Welcome to The Storm Fitness Academy Podcast, the ultimate show for fitness enthusiasts, aspiring personal trainers, and coaches looking to build a thriving career in the industry. Hosted by Jon Bond—fitness educator, entrepreneur, and strength coach—this podcast dives deep into everything from training principles and business strategies to industry insights and real-world success stories. Each episode is packed with expert advice, no-nonsense discussions, and plenty of humour, making learni ...
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Gym Start Up Advice Podcasts
Starting Strength is the bestselling book on the most fundamental and effective approach to strength training ever written. Mark Rippetoe hosts Starting Strength Radio where he discusses topics of interest, primarily to him, but perhaps also to you.
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Join me Kevin Miller as I interview entrepreneurs, business owners and experts who share their stories and insight on how to be successful in business. Listen and learn as we have fun discussing their business journey from start up's to multi million dollar enterprise. I enjoy learning from the many high profile guests I have been fortunate enough to interview and I hope you do too. As a successful business owner and entrepreneur, I believe that we never stop learning. ' Every day is a schoo ...
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On the Leeds Business podcast I chat to inspiring, fascinating and super-impressive Leeds Business Owners, lifting the lid on their own unique personal business journeys; the ups, the downs, the successes and the failures and their own secret sauce. We also get a unique ‘how to…’ from each guest, to assist you on your own business journey. In addition we speak the city’s movers and shakers, and specialists on everything business related. I’m speaking to Founders who have sold their business ...
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Q&A Episode - Thin, Dizzy, and the Deadlift Setup | Starting Strength Radio #335
1:17:04
1:17:04
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1:17:04Rip answers questions from Starting Strength Network subscribers and fans.By Mark Rippetoe
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From potential disaster to huge growth due to the covid lockdown- Kate Hutchinson, The Sustainability Community
36:12
36:12
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36:12Kate Hutchinson’s events company went from potential disaster to huge growth during the pandemic. Listen how chance meetings and recommendations have powered her business growth and how she's now growing her events company in the sustainability sector. If you're looking for a business and entrepreneurship podcast that will inspire, motivate and edu…
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How to Build Strong Relationships with Clients and Inspire Long-Term Success
21:22
21:22
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21:22Summary Jon Bond discusses the importance of building strong relationships with clients in the fitness industry, emphasising trust, communication, and emotional intelligence. He shares personal anecdotes and insights on how to inspire long-term success through genuine connections. Takeaways Build genuine connections to inspire long-term success. Tr…
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From a side hustle to a nationally franchised business - James Ooi, Little Bao Boy
30:06
30:06
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30:06James Ooi, the founder of Little Bao Boy tells us how he transitioned from a career in sales to launching a successful street food business, starting from a side hustle in his flat to expanding into multiple locations. James shares insights on the challenges of building a food business, the importance of building a personal brand, and the strategic…
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How to Help Clients Overcome Barriers to Exercise and Stay Motivated
24:44
24:44
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24:44Summary Jon Bond explores the common barriers to exercise and how fitness professionals can help clients overcome them. He emphasises the importance of understanding clients' psychological and social barriers, and the role of motivation and environment in achieving fitness goals. Jon shares strategies for personal trainers to enhance client adheren…
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Healthcare: A View from the Inside | Starting Strength Radio #334
1:03:31
1:03:31
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1:03:31Internist Dr. John Ford sits down with Rip to share his experiences and discuss the medical services industry and the quality, cost, and delivery of healthcare.By Mark Rippetoe
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How AI is revolutionising the pet insurance industry with Paul Hallett, Founder & Executive Chairman, Vet-AI
30:56
30:56
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Carbs, Fats, and Protein: How Your Body Uses Fuel for Aerobic and Anaerobic Energy
12:45
12:45
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12:45Summary In this episode of the Storm Fitness Academy podcast, Jon Bond delves into the role of macronutrients—carbohydrates, fats, and proteins—in energy production and fitness performance. He explains how different energy systems in the body utilise these macronutrients based on exercise intensity and duration, and offers practical advice for trai…
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Why international PR is not always great for business - Claire Daniels, Trio Media
34:44
34:44
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34:44Join Claire Daniels, CEO of Trio Media, as she delves into her inspiring journey. Discover how Claire navigated personal tragedy to become a successful business owner, the challenges of taking over an existing company, and the lessons learned from international PR coverage. Claire also shares her unique 'Top 20 Reasons' exercise to help your busine…
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How Autumn Fitness Outdoors Boosts Your Health
21:45
21:45
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21:45Summary In this episode of the Storm Fitness Academy podcast, Jon Bond explores the benefits of outdoor fitness during autumn. He discusses how nature can boost physical and mental well-being, offering practical tips for incorporating outdoor activities into your routine. Takeaways Spending time outdoors lowers cortisol levels, boosting immunity. N…
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Q&A Episode - NDTP, Strong Enough? and Hip Pain | Starting Strength Radio #333
1:32:30
1:32:30
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1:32:30Rip answers questions live from Starting Strength fans.By Mark Rippetoe
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What's the story behind Berrys Jewellers? With Simon Walton, Managing Director
35:15
35:15
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35:15Introducing Simon Walton, Managing Director of Berry's Jewellers. We discuss the history of Berry's, the challenges and advantages of running a family business and the expansion of their stores. Simon shares insights into the luxury watch and jewellery industry, including the importance of building relationships with brands and the unique challenge…
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NHS Guidelines vs. Blue Zones: Lessons for Health and Longevity
13:04
13:04
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13:04Summary In this episode of the Storm Fitness Academy podcast, Jon Bond discusses the NHS physical activity guidelines and compares them to the lifestyle practices of the Blue Zones, areas known for their high number of centenarians. He explores the benefits of moderate and vigorous activities, strength training, and the importance of integrating mo…
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The 'AI in music' success story - with Hazel Savage, Syntho
42:08
42:08
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42:08Join us as we dive into the fascinating journey of Hazel Savage, a trailblazer in AI and music tech. Discover her unique insights on entrepreneurship, and her experiences in building and selling a successful AI company. Hazel shares her candid thoughts on the challenges and triumphs of innovation, offering valuable lessons for aspiring entrepreneur…
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The Science Behind Speed: How Strength and Conditioning Shapes F1 Drivers
18:18
18:18
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18:18In this episode of the Storm Fitness Academy podcast, Jon Bond delves into the intricacies of athlete profiling using Formula One as a case study. He explores the importance of understanding the specific demands of a sport and how personal trainers can apply these insights to enhance their clients' performance. The discussion covers energy systems,…
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Evaluation and Management of Testosterone | Starting Strength Radio #332
1:10:32
1:10:32
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1:10:32Rip talks with Dr. Wittmer about changing perspectives on testosterone therapy as they discuss a paper from the American Urological Association, Evaluation and Management of Testosterone Deficiency (2024).By Mark Rippetoe
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Lead generation advice from a lead generation agency - Faresh Maisura, Blueberry Marketing Solutions
31:12
31:12
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31:12Join Faresh Maisura as we explore the journey of launching a business post-employer administration, the significance of mentoring and the impact of business courses. Discover insights on lead generation, public sector challenges, and the power of community support in entrepreneurship. If you're looking for a business and entrepreneurship podcast th…
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From Lockdown to Launchpad - JFDI; The Mexi Bean Express Story with Danielle Best
31:37
31:37
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31:37Join us as we dive into the amazing journey of Danielle Best, founder of Mexi Bean Express. Discover how she navigates the challenges of balancing multiple business ventures, from launching a restaurant during COVID to expanding into yoga and sweets. Danielle shares her insights on resilience, innovation, and the importance of having the right team…
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The Rule That Makes or Breaks Client Progress
13:49
13:49
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13:49In this episode of the Storm Fitness Academy podcast, Jon Bond discusses the critical concept of progressive overload in training. He explains its importance in achieving client results, avoiding burnout, and building resilience. The conversation delves into the psychology behind challenging oneself, the guidelines for effective training, and the n…
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It's Not Personal, It's Just Healthcare | Starting Strength Radio #331
1:18:27
1:18:27
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1:18:27Mark Rippetoe talks to Kelly Fristoe about the health insurance industry, broken healthcare delivery, and the need for dismantling and rebuilding the entire system. Watch the documentary It's Not Personal, It's Just Healthcare and read its companion book to learn more about the current unstable system and a way out.…
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Q&A Episode - Books, Bars, and PRs | Starting Strength Radio #330
1:39:23
1:39:23
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1:39:23Rip answers questions from Starting Strength Network subscribers and fans.By Mark Rippetoe
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Most Popular Episode Ever: The Secret to Boosting Happy Hormones
16:16
16:16
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16:16Summary Our most popular episode since launching the Storm Fitness Academy Podcast! Discover how exercise and being part of a fitness community can supercharge your “happy hormones” — dopamine, serotonin, oxytocin, and endorphins. We break down the science and share how the right training and social connections can lift your mood, reduce stress, an…
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Training Response at Different Life Stages | Starting Strength Radio #329
1:31:02
1:31:02
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1:31:02Rip discusses how training response changes over time, comparing and contrasting different stages in life.By Mark Rippetoe
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Heart Rate Training Zones: What Every PT Needs to Know
21:10
21:10
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21:10Summary In this episode, Jon Bond breaks down the concept of heart rate zones and their significance in fitness training. He simplifies the complexities of heart rate training, explaining the five distinct heart rate zones and their benefits. The discussion includes practical applications for personal trainers and fitness enthusiasts, common mistak…
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Barbell Training and Personal Trainers | Starting Strength Radio #328
59:45
59:45
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59:45If your personal trainer is not showing you how to do the barbell exercises, you are not getting the most value for your money or the time and effort you are spending in the gym. Rip explains how the Starting Strength model can be integrated for the best results.By Mark Rippetoe
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Why Storm Fitness Academy Has Been Named One of the Best Personal Trainer Courses in the UK
12:21
12:21
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12:21Summary In this episode, Jon Bond shares the exciting news that Storm Fitness Academy has been recognised as one of the best personal training course providers in the UK for 2025. He discusses the importance of this recognition, emphasising the quality of education, support, and successful career outcomes for students. Jon highlights the personalis…
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Q&A Episode - Trolling Rip, Grip, and Mace or Warhammer? | Starting Strength Radio #327
1:07:06
1:07:06
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1:07:06Rip answers questions from Starting Strength Network subscribers and fans.By Mark Rippetoe
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How Does Cardio Training Actually Help Your Clients?
11:57
11:57
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11:57Summary In this episode of the Storm Fitness Academy podcast, Jon Bond discusses the significant benefits of cardio training for clients, focusing on cardiovascular and respiratory adaptations, practical applications for clients, and the long-term health benefits associated with regular cardio exercise. He emphasises how cardio training enhances he…
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Q&A Episode - Back, Bench, and Big Man Programming | Starting Strength Radio #326
1:40:16
1:40:16
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1:40:16Rip answers questions live from Starting Strength Network subscribers and fans.By Mark Rippetoe
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Thoughts on Training Women | Starting Strength Radio #325
1:03:13
1:03:13
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1:03:13Rip talks about how to approach training women - you train them the same way, but adjust for neuromuscular differences to get the best progress from each lifter.By Mark Rippetoe
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Digital Health & Staying Safe Online | Starting Strength Radio #324
1:02:32
1:02:32
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1:02:32What do you need to know about keeping your kids - and yourself - safe on the internet? Ben Gillenwater, the Family IT Guy, returns to the show to discuss how to recognize and counter the addictive potential and other dangers of the digital world.By Mark Rippetoe
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The Side Hustle That Pays: How PT training can boost your income — and your career
28:50
28:50
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28:50From Side Hustle to Passion Project: The PT Journey Jon and Pete dive into the world of personal training — from early days in the park with just a kettlebell, to building a home gym studio and a waiting list of clients. Pete shares how he kept it lean, stayed in control of his time, and turned a side hustle into something that earns real money. Th…
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Combat Effectiveness with Drew Estell | Starting Strength Radio #323
1:08:50
1:08:50
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1:08:50Rip is joined in the studio by Drew Estell of Baer Solutions for a discussion of combat effectiveness, firearm training, and related topics.By Mark Rippetoe
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The best way to network in Leeds with Gordon Bateman, Climb UK
37:39
37:39
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37:39Listen to one the best connectors in the Leeds business eco-system; Gordon Bateman. Gordon discusses his business background and a series of fortunate accidents that led to one of the biggest events on the Leeds business calendar. He also gives us a great networking tip. If you're looking for a business and entrepreneurship podcast that will inspir…
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Run It Off: ADHD, Dopamine & Doing the Miles
17:52
17:52
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17:52Running with ADHD: Finding Focus, Community, and Your Pace Today’s chat takes us on a refreshing jog through the benefits of exercise for ADHD and how running can be the perfect channel for both focus and community. Our guest shares their personal journey with ADHD, revealing how hitting the pavement has been more than just a workout—it's their go-…
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The Gillenwaters and the Gyms | Starting Strength Radio #322
1:05:56
1:05:56
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1:05:56Starting Strength Gyms' very own Ray, Ben, and Jen Gillenwater join Rip on the show to discuss operations, political and regulatory climates, and training at the Gyms.By Mark Rippetoe
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Interior design, Leeds United and aliens with Amanda Cook, Design Tonic
34:35
34:35
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34:35Amanda Cook launched her business after a failed MBO followed by a discussion over a pint of Guinness. Listen how she tells us about the importance of networking in the building of her business, how much support there is out there for businesses and and why cash is king. We also discuss Leeds United and aliens…. Although not in the same sentence! I…
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Run for Your Life: Why Running Is the Best Drug
24:32
24:32
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24:32Can Running Be for Everyone? Community, Motivation & Smarter Training with PacePal Jon is joined by Mike from PacePal — a running app that’s changing how people connect, stay motivated, and build a habit around running. From solo joggers to complete beginners, this episode explores how tech, community and psychology can make running accessible to a…
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Strength and Soldiering with Justin Goonan | Starting Strength Radio #321
58:20
58:20
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58:20Justin Goonan, Army strength and conditioning coach, joins Rip, Nick, and Rusty to discuss training, testing, and working with military populations.By Mark Rippetoe
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From start up to M&S supplier to insolvency - Greg Fraser, Bottle Baking Co
42:04
42:04
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42:04Running a business can often be compared to riding a rollercoaster. From small beginnings in his kitchen to £1m orders from M&S and winning awards to cashflow problems and crashing back down, today’s guest, Greg Fraser has ridden that rollercoaster. Listen to Greg’s amazing story and you’ll learn so many business lessons. If you're looking for a bu…
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Breathwork for PTs: Tools, Focus, and Recovery in Practice (with Kerry Waters)
23:13
23:13
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23:13Is Breathwork Safe for Everyone? Cold Exposure, Coaching Caution & the 4-2-8 Method In part two of this deep-dive, Jon is joined again by coach Kerry Waters to unpack the other side of breathwork and cold exposure — the risks, the boundaries, and the practical tools that actually help. From Instagram myths to science-backed techniques, this is the …
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Safety Habits in the Gym | Starting Strength Radio #320
1:04:28
1:04:28
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1:04:28Rip and crew discuss how to manage equipment to maximize lifting safety, covering rack use, trip hazards, and other risky situations to avoid.By Mark Rippetoe
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Running a £300m turnover business with Nick Howarth, Howarth Timber Group
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48:14Today’s guest runs a 1000 staff, 45 location, £300m turnover business. AND he’s a 6th generation family owner. Hear the fascinating story of Howarths Timber, the successes and failures of the business, how you manage such a huge entity and the family-owned aspects that power it. There's also learnings from the failures the company have experienced …
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Breathwork – The Superpower of Top Athletes (with Kerry Waters)
31:57
31:57
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31:57Can breathwork really help top athletes perform better, recover faster and stay mentally sharp? In this powerful chat, Jon sits down with coach Kerry Waters to break down how breathwork supports the body and mind — from muscle oxygenation and HRV to stress regulation and trauma release. Whether you’re an elite athlete or just want to stop feeling p…
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Q&A Episode - Caffeine, Maintenance, and Giving up | Starting Strength Radio #319
1:10:08
1:10:08
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1:10:08Rip answers questions from Starting Strength Network subscribers and fans.By Mark Rippetoe
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Sixth form to £mm exited tech founder in 10 years - with Jordan Appleson, Founder, Hark
55:37
55:37
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55:37Jordan Appleson left school to go into employment at 17. He then went on to found, and sell, one of the most successful Leeds tech businesses. Listen as a chance conversation sparks a business idea, how a pivot really changed the business, the reasons for an abandoned PE raise and how a cold email turned into a business sale. Along with the undoubt…
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🏃♂️ Want to live longer, feel better and smash your fitness goals? In this episode, Jon breaks down exactly how to take your cardio training to the next level — whether you’re just starting out or looking to improve your VO₂ max, endurance, and overall performance. Based on a recent cardiovascular workshop, this one covers everything from heart ra…
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Prostate Health and Testosterone | Starting Strength Radio #318
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1:00:06Urologist Dr. Victoria Bird joins Rip to discuss prostate health, the protective benefits of testosterone, and treatment protocols for prostate cancer.By Mark Rippetoe
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From banker to business owner to Charity Chair - Tracy Fletcher, Smart Works Leeds
1:01:52
1:01:52
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1:01:52Today’s episode with Tracy Fletcher covers her time in banking and recruitment, with some great advice for YOU when YOU recruit staff, and then we discuss Smart Works Leeds where she is The Chair. Listen not only to what Smart Works Leeds does but, more importantly, how you can support and get involved with this much-needed and highly effective cha…
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Part Two: From Martial Arts to Muscle, the training approach of Dan Mack
24:38
24:38
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24:38🥋 What does martial arts have to do with skipping your kids to school? In this episode, we reconnect with Dan Mack — a father, martial artist, and personal trainer who’s transformed his life through fitness. From losing six stone to qualifying as a PT and now taking on a Level 4 in Strength & Conditioning, Dan shares how martial arts builds deep co…
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