Artwork

The Measurement Roadmap: How it Works

Ecommerce Playbook: Numbers, Struggles & Growth

15 subscribers

published

Play Playing
iconShare
 
M4A•Episode home
Manage episode 508420612 series 1095397
Content provided by Common Thread Collective. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Common Thread Collective or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to test, when to test it, and why it matters. They unpack why incrementality testing is so crucial, the massive swings it can reveal in platform reporting, and how brands can use repeated tests to progressively “shrink the error bars” around decision-making.

From Meta’s 20% under-reporting benchmark to surprising Amazon lift results, Taylor shares concrete examples of how measurement gaps can change behavior, creative strategy, and even channel prioritization. The conversation highlights a hard but liberating truth: marketers don’t need perfect certainty—they need enough clarity to make confident decisions anchored in contribution margin.

Show Notes:

    • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

    • Get expert, 1:1 advice from our team:https://www.YourAdmission.co/bookctc
    • …   continue reading

    367 episodes

    #Business #Common Thread Collective #Weekly Roundup