We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps bus ...
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Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies. Fueled by ...
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Building a Legacy of Leadership Through Biblical Truth with Dr. Randall Price and Clay Vaughan
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49:00Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business Podcast On this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering…
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Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
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12:28We all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a …
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3 Marketing Metrics That Actually Matter (Forget Vanity Stats!)
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10:32Most fruits and veggies can’t beat coffee’s antioxidant punch—and most vanity metrics can’t beat the power of tracking real conversions. In this Coffee & Conversion episode, Clay and Luke reveal the 3 key numbers that show if your marketing is truly profitable: your click-through rate, your conversion rate, and your lead-to-close ratio. Skip the fl…
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LinkedIn for B2B: More Than Just a Digital Résumé
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12:36Did you know coffee packs more antioxidants than most fruits and veggies? Just like that surprising fact, LinkedIn has way more to offer your B2B strategy than a simple résumé dump. In this episode of Coffee & Conversion, Clay and Luke break down how LinkedIn has become the go-to place for building authentic business relationships—and why it’s easi…
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When to Hire Your First Sales Rep (And Why Timing Is Everything)
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12:14Ever debate when your kids should start drinking coffee? (Spoiler: maybe never!) It’s all about right timing—just like hiring your first salesperson. In this Coffee & Conversion episode, Clay and Luke talk about how waiting too long or jumping in too soon can set you up for a costly miss. Learn the telltale signs you’re ready for a dedicated sales …
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StoryBrand & AI: Building a Clear Message (Without Losing Your Voice)
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11:46Did you know coffee was banned multiple times in the 17th century? Luckily, we’re free to sip away—and now we’re also free to let AI tools help us refine our brand messaging. In this Coffee & Conversion episode, Clay and Luke tackle StoryBrand AI: what it is, how it can jumpstart your messaging if you’re on a tighter budget, and why true clarity st…
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Why Newsletters Are Dead…Unless You Do This
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11:43Cappuccino sizes. Email newsletters. What do they have in common? They’re often done wrong! In this Coffee & Conversion episode, Clay and Luke serve up a fiery take on why the old-school “one-size-fits-all” newsletter rarely converts—and what to do instead. From evergreen nurture campaigns to sharing relevant insights (not corporate fluff), learn h…
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Will AI Kill SEO? Not So Fast—Here’s How to Adapt
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10:33You’ve heard the rumors: “AI is coming for search—SEO is doomed!” In this Coffee & Conversion episode, Clay and Luke debunk the hype, explaining how AI won’t kill SEO but will absolutely reshape it. Learn why AI still needs quality content, how to pivot away from keyword stuffing, and why you should use tools like ChatGPT not just to generate posts…
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Paid vs. Organic: Which One Actually Grows Your Business Faster?
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16:08Turns out organic coffee can last 100 years—and saves the planet a little while it’s at it. But does organic marketing (like SEO) or paid advertising have the same staying power for your brand? In this episode of Coffee & Conversion, Clay and Luke compare these two approaches, showing why simply “renting” traffic with paid ads can’t beat the long-t…
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Why “Advertising Alone” Can Kill Your Growth
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17:19Did you know drinking coffee the second you wake up can wreck your productivity? In the same way, pouring all your resources into one single channel—like ads—can sabotage your ROI. This week on Coffee & Conversion, Clay and Luke dive into why “advertising alone” (Instagram, Google, LinkedIn—doesn’t matter) never solves your marketing woes if your m…
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Winning Leadership Strategies for Business Growth with Joel Trammell and Clay Vaughan
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41:16Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay Vaughan In this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experienc…
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RevOps 101: How to Streamline Your Pipeline & Boost Revenue
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14:06Did you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just…
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How to Fix the #1 Marketing Mistake Confusing Your Customers
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13:06Coffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging. From Clay’s awkward Chamber of Commerce pitch t…
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How to Build a Thriving Business Team and Manage Economic Uncertainty With Clay Vaughan and Zach Potts
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41:44In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes t…
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AI: The Future of Marketing and Growth With Clay Vaughan, Luke Frazier and James Hall
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46:39Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout a…
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Leadership Identity Growth and Balancing Life with Clay Vaughan, James Hall, and Cassie Shea
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1:09:33Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 1…
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Aligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke Frazier
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38:33Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should b…
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Combating Child Trafficking at Safe House Project with Clay Vaughan and Brittany Dunn
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44:51In this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehab…
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Mastering Unreasonable Hospitality with Clay Vaughan, Luke Frazier, and James Hall
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33:11In this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction acros…
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Economic Survival Strategies with Clay Vaughan and Seasoned Entrepreneurs
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42:13Join us for another compelling episode of Good Business, where host Clay Vaughan dives deep into discussions with four distinguished entrepreneurs—Jay Owen, Tyler Pigget, Kurt Stockwell, and Wes Gay. These industry leaders share their invaluable perspectives on enduring and thriving amid economic uncertainty and political cycles. This episode not o…
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Scaling Start-Ups to Global Influence with Tom Cox, Ellen Lewis, and Clay Vaughan
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47:29In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Tom Cox and Ellen Lewis from Environmental Design Inc. (EDI), pioneers in the landscape construction industry. Together, they explore the transformative journey of EDI, from its humble beginnings to becoming a leader in moving large trees and creating stunning landscapes…
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Building a Faith- Driven Business With Mike Sharrow
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41:41In this episode of the "Good Business" podcast, host Clay Vaughan is thrilled to welcome Mike Sharrow, CEO of C12, the largest network of Christian CEOs and executives worldwide. Mike brings a wealth of experience in integrating faith with business leadership. They dive into how Christian leaders can make a significant impact in the corporate world…
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How Leaders Can Build Margin and Prioritize People with Patrick Rowe, James Hall, and Clay Vaughan
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52:52In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Patrick Rowe and James Hall to explore the value of people-centered leadership. Patrick Rowe, a pastor and missionary, shares his experiences in creating a margin for intentional leadership that prioritizes relationships, compassion, and faith in a fast-paced world. Toge…
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Overcoming Micromanagement: Cultivating Confident Leadership with Ken Coleman and Clay Vaughan
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35:16Season 6 Premiere! In this exciting episode of "Good Business," host Clay Vaughan welcomes Ken Coleman, a three-time bestselling author and leadership expert. They dive into the crucial theme of self-awareness and its transformative power in leadership and personal growth. Ken shares his insights on how understanding oneself can lead to greater con…
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Unlocking Peak Business Performance with Entrepreneur System: Rod Smith & Clay Vaughan
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40:07In this insightful episode of "Good Business," host Clay Vaughan welcomes Rod Smith, an EOS implementer with a rich background in running and owning businesses. Together, they delve into the Entrepreneur Operating System (EOS), exploring its principles, benefits, and the transformative impact it can have on businesses. Rod shares his journey from b…
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Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan
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40:38In this insightful episode of "Good Business," host Clay Vaughan is joined by Jenni Lord, the passionate leader behind Chosen, a nonprofit organization dedicated to supporting children and families impacted by trauma. Together, they delve into the importance of purpose-driven leadership and the unique challenges and rewards of running a nonprofit. …
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Leading Your Organization through Crisis with Jose Abaroa and Clay Vaughan
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30:27In this insightful episode of "Good Business," host Clay Vaughan engages with Jose Abaroa, a pastor navigating the challenges and opportunities of church leadership in today's digital landscape. Together, they discuss how faith communities can thrive through crisis and transformation, leveraging technology and authentic leadership to foster growth …
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How to Craft a Converting One-Liner with Curt Stockwell and Clay Vaughan
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32:38In this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.…
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Forging a Family Legacy of Leadership with Charles Vaughan and Clay Vaughan
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45:13In this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan. Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach. This episode hi…
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Turn Political Cycles into Marketing Gold for Your Small Business with Cathy Landtroop and Clay Vaughan
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38:09In this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize …
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Filmmaking for Freedom: Ending Human Trafficking with Kyle Rogers and Clay Vaughan
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44:01In this inspiring episode of "Good Business," host Clay Vaughan sits down with Kyle Rogers of Jyra Films to explore the transformative power of purpose-driven filmmaking. Kyle shares his journey from a budding filmmaker to the founder of a film company dedicated to making a difference. Through stories of challenges overcome and successes achieved, …
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The Impact of Classical Learning on Business Leadership with Eric Cook and Clay Vaughan
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45:52In this episode of Good Business, host Clay Vaughan is joined by Eric Cook, the president of the Society for Classical Learning, to delve into the transformative impact of classical education on leadership development and business practices. The conversation opens up a vital discourse on how classical education, with its deep roots in cultivating w…
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The Strategy Behind The Jesus Film Project with Rick and Jules Levy and Clay Vaughan
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44:01In this special episode of the Good Business podcast, host Clay Vaughan dives deep with Rick and Jules, pivotal figures at the Jesus Film Project, exploring their transformative journey from leading advertising agencies to embracing digital evangelism through the medium of film. They detail the strategic use of storytelling and technology to spark …
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Negotiation Made Simple with John Lowry and Clay Vaughan
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32:34This episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussi…
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The SEO Strategy Every Business Should Follow with James Hall and Clay Vaughan
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38:47In this episode of Good Business, host Clay Vaughan invites SEO expert James Hall to discuss practical and straightforward strategies for improving your business's online presence. This episode is particularly useful for business leaders who want to understand and apply SEO in a simple, clear way. James Hall explains the basics of SEO and why it's …
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Cutting Through the Noise: Content That Captivates Your Audience with Wes Gay and Clay Vaughan
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45:13Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences. Wes Gay, an expert in the StoryBrand framework, discusses his journey from workin…
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Taking the Storybrand Framework from Theory to Marketing Success with Kendra Olson, Clay Vaughan, and James Hall
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34:10Join Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative i…
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How to Earn Your Customer's Trust in a Post-Trust World with Daniel Miller, James Hall, and Clay Vaughan
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47:14In this enlightening episode of our podcast, Clay Vaughan is joined by Daniel Miller and James Hall for a deep dive into the art and science of building customer trust through video in today's skeptical and digitally-driven world. Our guests explore the transformative power of storytelling and film, discussing how these mediums can authentically re…
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How to Build a $300 Million-Dollar Business with Bill Potter and Clay Vaughan
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36:41Join us in this illuminating episode of 'Good Business' where we sit down with Bill Potter, the entrepreneurial mastermind behind a $300 million-dollar company. Bill shares his journey from a C-level executive to a successful entrepreneur, revealing the pivotal moments that shaped his business philosophy. Discover how technology has revolutionized …
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Why AI Won't Replace Authentic Storytelling with Daniel Colvin and Clay Vaughan
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47:33Join us on "Good Business" as we host the renowned photographer and visual storyteller, Daniel Colvin. With years of experience capturing authentic moments, Daniel has carved a niche for himself in an industry that's constantly evolving. In this episode, we delve deep into the interplay between technology, particularly AI, and the timeless art of p…
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Battling Depression as a Leader with Chad Barrett and Clay Vaughan
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45:13In this riveting episode of "Good Business," join Chad Barrett, Clay Vaughan, and James Hall as they delve deep into the heart of faith-driven entrepreneurship. Drawing from Chad's profoundly personal journey of loss, resilience, and triumph, they uncover the transformative power of faith in both personal and professional realms. Whether you're a b…
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Purpose Beyond Profit: The Heartbeat of Good Business
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41:39In this enlightening episode, Clay, Emilee, and James come together to delve into the deep waters of business purpose, passion, and impact. Moving beyond the metrics of success, they explore the weight of personal missions, the true essence of sacrifice, and the joy of using business resources for a larger-than-life cause. Whether you're an entrepr…
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Why All Business Leaders Should Do Hard Things with James Hall
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1:05:37Dive into a captivating conversation between Clay Vaughan and special guest, James Hall, as they unveil the deeper intricacies of managing business adversities with a faith-centric approach. This episode serves as a masterclass for Christian business leaders, offering a blend of professional wisdom and spiritual insights. Together, Clay and James d…
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The Rise of a Faith-Based Hollywood with The Chosen’s Abe Bueno-Jallad
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55:53Join host Clay Vaughan as he dives deep into a riveting conversation with Abe Bueno-Jallad, renowned actor from the hit faith-based series, ‘The Chosen’. In this episode, Clay and Abe explore the unprecedented success of ‘The Chosen’ and how it’s shaping a new wave in faith-based filmmaking. Abe shares the unique journey and the grassroots momentum…
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Redefining the Remote Work Revolution with Lisa Seal
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34:45In this riveting episode of Good Business, Clay Vaughan sits down with Lisa Seale from Belay, a game-changer in the realm of remote staffing solutions. They dive into the evolving world of remote work, its challenges, and its undeniable impact on businesses today. From Lisa's rich sales background to the future of AI in work scenarios, every minute…
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Building a Purpose-Driven Brand with Brandon West
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39:40In this illuminating episode of Good Business, we're joined by Brandon West, Founder and CEO of PHOS Creative. With his unique expertise at the intersection of marketing and purpose, Brandon shares essential insights into how businesses can make a meaningful impact through their messaging. From navigating the complexities of brand purpose to cultiv…
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Building Momentum in Business Through Fitness with Bryce Henson
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35:04In this inspiring episode, we sit down with Bryce Henson, CEO of FitBody Bootcamp, to discuss how fitness transformed his life and led him to a successful career in the fitness industry. Bryce shares his personal journey from a lethargic, sedentary lifestyle to one filled with confidence, energy, and enthusiasm – thanks to the power of fitness. We …
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Becoming a Thought Leader in Your Industry with Jody Grunden
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32:35Join us in this episode of Good Business as we talk with Jody Grunden, the co-founder of Summit CPA Group, the first fully distributed accounting firm that provides virtual CFO services to over 100 companies across the United States. Jody is also an industry speaker and the author of Digital Dollars and Cents, a book that helps digital companies cr…
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Kingdom Leadership: From Gridiron to Boardroom with Alex Sezer Jr.
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31:07In this inspiring episode, we sit down with Alex Sezer Jr., CEO of Alex Sezer Ventures, and former team captain of the Texas A&M football team. Listen as he shares his incredible journey from the football field to the boardroom, scaling multi-million dollar businesses while incorporating biblical truths. Learn how Alex's unique approach to leadersh…
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Thriving Through Change: Values-Driven Leadership with John Robertson
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39:23In this episode of Good Business with Clay Vaughan, we're excited to welcome John Robertson, Founder and President of FORTLOG Services, and a leadership development specialist with over 30 years of experience helping individuals and organizations manage crisis and change. John's encouragement-based approach and values-anchored ethos have led him to…
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