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The crypto world is evolving at lightning speed, with household names like Shopify, Walmart, and Amazon all making significant moves into the blockchain space. As these corporate giants adopt stable coins and crypto payments, the question becomes: how do we bring everyone else along?
Marcus explores the art and science of introducing "normies" to Web3 domains and digital identity. The challenge isn't just technical—it's about communication. Most people immediately tune out when hearing crypto jargon, so crafting an effective elevator pitch becomes essential. The best approaches start with familiar concepts (like comparing Web3 domains to social media usernames) before introducing the revolutionary aspects of ownership and control.
Education proves to be the foundation of successful onboarding. Rather than overwhelming newcomers with technical details, guiding them toward structured learning resources allows them to discover value at their own pace. This pairs perfectly with strategic incentives—from simple giveaways to exclusive access—that provide immediate reasons to engage with the technology.
Perhaps most crucial is creating "success moments" that transform abstract concepts into tangible benefits. When someone receives their first Web3 domain, experiencing an immediate positive outcome locks in their understanding and encourages further exploration. By developing comprehensive onboarding funnels that incorporate clear communication, educational pathways, meaningful incentives, and memorable first experiences, we can significantly accelerate mainstream Web3 adoption.
Ready to become part of this growing movement? Visit LearnWeb3.xyz to join the waitlist for a comprehensive certification course designed specifically for newcomers to the space. Each person you successfully introduce to Web3 becomes not just a user, but potentially a lifelong community member and advocate for digital identity.
Freename.io is the leading Domains platform in Web3. Users can mint their own customized Web3 TLDs.
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Want to LEARN more about Web3 Domains and Digital Identity?
My name is Marcus Andrews aka” WenAirDrop”, founder of IHeartDomains LLC, and since 2022 we have been a leading resource for News, Innovations, Education, Alpha and Business Development in the Web3 Domain & Digital Identity space.
If you're interested in Web3 domain insights, development, and news, don't miss our upcoming TECH Talk episodes featuring industry builders. Join our live discussions on Twitter/X spaces and engage with our community on platforms like Warpcast and Link3 for real-time updates and valuable ALPHA. Your journey into the future of digital identity begins with us!
LINKS
Chapters
1. Introduction and News Updates (00:00:00)
2. Major Crypto Adoption by Retailers (00:09:33)
3. How to Onboard Normies to Web3 (00:17:40)
4. Crafting Your Web3 Elevator Pitch (00:24:14)
5. Education-First Approach to Onboarding (00:29:15)
6. Using Incentives to Accelerate Adoption (00:33:14)
7. Creating Success Moments for New Users (00:39:39)
10 episodes
