Best Handshake Digital Podcasts (2025)

1
From Domains to Deeds: Why Tokenization Wins 48:39

Play Pause

14d ago48:39

48:39

Liquidity used to belong to the few. We’re changing that by showing exactly how tokenization turns assets into software - so anyone, anywhere, can co‑own what they believe in and build together with rules that enforce themselves. We break down the mechanics and the magic behind real‑world assets on-chain: how a $10M building can be sliced into inve…

1
Web3 Domains Transform How We Exist Online 23:58

2M ago23:58

23:58

What if you could truly own your digital identity instead of just renting it? Every major shift in internet history has fundamentally been about identity - and Web3 is poised to deliver the most transformative change yet. In this fascinating deep dive, I explore how our digital identities have evolved from the static Web1 era (where owning a .com m…

1
Naming in Web3: ENS, Unstoppable, and Freename Compared 28:48

2M ago28:48

28:48

The quest for digital identity in Web3 isn't a zero-sum game. As we navigate this evolving landscape, three major naming services have emerged—each with unique strengths that serve different segments of the ecosystem rather than competing for total dominance. ENS established itself as the crypto-native standard, deeply integrated with Ethereum cult…

1
Web3 Credentials: The Future of Digital Identity and Education 24:48

3M ago24:48

24:48

Forget those easily forged PDFs and embellished resumes – the future of proving your skills is happening on the blockchain. In this eye-opening episode, we dive deep into how on-chain credentials are revolutionizing education, employment, and community building by creating permanent, verifiable proof of your achievements. We explore why blockchain-…

1
Monkey Business: Why NFTs Are More Than Just Expensive JPEGs 22:37

3M ago22:37

22:37

Forget everything you thought you knew about NFTs. While million-dollar monkey pictures dominated headlines, the true revolution in non-fungible tokens lies far beyond digital art collections—it's about fundamentally transforming ownership, identity, and authenticity verification in our increasingly digital world. This episode cuts through the hype…

1
Does the World Actually Need Web3? Spoiler: Yes. 26:37

4M ago26:37

26:37

Cryptocurrency and Web3 technology are steadily moving from the fringes to the mainstream, with household names like Amazon, Walmart, Shopify, PayPal, and Venmo all making significant moves toward crypto adoption. But beneath the corporate headlines lies a fundamental question we explore in this episode: Does the world actually need Web3? The answe…

1
Beyond Crypto Bros: How to Onboard Normies with Web3 ID 42:00

4M ago42:00

42:00

The crypto world is evolving at lightning speed, with household names like Shopify, Walmart, and Amazon all making significant moves into the blockchain space. As these corporate giants adopt stable coins and crypto payments, the question becomes: how do we bring everyone else along? Marcus explores the art and science of introducing "normies" to W…

1
Beyond Wallet Addresses: The Coming Era of AI Identity 52:18

5M ago52:18

52:18

The technological revolution we've all been anticipating is quietly taking shape at the intersection of artificial intelligence and blockchain. Autonomous AI agents – not just responsive chatbots, but truly independent digital entities – are beginning to populate the Web3 landscape, making decisions, deploying smart contracts, and even managing ass…

1
Digital Sovereignty: Teaching Web3 to Tomorrow's Builders 22:19

5M ago22:19

22:19

The future belongs to those who can build it, not just use it—and that's the powerful premise behind our latest Tech Talk podcast episode on educating the next generation about Web3. When we discovered that over 400 million people unknowingly use blockchain applications while 99% of schools teach technology like it's 2005, we knew something had to …

1
Your Brand Doesn't Need a .eth Name (And Here's Why) 38:39

5M ago38:39

38:39

What if most of the advice about brands needing .eth domains is fundamentally misaligned with how established companies actually build and maintain their brand identity? This provocative Tech Talk challenges conventional Web3 wisdom by examining why major brands like Nike and Apple might be better served by alternative strategies when entering the …

1
Bill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain Names 59:04

8M ago59:04

59:04

Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape. In our discussion, we cover a wide-ranging discussion on the evolution of search engine o…

1
Black Friday 2024 is Coming - Get Your Marketing Engine Ready 11:02

1y ago11:02

11:02

Black Friday / Cyber Monday (BFCM in the biz) 2024 is coming up fast and we are here to help you get ready. In this episode Chris Schneider breaks down 3 primary actions you can put into place TODAY to get yourself set up for a successful BFCM for your online store. From growing lists to optimizing flows and bumping that sending cadence - we cover …

1
Black Friday 2023 - The E-Commerce Playbook to Thriving this Year 31:41

2y ago31:41

31:41

In this episode we are going to give you 5 things that you can do TODAY to get ready for Black Friday 2023.

1
The Social Media Marketing Kickstart - Helping Businesses Stay Consistent on Social 32:16

2y ago32:16

32:16

In this episode we break down choosing the right platforms, understanding your audience, and crafting your business persona. We also talk content calendar and how to stay consistent!

1
Accidental SEO Manager: Interview With Author Ash Nallawalla 33:50

3y ago33:50

33:50

In this episode of the Digital Marketing with Bill Hartzer, Bill Hartzer speaks with Ash Nallawalla, the author if the Accidental SEO Manager book. Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire …

1
Google Search Console Updates and Issues, In-Person Search Conferences, 4 Stages of Search, CMS, and Domain Name Research 25:28

3y ago25:28

25:28

In this episode of the digital marketing with Bill Hartzer podcast, Bill Hartzer talks about Google search console updates and issues, in person search conferences, the four stages of search which include crawling rendering indexing and ranking and how you verify each stage. he also talks about his upcoming research and review of various sectors in…

1
People Also Ask, FAQPage Schema, Augmented Reality in Search Results, Fixing Tech SEO Issues 26:11

3y ago26:11

26:11

In this episode, Bill Hartzer talks about the People Also Ask feature in Google search, and how you should be using FAQPage Schema on your pages where there are FAQs. He also gets into Augmented Reality in search, and how e-commerce retailers can take advantage of having their AR images showing up in the search engine results. There's a new Google …

1
Google Search Console Report, HTTPs, Schema Markup, Stolen Domains, DNS, and SpamHero 34:18

3+ y ago34:18

34:18

In this episode, Bill Hartzer talks about the Google Search Console report by Patrick Stop of ahrefs about hidden search terms in Google Search Console which is concerning. Bill then talks about how even Google Analytics data is not factual and an actual representation of traffic to your site. Google My Business app is no longer available, and what…

1
Google Algo Updates, Internal Search Pages, Finding Content Ideas, and Email Spam Tools 27:50

3+ y ago27:50

27:50

In this episode, Bill Hartzer talks about the recent Google algorithm updates, and whether or not internal search engine pages should be allowed to get crawled and indexed by Google purposely. He also talks about how Google appears to be cracking down on marking up 3rd party reviews on your site with schema markup code or structured data. Bill talk…

1
Google Algo Update, Facebook Internet Tracking Settlement, Canonical Tags, Quick Rankings 26:01

3+ y ago26:01

26:01

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about another Google algorithm update, and Alan Kent from Google sharing 8 e-commerce SEO tips in a video. Google will index a page that is under 15mb in size, and Bill Hartzer talks about pages with a lot of words and ranking them. He then goes on to talk about …

1
Facebook Internet Tracking Settlement, Ranking Update, HTTP orphaned pages, Google Reevaluating Pages 25:43

3+ y ago25:43

25:43

In this episode, Bill Hartzer talks about the Facebook Internet Tracking Settlement and how you can take advantage of breaking news in your industry. Also, he talks about HTTP orphaned pages, and how Google re-evaluates web pages.By Bill Hartzer

1
Google Search Console, Google Business Profile, Twitter Nofollow Links, and CDN SEO 23:03

3+ y ago23:03

23:03

In this episode, Bill Hartzer talks about Google Search Console and new report data that they're providing, as well as Google Business Profile issues that have come up. Google's now showing a profile strength widget in the search results for business owners, and Twitter has remove the nofollow attribute on links in Tweets. We're seeing a drop in se…

1
May 2022 Core Update, Image Alt Text, Handshake & Crypto Domains, and Ahrefs New Search Engine 29:24

3+ y ago29:24

29:24

In this episode, Bill Hartzer talks about the completion of the May 2022 Google Core Update, Image Alt Tex and Image Alt Attributes, Handshake, Unstoppable Domains and Crypto domain names, and the new Ahrefs search engine called Yep.com.By Bill Hartzer

1
May 2022 Google Core Update Status, Author Schema, Apple Search Engine, SEO Tech Issues 23:16

3+ y ago23:16

23:16

In this episode, Bill Hartzer talks about the May 2022 Google Core Search Engine Update and it's status. He goes on to talk about RankSense being acquired by SEOClarity, and the new Google Author Markup Help Guide for Article Structured Data. There's a rumor that Apple will launch a new search engine, and you'll hear his thoughts around that. John …

1
Google May 2022 Broad Core Update, Alexa Rankings, Knowledge Panels, Trailing Slash Mismatch, and Stolen Domain Names 31:22

3+ y ago31:22

31:22

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the Google May 2022 Broad Core update, and Alexa Rankings. He also talks about John Mcalpin and getting his Knowledge Panel. He mentions FAQs and the importance of adding them to your website, and how to deal with a trailing slash mismatch in URLs, and reco…

1
Digital Marketing News, Knowledge Graph Spam, Favicons and Google Ads 21:40

3+ y ago21:40

21:40

In this episode, Bill Hartzer talks about the latest digital marketing news. He mentions bigger favicons in mobile search results, Google Ads' label in Google search results, and more info about the Knowledge Graph and Knowledge Panels.By Bill Hartzer

1
Digital Marketing News, Google IO, Search Console, Link Relevancy and Archive.org Issues 26:32

3+ y ago26:32

26:32

In this week's podcast episode, Bill Hartzer talks about the latest digital marketing news for this week, such as Google I/O, and an update on Google's SEO Certification course. Google Search Console may stop collecting data, and how you can find a site owner via a code search engine. He also talks about link relevancy and an example of a site that…

1
LinkedIn Links, Digital Marketing News, and SEO Questions Answered 26:40

3+ y ago26:40

26:40

In this episode of the digital marketing podcast with Bill Hartzer, Bill Hartzer talks about LinkedIn links, digital marketing news for this week, and answers SEO questions.By Bill Hartzer

1
Digital Marketing News April 28, 2022, Removing PII from Google, Domain Name Issues 23:32

3+ y ago23:32

23:32

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the latest digital marketing news, including how to remove Personally Identifiable Information PII from Google. He also talks about some other Search-related news, as well as email filtering and the options for cleaning up your inbox. He discusses SaneBox a…

1
Digital Marketing and SEO News, Domain Name Registrar Issues 20:19

3+ y ago20:19

20:19

In this episode, Bill Hartzer talks about the latest digital marketing news and SEO news for this week, as well as domain name registrar issues.By Bill Hartzer

1
Digital Marketing News, Featured Snippets, and Local SEO Tactics 32:43

3+ y ago32:43

32:43

In the latest episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the weekly digital marketing news. He also talks about the technical ways to get a Featured Snippet in Google, and goes through a list of local seo marketing tactics.By Bill Hartzer

1
Digital Marketing and SEO News, Sources for SEO News and Personal Reputation Management 24:23

3+ y ago24:23

24:23

In this episode, Bill Hartzer talks about the latest digital marketing and SEO news, such as Google algorithm updates, outsourcing content creation, and the removal tool. Find out if AI written content violates Google's guidelines and if it could lead to a manual penalty. Bill mentions several websites that are good to follow for keeping up with in…

1
7 Ways to Protect Your Domain Name Right Now 32:57

3+ y ago32:57

32:57

In this episode, Bill Hartzer talks about 7 things you can do right now to protect your domain name. Your domain name is your most valuable digital asset, so you must do everything you can to protect it from getting stolen.By Bill Hartzer

1
Digital Marketing News, Google Partners Directory, Twitter Communities and Domain Names 26:40

3+ y ago26:40

26:40

In this episode, Bill Hartzer talks about the important digital marketing news for this week, including Google pausing certain ads related to the Russia Ukraine war. He also discusses the new Google Partners Directory, as well as Twitter Communities, Twitter Spaces, and Clubhouse. Trademarked domains and risky domain names are also discussed.…

1
Weekly Digital Marketing News, Site Migrations Poll, and Domain Categories 18:13

3+ y ago18:13

18:13

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about top news items this week, as well as a recent site migration poll. He also talks about domain migrations and categories of domain names.By Bill Hartzer

1
Google Advanced Protection, Digital Marketing News this Week, and 301 Redirects 28:51

3+ y ago28:51

28:51

In this episode, Bill Hartzer talks about Google Advanced Protection, shows the devices, and talks about the benefits. He then goes through a few top news items for this week, as well as 301 redirects, how they're useful but you shouldn't ever see them when you crawl a website.By Bill Hartzer

1
Redirecting Domains and Sites, Namecheap's Ukraine Decision, Stolen Domain Recovered 22:29

3+ y ago22:29

22:29

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about properly redirecting domain name to the right internal page, Namecheap's Ukraine decision to block Russian customers and accounts, and the tale of a stolen domain name that was recovered.By Bill Hartzer

1
Austin Armstrong: How to Get Started with TikTok Marketing for your Business 20:59

3+ y ago20:59

20:59

n this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Austin Armstrong from Socialty Pro about TIkTok Marketing. Austin talks about how to get started with TikTok, and how you can use TikTok to market your business and get more customers. They also discuss the TikTok algorithm, the types of videos you should and…

1
Bill Hartzer on Social Media Previews, Domain TLD Zone Files, and How Thieves Steal Domain Names 32:22

4y ago32:22

32:22

On the latest episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about social media and domain names. He details how to update the previews that social media sites use, such as Facebook and LinkedIn. He also talks about getting domain name zone files for TLDs and what data is included in a zone file for a Top Level Domai…

1
Disavowing Links, Disavow File Process with Bill Hartzer 24:39

4y ago24:39

24:39

Is Disavowing Links still valid now? In the latest episode of the Digital Marketing with Bill Hartzer podcast, I tell you my thoughts, and go through the disavowing links process.By Bill Hartzer

1
Choosing a Business Name and Domain Name Basics 28:13

4y ago28:13

28:13

In this episode, Bill Hartzer talks about choosing a business name, and choosing a name based on domain name availability as well as potential trademark issues. He talks about why you should choose one name over another, and also goes into domain name security, as well as other considerations to minimize risk of losing your domain name.…

1
Google Changing Title Tags in the Search Results 16:47

4y ago16:47

16:47

Google has been changing the title tags of our web pages in the search engine results. Is this something that you need to be worried about? Should you change the title tag of your web page to what Google prefers? Or should you keep it the same as you currently have your title tag? Bill Hartzer answers this and other related questions, and talks abo…

1
Reading & Understanding Email Analytics 21:01

4y ago21:01

21:01

Email marketing without data analytics is doomed to fail. If you’re not able to understand your metrics, you won’t know if your campaigns are effective or not. In this weeks podcast episode, the team defines the primary email marketing metrics you should consider when running an email campaign.

1
Creating and Managing Giveaways that Grow Your Following 28:10

4y ago28:10

28:10

Wondering how to run an online giveaway? Well, then this episode of Sip.Create.Repeat is for you. In this episode, you’ll find tips and inspiration to help you plan, create, and manage successful giveaways that support your marketing goals and grow your following.

1
Messaging - Why Being Authentic & Relatable Matters 27:58

4y ago27:58

27:58

In this episode of Sip.Create.Repeat. Julia and and Alicia bring us up to speed with the weekly marketing news and then the team discusses the importance of authenticity and relatability in messaging. We also chat about some of our favorite brands, messages, and ads and why we loved them so much!

1
Your Only 24/7 Salesperson Needs Help 11:00

4+ y ago11:00

11:00

Welcome to another podcast episode of Sip.Create.Repeat. Alicia and Julia start off this episode bringing us up to date with the latest marketing news. Chris and Pat dive into overlooked updates & optimizations for your website that you probably aren’t doing often enough.

1
Domain Migration Checklist for Moving to Another Domain Name 18:54

4+ y ago18:54

18:54

In this episode, Bill Hartzer talks about domain name migrations and moving your website from one domain name to another domain name. He goes over is domain migration checklist and gives detail about each task in the checklist.By Bill Hartzer

1
5 Things to Do BEFORE Running Facebook Ads 12:15

4+ y ago12:15

12:15

In this episode, Alicia and Julia start us off by diving into the latest in marketing news. The team then lays out 5 things you MUST do to your website before running Facebook Ads and WHY you should do them.

1
The Trick to Landing Big Clients with Big Budgets 20:09

4+ y ago20:09

20:09

Alicia and Julia kick off this episode by sharing recent marketing news. Chris and Pat then talk about what a "big" client is and give us tips and tricks on how to land those leads.

1
Link Building RSS Feed Reclamation Technique with Bill Hartzer 16:37

4+ y ago16:37

16:37

In this video, Bill Hartzer shows his technique for reclaiming RSS feeds for link building purposes. Many RSS feed usernames on Feedburner, for example, are available to be claimed. Claiming an old username and attaching it to the RSS feed, there's a good likelihood of you being able to take advantage of links pointing to the feeds. Some RSS Feeds …