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How can you ensure your marketing and sales strategies are not just aligned, but actively collaborating for shared success?
Today we’re joined by Caroline Hodson, Managing Director of WoolfHodson, to explore how to build a robust sales and marketing engine in the ever-changing B2B landscape. Caroline explains the critical role technology plays in crafting personalized and compliant marketing strategies, and we discuss how these elements can drive business objectives.
We confront misconceptions about AI's capabilities, especially regarding unstructured data, with Caroline sharing her insights on the necessity of structured data and clear objectives for AI to produce meaningful results. We also examine the crucial need for marketing and sales alignment, advocating for a proactive partnership rather than a mere agreement.
Topics covered during this episode include:
- The importance of building a sales and marketing engine.
- Why data and technology are pivotal for personalized and compliant marketing strategies.
- How integration of people and change management ensures successful marketing strategy adoption.
- Why businesses must deliver personalized experiences, similar to Netflix and Amazon.
- How a unified data view is essential to fully leverage AI capabilities.
- Why AI struggles with unstructured data without proper structure and clear objectives.
- Why marketing and sales alignment must evolve into active collaboration and shared goals.
- How a balanced approach to brand and performance marketing helps achieve business objectives.
- Why CMOs face increasing pressure to demonstrate their impact on sales outcomes.
- How changing consumer expectations influence the B2B marketing landscape.
- How clarity and organization in data management are critical for a competitive advantage.
- Why constant adaptation and data excellence are needed in an ever-changing market landscape.
Discover how to revolutionize your B2B marketing strategy with cutting-edge insights on data, technology, and AI. Tune in now!
Caroline Hodson on LinkedIn: https://www.linkedin.com/in/caroline-hodson-88425719
88 episodes
