Welcome to Political Trade Secrets, where we reveal how elections are won. Each week, we take an inside look at campaigns and politics... We pull back the curtain, look under the hood, and investigate all aspects of successful campaigns and politicians, regardless of political party. Please leave a review and let us know what you think and what topics you'd like to hear more about.
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J Public Relations Podcasts
Politics & Polls is a podcast produced by the Princeton School of Public and International Affairs.
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Tea With Jainé ™ - Answering your wedding photography questions, one cup of tea at a time! Wedding Photographer, Educator, and Submission Support Creator Jainé Kershner, of Jainé Kershner Photography, chat with photographers, wedding planners, and industry experts about how to create and grow a profitable wedding photography business. Website + Template Shop: https://www.teawithjaine.com/ Submission Support Membership: https://submissionsupport.teawithjaine.com Follow us Instagram @teawithja ...
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Protect Yourself and Your Business When Sh*t Hits the Fan with Nora Sheils - Ep.180
38:43
38:43
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38:43We are chatting with Nora Sheils from Rock Paper Coin all about what to do when Sh*t hits the fan. Nora shares her advice on how to prepare your business for the uncertainty and how to take a deep breath to get through it all. Nora is the co-founder of Rock Paper Coin, a client management platform for wedding professionals. She is recognized as one…
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🚨 LIVE Poll Briefing: America’s View on Iran Airstrikes, Israel-Iran Ceasefire & Trump Job Approval
36:21
36:21
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36:21Join host Dustin Olson for a special LIVE episode of Political Trade Secrets as we unveil exclusive insights from the latest American Pulse poll. Discover what Americans really think about U.S. airstrikes to destroy Iran’s nuclear program, the prospects for a ceasefire between Israel and Iran, and whether voters connect the border crisis to tension…
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Standing Out Without Discounting with Heidi Thompson - Ep. 179
31:29
31:29
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31:29I’m excited to welcome back Heidi Thompson of Evolve Your Wedding Business to the show! Heidi and I are chatting about how to stand out without discounting your services for wedding photographers. Heidi shares her expert advice on marketing how wedding photographers can begin to separate themselves from everyone else and show their value before eve…
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Building a Local Community that Fosters Resilience and Support for Wedding Photographers with Chris J. Evans - Ep. 178
24:51
24:51
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24:51We are chatting with Chris J. Evans all about how to build a local community that fosters resilience and support for wedding photographers. Chris shares his personal stories of how to authentically connect with your peers and create lasting relationships that will help your business grow year after year. A little bit about Chris, He is a luxury wed…
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Creating Impactful Candid Photographs: Techniques and Mindset Behind Capturing Real, Unscripted Moments with Charles Moll - Ep. 177
29:21
29:21
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29:21We are chatting with Charles Moll about creating impactful candid photographs. Charles shares insight on his techniques and mindset behind capturing real, unscripted moments. A little bit about Charles, he is a wedding photographer specializing in candid, creative storytelling, celebrating life's natural beauty. He holds a bachelor’s in Film and Ph…
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How to Attract High-Paying Clients Without Competing on Price with Vanessa Joy - Ep. 176
31:04
31:04
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31:04We are chatting with Vanessa Joy about how to attract high-paying clients without competing on price. Vanessa shares how wedding photographers can be strategic in their marketing messaging, networking, and upping your sales process, you can start to attract the right clients all the time. A little bit about Vanessa, she has helped tens of thousands…
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Why Wedding Photographers Aren’t Booking Weddings from Their Social Media Ads with Ron Sefcik - Ep. 175
29:02
29:02
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29:02We are chatting with Ron Sefcik all about why wedding photographers aren’t booking weddings from their social media ads. Ron shares his insight and expertise on why your ads could be hurting your return on investment and why clients could be pushed away. A little bit about Ron before we get started, Ron is a marketing expert and agency owner specia…
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The Power of Public Relations with WedVibes Media - Ep. 174
38:54
38:54
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38:54We are chatting with Daria and Alina from Wed Vibes Media all about the Power of Public Relations. Daria and Alina share their insider knowledge as to why submitting your work and having it featured in the right places is going to help your business grow year after year. A little bit about the PR Duo, Daria has over 9 years of luxury European weddi…
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How to Attract High-End Clients Through Curation with Twah Dougherty - Ep. 173
53:52
53:52
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53:52We are chatting with Twah Dougherty all about how to attract high-end clients through curation. Twah shares how she’s developed her High-End Framework to continually up-level to the next tier year after year. A little bit about Twah is an internationally acclaimed wedding photographer whose work has graced the pages of Vogue, Over The Moon, Brides,…
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How Clients are Making Buying Decisions with Good Vibes Only with Andrea Shah - Ep. 172
27:37
27:37
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27:37We are chatting with Andrea Shah about how clients are making buying decisions with good vibes only. Andrea shares her expertise and advice on the topic and helps us, the wedding vendor, understand how our potential clients are making decisions for their wedding day. A little bit about Andrea, she is a copywriter and marketing consultant for weddin…
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Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider
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38:29In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis. Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing t…
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Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect
1:11:02
1:11:02
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1:11:02In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keyst…
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Transforming Your Standard Wedding Contracts for Today's Market with Ann Koppuzha - Ep.171
37:11
37:11
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37:11We are chatting with Ann Koppuzha from Power House Legal, all about how to update and transform your standard contracts to today’s market. Ann shares how get got started working with wedding creatives and how, as a lawyer, she works with her clients to continually update their contracts to meet today’s demands and current issues. A little bit about…
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Polling 2024: What the Hell's Going on w/ Public Polls?
1:04:09
1:04:09
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1:04:09In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpa…
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How to Make Content Marketing Feel Fun & Exciting Again with Ari Leo - Ep.169
34:05
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34:05We are chatting with Ari Leo about how to make content marketing feel fun and exciting again. Ari shares how she can continually create new marketing content to promote her photography business without burning herself out. A little bit about Ari is a fun-loving Boston wedding photographer, serving unique, modern, offbeat couples with plenty of pers…
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Navigating Seasonal Cash Flow Challenges as a Wedding Photographer with Danielle Hendon - Ep.168
36:01
36:01
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36:01We are chatting with Danielle Hendon about how to navigate seasonal cash flow challenges as a wedding photographer. Danielle shares how we can prepare ourselves and our business for dips in income. A little bit about Danielle is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale t…
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How to Increase Your Wedding Bookings Through Surprise Proposals with Kari Bjorn - Ep. 167
34:22
34:22
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34:22We are chatting with Kari Bjorn about how to increase your wedding bookings through surprise proposals. Kari shares his personal story about how he found a new niche in his area to specialize in proposals which has lead to increasing his annual income year after year. A little bit about Kari before we get started, he is an Icelandic wedding and elo…
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How Associates Help Avoid Discounting Your Rates and Solidify Your Brand Reputation with Emily Loeppke - Ep. 166
43:57
43:57
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43:57We are chatting with Emily Loeppke about how associates help avoid discounting your rates and solidify your brand reputation. Emily shares how she started a successful associate program early in her career as a wedding photographer and how, over time, it’s allowed her to grow her second brand geared toward the luxury client. A little bit about Emil…
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How SEO Allows You to Break Free From the Social Media Grind with Brianna Parks - Ep. 165
34:42
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34:42We are chatting with Brianna Parks about how SEO can help you break free from the social media grind. Brianna shares how as a new photographer, she learned the power of SEO and was able to generate over 450+ inquiries via Google alone. A little bit about Brianna is that she is a Pacific Northwest Elopement photographer who captures elopements in No…
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How to Sell in today's Luxury Market + Where to Find It with Marley Majcher Ep. 164
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37:41We are chatting with Marley Majcher about how to sell in today’s luxury market and where to find it. Marley gives us a deep dive into what the luxury wedding market looks like today, how we can get access to it, and how we can stay there. A little bit about Marley, she is known as “The Party Goddess” and “The Profit Goddess”, she is a force to be r…
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Mindset for Raising Your Prices with Jane Goodrich - Ep. 163
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41:08
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41:08We are chatting with Jane Goodrich about the mindset for raising your prices. Jane shares her thoughts and tools to use to help you get over the fear of raising your rates. A little bit about Jane, she is an accomplished newborn and family photographer, a seasoned expert in the photography business, a professional mentor, and the visionary Founder …
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7 Quick SEO Wins for Wedding Photographers with InkPot Creative - Ep. 162
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46:49We are chatting with KP + Jessie from InkPot Creative about 7 quick SEO wins you can get today specifically for wedding photographers. The duo shares their 7 easy-to-do tasks that will help you get your site ranking sooner with search engines and why blogging is not dead! A little about KP + Jessie, they are the duo behind the queer-run website des…
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How to Simplify Your Bookkeeping Process with LoriAnn Kuntz - Ep. 161
33:09
33:09
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33:09I’m chatting with LoriAnn Kuntz about how to simplify your bookkeeping process. We all know bookkeeping can feel very overwhelming for small business owners and Loriann is here to help us take the overwhelm out of bookkeeping and give us easy ways to get us on the right track. A little bit about LoriAnn, She is the owner and CEO of Profit Priority,…
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Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie
1:05:23
1:05:23
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1:05:23In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics. The dialogue opens with Wylie's recollections of a M…
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How to Use Canva to Support Your Wedding Photography Business with Brenda Cadman - Ep.160
36:42
36:42
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36:42I'm chatting with Brenda Cadman about how to use Canva to support your wedding photography business. Brenda is a Canva-verified expert who explains the power of Canva, her best practices to stay organized, and how it can help wedding photographers make beautiful marketing materials easily and quickly. A lilted bit about Brenda is based out of Princ…
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Trading Action for Strategy to Scale Your Business and Eliminate Business Lag with Andrea Liebross - Ep. 159
40:26
40:26
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40:26We're chatting with Andrea Liebross all about trading action for strategy to scale your business and eliminate business lag. What is business lag? Well, Andrea is going to help explain what it is and how we can get ourselves out of it. A little bit about Andrea, is an author, certified business and life coach, and host of the Time to Level Up podca…
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How Wedding Photographers Can Embrace the Power of AI with Cameron and Tia - Ep. 158
35:51
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35:51We’re chatting with Cameron and Tia about how wedding photographers can embrace the power of AI. Camera and Tia share their advice and best practices as Artificial Intelligence makes its way into the photography industry. They share their thoughts about how we can easily and seamlessly start to integrate parts of AI into our workflow which will giv…
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The Importance of a Sustainable Business with Ingvild Kolnes - Ep. 157
38:36
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38:36We are chatting with Ingvild Kolnes about the importance of a sustainable business. We chat about what exactly does a sustainable business looks like and means to you as a wedding photographer. How we can make sure we are profitable and avoid the dreaded burnout. A little bit about Ingvild is that she is an educator and mentor for photographers. Sh…
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How to Speak Your Dream Clients Language and Inspire Them to Take Action with Val Casola - Ep. 156
27:57
27:57
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27:57We are chatting with Val Casola all about how to speak your dream clients’ language and inspire them to take action. Van tells us that as a copywriter she can pull out those critical terms for her clients to align them with their dream couples better and book better weddings. A little bit about Val is that she is a website copywriter and brand stor…
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Making a Difference with Your Work while Strengthening Your Brand Voice - Ep. 155
38:41
38:41
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38:41We are chatting with Jenna Wren all about how to Make a Difference with Your Work while Strengthening Your Brand Voice. Jenna shares her personal story about how she decided to use her brand to help make an impact on the causes she felt strongly about. And how she was able to connect to her ideal clients immediately to dramatically improve her bran…
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How Wedding Photographers Can Use Reels to Grow Their Business with Laura Bitoiu - Ep. 154
33:00
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33:00We are chatting with Laura Bitoiu from B Squared Social about how wedding photographers can use Reels to grow their business. Laura shares her marketing strategy advice, tips, and must-dos on how wedding professionals can use Reels in different ways to grow their audience, reach, and inquiries in their inboxes. A little about Laura, a social media …
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A Different Sales Psychology When Moving into the Luxury Space with James x Schulze - Ep. 153
41:45
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41:45We are chatting with James and Otto from James x Schulze about the different sales psychology when moving into the luxury space. James and Otto educate us on why selling in the luxury space is much different from the middle market. We chat about how to interact, how to think, and most importantly how to sell yourself inside the Luxury market weddin…
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How to take detail images that improve your chance of getting a wedding featured with Kate Ignatowski - Ep. 152
45:31
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45:31We are chatting Kate Ignatowski about how to take detail images that improve your chance of getting a wedding featured. Kate and I discuss why detail images are important and what type of images you should (and shouldn’t!) be taken at every single wedding. A little bit about Kate is that she is the founder of Locust Collection, a styling surface & …
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Developing a discerning eye and how curation can completely change your brand impact with Molly McCauley - Ep. 151
47:38
47:38
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47:38We are chatting with Molly McCauley about developing a discerning eye and how curation can completely change your brand impact. Molly shares her knowledge and personal experience on how by completely and intentionally changing her brand, she had transformed her business. A little bit about Molly, she has over 15 years of experience in the wedding i…
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Understanding Your Business Rhythm with Ben Finch - Ep. 150
47:27
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47:27Today we’re chatting with Ben Finch about how to understand your own business rhythm. Ben shares how his love of music has helped him understand & teach wedding photographers to run a healthy and profitable photography business. Before we he was a wedding photographer, he received his PhD in Strategic and Organizational Leadership and was later hir…
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Why Your Photography Website Might Be Hurting Your Business with Nate Grahek - Ep. 149
46:23
46:23
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46:23We are chatting with Nate Grahek about why your photography website might be hurting your business. Nate shares his thoughts as to how photographers could unknowingly be keeping new leads from reaching your inbox. But don’t worry, Nate shares how you can easily turn it around and offers some helpful insight on how to do it on your own or with profe…
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How to Know When You've Entered the Luxury Wedding Market with Wendy Kay of Birds of a Feather Events - Ep. 148
49:58
49:58
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49:58Thank You Educate | Empower | Encourage for sponsoring Today's Podcast Episode. I’m chatting with Wendy Kay all about how to know when you’ve entered the Luxury Wedding Market. Wendy breaks down the new cost of entry into luxury weddings, explains what luxury clients are looking for, and how to work seamlessly inside the luxury market. A little b…
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How to Grow an Associate Team with Gary Pope - Ep. 147
38:21
38:21
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38:21Today I’m so excited because I’m chatting with Gary Pope all about how to grow your associate team. Gary shares his story as to how and why he added associates to his team, how they have helped increased his annual revenue, and why he plans to make a new brand just for his associates. A little bit about Gary, he is the owner of Love Long and Prospe…
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Money Mistakes Photographers are Making with Catherine Guidry - Ep. 146
55:36
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55:36Today I’m so excited because I’m chatting with my friend Catherine Guidry about money mistakes photographers are making. She shares the top areas where photographers are not spending their money wisely, shares her favorite resources to get on track as well as advises how we can tackle this all on our own. A little bit about Catherine is a wedding p…
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Power of Reels for Your Business with Angela Shae - Ep. 145
50:42
50:42
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50:42Today I’m chatting with Angela Shae all about the power of using reels in your business. Angela helps us understand why reels are important, how video is here to stay, and how to get started getting great behind-the-scenes content for your reels. A little bit about Angela, she was a destination wedding photographer for 10 years before launching Ang…
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How to Create a Brand That Has No Competition with Eden Strader - Ep. 144
40:28
40:28
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40:28We’re chatting with Eden Strader about how to create a brand that has no competition. Eden explains how she helps her wedding photographers figure out who they are as a person, how to use their intuition and weave that into their brand which ultimately makes them stand out in a sea of competition. Eden is a six-figure photographer turned business c…
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How to Get New Followers and Keep Your Audience Engaged with Carissa Kruse - Ep. 143
37:03
37:03
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37:03Today I’m chatting with Carissa Kruse all about how to get new followers and keep your audience Engaged. Carissa shares her insight on what we should be focusing on for our wedding photography business. A little bit about Carissa is that she has been in the wedding industry for over 10 years and has built multiple businesses including the Wedding-P…
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Setting Goals for your Business with Lin Pernille - Ep. 142
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38:10Today I’m chatting with Lin Pernille all about how to set goals for your business. I wanted to start off the New Year with some really great advice and tips from Lin so that each an everyone one of you could get clear on your goals for the next 3-6-12 months and beyond. A little bit about Lin is that she is a luxury wedding photographer, videograph…
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How to Implement Intentional Rest in Your Business and Avoid Burnout with Kelly McWilliams - Ep. 141
44:06
44:06
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44:06I’m chatting with Kelly McWilliams all about how to implement intentional rest in your business and avoid burnout. Kelly shares how she suffered from burnout twice in her career, and how she broke through and found her way to intentional rest. Kelly explains how she sets up her week and years to give herself and her mind a break so that she can be …
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How to Collaborate with the Beauty Team for Your Next Wedding with Shani Gailbreath - Ep. 140
56:03
56:03
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56:03I’m chatting with Shani Gailbreath from Canvas + Coif all about how to collaborate with the beauty team for your next wedding. Shani shares how wedding photographers, planners, and other industry vendors can create an incredible experience for the couple as well as the vendor teams. A little bit about Shani. She has over 15 years of experience in t…
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A Practical Guide To Using Affirmations in Your Business with Becky Ringler - Ep. 139
57:13
57:13
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57:13We are chatting with Becky Ringler all about A Practical Guide To Using Affirmations in Your Business. This is the third and final episode of our 3 part series about Affirmations, Mantras, and Manifestations. Today, Becky walks me through in real-time how to use everything we’ve been talking about over the past two episodes in my everyday life spec…
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7 Tips for Genuine Networking with Kristi Drago-Price - Ep. 138
1:04:29
1:04:29
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1:04:29I’m chatting with Kristi Drago-Price from the Editor’s Edge all about how to genuine network with other industry creatives. Kristi shares her 7 tips for making authentic and meaningful connections and learning how to make the most of your next networking opportunity. A little bit about Kristi is that she is the Founder and Creative Director behind …
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The Planner/Photographer Relationship with Sacia Matthews - Ep. 137
32:48
32:48
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32:48We are chatting with Sacia Matthews all about the planner/photographer relationship. Sacia and I chat about why having a good and strong connection to wedding planners is one of the best ways to grow your business into the next tier/market. Sacia shares her advice, tips, and things to avoid when cultivating these meaningful and authentic relationsh…
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Finding Your Soul in Your Brand with Twah Dougherty - Ep. 136
48:26
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48:26We are chatting with Twah Dougherty all about finding your soul in your brand. Twah shares how by discovering who she truly was as an artist and not holding back, she was able to find & define her brand and grow her wedding photography business. She now books her ideal clients and she’s excited for you to find the soul in your brand as well. A litt…
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How to Work and Network with Luxury Planners with Chanda Daniels - Ep. 135
29:16
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29:16We are chatting with Chanda Daniels all about how to work and network with luxury wedding planners. Chanda shares her thoughts and advice on how you can start authentically connecting and working with planners inside the luxury space. A little bit about Chanda is that she is recognized as one of the nation’s leading LGBTQ+ Wedding Experts, she is t…
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