools If You're Not Serious About Using Them | Ep. 23
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31:21Send us a text In this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption. They unpack why buying great tools isn’t enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes…
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TAG Recap & Real Talk: Say Goodnight To The Old Guard | Ep. 22
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39:35Send us a text In this episode of The MLO Project, Frazier and Michael recap their time at the TAG Conference in Atlanta—sharing big takeaways, personal reflections, and a few laughs along the way. From standout moments with speakers like Dr. Jordan Peterson and Braden Shaw to real conversations about what’s working (and what’s not) in the mortgage…
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EP. 175 – Kara Richardson Whitely (The Gorgeous Agency)
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53:46Legislative efforts in the US are starting to recognize that people can face discrimination and bias in the workplace based on the size of their bodies. In this episode, host Janelle Wrigley speaks with Kara Richardson Whitely, author of ‘Gorge: My Journey Up Kilimanjaro at 300 Pounds’ and founder of The Gorgeous Agency (https://thegorgeousagency.c…
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What Separates Elite LOs from Everyone Else | Ep. 21
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33:44Send us a text In this high-energy episode of The MLO Project, Frazier and Michael "Hot Sauce" McAllister cut through the noise to reveal what actually separates elite loan officers from everyone else grinding it out in the mortgage trenches. They break down the non-negotiable traits that every top producer shares—laser focus, decisive action witho…
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Want Top Producers? Build a Place Worth Joining | Ep. 20
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32:10Send us a text In this special in-person episode of The MLO Project, recorded live at Fulcrum Studio in Eagle, Idaho, Frazier and Michael break down what it really takes to attract and support great loan originators. They cover why your recruiting pitch must match your reality, how authentic culture beats hype, and why modern branding and marketing…
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EP. 174 – Adrian Usher (Prisons & Probation Ombudsman)
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45:57Host Becky Annison explores the UK's court backlog crisis and its troubling ripple effects throughout the justice system. Her guest, Adrian Usher, the UK’s Prisons and Probation Ombudsman, explains how delayed trials are creating a bottleneck in prisons, with some Crown Court cases now being scheduled as far ahead as 2028, and he outlines the human…
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Building Leaders, Advocates, and Success w/Brian Covey | Ep. 19
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35:14Send us a text In this powerhouse episode of The MLO Project, Frazier and Michael sit down with mortgage leader, speaker, and coach Brian Covey for a raw conversation on what it really takes to lead, inspire, and win in today’s mortgage market. Fresh off his move to CrossCountry Mortgage, Brian opens up about leadership, personal branding, and the …
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Send us a text In this episode of The MLO Project, Frazier and Michael welcome a special guest—Michael’s wife and business partner, Kimberlee McAllister—for a candid, funny, and insightful conversation about building a business and a marriage at the same time. Together, they unpack what it’s like running Empower LO, navigating roles, boundaries, an…
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Visualize Everything: Success Is Not A Guessing Game | Ep. 17
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30:10Send us a text See It. Track It. Win It. The Power of Visualization in the Mortgage Game In this high-energy episode of The MLO Project, Frazier and Michael break down a game-changing principle for originators: what gets visualized and tracked gets improved. They dive into how using dashboards, tracking daily activities, and focusing on leading mea…
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EP. 173 – Kerry Lawlor (The Workplace Collective)
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1:02:02In a profession that celebrates achievement and relentless work ethic, what happens to the mental and physical wellbeing of those caught in this culture? Following our previous exploration of the mental health crisis in the legal community, this episode delves deeper into practical solutions. Join host Teneé Frazier as she welcomes Kerry Lawlor, ps…
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You Have To Stop Your Gym Membership Mentality | Ep. 16
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35:03Send us a text In this episode of The MLO Project, Frazier and Michael McAllister get brutally honest about why most loan officers waste money on marketing—and how to flip that script. They kick things off with some laughs, then dive into real stories of marketing fails, breaking down how poor time management, lack of follow-through, and shiny obje…
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Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
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12:28We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a …
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