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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers and press releases to avoiding SEO-killing content, they break down how one client with zero SEO history is ranking in AI... and why showing your work matters more than ever in the age of bots.
Tune in to Learn:
- Why you might rank in ChatGPT even if you're invisible on Google
- What AI systems look for when choosing who to cite
- How PR, white papers, and real data boost your chatbot visibility
- Why boring, high-quality content wins in an AI-saturated world
Want to know if you're showing up where it counts? Grab a free website audit at www.GoodAgency.com
Cheers!
16 episodes
