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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters
Haylee Gaffin, Growth Strategist for Podcast Hosts
Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow y ...
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Dr. Gaffin's class on Hebrews
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Lecture series by Dr. Edmund Clowney
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By Chana Rachel Gaffin (Weinberg) Founder of modest sportswear brand Chanabana. A series of talks with inspiring individuals of all walks of life, revolving around sport, Torah, motivation and self love
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Full Confidence Tour in Denver, CO
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Let’s Grab Drinks is a lifestyle podcast hosted by Bree Pair and Haylee Gaffin. This podcast is a place for conversations on self-improvement, navigating life as a gal, chats about society & culture, a place to talk about mental health, and everything else that comes up when you grab drinks with a friend. For the gal wishing she had a better support system, if you’ve been looking for a podcast with candid conversations about the ups and downs of life, you’ve found it! New episodes on Mondays ...
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Non-believers gettin' in the holiday spirit! We're just three jingle friends goofin' and gaffin' about Christmas movies and specials all year round. Hosted by Carrie Griffin, Sara Katherine and Zach Kaplan. Follow us on Twitter: @c_griffin, @zachkaplan and @saravents! We love you.
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170: Why I’m Not Scared of AI as a Podcast Producer
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20:17Will artificial intelligence replace podcast producers? As a podcast producer who’s watched the rise of AI tools over the years, I’m here to tell you: I’m not afraid of that happening. But I am strategic about how we use it at Gaffin Creative. I’ll break down how AI is actually enhancing our workflows, where it falls short, and why human-first podc…
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95% of Ecommerce Businesses Are Worth NOTHING
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31:0395% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses, why logical decisions don’t drive entrepreneurship—and what actually does. Taylor and Richard dive deep into: The real odds of building a valuable brand Why success in ecommerce is often delusional by design How to align your busine…
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Are you obsessively tweaking your ad campaigns only to see flat results? In this episode of the Podcast, Richard sits down with Luke Austin, to expose why daily bid and budget changes are wasting your time and money. They dive into the root issue behind inconsistent performance: a lack of belief in the data. Luke shares the system CTC uses to align…
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Inside the $10M+ Brand Growth Workflow (Real Client Example)
23:57
23:57
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23:57Ever wonder how $10M+ ecommerce brands make their next move? In this episode of the Podcast, Taylor and Richard walk through a real world growth scenario pulled directly from CTC’s work with a 9-figure brand. Using live data from our proprietary platform, Statlas, we break down exactly how our team evaluates performance, spots hidden opportunities,…
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169: Summer Podcast Plans: How 4 Podcasters Are Navigating the Season
9:22
9:22
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9:22Summer is here—and with it comes both the temptation to slow down and the opportunity to get ahead. If you’re a podcaster staring down your content calendar wondering “Should I take a break?” or “Should I double down?”—you’re not alone. In this episode of Clocking In, I asked a few of my amazing clients to share how they’re approaching their podcas…
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We Killed the Growth Map! Here’s What Replaces It
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26:01
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26:01We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands. Why? Because AI changed the game. In this episode of the Podcast, we break down why our old system no longer works, how AI is reshaping the future of media buying, and what we’re building to replace human lim…
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Growth Is a Muscle—Here’s How to Train It
21:14
21:14
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21:14Most brands think they have a growth problem—but what they really have is a DOING problem. In this episode, we break down why volume of action is the single greatest predictor of business growth—and how to build a system that trains this muscle every day. From 400+ ads to 52 product launches a year, we’ll show you what it takes to build momentum, c…
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168: Steal Our Podcast Growth Framework—Grow Your Podcast Series Pt. 5
20:56
20:56
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20:56Feel like you’re doing everything to grow your podcast, yet still not seeing the momentum you want? In this episode, I’m completing the series all about podcast growth. Today, I’m sharing the podcast marketing framework that will lead you to sustainable and scalable podcast growth. Today's episode is brought to you by Mic Check Society, our communi…
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How Skullcandy Used a Competitor to Win New Customer
37:54
37:54
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37:54What happens when you collaborate with a competitor instead of competing with them? In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail …
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We Built Our Own Incrementality Testing Tool
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43:04
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43:04After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, CTC’s VP of Ecommerce Strategy Luke Austin is joined by VP of Technology Kwa and Director of Data Steve Rekuc to unveil our brand new incrementality testing platform — now available to all CTC partners. We’ll break down: Why incremen…
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167: How to Maximize Your Podcast Growth with Paid Media: Grow Your Podcast Series Pt. 4
18:50
18:50
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18:50If you're serious about taking your podcast to the next level, it's time to talk about paid growth. While organic strategies (like tapping into your current audience or collaborating with others) are powerful foundations, there may come a point when you need an extra boost to reach new listeners faster. That's where strategic paid growth comes in —…
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March Report Card: Did We Hit or Miss the Forecast
21:29
21:29
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21:29How did our clients actually perform in March 2025? On this episode of the podcast, Taylor and Richard break down the latest performance scorecard across our client portfolio—revealing exactly how we stacked up against forecasted revenue, spend, and contribution margin goals. Spoiler: We beat margin expectations by +11.68%, but that’s just the begi…
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2025 Guide to Profitable META Media Buying
53:35
53:35
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53:35Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025. You’ll learn: Why cost caps alone won’t cut it anymore How we’re adapting bidding strategies to Meta’s new algorithm The role of creative diversification in target…
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166: Grow Your Podcast Audience Through Collaboration: Grow Your Podcast Series Pt. 3
17:48
17:48
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17:48What if you could instantly double or triple your podcast audience without spending a dime? In this episode, I’m continuing my new series all about podcast growth. Today, I’m sharing the secret to getting in front of new, highly-engaged listeners: collaboration. Today's episode is brought to you by Mic Check Society, our community for podcasters wh…
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Why 50 Brands Trust Our $5K Global Accelerator
18:24
18:24
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18:24What if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $5K/month on a month-to-month agreement? In this episode of the Podcast, Richard and Taylor break down the $5K Global Accelerator Program that’s helped over 50 seven-figure brands grow through one of the most volatile economic environ…
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How to Tailor Your Tariff Response: The 4-Part System
19:44
19:44
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19:44Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities. Whether you’re cash rich with deep inventory or strapped for both, this episode will help you …
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165: Organic Growth: Maximizing Your Existing Audience: Grow Your Podcast Series Pt. 2
27:48
27:48
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27:48Are you tired of releasing episodes week to week and seeing no change in download numbers? In this episode, I’m continuing my new series all about podcast growth. Today, we’re diving into one of the most effective strategies for boosting your podcast: organic growth. Today's episode is brought to you by Mic Check Society, our community for podcaste…
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If you’re waiting for things to “go back to normal” in ecommerce… stop. In this episode, Taylor and Richard break down why chaos is no longer the exception “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything. We dive into the 7 core…
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Tariffs, Sentiment & Spending: What the Data Says About Q2
20:41
20:41
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20:41In this episode of the Podcast, Richard is joined by Steve Rekuc, our Director of Data, for a deep dive into what Q1 taught us — and what’s coming next. We’re breaking down the latest from our Direct to Consumer Confidence Index (DTCCI) and revealing what macroeconomic signals, consumer sentiment, and real brand performance tell us about the road a…
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164: Foundations of Podcast Growth: Grow Your Podcast Series Pt. 1
10:41
10:41
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10:41Are you tired of releasing episodes week to week and getting no download growth? In this episode, I’m kicking off a brand-new series where I’ll be breaking down the exact strategies you need to expand your podcast audience—starting with the essential foundations. In this first episode, I’m covering: Why podcast growth matters (and why it’s NOT just…
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Tariffs Are Here: We’re Offering Emergency Support
6:05
6:05
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6:05Emergency Update for Ecommerce Brands: Tariffs have arrived and they’re already impacting your bottom line. Costs are rising, margins shrinking, and uncertainty is high. But you’re not alone. In this special episode, Taylor Holiday (CEO, Common Thread Collective) breaks down the immediate impact of these tariffs and announces the CTC Tariff Relief …
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YouTube Ads: The Underestimated Channel Driving Real Growth Right Now
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44:08
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44:08Are you overlooking YouTube ads in your marketing strategy? On today’s podcast, we’re breaking down why most brands are significantly underestimating YouTube and how it’s quietly becoming the hidden gem driving real, profitable growth for smart advertisers. Joined by Rachel Kwon (Head of Paid Search) and Tony Chopp (VP of Paid Media) from Common Th…
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This Broke the Internet: The ChatGPT Update That Changed Everything
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44:35
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44:35The future of ad creative just changed forever. In this episode of the Podcast, we break down the latest ChatGPT model update that literally broke the internet — and why it’s the biggest shift in AI-generated creative since GPT-3.5. Jacob Posel joins to explain how this update unlocked a wave of AI ads so good… you can’t deny it anymore. From viral…
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163: Spring Cleaning Tips to Audit Your Podcast
22:47
22:47
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22:47It’s time to freshen up your podcast! In today’s episode, I’m walking you through ten steps for spring cleaning your show, so that you can bring in more listeners and grow this season. To get the most out of today's episode, download our free podcast spring cleaning checklist! Today's episode is brought to you by Mic Check Society, our community fo…
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The Four Biggest 6-figure Brand Struggles
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43:11
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43:11Are you stuck at six figures, unsure how to scale without burning your budget on expensive agencies or freelancers? You’re not alone. Most growing ecommerce brands face the same struggles—limited resources, information overload, and the stress of choosing the right growth strategies. In this episode of the podcast, Richard and Grant Zanini, VP of E…
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Meta’s Andromeda: The Biggest Shift in Facebook Ads Since iOS14
31:03
31:03
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31:03Meta just flipped the script on media buying — and if you’re still running ads the old way, you’re already falling behind. In this episode of the Ecommerce Playbook Podcast, Taylor breaks down everything you need to know about Meta’s new AI-powered advertising engine: Andromeda. We’re talking about: The death of cost caps and the rise of AI optimiz…
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How D. Louise Went From Scrappy Start-Up To 8-Figure Jewelry Brand
32:51
32:51
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32:51In this episode of the Ecommerce Playbook Podcast, we sit down with Jack Zamichides, CEO of D Louise, to explore the journey from a small, scrappy startup to a fast-growing jewelry brand on the path to eight figures. Key Topics Covered: Trusting the Process – How D Louise committed fully to CTC’s creative volume methodology — and saw results almost…
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Unbiased eCom Forecasting Starts with a Reality Check
27:48
27:48
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27:48In this episode of the Ecommerce Playbook Podcast, we’re diving into the crucial role of accurate forecasting in driving e-commerce growth — especially during challenging times. Inspired by our upcoming Sharpen Your Skills episode, this discussion unpacks why many brands struggle with overly optimistic forecasts and how an unbiased, data-driven for…
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162: Getting Creative When Content Creation Feels Hard — Podcasting Tips
11:40
11:40
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11:40Do you have a plan for when you can’t create content? In today’s episode, I’m sharing my podcasting tips, along with four types of episodes that I will air on my podcast when I’m unable to record something new. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to gre…
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How Taylor Holiday Views Influencer Marketing
27:41
27:41
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27:41In this episode of the Ecommerce Playbook Podcast, we’re diving into influencer marketing and seeding—a foundational strategy that often gets overlooked in the rush to optimize ad accounts. This episode is a prelude to our new Sharpen Your Skills episode dropping tomorrow (Season 2, Episode 3) - which covers this even more in depth! Key Topics Cove…
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