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The Bootstrapper's Guide to Account-Based Marketing That Actually Works
Manage episode 490909757 series 3601692
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Most businesses waste thousands on complex account-based marketing (ABM) programs that never deliver results. But what if you could build a high-performing ABM system without the hefty price tag?
Marketing leader Mason Cosby reveals how he generated over $15 million in the past three years using a scrappy approach to account-based marketing. Through his proven 4D Framework, Mason breaks down exactly how small businesses can implement ABM strategies that actually work.
In this episode, you'll discover:
- Why traditional ABM programs fail and how to avoid common pitfalls
- The critical difference between "targets" and "triggers" in your outreach
- A counterintuitive approach to identifying and landing your ideal clients
- How to build meaningful relationships with prospects before asking for the sale
- Practical strategies for getting buy-in from key decision makers
Sign up for the Scrappy ABM Newsletter at https://scrappyabm.com/newsletter.
Listen to the Scrappy ABM Podcast at https://podcasts.apple.com/us/podcast/scrappy-abm/id1693508482
Get access to the free 3-hour Scrappy ABM Masterclass at https://www.usergems.com/scrappy-abm/lesson-1-why-80-of-abm-programs-fail
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