Welcome to the Podcast Café, where we serve up everything you need to know about podcasting—from tips to strategies, for podcasters by podcasters. Hosted by Hayleigh Hayhurst, founder of Espresso Podcast Production, this show covers the art and science of podcasting in a fun, relatable way from podcasters for podcasters. Join our community of creators and let’s make podcasting something you love—and that works for you. Learn more at espressopodcastproduction.com.
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Hayleigh Hayhurst Podcasts

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33. Speaking Confidently in the Limelight with Linda Ugelow
48:38
48:38
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48:38Does showing up on stage, on camera, or behind the mic make your heart race? You're not alone—and this episode is for you. Host Hayleigh Hayhurst sits down with Linda Ulo, the brilliant mind behind Delight in the Limelight, to explore how to overcome the fear of being seen and heard. Linda shares her powerful personal story of pushing past public s…
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32. It’s Time to Think Bigger with Your Podcast: Stop Treating It Like a To-Do List
12:08
12:08
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12:08Most podcasters treat their show like a never-ending task on their to-do list. But what if your podcast could be the most powerful asset in your business? If you want your show to drive leads, build authority, and scale your brand—it’s time to think bigger. Connect with me, Hayleigh Hayhurst: Apply to work with us: https://hello.dubsado.com/publi…
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31. Beyond the Blog: How Betsy Uses Podcasting to Expand Her Brand, The Bets Life
44:17
44:17
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44:17Welcome back to the Podcast Café! Today, I’m joined by lifestyle blogger and podcast host and my client, Betsy —creator of The Bets Life—to chat about turning personal storytelling into a meaningful brand, growing a podcast through community, and staying consistent by doing things your way. Betsy launched her blog in 2020 and added a podcast to her…
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30. Espresso Shot: How Long Should Your Podcast Episodes Be? Let’s Break It Down
11:32
11:32
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11:32Welcome back to the Podcast Café! In this Espresso Shot episode, we’re diving into one of the most common questions I get from clients and listeners alike: How long should your podcast episodes be? The short answer? It depends. But in this episode, I’m giving you a clear framework to help you decide what length works best based on your audience, co…
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29. Self-Trust, Podcasting, and Playing the Long Game with Dawn Ledet, The Self Trust Solution
39:11
39:11
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39:11What if your lack of self-trust is the very thing holding you back from launching—or growing—your podcast? In this episode, Dawn Ledet, the host of The Self Trust Solution podcast, joins me to explore the connection between self-trust, personal growth, and podcasting success. Dawn shares how her own wake-up call led to a life dedicated to helping o…
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28. Espresso Shot: Your Podcast Is a Testing Ground: How to Experiment with Ideas Before You Launch
12:17
12:17
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12:17Think you need a sales page, a funnel, and a polished offer to launch something new? Not quite. In this quick Espresso Shot episode, I share why your podcast is actually the best place to test new concepts—before investing time or money into building them out.Whether you’re considering a new offer, a shift in your niche, or a fresh content framewor…
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27. Actually, I Can: How Podcasting Builds Confidence, Community & Clarity with Katy Ripp
49:07
49:07
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49:07What if the secret to building confidence, connection, and community was just hitting “record”? This week on Podcast Café, I’m joined by business mentor, serial entrepreneur, and podcast host Katy of #ActuallyICan. Katy's journey into podcasting didn’t start as a marketing strategy — it started as a way to share truth, connection, and the real stor…
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26. Espresso Shot: You Don’t Need to Have It All Figured Out to Start a Podcast
10:55
10:55
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10:55What if the thing holding you back from launching your podcast is the exact reason you need to start it now? In this episode of Espresso Shot, I’m busting the myth that you need a perfectly clear niche, flawless branding, or the “right” plan before you hit publish. The truth? Clarity comes from action — and messy beginnings often lead to the most m…
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25. Stop Waiting for a Seat at the Table—Start Your Podcast Instead with Angela Duncan, Empower HER Money Podcast
33:26
33:26
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33:26What if the key to building real influence and business connections wasn’t coffee meetings, but a microphone? That’s exactly what happened for today’s guest, Angela Duncan. On this episode of Podcast Café, I’m sitting down with Angela, host of Empower Her Money Podcast, to talk about how she used podcasting as a powerful tool to network, grow her b…
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24. Espresso Shot: How Podcasting Can Open Doors for You
12:07
12:07
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12:07If you knew that podcasting could change your business before you ever hit record… would you still be waiting to start? In this Espresso Shot episode, I’m breaking down the real ways podcasting builds trust, boosts visibility, and gets you in rooms you never thought you’d be in. From landing dream clients to creating relationships with industry lea…
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23. How to Use Social Media to Grow Your Podcast and Business with Emma Tessler, Stop Scrolling, Start Scaling
40:21
40:21
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40:21Is your podcast helping your business scale—or is it just another item on your to-do list? In this episode , I sit down with Emma Tessler, founder of Ninty Five Media and host of Stop Scrolling, Start Scaling, to talk about how she uses social media strategy and short-form content to grow her podcast, business, and client base. We’re getting real a…
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22. Espresso Shot: If Your Podcast Isn’t Selling for You, This Is What’s Missing
13:48
13:48
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13:48If you're putting out consistent podcast episodes and still not seeing sales… it's not your content that's the problem—it's your funnel. Let’s fix that. In this Espresso Shot episode, I’m breaking down the real reason your podcast isn’t converting. After 7 years in the podcast industry, I’ve seen this mistake made again and again—even by experience…
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21. SEO for Podcasters – How to Boost Visibility & Repurpose Like a Pro with Samantha Hawrylack
27:46
27:46
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27:46Are your podcast episodes getting lost in the feed?If you're not using SEO to promote your podcast, you might be missing out on major visibility—and potential clients. In this episode of Podcast Café, I’m joined by Samantha Hawrylack of SJ Digital Solutions to talk all about how SEO can take your podcast from buried to binge-worthy. Whether you're …
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20. Espresso Shot: The 3 Podcast Metrics That Actually Matter
11:37
11:37
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11:37Welcome to the Espresso Shot series — your weekly dose of actionable podcasting strategy in 15 minutes or less! In this debut mini-episode of Podcast Café, we are talking about the three podcast metrics you should be tracking if you want real growth (not just vanity downloads). Whether you’re just starting your podcast or trying to scale it as a bu…
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19. Unbreakable Branding: How to Make Your Podcast Stand Out With Bethany McCamish, Unbreakable Brands
35:19
35:19
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35:19Does your podcast branding actually match your business? In this episode, I sit down with brand strategist and designer Bethany McCamish to talk all things podcast branding—why it matters more than you think, and how you can create an unforgettable visual identity that supports your growth. From choosing the right color palette to designing scroll-…
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18. Building an Aligned Business with a Mic and a Mission with Jess Martin, Abundant + Aligned
43:49
43:49
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43:49What if the most powerful business growth tool wasn’t flashy ads or viral reels—but raw, unfiltered conversations behind a mic? Jess Martin shares how her podcast Abundant + Aligned became the backbone of her brand, helping her build community, sell with ease, and scale a freedom-filled business—starting from her iPhone. We talk about her evolution…
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17. How The Ambitious Podcast Built Trust, Visibility, and Massive Sales with Kate Perkovic
57:04
57:04
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57:04You’ve probably heard that a podcast can build your brand, grow your audience, and convert leads into clients—but how do you actually make that happen? In this episode, I speak with my business coach, Kate Perkovic. She breaks down how she launched the Ambitious Podcast, which not only builds deep trust with her audience but also brings in high-tic…
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16. How to Audit Your Podcast for Business Growth (The 4 Key Elements You Need to Review Every Quarter)
40:56
40:56
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40:56Your podcast should be growing your business—but is it actually working for you? If you’re putting in the work to create a podcast, you want results. And if you’re not auditing your podcast every quarter, you could be leaving growth on the table. In this episode, I’m breaking down the four key elements you need to audit every quarter to make sure y…
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15. How Hailey Turned Her Love for Wine Into a Thriving Podcast & Business
39:33
39:33
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39:33Do you love wine but feel like you don’t know enough about it? Or maybe you’re a podcaster looking for inspiration on how to create content that educates and connects with your audience? Either way, today’s episode is for you! I’m joined by Hailey from Cork & Fizz, a wine educator and podcast host who makes the world of wine approachable, fun, and …
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14. Mastering the Mindset of Podcasting: Confidence, Storytelling & Success with Tamar Lyons, Host of Unapologetic Confidence
30:17
30:17
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30:17Confidence is key when it comes to podcasting, but how do you actually build it? In this episode of Podcast Café, I’m joined by Tamar Lyons, host of Unapologetic Confidence, to talk about showing up authentically, sharing your story, and using your podcast as a powerful brand-building tool. Whether you're struggling with imposter syndrome, hesitant…
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13. Are You Covering Too Many Topics or Not Enough? Finding the Right Balance for Your Podcast
18:51
18:51
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18:51Are you talking about too many different topics on your podcast, or not enough? Finding the right balance can make or break your show’s success, and in this episode, we're diving into exactly how to structure your content for audience retention and business growth. In this episode: The difference between niche and generalist podcasts – and why nich…
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12. Writing That Gets Noticed—And How Podcasting Can Help with Estelle Erasmus, Freelance Writing Direct
45:56
45:56
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45:56If you're an aspiring writer, journalist, or author, podcasting could be the secret ingredient to expanding your reach, building authority, and connecting with your audience. In this episode of I sit down with my client - award-winning writer, editor, and podcast host - Estelle Erasmus to dive into the intersection of writing, publishing, and podca…
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11. Podcast Guesting & Hosting: The Ultimate Strategy to Grow Your Audience with Julie Fry, Your Expert Guest
39:02
39:02
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39:02Are you ready to grow your podcast and business through the power of podcast guesting? In this episode, we dive into the world of guest appearances with Julie Fry, owner ofYour Expert Guest. Julie shares expert advice on how to become a guest on podcasts, build lasting relationships, and expand your audience. Whether you're a podcast host or just s…
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10. The Secret to Podcast Growth: Work On It, Not In It
19:11
19:11
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19:11Feeling stuck in the day-to-day grind of producing your podcast without seeing growth? You're not alone. In this episode of the Podcast Café, I dive into the key difference between working in your podcast (managing the nitty-gritty tasks) and working on your podcast (developing strategy and growth). I break down the signs that you might be stuck an…
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9. Creating a Safe Space for Your Podcast Guests to Share Their Story with Lisa Cooper Ellison, Writing Your Resilience
43:44
43:44
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43:44Holding space for your podcast guests is a skill every podcaster needs to have! This week I am bringing in my client, and expert on this topic, Lisa Cooper Ellison, about how she holds space for her guests week after week. Lisa Cooper Ellison, a trauma-informed writing coach and host of the Writing Your Resilience podcast. She shares how she create…
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8. The Legal Essentials Every Podcaster Needs to Know with The Podcast Lawyer, Gordon Firemark
39:39
39:39
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39:39Curious about the legal side of podcasting? In this episode, I’m joined by Gordon Firemark, The Podcast Lawyer, to explore how to protect your podcast and navigate things like trademarks, guest releases, and more. Gordon brings over 16 years of podcasting experience and 30+ years as an entertainment lawyer to the table. Together, we discuss how pod…
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7. Podcasting for a Good Time: Authenticity, Branding, and Staying Consistent with Alisha Kumar
35:40
35:40
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35:40Here’s the truth - a lot of podcasts are inauthentic. If you want to show up as who you are and connect with your audience more, this episode is for you! In this episode, I chat with my friend, Alisha Kumar, host of Here for a Good Time, to talk all things podcasting! From finding the courage to launch her show to balancing podcasting with her othe…
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6. What I Learned About Scaling Business at Alex & Leila Hormozi's Acquisition.com Workshop in Vegas
24:02
24:02
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24:02As a podcast manager and entrepreneur, I’m always looking for ways to grow my business and help my clients scale theirs. That’s why I attended Alex and Leila Hormozi’s Scaling Workshop in Las Vegas, and wow—this event did not disappoint! In this episode, I’m sharing my biggest takeaways from the workshop and how they relate to podcasting, business …
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5. How Ronit Plank Built a Niche Podcast for Memoir Writers
48:32
48:32
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48:32Let’s talk podcasting! In this episode, I chat with memoirist, teacher, and podcaster Ronit Plank. As the creator of the Let’s Talk Memoir podcast, Ronit shares her journey into podcasting, what inspired her niche podcast, and how she has grown her show into a rich resource for writers, memoir enthusiasts, and creative professionals. From managing …
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4. Not Your Spicy Latina: Redefining Stereotypes and Empowering Latinas with Fiorella Lopez Lima
45:38
45:38
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45:38What does it mean to be more than a label? Fiorella Lopez Lima, host of Not Your Spicy Latina, joins me to talk about breaking barriers, redefining Latina identity, and empowering women to own their stories and careers through her podcast. Fiorella is an immigrant, first-generation Latina, and Certified Professional Coach. As the Founder of Latinas…
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3. Growing a Podcast Without Social Media with Amelia Hruby, Host of Off The Grid
56:22
56:22
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56:22Have you ever wanted to ditch social media, but are not sure how you will grow your business if you do? Well — let me tell you. Amelia Hruby has the answers! Amelia Hruby is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Over the past decade, she’s been a university professor, a community organizer, and a radio DJ…
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2. Why Every Business Needs a Podcast (And How to Make It Work for You)
16:40
16:40
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16:40Here's why... Whether you’re a seasoned entrepreneur or just getting started, podcasting is the ultimate tool for connecting with your audience, building trust, and amplifying your voice. We’re talking real strategies, practical examples, and actionable tips to help you understand why podcasting is the long-form content you need to cut down on mark…
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1. Welcome to the Podcast Café – Why We’re Here & Why Podcast Strategy Matters
26:25
26:25
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26:25Welcome to the very first episode of Podcast Café! ☕🎙️ I’m Hayleigh Hayhurst, founder of Espresso Podcast Production, and I’m so pumped to have you here. This podcast is all about creating a space where podcasters—whether you’re just starting out or already deep in the game—can learn, grow, and have some fun along the way. In this episode, I’m spil…
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Trailer: Welcome to Podcast Café - Serving Up Podcasting Tips, Stories, and Strategies
2:14
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2:14Welcome to the Podcast Café, where we’re serving up everything you need to know about podcasting—from tips, stories, and strategies from podcasters, for podcasters. Hosted by Hayleigh Hayhurst, founder of Espresso Podcast Production, a full-service podcast agency specializing in editing, marketing, and strategy for businesses ready to grow through …
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