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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just clear, hard-earned answers.
They tackle:
• What to do when “nothing works” on Meta (and why that diagnosis is often wrong)
• How to spot the real business problem hiding behind poor ad performance
• Why TikTok creative might crush while Meta flops—and how to close the gap
• When to expand into secondary channels like Pinterest or Snapchat (and when not to)
• The truth about CPMs—and why chasing lower costs can lead you astray
• How to pitch cost caps to your boss so they actually say yes
• Why profitable scaling means solving business problems, not just account problems
This is where your DTC questions get answered in real time.
Call or text us: 866-DTC-2263
Interested in Admission?
Learn more at https://www.youradmission.co/
Email: [email protected]
Explore the Prophit System: https://prophitsystem.com
367 episodes
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