How do high-performing ecommerce brands turn campaigns into predictable cash flow?

In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land within 0–10% of goal across dozens of brands.

Growth Strategy Manager Brian Sakansky joins Richard to unpack how CTC builds forecasts, operationalizes them, and uses daily expectations to make real-time decisions that drive revenue and contribution margin.

You’ll learn:

• Why most forecasts fail—and how to fix yours

• How CTC turns marketing calendars into financial plans

• The daily system our team uses to hit targets with confidence

• How to identify the “real” problem in your data (AOV, CAC, CVR, etc.)

• The contingency planning that keeps brands on track when things go sideways

• How smaller operators can build this same process with nothing more than a spreadsheet

If you want forecasting to be more than a spreadsheet…

If you want it to actually guide your decisions…

And if you want to turn campaigns into reliable cash flow…

Show Notes:

• Start your free trial now at https://bit.ly/4isWjjqExplore the PROPHIT System: http://prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have