We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
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Gym Owner Strategy Podcasts
Welcome to Revenue Machines powered by AI for Fitness & Wellness Operators This isn’t just another podcast. This is a movement. A mindset. A mission. In each episode, we’ll explore how fitness and wellness entrepreneurs, operators, and change agents — just like you — are rewriting the rulebook. We’re talking scalable systems, real outcomes, and the unfiltered playbooks that actually work in today’s market. No fluff. No theory. Just micro agents making macro impact. That bold new visual is mo ...
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We Help Gyms, Personal Trainers & Health Coaches Provide Transformational Results To Their Fitness Clients and Acquire 20-50+ New Ideal Members Per Month
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Join me, Katie G, for the Stress Free Dog Walks show every week on YouTube or wherever you get your podcasts from! You’ll get real-world practical advice that you can apply immediately to your own dog, out there on your very next walk, so they ignore distractions and listen to you, walk nicely, and come back when called - even when there’s something more exciting going on! Even more importantly, I’m showing you why dog training alone will NOT solve your problems. We’re diving deep into every ...
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The Art of a Profitable Lifestyle Gym podcast teaches gym owners who offer group training how build profitable gyms that also give them a lifestyle of freedom. We dive into strategies to grow your gym that don't just serve the business & the members but also take care of the gym owner. Our goal is to help you build a gym that gives you the income you need for the lifestyle you want.
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Welcome to Business School for the Rehab Chiropractor where we coach you on how to run the practice and business of your dreams. Your host is Justin Rabinowitz - a multiple Rehab Chiropractic practice business owner and investor. In addition to running his own locations, Justin works with Rehab Chiropractors across the US talking about everything from sales to marketing, and creating the business systems necessary to succeed.
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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitne ...
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Fitness Business Podcast: Leadership, Innovation, and Profit
Justin Tamsett | Fitness Business Leader
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. W ...
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Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.
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Welcome to the Membership Business Growth Podcast, I am Ron Sell, founder of Spark Membership This show is for entreprenuers who own and operate a martial arts school, fitness gym, dance studio, gymnastics or parkour gyms... really any business owner who loves to impact their community by teaching their passions. If your business serves students or members, this show is for you.
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On the Leeds Business podcast I chat to inspiring, fascinating and super-impressive Leeds Business Owners, lifting the lid on their own unique personal business journeys; the ups, the downs, the successes and the failures and their own secret sauce. We also get a unique ‘how to…’ from each guest, to assist you on your own business journey. In addition we speak the city’s movers and shakers, and specialists on everything business related. I’m speaking to Founders who have sold their business ...
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Three men. Three businesses. One podcast. Meet Talon, Andy, and John — three entrepreneurs at different stages of life and business, united by one mindset: Obsession is required to win in business and in life. In this first episode, you'll get to know the hosts and the paths that brought them here — from combat zones to car auctions, magazine empires to mental health advocacy. They dive into the mindset shifts that helped them grow, the radical life changes they’ve made, and how your past ex ...
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For complete episodes, show notes, and more great content visit: https://marketingstrategiesshow.com. If you are an entrepreneur looking to grow your business, build your brand, and get yourself financial fit, then you are in the right place. Get ready to flex your marketing muscles and learn how to make sure every dollar spent on marketing fattens your bottom line. Welcome to the Marketing Strategies Show with Your Personal Marketing Trainer, Jesse Stoddard. He can’t do the push-ups for you ...
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Each week, the Jock (Scott Schutte) and the Doc (Dr. Janine Stichter) break down how to take your personal training or fitness coaching career to the next level by creating real long-lasting behavior change. Learn how to impact facets of health and fitness beyond just the physical by digging into stress management, happiness, and more. Scott's personal training experience (18 + years trainer, 12 + years gym owner) and Dr. J's (20+ years as a Ph.D. teacher and researcher) will take you from t ...
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Welcome to the Real Quick w/ Mike Swick Podcast! Shot on location in Mike's custom studio in Phuket Thailand. Business E-mail: [email protected] Mike Swick is a 15-time UFC veteran and a former top contender in two different weight classes. He is also the founder and CEO of the AKA Thailand super gym in Phuket, as well as owner of MikeSwick.com, and also built one of northern California's largest print shops, Spartan Screen Printing. Mike Swick: http://www.Instagram.com/Mike_Swick http://ww ...
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Welcome to Success Unlimited™ Podcast! We are your hosts, Tim and Tom, a father and son duo. We delve into the topics of success and failures. We interview thought leaders and industry titans. We document the lessons learned through success and more importantly, failure. Failure is where the lessons of life are learned. Our mission is to help you overcome your failures, see hope in the future, and give you the lessons learned by the 1%. Here are some questions that our podcast may answer: Wh ...
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Ryan Fischer is an entrepreneur in the health and fitness space.
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How Do You Boost Gym Profits During the Holidays? Uncover Secret Strategies Now!
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29:12Some gyms go silent during the holidays. And they pay the price in January. When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out. That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship. In th…
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EXACTLY How to Reply to Unwelcome Opinions About Your Dog
11:40
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11:40Christmas is full of joy - and opinions. Ever been hit with unsolicited advice about your dog’s behaviour at family gatherings? 🙄 💬 “Oh she’s *still* barking?” 💬 “We never use treats - you’re spoiling him.” 💬 “Our dog doesn’t need a lead.” You can enjoy the festivities without feeling judged or defensive - AND feel good about how you handled it (in…
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When Data meet Fitness: Lessons from Rob Koeler at the WAC
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39:08Send us a text In this episode of the Revenue Machines podcast, host Ben Ludwig is joined by Rob Koehler, Director of Technology Development at the Wisconsin Athletic Club (WAC), and Harshal Shah, Director of Product Development at DX Factor. The discussion delves into the intersection of data and fitness, exploring how the WAC has leveraged techno…
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Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out? No blaming here. It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves. But that gap is costing gy…
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Fitness as a Gift: Holiday Promotions to Attract New Clients
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14:00In this episode of The Optimal Aging Podcast, host Jay Croft shares simple yet powerful holiday marketing ideas for gym owners and fitness professionals who serve clients over 50. From creative gift cards to recovery kits, Jay outlines 10 fitness-themed gift ideas that are easy to launch and designed to grow your business during the holiday season.…
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He Lost $20K in a Month… and Built a Thriving Practice Anyway (with Dr. Tito Torres)
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40:17In this episode, I sit down with Dr. Tito — one of the most resilient and disciplined business owners in our entire community. His story isn’t the typical Instagram highlight reel. In fact, Tito opens up about the month he lost $20,000, the days he went 0-for-7 on sales, and the moment he questioned whether he should shut his doors for good. But wh…
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Should Entrepreneurs Avoid Debt? Robert Kiyosaki vs. Dave Ramsey
24:21
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24:21Some gym owners treat debt like a dirty word. They avoid it at all costs, convinced that cash-only is the only safe path. But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk. In this episode, Tim and Randy unpack one of the most critical mindset gap…
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The Scary Truth About Over-Exercising Your Teenage Dog
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10:43Your puppy’s grown into a teenager and they’re pulling, barking, ignoring recall, pestering the kids, and bouncing off the walls. Most owners try to burn it off with more exercise. The problem with that? It can actually make things worse. In this episode, we’re talking: ⚡ Why high-energy games like ball chasing activate the same stress pathways as …
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How Movement Quality Will Redefine the Training Industry w/ Marty Miller
38:59
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38:59In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience. Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into…
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Capture Better Photos for Your Gym Events, with Jenni Girtman
38:56
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38:56In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark. Jenni breaks dow…
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How My Team and I Prepare for a Live Event (The Real Behind-the-Scenes)
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11:56This week's episode is a special, behind the scenes look. You're going to want to watch this one. Click here to watch on YouTube! In this episode, I'm giving a behind-the-scenes look at what goes into making a live event You’ll hear the real conversations with my team, the prep, the energy in the room, and how we get ready before anyone walks throu…
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If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad.…
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The Training Adjustments Every Teenage Dog Needs
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11:27
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11:27Your puppy’s turned into a teenager?! Here’s what’s REALLY going on - and how to survive it! Welcome to adolescence! Aka The Terrible Teens. A stage where stress stacks up fast, and bad habits picked up now can last for years. In this episode, we’ll dive into: ⚡What’s happening in your dog’s brain and why it’s driving all that barking, lunging, and…
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You think you’re making money on your packed group sessions… until you do the math. Every hour looks busy, but your profit margin’s disappearing behind coach pay, overhead, and “just enough” attendance. The room’s full, but your bank account doesn’t feel it. In this ultra‑quick, rapid‑fire episode, Tim and Randy zoom in on one number that’s crushin…
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7 Holiday Fitness Messaging Strategies That Actually Work for Clients Over 50
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16:06This holiday season, ditch the tired “burn off the pie” message. In this episode of The Optimal Aging Podcast, Jay Croft shares seven high-impact messaging strategies for gym owners, trainers, and health coaches who serve the 50+ population. You’ll learn how to communicate with compassion—not guilt—while keeping your clients engaged and consistent …
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The $72,000 Package: A Masterclass in Value & Sale with Dr. Nicholas Bledsoe
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43:41In this episode, Justin talks with Dr. Nicholas Bledsoe of Valley Spine Chiropractic about how he launched a successful cash-based practice in a small town, built a powerful marketing engine from scratch, and eventually transformed his entire business model through coaching, systems, and mindset shifts. Dr. Nicholas shares: - How he opened a cash p…
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The Rise and Fall of Large Group Training
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25:28
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25:28There’s a difference between a packed room and a profitable gym. Unfortunately, many gym owners don’t see it until it’s too late. What started as a scalable, exciting model in the 2000s has turned into a red ocean of price wars and clients who are tired of doing the same sweaty workouts with no results. In this episode, Tim and Randy explain why la…
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How to Survive Your Dog’s Teenage Phase (Without Losing Your Mind)
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13:30So you survived the puppy stage: the sleepless nights, the toilet training, the chewed furniture. You thought you were in the clear… until adolescence hits! Suddenly your once-angelic pup forgets every bit of training you’ve ever done. Recall? Gone. Loose lead walking? What’s that? In this episode, you’ll discover: ⚡️ The real science behind canine…
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Unlocking AI's Potential in Fitness Marketing with Allison Rand of ALTA
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38:36Send us a text Summary In this episode of the Revenue Machines podcast, host Ben Ludwig is joined by guests Ron Benamor and Allison Rand to discuss the integration of AI in the fitness industry. They explore how AI can optimize marketing strategies, improve lead generation, and enhance customer engagement. The conversation also covers the importanc…
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Episode 4 - Haters: How to Turn Criticism into Fuel
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50:47
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50:47If you don’t have haters, you’re playing too small. In this episode we dig into why criticism shows up the moment you raise your standards, how to handle online trolls and quiet “grapevine haters,” and the leadership moves that turn negativity into traction—without getting dragged into the mud. We cover clap-backs (with class), why competitors hate…
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Hiring Mistake That Leaves Gym Owners Coaching Again (And How to Fix It)
9:19
9:19
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9:19You’ve got a stack of resumes and a great candidate on the phone… until you hit the schedule part. Suddenly, their “perfect fit” status depends on your ability to juggle Monday evenings, Wednesday mornings, and a couple of Thursday afternoons… But you’re short-staffed. So you bend… and six months later, you’re back on the floor coaching… again. Fam…
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GLP-1s Aren’t Cheating: Why Fitness Needs a Mindset Shift | Dave Appel, KORB Health Group
43:10
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43:10In this episode of the Optimal Aging Podcast, host Jay Croft talks with Dave Appel, Chief Health and Fitness Officer of KORB Health Group. KORB’s mission is to bridge the gap between medicine, wellness, and fitness, creating a more integrated and accessible approach to health—especially for people over 50. They dive deep into the controversy around…
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The Cost of Success with Dr. Angela Francis: The Unspoken Cost of Success
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46:14Most people talk about how to start a practice — but not what happens once you actually make it. In this episode, I sit down with Dr. Angela, founder of Synergy Chiropractic & Sports Rehab, to talk about her journey from working blizzard shifts as an associate to building a thriving, all-cash, six-figure practice. We break down what it really took …
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If you’re still running a CrossFit gym in 2025, you’re either in denial… or really good at ignoring Google Trends. The momentum’s gone. People aren’t searching for it like they used to. In fact, interest is down 75% since 2015. Affiliates keep closing. And the brand that once pulled in foot traffic now delivers less value and more baggage. It offer…
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What to Do When an Off-Lead Dog Comes Charging at You
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9:48It’s every dog owner’s nightmare. You’re enjoying a peaceful walk when suddenly an off-lead dog comes sprinting right at you. No owner in sight. You’ve got SECONDS to react. In this episode, we unpack how to handle one of the scariest real-life situations for any dog guardian: ⭐Why your reaction in those few seconds matters SO much ⭐Six real-world …
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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 5)
10:57
10:57
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10:57Let’s be real – selling sessions is an outdated business model. You might think landing a $3K or $5K sale is a win, but it’s actually a trap. Instead of building a business, you’re stuck in an endless loop of re-selling every time someone runs out of sessions. In Part 5 of this myth-busting series, Tim and Randy break down why selling training in b…
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From Alaska to The Golden Bachelor: Diane Firmani on Living Boldly at 71
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43:56In this inspiring episode, Jay Croft talks with Diane Firmani — a 71-year-old triathlete, women’s hockey player, and standout on the latest season of The Golden Bachelor. Diane shares what led her from snowy Wasilla, Alaska, to a national TV spotlight, and how she uses fitness, community, and a bold spirit to redefine aging. You’ll learn why moveme…
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From Gym Closet to $70K/Month: How Dr. Kyle Hemsley Built a Million-Dollar Practice
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48:35When Dr. Kyle Hemsley opened his 170-square-foot office inside a Reno powerlifting gym right before the pandemic, few could have predicted what would come next. In this episode, Kyle sits down with Justin to unpack his journey from renting a mold-infested room to running a 5,000-square-foot, multi-clinician performance clinic — all while growing an…
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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 4)
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12:32Some gym owners think they just need better ads. So they swap agencies. Rewrite headlines. Launch new promos. And when the new clients start rolling in, it feels like it’s working – at least for a little while. Yes, the leads come in... but so do the cancellations. No matter how much they spend on ads, the growth never sticks. And every month, they…
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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 3)
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14:23A lot of gym owners wear every hat in the building (and think that’s just part of the job). They train every client. Put out every fire. Answer every email. Eventually, that becomes their whole identity: “I do it all.” But that belief is exactly what keeps them stuck. It drains their time, burns their energy, and kills their shot at real growth. In…
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How to Persuade Anyone to Take Action (Without Being Pushy) with Michelle Bowden | Episode 551
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33:15Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this epi…
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How to Host a Fitness Event That Converts Over-50 Prospects
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18:05Hosting a simple, purposeful event before the end of the year could be the key to attracting your next five best clients over 50. In this solo episode, Jay Croft shares a step-by-step strategy that any gym owner or fitness professional can implement—even during the busy holiday season. You’ll learn: Why older prospects prefer low-pressure, educatio…
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The $8,000/Hour Workshop Strategy Every Chiro Should Be Using
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22:49Click here to watch this week's episode on YouTube! In this episode, I’m sharing the exact workshop formula I’ve used to generate new patients and grow my practice — and now teach to every single one of my mastermind members. It’s not flashy. It’s not complicated. But if done right, it’s the single most profitable thing you can do in your business.…
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How to overcome Imposter Syndrome - with Clare Josa
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34:27Imposter Syndrome expert, Clare Josa, is this week's guest. In this episode we discuss how you can beat Imposter Syndrome. You'll learn what are the symptoms of Imposter Syndrome. Plus the five key steps to beating Imposter Syndrome and how to help someone with Imposter Syndrome. Impostor syndrome, also known as impostor phenomenon or impostorism, …
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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 2)
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12:34Many gym owners believe that discounting their services will get someone through the door. That a “free week” or “first responder discount” will tip the scales. And at first, it might even look like it’s working... Until the leads disappear, revenue plateaus, and every client is paying a different rate for the same service. In Part 2 of this myth-b…
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Reinventing Fitness Business Models with Kari Saitowitz
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37:32Send us a text In this captivating episode of the Revenue Machines podcast, host Ben Ludwig sits down with the remarkable Kari Saitowitz, a marketing powerhouse and the Chief Marketing and Creative Officer for New York Sports Club. Kari shares her inspiring journey from a marketing executive at Pepsi to becoming a trailblazer in the fitness industr…
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5 Myths That Keep Gym Owners Stuck Under $30K (Pt. 1)
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19:11Some gyms are packed… and still broke. The schedules are full. The energy is high. But when it comes time to check the bank account, there’s barely anything left. And it’s not because the owners aren’t working – they’re grinding, hustling, doing all the things. But still... nothing changes. What’s common for many of them? They believe more members …
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From Struggling to $30K Months: How Seth Scrimo Grew His Fitness Business with Books and a Podcast
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33:59In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Seth Scrimo, a former Marine and now a thriving fitness business owner in Wooster, Ohio. Just a few years ago, Seth was barely scraping by—earning around $4,000/month. Today, he regularly brings in up to $30,000 per month. How did he do it? By writing books that build trust…
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What To Do When Your Marketing Isn't Working (And You Already Work 60+ Hours A Week...) With Hannah Matheson
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25:35If your marketing has ever flopped — your posts tanked, your ads stopped converting, or your workshop seats didn’t fill — this episode is for you. In this episode, Hannah Matheson, Marketing Director at Rehab Chiro, breaks down the exact framework our team uses when marketing stops working. Instead of panicking, scrapping everything, or assuming yo…
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From potential disaster to huge growth due to the covid lockdown- Kate Hutchinson, The Sustainability Community
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36:12Kate Hutchinson’s events company went from potential disaster to huge growth during the pandemic. Listen how chance meetings and recommendations have powered her business growth and how she's now growing her events company in the sustainability sector. If you're looking for a business and entrepreneurship podcast that will inspire, motivate and edu…
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Are Your Coaches Driving Members Away? How To Align Staff Responsibilities for Gym Success
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29:14Most coaches aren’t lazy. They’re not unmotivated. They’re just being managed like they’re business owners… And that’s where things start to break. In this episode, Randy and Zach discuss a mistake they see all the time: gym owners assigning responsibilities, pay structures, and incentives based on their mindset, not their team’s. When you expect a…
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Act FAST If Your Dog Gets Spooked (Split Second Recovery Plan)
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11:13
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11:13One roar. One bang. One crash. That’s all it takes for a dog to go from curious to cautious. What happens in that split second after a scare decides whether your dog bounces back or carries that fear forward. You’ll hear the story of Creedie, who froze in his tracks when a fighter jet roared overhead. Emily had seconds to act… and what she did next…
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Are You the Cheesecake Factory of Fitness? How to Streamline for Greater Success
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28:26Many gym owners add new services with the best intentions. A couple of clients ask for something different… there’s a gap in the schedule… maybe a new trend looks like it could boost revenue… So they say yes – add a class here, a specialty program there… But over time, the business starts looking like the Cheesecake Factory: a little of everything,…
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Radical Customer Obsession: Unlocking Growth, Loyalty, and Advocacy with Amanda Stevens | Episode 550
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33:50Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other ind…
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How Row House Found Its Over-40 Marketing Niche, with Noel Miller
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32:46What happens when a national fitness brand realizes its best members are over 40? For Row House, it sparked a powerful new direction—and a brand refresh rooted in vitality, community, and smart training. In this episode of the Optimal Aging Podcast, Jay Croft chats with Noel Miller, Row House's Manager of Training and a 30-year fitness pro. Noel sh…
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"I Make $50k Per Month, But Never See My Kids!"
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29:02
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29:02In this episode, I take you behind the scenes of how Rehab Chiro Coach has evolved — from helping brand-new startups to now working with established practice owners generating $20K–$50K per month who are ready to scale. If that’s you — you’re busy, you’re grinding, you’re making a living… but you can’t figure out how to make more money without work…
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From a side hustle to a nationally franchised business - James Ooi, Little Bao Boy
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30:06James Ooi, the founder of Little Bao Boy tells us how he transitioned from a career in sales to launching a successful street food business, starting from a side hustle in his flat to expanding into multiple locations. James shares insights on the challenges of building a food business, the importance of building a personal brand, and the strategic…
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Who Really Inspires Todd Durkin's Legendary Fitness Journey? The Untold Story of Triumph
44:43
44:43
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44:43In this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes like Drew Brees and LaDainian Tomlinson. While his professional track record is well known, the personal cost behind it isn’t. Most people don’t know he was nearly taken out of the game. This ti…
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