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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.
Whether you're behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.
What we cover:
Locking spend to aMER targets
Auditing & refreshing creative without producing anything new
Simplifying your offer across the entire customer journey
Operational readiness (don’t ruin a good sale!)
Hour-by-hour tracking & how to take action quickly
If you want a clean, no-nonsense guide to surviving Black Friday/Cyber Monday (and setting yourself up for your best one yet), this is the episode.
Show Notes:
- Start your free trial now at https://motionapp.com/
- Explore the PROPHIT System: http://prophitsystem.com
- The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have
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