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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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What happens when you collaborate with a competitor instead of competing with them?
In this episode of the Podcast, we sit down with Skullcandy CEO Brian Garofalow to unpack the bold business strategy behind their surprising partnership with Bose. From leveraging “product as marketing” to rebranding perception, launching at $99, and turning retail into a megaphone, this episode is a masterclass in how to create buzz, distribution, and long-term brand equity.
You’ll learn:
Why Skullcandy teamed up with Bose (and how it worked)
The hidden math behind smart brand partnerships
How to make your product the marketing
Lessons DTC brands can apply at any scale.
Show Notes:
- Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
- Explore the PROPHIT System: prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
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