Sharing lessons learned from the best content on the internet with B2B marketers.
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The “third-generation rule” tells us that 70% of affluent families will have lost their wealth by the third generation. As much as we want our grandkids to fall into the 30% of that statistic, there’s something we want even more… Way more important than financial wealth, we want our grandkids to inherit a legacy of faith and love. This podcast was born because we want our grandkids to hear the journey that their grandma and I took to build that legacy.
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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Tick Tock
Sean Blackburn, James Carbary: Content Marketing Experts | Startup Junkies | Sweet Fish Media Ambassadors
A podcast dedicated to sharing time-saving tools with busy entrepreneurs and marketers We get it. Whether you're a business owner or a marketing professional, you don't have time to research the myriad of apps, web tools, and software that can help save you time and money. Follow along with James and Sean as they bring you honest, unfiltered thoughts and reviews of the resources you should be using. Three episodes drop each week, and they're always super-quick...so you can learn what you nee ...
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I’m Seamus O’Hara. Years ago I graduated from the American Youth Foundations National Leadership Conference. My experience there helped shape my leadership as a school principal and father. Each year, scores of adults, flock to the shores of Lake Michigan to develop our youth into their best selves. Last Summer, I spent some time profiling the people who make it happen and recording their stories. Each episode will explore our time together and the quests we take to make a positive impact on ...
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Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
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We love great marketing. Marketing meets your people in their problem, and guides them to a successful version of themselves. But B2B marketing is broken Fire Drill Forecasting, MQL Chasing Cyber Stalking Future Buyers Martech vendors and VCs have us focused on growth at ANY cost But only 5% of buyers are in a buying cycle. And it's a blood bath of competition. There's a war coming. And you're about to meet the Rebel Alliance. Welcome to Demand Wars. Where the best B2B marketers in the world ...
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Why YouTube Crushes Every Other B2B Marketing Channel
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54:21
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54:21Sign up to get my content distribution playbook here: https://course.justinsimon.co/ Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond. I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place …
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The ‘Low-Effort’ Video Strategy Every Company Needs Right Now
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32:39
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32:39If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage. WHEN YOU'RE READY ♻️ Distribution First Newsletter…
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The Simple Webinar Playbook That Drives Leads & Sales Every Month ft. Shannon Howard
35:58
35:58
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35:58In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're…
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Quick Hit: How I Accidentally Found My Content POV (And It Changed Everything)
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6:19In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right. Then, almost by accident, I noticed a pattern in the content that got the best rea…
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We Wasted 8 Years on Organic Growth (Here’s What Finally Worked) ft James Carbary
41:49
41:49
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41:49Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish. James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribut…
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Quick Hit: The Surprising Way We Drove 25K Views Without Starting From Scratch
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5:31
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5:31Get the secret to turning blog posts into viral video content. If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy. Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch. *** WHEN Y…
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Genius Email Marketing Strategy for B2B Marketers (2025) ft. Casey Hill
58:14
58:14
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58:14Ever wondered why email marketing is still such a big deal in 2025? Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers. Stic…
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Quick Hit: What Blogging Does to Your Growth Potential - Ross Simmonds
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3:45Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution. By the end of …
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The Podcast Game Plan for Small Marketing Teams in 2025 ft. Rachel Elsts Downey
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42:04In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing …
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The EASIEST Distribution Strategy in 2025 | Small Business Sweet Spot
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25:12In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast. They cover: The myth of “just putting content out there” Why relying on SEO alone isn’t enough to get your content seen Understanding the 80/20 rule for content performance The importance of repeating and repurposing your key messages Overview of the Distributi…
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Fun little reflection on my 2024 and what I’m looking forward to in 2025.
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How Successful Marketers Deal with Content Overload (with Erica Schneider) [Best of 2024]
40:18
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40:18Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement. In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabb…
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Ross Simmonds Schools Me In All Things AI [Best of 2024]
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50:50Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process. Integrating GPT with Google Sheets for meta descriptions and blog posts. Use AI to enhance your creativity and judgment. Tips …
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This SIMPLE LinkedIn Trick Changed Everything for Me (with Matt Barker) [Best of 2024]
38:01
38:01
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38:01Struggling to keep your LinkedIn content consistent? I get it. In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up yo…
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How To Create BOFU Content Like A Conversion Pro [Best of 2024]
1:07:33
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1:07:33On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy. *** WHEN YOU'RE READY ♻️…
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These "Trends” Are The New Normal [Best of 2024]
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53:45Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketer…
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Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into: Optimizing and repurposing existing content to maximize its impact Leveraging AI t…
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Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” J…
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These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy. Join as we discuss: How one brand’s commitment to industry news builds authority and engagement. A creative approach that makes a p…
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Distribution First Strategy Session [Coaching Call]
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40:32Join Justin and go in on a behind-the-scenes coaching call with Josh Chronister, product marketer at AudioCodes. This episode is full of real talk as the pair chat through building a repeatable distribution strategy. If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 2,500+ subscribers here: https…
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We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed. In this episode, we’re discussing: Why personality-led shows are taking over How YouTube’s algorithm is the biggest cheat code to growing your show Why video might be the only path to breaking into the top 5% of podc…
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Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?
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35:08
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35:08Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on: The evolution of the creator economy Shifts in content distribution and discovery The future of media in business and how to stay ahead Link to Post di…
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How to Get More Pipeline with Less Output | Breaking B2B
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40:25In this episode, Justin chats with Sam Dunning on the Breaking B2B podcast. They cover: How to stand out with so much noise and fluffy media being posted by brands How to create content that drives sales pipeline and revenue A breakdown of the strategy to drive more views & leads with less output *** WHEN YOU'RE READY ♻️ Distribution First Newslett…
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Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024. Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-secu…
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