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Episode Overview

Hammer joins the MLO Project for what might be their most offensive (and honest) episode yet. From lock advice to social media strategy, Hammer breaks down what's actually working in today's market - and what's complete garbage.

Key Topics Covered:

The Rate Game (And Why You're Playing It Wrong)

The Emotional Side of Home Buying

Business Development Reality Check

Social Media Strategy That Actually Works

The Consistency Factor

The Hard Truth About Discipline

Commitment vs. Consistency

Notable Quotes

"If you're not utilizing rate as a way to go out and find business, you're missing out."

"Make me feel comfortable that I'm not making a mistake. Don't try to educate me with seven different reports."

"Most originators don't need AI right now. It's a distraction. Go back to basics."

"I've seen originators that were total idiots. But they were fun idiots, friendly idiots, nicer than me idiots. And they got loans."

Resources Mentioned

• Grab and Go Social - Hammer's social media content service
• Originator Success - Hammer's platform for helping LOs get business from Google AI search and social media

Bottom Line

Stop overcomplicating everything. Have real conversations. Show up consistently. Be yourself on social media. Focus on the emotional side of home buying. And for the love of God, stop trying to educate people who don't want to be educated.

The originators winning right now aren't the smartest ones - they're the ones taking consistent action every single day.

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