From JP Morgan To DTC: How Ondo Built A Better Sock Brand Ecommerce Playbook: Numbers, Struggles & Growth podcast

He left JP Morgan to build a sock brand and it worked.

In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category, and why growth isn’t just about scale — it’s about discipline.

You’ll Learn

How a banker turned founder built Ondo from scratch
The product insight that made no-show socks work
What it takes to scale profitably in 2025
Lessons from COVID era growth to now

Subscribe for more real stories of founders building smarter, not just bigger.

Show Notes:

Head to portless.com today to get your free quote, and see how direct fulfillment can transform your business.Explore the PROPHIT System: prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

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