Tune into “Superpro Podcast” by Housecall Pro, where home service professionals share their journeys and expert advice. Each episode dives into real-life stories, offering insights on overcoming industry challenges, innovative business strategies, and personal growth. Learn how to elevate your service business from marketing tips to tech innovations. Perfect for newcomers and veterans looking to stay ahead in the home service industry.
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Housecall Pro Podcasts
Welcome to the Best of the Best in Franchising Podcast where in each episode, we talk with a specific leader in franchising who has accomplished remarkable feats and led the way in their franchise brand. We'll discuss how they got started in franchising, a little bit about their chosen franchise brand, what they love most about franchising, and more about what has helped them to be one of the best of the best in the franchise industry.
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Roland Ligtenberg, co-founder of Housecall Pro, cover some industry secrets with Brian Armstrong and Donovan Truesdale, co-owners of Blue Diamond Heating and Air since 2019. They share a few subtle shifts that helped boost profits during the pandemic, as well as the ins and outs of their membership plans. Donovan lays out some of the surprising pla…
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Interview with Betsy Hamm, CEO of Lifted Studio and Host of the Loud and Lifted Podcast
37:05
37:05
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37:05In this episode, I talk with Betsy Hamm, who is a the CEO of Lifted Studio and host of the Loud and LIfted Podcast. Betsy shares her story about how she went from working in marketing at Hershey Entertainment to becoming involved in franchising. She worked with the founder of Duck Donuts, became its COO and then CEO and led the franchise from about…
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Roland Ligtenberg, co-founder of Housecall Pro, talks shop and business growth with Robert “Bobby” “Ricky Bobby” Mitchelson, founder of Bobcat Electric. Bobby shares how a failed partnership turned into a successful solo journey along with how he builds culture and attracts employees. He lays out two life-changing secrets a fellow Pro shared in a H…
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Roland Ligtenberg, co-founder of Housecall Pro, sits down with Barbra Vaigauskaite and Jeremy Walsh, cofounders of Mr. Perfect Plumbing. They shared the journey from both getting fired to starting their own plumbing business, along with the challenges and successes they've encountered along the way. The conversation covers effective marketing strat…
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Interview with Richard Yoerk of Express Employment Professionals
38:22
38:22
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38:22In this episode, Richard Yoerk of Express Employment Professionals shares his story about how he and his wife got into the staffing business with Express Employment Professionals and build a multi-unit operation starting in Champaign, Illinois in April of 2008. Today, they have five territories and nine offices. Richard shares lessons he has learne…
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Roland Ligtenberg, co-founder of Housecall Pro, talks business growth with Rey Guedes, the founder of R&J Brothers Electric. Rey and his brother Juan have built a thriving, multi-generational business in New Milford, New Jersey. Rey shares how they prepare for the slowest months (January, February, and March), what he looks for in employees, and ho…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses entrepreneurship with Kimberly Sevilla, the founder of Shelter Air. Kimberly shares her journey from working as a guide in whitewater rafting to the world of HVAC, her strategies for rapid business growth, and the importance of community engagement. (It runs from local farm stands to large c…
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Roland Ligtenberg, co-founder of Housecall Pro, sat down with Scott Larson, the founder of Lake-Sumter Dryer Vent Cleaning. Scott shares his unusual journey from working as an adjunct college professor to starting his own dryer vent cleaning business during the pandemic. He discusses the importance of addressing safety issues related to dryer fires…
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Interview with Barb Volk and Doug Birer, Multi-Unit KidStrong Operators in Florida, North Carolina, and New York
35:27
35:27
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35:27In this episode, we talk with Barb Volk and Doug Birer, who run a multi-unit KidStrong operation in Florida, North Carolina, and New York. They talk about how their partnership started, lessons they've learned as they've been scaling their business, leadership advice on growing a team, and what they love most about being a part of the Kidstrong fra…
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Roland Ligtenberg, co-founder of Housecall Pro, talks home service ownership with Aaron Wozencraft, the founder of Omnicraft Home Comfort. Aaron shares his roots in the construction industry and how it led him to start his own business in Champagne, Illinois. He discusses leveraging home warranties for growth, the importance of communication, value…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses overcoming challenges and growing business with Joe Pruitt, founder of Pruitt Mechanical Services. Joe shares his origins as an electrician and what led him to start his own business in 2009. He also hits on his time installing appliances for Sears… as many as four units a day. Joe lays out …
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Roland Ligtenberg, co-founder of Housecall Pro sits down with Bret Martine, owner of Rescue Air and Heat in Cocoa Beach, FL. Bret shares how he juggles his service as a firefighter, deployments in the military, and growing a flourishing business in the HVAC industry. He discusses the operational strategies that have led to significant growth, the i…
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Interview with Ben Kiser of Fireside RV in Gulf Shores, Alabama
35:27
35:27
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35:27In this episode, I talk with Ben Kiser, who owns a Fireside RV franchise in Gulf Shores, Alabama. Ben shares his story about how he got into franchising, why he chose Fireside RV, lessons he has learned that help him minimize his time in the business so he can spend more time working on it, what he enjoys most about business ownership, how he maxim…
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Roland Ligtenberg, co-founder of Housecall Pro discusses business with Robert Bednarz, CEO and founder of High Caliber Electric. Robert recalls his experience in the Marine Corps and how that led to entrepreneurship. He lays out the importance of mentorship, sales, and branding in achieving rapid business growth. He emphasizes hiring for character,…
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Roland Ligtenberg, co-founder of Housecall Pro sat down with Jeremy Marquardt, owner of Sani-Clean Air Duct Cleaning, Inc. In this episode, Jeremy shares his humble beginnings working at Sears and what led to him establishing a successful duct cleaning business in the Detroit metro area. He discusses the challenges he faced, innovative marketing st…
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Interview with Phillip Morrison of Kitchen Tune-Up in Kansas City Metro Area
36:20
36:20
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36:20In this episode, I talk with Phillip Morrison, who started a Kitchen Tune-Up franchise in Olathe, Kansas who opened his doors in January of 2022. He shares his story, how he got into franchising with Kitchen Tune-Up, details about how he has scaled his business, unique things they do to make their experience unique for their customers, and why he i…
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Roland Ligtenberg, co-founder of Housecall Pro, talks leadership and strategy with Ian Chambers, owner of Current Solutions Electric. Ian shares the journey of starting his business during the COVID-19 pandemic, the importance of having a strong support system, and the strategies he employs for hiring and training employees. He discusses the signif…
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Interview with TJ Azores, a Multi-Unit Owner of 1Heart Caregiver Services in Southern California
38:10
38:10
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38:10In this episode, TJ Azores, who currently owns four franchise territories with 1Heart Caregiver Services shares his story about how he got an E2 visa with 1Heart after completing an MBA and PhD on a student visa. TJ shares his story, what attracted him to the senior care industry, what he likes most about being a franchisee with 1Heart, and his vis…
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Interview with Benjamin Gregg of 1-800-PACKOUTS in Southeast Tennessee
36:42
36:42
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36:42In this episode, I talk with Benjamin Gregg, who owns a 1-800-PACKOUTS franchise in Southeastern Tennessee (specifically the Knoxville and Chattanooga area). Benjamin shares his story of how he became an entrepreneur and decided to get into franchising and choose to be a part of the cleaning and restoration industry with 1-800-PACKOUTS and Five Sta…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses entrepreneurship with Chase Hoagland, founder of Local Pro Carpet Cleaning. Chase shares how marrying the girl he dated in college turned into a multi-million dollar business. They also cover the importance of delegation, rejecting fear, and everyone in the organization having and reaching f…
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Interview with Kamran Ghasri, Owner of 1Heart Caregiver Services Franchise in Beverly Hills, California
31:50
31:50
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31:50In this episode, I talk with Kamran Ghasri, who is the first franchisee of 1Heart Caregiver Services located in Beverly Hills, California. He joined 1Heart in early 2015. Kamra shares his story about how he got into the non-medical senior care business with 1Heart Caregiver Services and shares lessons he has learned, how he has grown his business, …
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Roland Ligtenberg, co-founder of Housecall Pro, talks leadership and strategy with Damian Schlereth, owner of two companies - G-FORCE Parking Lot Striping of Denver and PAINT CORPS. With a background as an officer in the Marines, Damian brings a disciplined approach to his businesses, and even has two military vehicles in his fleet. He shares why h…
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Interview with Jon Ostenson, CEO of FranBridge Consulting
30:03
30:03
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30:03In this episode, I talk with Jon Ostenson, who is the CEO of FranBridge Consulting, on his remarkable career as one of the top 1% of franchise consultants in the United States. He is a frequent contributor on the topic of "non-food franchising" for outlets such as Inc., Forbes, The Franchise Journal and Franchise Connect. Jon is a multi-brand franc…
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Roland Ligtenberg, co-founder of Housecall Pro, explores leadership with Trevor Whitcomb, founder of Lords of Plumbing. To chase his 80’s dream and live the surfing lifestyle, Trevor moved to the west coast (Venice Beach) at 18 - with years of plumbing already under his belt. He shares the lawsuit that led to his name and tips on keeping his team m…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses business growth with Germaine Nelson, founder of Capitol Plumbing & Heating in the Washington, DC area. Germaine shares what he looks for in employees to build and maintain a trustworthy team, incentives, the power of offering options, and keys to negotiating with commercial customers. He al…
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Roland Ligtenberg, co-founder of Housecall Pro, talks strategy with Andrew Philbrick, founder of Pointe Cleaning Company. Andrew shares his comical origin story, some powerful keys to leadership, including words of wisdom from a coach, “The hustler in you needs to die before the CEO can be born.” He also lays out a few of his hiring and training ti…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses strategy and humble beginnings with Daniel Busekist, founder of No Streaks Exterior Cleaning. Daniel shares some of the books and podcasts he turned to early on, and how he could’ve avoided hundreds of thousands of dollars in mistakes if he’d found Housecall Pro sooner. He shares some of the…
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Interview with Caty Witt, a Multi-Unit PostNet Franchise Owner in Arizona and California
28:26
28:26
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28:26In this episode, I talk with Caty Witt, who is a multi-unit PostNet franchise owner in Arizona and California. Caty shares her story, how she got started and how she started scaling into multiple stores. She also shares lessons she has learned from scaling her business, working with others to review and enhance performance, and what she's most exci…
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Roland Ligtenberg, co-founder of Housecall Pro, explores entrepreneurship in the trades with Master Plumber, Patrick Williams. The founder of OnCall Plumbing. Patrick shares how he maneuvered a general construction company into plumbing in 2020 and never looked back. He started servicing bars in Austin, Texas and grew from there. He also emphasizes…
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Roland Ligtenberg, co-founder of Housecall Pro, sat down with Neil and Tabetha Guffey, co-owners of Confident House Cleaning. Theirs is an inspiring comeback story of humble origins in Springfield, Oregon. They started their business in August of 2023 while still on drugs. The Guffeys invested the last $250 they had (in the middle of the night), cl…
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Interview with Jason Wong of Studio Pilates International in Williamsburg, Brooklyn, New York
45:17
45:17
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45:17In this episode, I talk with Jason Wong, who with his wife Wati started a Studio Pilates International franchise in Williamsburg, Brooklyn, New York. Wati comes from the corporate world as a management consultant in banking and Jason spent the last two decades building and operating businesses in the hospitality and wellness industries across New Y…
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Roland Ligtenberg, co-founder of Housecall Pro, talks business growth with Josh Rooney and Tim Carroll, co-owners of JR Security Solutions. Josh and Tim share the sources that provide the majority of their leads, as well as the need for sound marketing and showing off your work. They also reveal the secret to their many reviews and high Google rank…
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Roland Ligtenberg, co-founder of Housecall Pro, talks trades with Mato Bergovec. Mato started Bergovec Electric in 2018 to serve upstate New York. His foundation includes a family first mentality, and the absolute necessity of having a winning attitude. Mato shares how so many Pros waste time with systems that aren’t going to take them anywhere, an…
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Interview with Steve Buors, CEO and Co-Founder of Reshift Media
29:45
29:45
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29:45In this episode, I talk with Steve Buors about how he and his partner got into franchising and started providing digital marketing services with Reshift Media to franchisors and franchisees. Steve shares lessons he has learned in his business about marketing and promotion, the impact AI is already having on marketing for franchising today, and what…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses entrepreneurship with Amy Boatwright, co-founder of Nobility Doors. They cover moving from clipboards and sticky notes to a comprehensive management platform. Amy also talks drumming up business in rural Oklahoma, long drives for service calls, and opening multiple locations to meet the need…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses home service strategies with Nick Weiss. Nick is the mastermind behind Weiss Air Conditioning & Heating, serving his community in Texas since 2016, 7 of those years with Housecall Pro. He covers how he got started in the business, the importance of owning mistakes and rolling with punches, a…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses business growth with Kyle Clifton of Fixi Handyman. Kyle has grown his business from humble beginnings utilizing the power of SEO, blog content Google would determine was authentic, Facebook networking, and more. Kyle shares how he finds quality employees and how he plans to scale his busine…
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Interview with Cathy Trlica and Lara Harris of Caring Senior Service in New Braunfels, Texas
31:10
31:10
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31:10In this episode, I talk with Cathy Trlica and Lara Harris, a mother / daughter team that own a Caring Senior Service Franchise in New Braunfels, Texas. They share their story, how they chose the Caring Senior Service franchise, how they have scaled and grown their business, secrets to leadership, retention, and getting great referrals from clients,…
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Roland Ligtenberg, co-founder of Housecall Pro, talks about entrepreneurship and growth with Cameron Stewart, founder of Pure Light Cleaning. Cameron shares practical leadership tips, including how he motivates his team and covers a massive service area, as well as the importance of systems and standard operating procedures. He also lays out how hi…
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One Key to a Multi-Million-Dollar Business
36:13
36:13
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36:13Roland Ligtenberg, co-founder of Housecall Pro, talks shop with Phillip Grishchenko, founder and owner of Alpine Fencing. The son of Ukrainian immigrants, Phillip started Alpine Fencing right out of high school in 2021. He shares the key tip he learned from a friend who ran an $8M business on how to grow a multi-million-dollar business in the trade…
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Interview with Rich Schepler and TJ Chillot of AlphaGraphics in Charlotte, North Carolina
36:30
36:30
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36:30In this episode, I talk with Rich Schepler who started his AlphaGraphics franchise in December of 2015 and TJ Chillot, who is his Client Relationship Manager. Rich shares his story about how he went from working for a big commercial printer in Rochester, New York to moving to Charlotte, North Carolina and acquiring an AlphaGraphics franchise. He sh…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses entrepreneurship with Ben and Conny Spiske, founders of SunConsult Home Service Company. They share how Ben, a German architect, started a contracting business in South Florida—and how that took them from cushy jobs to the brink of bankruptcy to running a $2M/year company. Ben and Conny talk…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses home service strategies with David Audy, founder of Absolutely Electrical. David talks about profits and how he and his team achieve an astounding 43% profit margin. The key ingredients that contribute to this success are surprisingly simple, and you can start implementing them today. He als…
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Interview with Rachel Leuck of Gotcha Covered with Five Star Franchising in Sugarland, Texas
31:15
31:15
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31:15In this episode, I talk with Rachel Leuck of Gotcha Covered in Sugarland, Texas. Rachel shares her story of how she and her brother got into franchising and why they selected the Gotcha Covered franchise, lessons she has learned about scaling and retaining great independent contractors to help her build the business, awards that she has won, and wh…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses the highs and lows of home services with Tylor Bourque, owner of GeauxHVAC. Tylor shares his story of graduating from LSU in Electrical Engineering, then taking over the family business from his father. He emphasizes the importance of core values, effective team building, and leveraging tech…
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Interview with Matt Drescher of The Grout Medic and Kitchen Wise Closet Wise Franchises with Premium Service Brands in Minneapolis, Minnesota
44:39
44:39
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44:39In this episode, we talk with Matt Drescher, who recently opened The Grout Medic franchise to their existing Kitchen Wise Closet Wise franchise with Premium Service Brands in January of 2025. Matt shares how he and his family got started in the original business, the benefits that he has found with stacking on another brand to their business, how P…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses home service strategies with KC Cranford, owner of PowerMeans Electric. When starting the business in 2015, KC brought an employee-first mentality. Take care of your team, they’ll take care of your customers. He shares what he looks for in employees, his approach to mentoring and onboarding,…
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Interview with Rich Marzan of House Doctors with Premium Service Brands in McLean, Virginia
32:21
32:21
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32:21In this episode, we talk with Rich Marzan, who owns a House Doctors franchise with Premium Service Brands in McLean, Virginia. Rich shares his story about how he started his House Doctors franchise after twenty-seven years of service in the Army, lessons he has learned about retention and management of great team members, how he has scaled his busi…
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Roland Ligtenberg, co-founder of Housecall Pro, discusses home service techniques with Eric Hope, owner of Quality Electric. Eric shares the journey of starting and growing his electrical business back in 2018. He covers the importance of branding and effective marketing strategies, along with the significance of customer referrals and reviews in d…
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Interview with Pete Throndson, Franchise Owner of Wonderly Lights and CertaPro Painting in Red Bank, New Jersey
37:56
37:56
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37:56In this episode, I talk with Pete Throndson, who is a franchise owner of Wonderly Lights and CertaPro Painting in Red Bank, New Jersey. Pete shares his story about how he got into franchising, lessons he has learned about employee retention and growth, what he likes most about adding the Wonderly Lights franchise to his existing franchise operation…
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