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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of The MLO Project, Frazier and Michael dive into one of the biggest blind spots in the mortgage industry—tech adoption.
They unpack why buying great tools isn’t enough if no one actually uses them. From top-down leadership buy-in to having internal champions (especially top producers), they share what it really takes to make tech stick in your company.
The hosts also drop practical advice on how to keep momentum, create peer accountability, and leverage online communities to fuel smarter usage.
Bonus: They spotlight the launch of The Green Zone Project—a playbook built for loan officers who want to build real systems and consistent success.
00:00 Introduction and Welcome
01:57 Challenges in Tech Adoption
04:05 Strategies for Successful Tech Adoption
04:56 The Role of Top Producers in Tech Adoption
11:35 Maximizing Tool Utilization
17:07 Community and Championing Tools
28:23 Conclusion and Book Promotion
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TMP is presented by: Empower LO
Connect with us at [email protected]
Chapters
1. Tempo: 120.0 (00:00:00)
38 episodes
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