Your podcast should be growing your business—but is it actually working for you? If you’re putting in the work to create a podcast, you want results. And if you’re not auditing your podcast every quarter, you could be leaving growth on the table.

In this episode, I’m breaking down the four key elements you need to audit every quarter to make sure your podcast is aligned with your business goals and actually driving leads, sales, and engagement. Plus, I’m hosting a full masterclass on this topic where we’ll go even deeper! (Details below.)

What You’ll Learn in This Episode:

• Why quarterly audits are essential for growing your podcast and business
• The 4 key areas to review when auditing your podcast
• How to analyze your content performance and double down on what works
• The importance of tracking audience retention and engagement
• How to ensure your podcast is fully aligned with your business and driving conversions
• Why production & systems matter for long-term success
• A behind-the-scenes look at how I audit my clients’ podcasts and optimize their growth

Join My Masterclass: How to Audit Your Podcast for Business Growth
🗓 Date: March 20, 2025
⏰ Time: 12 PM PT
🔗 Register Here: https://espressopodcastproduction.kit.com/analytics

Connect with me, Hayleigh Hayhurst:

⁠Apply to Work With Us⁠

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/