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The Ultimate Blog Podcast

Amy Reinecke & Jennifer Draper

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Welcome to The Ultimate Blog Podcast- your go-to resource for turning your blog into a thriving business! If you're ready to stop treating your blog like a hobby and start building a profitable, sustainable online business, you're in the right place. Whether you're just starting out or have been blogging for years and feel stuck, we're here to help you navigate the technical side, grow your audience and monetize with confidence. Every Tuesday we bring you quick actionable tips and expert ins ...
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Dr. Jennifer Ashton, ABC News' Chief Medical Correspondent, draws from her own tragic experience to explore the aftermath of suicide and sudden loss, and, like her new book "Life After Suicide," the podcast is a roadmap to survival, offering inspiring insight on how to regain balance and get back to life. She speaks with people living with loss who have moved through guilt, anger and hopelessness to a new normal as well as with survivors and specialists in medicine, faith and more on how to ...
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Trail EAffect is a show that dives into the stories behind trails, the communities that embrace trails, and the people who rely on trails as a way of life by interviewing the personalities involved with the world of Trails and Mountain Biking.
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Thrive is the podcast for content creators, bloggers, and influencers to learn tactics, strategies, and behind-the-scenes info from the best in the business. We're here to support you with blogging and social media tutorials, workshops, a community, and this podcast. Thrive Founder and CEO Bree Pair interviews content creators, bloggers, YouTubers, and entrepreneurs to get strategic info on how to build a successful business. To stay in touch with all things Thrive head to our website Thrive ...
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Surviving in the entrepreneur world is not an easy task. Jenny teaches you how to build a stronger business with blogging and social media tips that are up to date and proven. No more trading time for money! She teaches content and email marketing strategies that helped her build her audience and sell her lifestyle blog for over six figures in 2019. As a former inner city school district teacher she understands the importance of breaking strategies into bite size pieces of information all wi ...
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Want to know the secret to creating 6-figure blogs? It’s all about your mindset. In this episode, Spark Media Concepts founders Amy Reinecke and Jennifer Draper join me to share how you can break through mindset hurdles that are holding back your success. Listen in as I present Amy and Jennifer with five of the most common negative mindsets I hear …
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Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step. Your customer'…
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If you’re a beginner blogger wondering when – or if – you’ll ever start making money, you’re not alone. Whether you’ve been blogging for a few weeks or a few years, turning your blog into a source of income might feel like something only the bloggers with a big following get to do. But the truth is you don’t need thousands of pageviews or a huge am…
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For Episode 194 Martha Becton takes over again, this time at the 2025 International Trail Summit, which was held this past April in Madison, WI. Similar to when Martha took over last year at the PTBA Conference, Martha is back, and this time she’s got 6 other guests who dive back into the topic of Women in Trail Building. Topics Include: Intro by M…
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The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business. Phil brings a refreshing perspective as someone who wears two …
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This episode is brought to you by a seven-day tension headache—and the powerful business lesson it gave me. After nearly a year of investing in my health, strength, and consistency, I hit a wall. What started as a migraine, turned into a wake-up call. In this episode, I share the messy, honest story of what happens when we ignore the signals our bo…
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If there’s one thing bloggers can’t get enough of, it’s Pinterest talk – especially when it comes with expert insights. That’s why we’re so excited to welcome back Pinterest expert Tony Hill on The Ultimate Blog Podcast to talk about the state of Pinterest today. Tony is here to break down current trends, how things are evolving, and what bloggers …
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For Episode 193 we have Uriah Nazario and Brock Wagner who are two of the many personalities behind Beyond the Ashes – An Adaptive Trail Story. Uriah and Brock break down the backstory behind this film, who they brought into the film, along with how Universal Trail Design can be incorporated into trail systems without most people knowing, yet provi…
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Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate le…
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Feeling stuck guessing what your audience wants? You’re not alone—but there’s a simple fix. I recently surveyed my audience and used the responses to reshape my content and product strategy for the rest of the year. Listen in to get the exact approach I used, why it worked, and how you can implement it today with zero overwhelm. Plus I'm sharing wh…
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Sick of overpriced courses and influencer advice with zero real-world results? Same here. In this episode, I'm pulling back the curtain to share exactly why coaching is the most powerful growth tool in your business and why I'm qualified as your coach for brand growth. Listen in as I take you through my journey from starting a passion blog in 2011,…
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If the world of SEO is feeling like the wild, wild west to you right now, you’re not alone. That’s why we are thrilled to welcome back SEO expert Casey Markee of MediaWyse on The Ultimate Blog Podcast to break down what’s really going on – and how bloggers can thrive despite the volatility of SEO. Tune in to hear the latest on Google’s updates, wha…
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Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one. Ana reveals why most entrepreneurs fall into two dangerou…
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Tired of getting brand offers that don’t pay? Let’s change that! In this episode, I’m breaking down exactly how to respond to brand emails—especially when they’re offering “exposure” or product instead of cash. These situations come up all the time, and knowing how to reply with clarity and confidence is key to turning freebies into paid gigs. 👉 Gr…
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On this episode of the Ultimate Blog Podcast, we’re thrilled to welcome Bree Pair – podcast host, blogger supporter, and founder of Thrive. Bree is a coach for content creators, founder of Thrive, and host of the Thrive Podcast. We dove into one of the biggest topics bloggers are curious about but often struggle with: brand deals. If you’ve ever wo…
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Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7? ChatGPT and other AI tools can transform your content creation process, but only whe…
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Feeling stuck, tired, or just… off? It might not be burnout—it might be strategy fog. In this episode, I’m breaking down the difference between true burnout and a lack of clarity, aka strategy fog. Knowing the difference can unlock a whole new level of productivity and joy in your business. As creators, we often confuse exhaustion with failure, but…
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What I learned from one Instagram Reel completely changed how I approach content. In this episode, I break down three key takeaways from a recent Instagram Reel I posted—lessons that apply to any type of content, not just Reels. If you’ve ever felt stuck, inconsistent, or like everyone else is just better at content creation, this one’s for you. 👉 …
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If looking at the data on the backend of your blog overwhelms you, you’re not alone. But using data to make decisions in your blogging business is crucial – and on this episode of the Ultimate Blog Podcast, Ally Anderson is breaking down the basics you need to know. Ally is a data-backed marketing strategist who helps business owners figure out wha…
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Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage. The startling reality…
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Are you tired of second-guessing everything you post, especially when you see other creators killing it on social media? We’re talking all things branding in this episode of Thrive, and we’re flipping the script. Instead of feeling overwhelmed, you’re going to feel confident in every single piece of content that you create. Listen in as brand exper…
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For Episode 192 we have Jennifer Clinton and J.T. Horn both of the Trust for Public Land. Earlier this year the Trust for Public Land Partnered with IMBA to author a report on the Economic Impact of Mountain Biking. They also presented this report at the International Trail Summit that was held this past April in Madison, WI. We dug into the report…
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You’re not imagining it—yes, we’re talking about fall… in May. This week, I’m getting real about why content creators need to look way ahead—even when it still feels like summer hasn't started. The truth is, if we want to crush Q4 and show up strong for the holiday season, the groundwork happens now. 👉 How to Start a Blog Guide! Https://thrivetoget…
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If you’ve ever gotten lost in a book, teared up during a movie, or felt instantly connected to a stranger online because of something they shared – you’ve felt the power of storytelling in action. But did you know there’s actual science behind why our brains respond so strongly to stories? In this episode of The Ultimate Blog Podcast, we interviewe…
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Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn. Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't rea…
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Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence. The solution lies in creating robust systems that carry you forward when …
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One of the most common reasons people start blogging is because they love to write.But we don’t often talk about how storytelling can actually make your blog (and your business) more impactful. In this episode of The Ultimate Blog Podcast, we interviewed Jessica Graham, brand story strategist for entrepreneurs, nonprofits, and small businesses, to …
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Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms. The foundation begins with clarity. Many content creators struggle with the "multi-p…
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Dying to see real results from your email list? Would you believe me if I told you that sending four emails a week won’t lead to burnout, but instead could increase connection and make you more money? We’re talking all things email strategy on this episode of Thrive. I’m joined by email marketing expert Allea Grummert, and we’re breaking down how y…
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You’re posting, you're creating, you're hustling... but is anyone actually seeing your amazing content? (Spoiler: not nearly enough people.) In today's episode, we're flipping the script on "post and pray" strategies with something way more fun—and way more effective—the Viral Visibility Game! It’s time to stop relying on the algorithm and start de…
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If the phrase “search engine optimization” makes you break into a sweat, you’re not alone. SEO feels intimidating for a lot of bloggers and small business owners… but it doesn’t have to be. On this episode of The Ultimate Blog Podcast, we Interviewed Bekah Read, SEO educator and founder of Rebecca Read Creative, to talk about how to make SEO doable…
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Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape. I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a rep…
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Imagine this: You post a Reel on Instagram, ask people to comment a keyword like "Guide," and bam — you're buried under a mountain of DMs you now have to respond to manually. Or maybe you’ve gotten fancy and set up a one-step ManyChat automation that fires off a single link… and then crickets. Friend, you're just scratching the surface. ManyChat ha…
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So… I have a hot take. I kinda hate ChatGPT. And before you come for me—let me explain. In this episode, I’m sharing the (hilarious but painful) story of how I asked ChatGPT to tell me my business blind spots—and instantly regretted it. Spoiler: it dragged me. If you’re building your content business from scratch and wondering why growth feels so d…
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Are you a teacher who wants a better way to make some extra money, or a creative outlet that helps people? Blogging might be perfect for you – and summer is a great time to get started. Tune in to hear why teachers are uniquely positioned to start profitable blogs, how to set yourself up for success this summer so you can maintain your blogging bus…
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Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential. Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social p…
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Want to know how to use SEO to your advantage? Google is undergoing major changes, and so many creators have seen a drop in their pageviews. On this episode of Thrive, I’m joined by Nina Clapperton, founder of She Knows SEO, to dive into what’s really going on with Google’s Helpful Content Update. Listen in to learn exactly what you should focus on…
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Over the last few years, we've seen so much growth in the content creation industry—we're part of a booming $250 billion creator economy that spans industries far beyond Instagram and YouTube. While the opportunity is massive, the income gap is just as wide. In today's episode, I'm joined by Emma Cortes of Emma's Edition to break down what’s actual…
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If you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and …
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For Episode 191 we have Lars Romig of Sedona, AZ. Lars has been a long-time member of the Verde Valley Cyclists Coalition, along with being a Trail Builder and Mountain Bike Trail Access Advocate. Most Recently Lars led the charge on building the Hardline Trail. This conversation is one that I’ve wanted to have with a Sedona Local for a handful of …
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Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy. Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertis…
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Is it time for you to invest in your brand through a coaching program? In this special episode, we’re giving you an exclusive peek inside a recent group coaching call from Shift, our high-touch coaching program for content creators. You’ll hear real-time strategy sessions, audience-building ideas, and a few powerful pep talks that just might hit ho…
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You're probably sitting on a goldmine of unused content—most creators are. In this episode, we're breaking down how to repurpose your existing content across multiple platforms without copy-pasting blindly. Learn how to tailor your message for each platform, build a sustainable system for sharing again and again, and finally give your content the r…
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We love it when we get to chat with members of our Ultimate Blog Roadmap community — and today, we’re excited to introduce you to Wendy Schneider, the creative force behind Flairfully Yours. Wendy’s story is one of self-discovery, career pivots, and finding the courage to finally build something of her own. Tune in to hear why she started her blog,…
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Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line. Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same str…
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For Episode 190 we have Chris Riley from Central Maine. Chris is the president of the Central Maine Chapter of the New England Mountain Bike Association, and a board member of the New England Mountain Bike Association. Chris and his organization have come up with some innovative ideas on how to handle both new trail construction as well as handling…
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Welcome to part two of my conversation with interior designer and content creator Shavonda Gardner! We were having such a great conversation that we kept recording and split the conversation into two parts! In this episode, Shavonda and I dive into how community building played a role in her growth. We also discuss how to navigate trends without fe…
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If you've ever struggled with pricing your sponsored or branded content, we've developed a pricing guide just for you. After spending years in this industry, studying what bloggers and content creators are charging, and researching industry standards, this guide was created to keep you from undercharging for your work! 📲 Get your hands on our Prici…
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Content burnout is real, especially for bloggers juggling blog posts, social media, email marketing, and more. The pressure to constantly create fresh content can feel overwhelming. But what if you could get more content out of every blog post you write? That’s exactly what today’s guest, Krystle Straub, shared on the Ultimate Blog Podcast. She’s a…
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Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team. In …
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