2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Common Thread Collective Podcasts
What if the struggles we carry aren't just personal, but shared across invisible threads that bind us? Our Collective Threads is a podcast that explores the quiet, powerful patterns running through our collective experience in hopes that we can recognize that we may have more in common than we do apart. Each episode unravels one common thread — a recurring theme or emotional current showing up in Kelly's healing work, their daily life, larger cultural moments and the world at large — and ask ...
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In this show, we interview people from all over the world who are making a difference. From the founders of non-profits and social enterprises to innovators every field imaginable these interviews will inspire you to make a difference in the areas of life you care about. The common thread in all of our interviews is the people interviewed have participated in Landmark programs and put what they got to use in making a difference.
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With over 8 billion people in the world, we all have one thing in common. Every day we all get dressed. Join Dressed as we explore the social and cultural histories behind the who, what, when of why we wear.
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In Growth We Trust is a growth marketing podcast hosted by Yoann Pavy and Jake Mayell. Regular guest interviews, plus shorter deep-dive episodes about online distribution, viral loops, network effects, content, and startup growth. Jake & Yoann started working together 10+ years ago doing Facebook Ads at first. Now they’re doing a podcast together. They love startups, growth, and marketing. Available everywhere, like/comment/subscribe 🎧
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"And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom." ~ Anaïs Nin If you're ready to say "enough" to the pain of living in your comfort zone and "yes" to the joy of radical possibility, welcome to the She Starts Now podcast hosted by Jaclyn Dumaine: Transformational Coach + Intuitive Guide for Evolving Midlife Women. She Starts Now delivers real, raw and vulnerable stories from women just like you who decided to take the leap and bet on ...
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Come Get Dressed with Us in New York City!
19:58
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19:58In this minisode, we break down the itinerary of upcoming, ultra-exclusive day tours of New York City during which we will step back in time and into the beating heart of American fashion and costume history during the holiday season. Our day tours are offered as mix-and-match separates with unique itineraries for each day as we visit fashion exhib…
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Paul Poiret: The King of Fashion, Part I
1:10:00
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1:10:00In this two-part episode, we celebrate the avant-garde French designer Paul Poiret, who is the subject of a new retropsective exhibition Paul Poiret: Fashion is a Feast at the Musée des Arts Décoratifs in Paris. Known as "The King of Fashion," Poiret was an incomparable force of personality, vision, and industry, who was instrumental in not just re…
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Why Retention Starts at Acquisition: A New Approach to LTV Growth
41:49
41:49
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41:49Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal why retention actually begins at acquisition and how understanding your customer lifecycle from day zero can unlock massive LTV growth. Josh Tay joins Richard to unpack how our Global Accelerator program integrates growth and lifecy…
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In this episode of the podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define what modern media management really looks like in 2025. Media buying has evolved - incrementality, experimentation, MMM, and FP&A can’t live in silos anymore. Taylor and Luke break down how to turn these complex ideas into one coh…
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The Thread of Burning Out Before We Change
30:34
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30:34OUR COLLECTIVE THREADS EPISODE 1: The Thread of Burning Out Before We Change Trauma-informed mental health podcast host, Kelly Rhyne (they/she) LMSW, MDIV, dives into the complex relationship between burnout, dissociation, and emotional exhaustion. Why do we push ourselves to the brink before making meaningful changes? Kelly, a trauma and grief the…
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What if the struggles we carry aren't just personal, but shared across invisible threads that bind us? Our Collective Threads is a podcast that explores the quiet, powerful patterns running through our collective experience in hopes that we can recognize that we may have more in common than we do apart. Each episode unravels one common thread — a r…
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Fashion and the Showgirl, Part II (Dressed Classic)
32:12
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32:12Today, we continue our exploration of the century long love affair between fashion and the showgirl. Recommended reading and viewing: Es-pranza Humphrey's article “Fashioning the Black Chorus Girl" Elspeth Brown's Work! A Queer History of Modeling Marcel Sauvage's Les Mémoires de Joséphine Baker, Baker's 1931 Casino de Paris performance Robin Givha…
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Landmark Difference Makers Interview Series: Keresey Pearl – Blueprint for Impact We’re honored to have Keresey Pearl, an award-winning filmmaker, cinematographer, and seasoned fundraiser, whose passion lies in crafting compelling visual narratives that drive real-world change. As Co‑Founder of Blueprint for Impact, she collaborates with multidisci…
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Stop guessing — start scaling. In this episode of Podcast, Richard and Luke break down how one eight-figure brand completely rewrote its Q4 plan using the Profit System’s Spend Power Model and Creative Demand Model. You’ll see exactly how reallocating ad spend, optimizing contribution margin, and forecasting creative volume can unlock immediate pro…
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Fashion and the Showgirl, Part I (Dressed Classic)
31:37
31:37
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31:37With her towering headwear and sparkling body suit, the showgirl is an instantly recognizable, cross cultural pop icon--and one that is front and center currently with the debut of Taylor Swift's latest album The Life of a Showgirl. In this two-part episode from 2020, we explore the showgirl's lesser known relationship to fashion, a love affair tha…
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Stop Wasting Your Q4 Budget on Holiday UGC
25:56
25:56
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Let's Party Like its 1889!: Etiquette of the Fête in Gilded Age New York (Dressed Classic)
52:50
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52:50We revisit one of our popular 'etiquette in history' episodes today and examine the complex social codes of party throwing and going in Gilded Age New York. Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fashion history titles Dressed is a …
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How to Craft the Best BFCM Offer this Year
26:31
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26:31As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (Director of Digital Product Strategy) and Taylor Holiday (CEO) break down how to design offers that maximize both new customer acquisition and retention during Black Friday/Cyber Monday. They walk through insights from CTC’s Black Fr…
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Dress, Dreams, and Desire: Fashion and Psychoanalysis: an interview with Dr. Valerie Steele
57:59
57:59
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57:59It's Freud x fashion this week as Dr. Valerie Steele joins us to speak about her exhibition Dress, Dreams, and Desire: Fashion and Psychoanalysis which is currently on view at The Museum at FIT through January 4, 2026. The exhibition--which is the first of its kind--explores "key psychoanalytic concepts about the body, sexuality, and the unconsciou…
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eCommerce Is About to Evolve - Taylor Holiday's Keynote @ Stord Summit
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48:46In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit. (https://www.stord.com/) He unpacks the four eras of DTC—COVID’s boom, the lean “Ozempic era,” and what he calls the “Flow Era.” Drawing from CTC’s dataset, client stories, and industry benchmarks, Taylor explains why 2025 could mark the strongest period in DTC history.…
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Founder of Your Future Stakeholders (YFS) and The Angel Moms Collective: Tiffany Smith
41:33
41:33
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41:33Landmark Difference Makers Interview Series: Tiffany Smith – Founder of Your Future Stakeholders (YFS) and The Angel Moms CollectiveWe’re honored to have Tiffany Smith, founder of the non-profit Your Future Stakeholders (YFS) and the Angel Moms Collective.After the heartbreaking loss of her 15-year-old son to gun violence, Tiffany channeled her gr…
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Fashion Fads from History: Live on or Leave to the Past? (Dressed Classic)
34:48
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34:48In the wonderful and often bizarre world of fashion fads from history, we ask the question: which should live on to wear another day and which should be left to history? Recommended resources: • Bedazzled Beetles • Hobble Skirt • Painted knees Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf wit…
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In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to test, when to test it, and why it matters. They unpack why incrementality testing is so crucial, the massive swings it can reveal in platform reporting, and how brands can use repeated tests to progress…
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Dressed Diaries: Harper’s Bazar’s “The Follies of Fashion,” August 30th, 1884
50:17
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50:17This week, we investigate the historical fashion trends written about in an 1884 Harper’s Bazar article entitled “The Follies of Fashion.” Covering everything from Ancient Roman curling irons to Cleopatra’s donkey milk baths to “barbarous” steel corsets, we decipher fashion fact from fashion fiction. Primary Sources Box for rouge and patches, 1750-…
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Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel. They revisit the core sequence—master Meta, then Google—before adding channels like Snapchat, TikTok, YouTube, or Pinterest. And they go deep on why CTC is bullis…
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Fashioning the Guinness World Records with Benjamin Hollingum (Dressed Classic)
49:09
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49:09From the most toxic makeup in history to the world's first sunglasses, in this 2023 episode, we discuss all things fashion and Guinness World Records with Senior Editor Ben Hollingum. Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fashion history titles Learn more…
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The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
38:33
38:33
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38:33As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Director of Digital Product Strategy at CTC) sits down with Luke Austin (VP of E-Commerce Strategy) to unpack CTC’s new Creative Demand Model—a framework that quantifies exactly how much creative output b…
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From clothes curtains to computer microchips to calico doll dresses, in the latest edition of Fashion History Now, we explore the fascinating--and surprising-- stories quite literally woven into the clothes we wear and the technology we use. Other things we love in this episode: Catherine Martin X Upcycled by Miu Miu. Check out Catherine's director…
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Klimt's Muse: The Fashions of Emilie Flöge (Dressed Classic)
34:50
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34:50Emilie Flöge may best be remembered as the long-time companion of artist Gustav Klimt, but in this week's Dressed Classic episode from 2022, we explore her work as a fashion designer and dress reformer in early 20th century Vienna. Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf…
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Filmmaker and Advocate for the Homeless - AJ Lovewins [Part II]
38:53
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38:53AJ Lovewins is a filmmaker, activist, and founder of Our People Rise, a nonprofit dedicated to empowering underrepresented communities through storytelling and transformational education. After overcoming homelessness and addiction, AJ has devoted his life to sharing stories of resilience and recovery, inspiring hope and demonstrating the power of …
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How 2 top-tier strategists actually forecast client growth
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47:08In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—Lacie Geary and Brian Sakansky—for a deep dive into what it takes to build and execute a forecast with precision. You’ll get a rare look under the hood at CTC’s Profit System, including how we: Set and …
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Getting Dressed in Paris 2025, Part II
1:09:39
1:09:39
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1:09:39For years, you have heard us singing the praises of today's guest! Haute couture embroiderer, textile expert, and our dear friend Rebecca Devaney joins us to talk about her many contributions to our annual fashion history tours of Paris, which features behind the seams experiences of Paris's most treasured ateliers including UltraMod, Acaba, Annie …
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Understanding the Seasonality of Media Buying by Month & Day
39:51
39:51
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39:51When should you really be spending more? Which days of the week drive the most revenue—for your brand? In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to walk through real client data and uncover just how different day-of-week and month-over-month effects can be across brands, even within the same vertic…
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18th Century Fashion and Etiquette at Versailles (Dressed Classic)
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34:13The palace of Versailles during the 18th century was one of the most extravagant locales in the world. This week we break down some of the basics of fashion and etiquette at the French court. Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fashion history titles Dressed is…
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Your Marginal Frontier Will Determine Your Q4
28:44
28:44
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28:44In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Power Model—breaking down why the next dollar you spend doesn’t always produce the same return. They explore concepts like the marginal frontier (the moment your next dollar becomes unprofitable), spending power, and how to balance shor…
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A spectacular summer in Paris for fashion lovers, in part I of this two-part episode, we walk you through some of the fashion exhibitions we visited this year on our 7 day fashion history tours of the City of Lights. You still have time through the end of 2025 to catch the shows at the Palais Galliera and the Musée des arts décoratifs! Want more Dr…
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What's the best (and worst) e-Commerce niche right now?
36:43
36:43
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Filmmaker and Advocate for the Homeless - AJ Lovewins [Part I]
35:57
35:57
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35:57AJ Lovewins is a filmmaker, activist, and founder of Our People Rise, a nonprofit dedicated to empowering underrepresented communities through storytelling and transformational education. After overcoming homelessness and addiction, AJ has devoted his life to sharing stories of resilience and recovery, inspiring hope and demonstrating the power of …
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Catherine Dior, an Interview with Justine Picardie, Part II (Dressed Classic)
31:39
31:39
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31:39In part two of our 2022 conversation with Justine Picardie, we learn about Catherine Dior's courageous resistance efforts during WWII and the continuance of her legacy at the House of Dior to this very day. Recommended reading: Justine Picardie's Miss Dior: A Story of Courage and Couture Want more Dressed: The History of Fashion? Our website and cl…
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A Live Demo of How to Forecast Your Q4 Against Tariffs
27:54
27:54
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27:54In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use cases of Spend & aMER forecasting models—powerful tools that help brands set budgets with clarity, not guesswork. Taylor walks through real examples, showing how these models adjust for changing costs (like tariffs) and how gross ma…
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Catherine Dior, an Interview with Justine Picardie, Part I (Dressed Classic)
44:15
44:15
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44:15International best selling author Justine Picardie joined us in this 2022, two-part episode to discuss the life and legacy of Christian Dior's beloved sister Catherine, a WWII French resistance fighter, concentration camp survivor, and inspiration behind Dior's most famous scent Miss Dior. Recommended reading: Justine Picardie's Miss Dior: A Story …
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Why Forecasts are Bottlenecked by Creative Diversity
40:20
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40:20In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection between forecasting models and creative production. Forecasting isn’t just about predicting numbers … it’s about building a marketing and creative plan that can actually deliver them.Taylor explains why most forecasts fail: brands tre…
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The Forecasting Framework Every Brand Needs Before Q4
25:43
25:43
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25:43In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execution. They explore how the best brands combine data, marketing calendars, and disciplined ownership to create forecasts that actually hold up in the real world. Drawing from billions in client data, Tay…
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Building a Business to Make a Difference - Jack Licata
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37:08Jack Licata is a former U.S. Air Force Captain and the innovative founder of BagUps a social enterprise company that makes eco-friendly trash bag solutions while providing employment opportunities for veterans and individuals with disabilities. In this interview we will follow Jack’s journey from military service to entrepreneurship, and delve into…
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Fashion History Mystery #49: A Brief History of Shorts (Dressed Classic)
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20:27This week we revisit a 2020 Fashion History Mystery where we answer a listener query about the origin of women's shorts. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Dressed Media
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Beautiful For Ever!: The Extraordinary Life and Trial of Madame Rachel (Dressed Classic)
40:11
40:11
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40:11Fashion history and true crime come together in this 2022 episode where we explore a scandal of the 1860s involving a British cosmetics maven who bilked her clients out of fortunes with the promise to halt the aging process and make them beautful forever. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Why right now is the best time to dial in your spend vs. aMER
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27:35In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and ambition instead of reality—and how forecasting models like Spend & aMER can change that.Taylor compares these models to a DEXA scan: a clear, data-driven look at your business health. Together, they e…
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How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
35:38
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35:38In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just clear, hard-earned answers. They tackle: • What to do when “nothing works” on Meta …
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Fashion History Mysteries: Polka Dots and Artificial Silk (Dressed Classic)
28:07
28:07
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28:07In this episode, we revisit two past Fashion History Mystery minisodes from the Dressed archive where we explored the fascinating origin stories of polka dots and artificial silk! Want more Dressed: The History of Fashion? Our website and classes Our Instagram Our bookshelf with over 150 of our favorite fashion history titles Dressed is a part of t…
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Understanding Spend vs. aMER, and Spending Power
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36:49In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful forecasting tools: the Spend & aMER Model. This model reveals whether your brand is overspending past the point of profitability—or underspending and l…
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Power of Pattern: Central Asian Ikats, an interview with Clarissa Esguerra (Dressed Classic)
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48:48We return to a 2019 interview with Clarissa Esguerra, Curator of Textiles and Costume at Los Angeles County Museum of Art (LACMA), who taught us all about the sophisticated resist-dying ikat technique responsible for the resplendent textiles and garments on display in the LACMA exhibition Power of Pattern: Central Asian Ikats. Want more Dressed: Th…
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CTC Summit '25: An inside look at CTC’s exact client growth strategy
23:29
23:29
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23:29Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarity, measurement, and scalable systems. Discover how our incrementality tool, daily forecasting workflows, and creative growth frameworks come together in the “prism”—our metaphor for the integrated deci…
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Causing a Thriving and Livable Planet - Randy McNamara
44:42
44:42
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44:42Randy McNamara is a retired Landmark Forum Leader who has spent decades empowering people to live lives of possibility. Now, in his retirement, Randy is once again choosing to stand for others by dedicating himself to impacting climate change. Randy’s mission is to empower and enable people, organizations, and governments to produce miraculous resu…
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What is the future of eCom? on DTC Hotline Episode 1
37:21
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37:21In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just unfiltered answers. They tackle: • Why your Meta cost caps aren’t spending (and what to do about it) • H…
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