Understanding The 5 Stages Of Awareness (and How To Market To Each One) Influencer Entrepreneurs: Marketing Tips To Make You More Visible podcast

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Understanding the 5 Stages of Awareness (and How to Market to Each One)

2d ago 11:52

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Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness.
Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one.
We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show you how to create foundational content that connects with them before they've identified their needs. From there, we move to "Problem Aware," where searchable content becomes crucial for those actively looking for answers. The "Solution Aware" stage requires demonstrating how problems can be solved, while "Product Aware" introduces your specific offerings as the ideal solution.
The journey culminates with the "Most Aware" stage - that critical moment where prospects know your solution exists but need that final push to purchase. You'll learn exactly what content works best at each stage, from blog posts and podcasts to emails and landing pages.
What makes this framework powerful is understanding that not everyone enters your world at the same awareness level. Some are ready to buy immediately while others don't yet know they need what you offer. By creating targeted content for each stage, you'll build a comprehensive marketing strategy that guides people naturally toward becoming customers.
Ready to transform your content strategy? Grab our Strategic Growth Plan to deep-dive into creating content that truly resonates with your ideal customers. Which awareness stage are you creating the most content for, and which one might you be neglecting? Share your thoughts in the comments!

Chapters

1. Introduction to Stages of Awareness (00:00:00)

2. Unaware Stage: They Don't Know Yet (00:01:56)

3. Problem Aware: Creating Searchable Content (00:04:15)

4. Solution and Product Awareness Stages (00:06:01)

5. Most Aware Stage: Closing the Sale (00:09:01)

6. Implementation and Content Strategy Tips (00:10:22)

450 episodes

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