Best Kantar Podcasts (2025)

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Episode 89: Driving discovery in commerce with Charlotte Harris 47:03

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17h ago47:03

47:03

Traditional ecommerce and social commerce are diverging, with social commerce platforms like TikTok Shop showing significant growth and engagement. Hear from Charlotte Harris, senior analyst at Kantar, as she walks through discovery-led journeys through social media, modern retail activations, changing shopper expectations, and more with hosts Barr…

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Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar 27:32

9d ago27:32

27:32

On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights. Key Takeaways: (02:14) Experience in trends and futures at Kantar aids in predicting consumer values. (04:37) Consumer spending is strong, bu…

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Innovating with creative consistency: Diageo’s design discipline for lasting brand impact 26:01

1d ago26:01

26:01

What does it take to build a brand that stays fresh without losing its identity? In this episode, Dr Nicki Morley, Global Innovation Lead at Kantar is joined by Jeremy Lindley, Global Design Director at Diageo to explore how Diageo balances consistency and flexibility to create iconic, recognisable brand experiences across every touchpoint, from pa…

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Why being Daring with Dairy matters to Arla 15:12

8d ago15:12

15:12

In this episode, Natalie Botha, Global Creative and Comms Lead at Arla, talks about her role in supporting marketers to be creative and how it plays a crucial role in brand growth. She talks about their Cannes Lions award-winning campaign, highlights the rapid advancements in AI and the role it plays in assisting marketers, and the need for brands …

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Episode 88: What's eating retail with Kevin Coupe 50:58

15d ago50:58

50:58

There are three things that retailers must do to create stronger connections with shoppers: when the customer walks in the store, make them smile, make them hungry, and do what the competition can’t or won’t do. Hear from Kevin Coupe, author and prime storyteller at morningbeatnews.com, as he highlights several pressing issues in retail today, incl…

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The Future of Advertising in a Retail-Driven AI World 28:32

15d ago28:32

28:32

From the rise of agentic AI and retail media networks to the evolving role of conversational commerce, the retail ecosystem has transformed in the last few years, opening new opportunities for brand marketers. In this special edition of Future Proof, Wayne Levings, Kantar’s Global Chief Client Officer sits down with Keith Mercier, Vice President of…

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From launch to impact: insights for innovation success 25:25

22d ago25:25

25:25

In this episode, Nicki Morley, Global Innovation Lead at Kantar speaks with Deirdre van Zyl, Head of Innovation Planning – Africa and Salome Njomo – Innovations Planning Manager – Africa about the importance of creating meaningfully different innovations that truly resonate with consumers. They explore what the ‘learn, test, learn’ philosophy means…

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Episode 87: The view from Cannes with Andy Murray 59:49

29d ago59:49

59:49

Great creativity requires constraints. The presence of media, data, and technology partners at events like Cannes creates new opportunities and constraints that enhance creative culture. Hear from Andy Murray, Founder & CEO of bigQuest Advisory, Inc., as he explores emerging technology, deepening consumer engagement and insights, and what’s next fo…

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Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC 15:30

1M ago15:30

15:30

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Head of Brand Consultants, Kantar talks with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth. Georgia is Vice President…

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Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev 25:08

2M ago25:08

25:08

For the 20th anniversary edition of BrandZ’s global report, Adele Jolliffe, Head of Brand Consultants, Kantar talks with Marcel Marcondes, Global Chief Marketing Officer, AB InBev about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth. Marcel joined AB InBev in 2005. Prior to beco…

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Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack 26:00

2M ago26:00

26:00

On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between …

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Episode 86: Tariffs, tariffs, tariffs, with David Marcotte and Doug Hermanson 43:30

2M ago43:30

43:30

Is volatility our new normal? As tariff policies change frequently, uncertainty is likely to be the new normal for the foreseeable future, making long-term planning and decision-making more challenging. Hear from Kantar’s Doug Hermanson and David Marcotte as they join Barry Thomas and Rachel Dalton on episode 86 of Kantar’s Retail Sound Bites to di…

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Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services 36:32

2M ago36:32

36:32

For the 20th anniversary edition of BrandZ’s global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketing Officer, TCS about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth. Abhinav is the Chief Marketing Officer of TCS, leading a team…

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The Financial Impact of Brand Investments with Greg Silverman of Interbrand 20:27

2M ago20:27

20:27

On this episode, host Sima Vasa talks to Greg Silverman, Global Director of Brand Economics at Interbrand. Greg shares how Interbrand quantifies the financial impact of brand and aligns marketing insights with shareholder value. Drawing from decades of brand valuation work, he explains how research, including discrete choice modeling, bridges the l…

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Episode 85: Health and wellness trends in commerce with Leigh O'Donnell and Amar Singh 56:03

2M ago56:03

56:03

The drug channel in the US is undergoing significant changes, with CVS and Walgreens trying to reposition themselves as health and wellness destinations but facing challenges such as store closures and shopper shifts to other channels. Hear from Kantar’s Amar Singh and Leigh O’Donnell as they join Barry Thomas and Rachel Dalton on episode 85 of Ka…

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Navigating Consumer Trust in Advertising 28:20

3M ago28:20

28:20

In this episode of Kantar’s Future Proof Podcast, Nicole Jones speaks with Jesse Waldele from the Wall Street Journal about the evolving landscape of advertising and consumer trust. They discuss the paradoxical nature of today's consumers, the importance of building trust in a polarized environment, and strategies for engaging diverse audiences, pa…

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Episode 84: Creating customer value with Julie Hamilton 1:03:40

3M ago1:03:40

1:03:40

Consumers and customers must remain at the heart of every decision, regardless of your industry. Hear from Julie Hamilton, former Chief Commercial Officer and Head of Global Sales at Diageo PLC, as she joins Kantar’s Barry Thomas and Rachel Dalton on episode 84 of Kantar’s Retail Sound Bites to discuss customer value creation, world-class customer …

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Going Beyond the Brief with Cynthia Harris of 8:28 Insights 25:33

3M ago25:33

25:33

On this episode, host Sima Vasa talks to Cynthia Harris, Founder, Managing Director and Lead Operator of 8:28 Insights, about building a human-centered insights agency, the value of lived experience in leadership and the role AI can and can’t play in research. Cynthia shares her career path from launching products at Bath & Body Works to working at…

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The Power of Meaningful Difference in Marketing 26:51

3M ago26:51

26:51

In this episode, Jane Ostler speaks with Professor Koen Pauwels Associate Research Dean and Distinguished Professor of Marketing at D’Amore-McKim School of Business at Northeastern University and Mary Kyriakidi, Kantars Global Thought Leader, to discuss the current state of marketing, focusing on Kantar's Blueprint for Brand Growth. They explore th…

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Episode 83: Leadership, career progression, and finding growth with Cathy and Stephen Horgan 53:32

3M ago53:32

53:32

Adaptability, collaboration, and authenticity are traits that can get you far as a professional and leader. Hear from Cathy Horgan, foodservice and on-premise lead for OLIPOP, and Stephen Horgan, co-founder of InterContinental Beverage Capital, as they join Kantar’s Barry Thomas and Rachel Dalton on episode 83 of Kantar’s Retail Sound Bites to disc…

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Reputation as a Business Asset with Daniel Gaynor of Signal AI 17:17

4M ago17:17

17:17

On this episode, host Sima Vasa talks to Daniel Gaynor, Co-Founder of Kelp and SVP of Strategy at Signal AI, about how reputation is becoming a quantifiable, strategic asset — and how AI is making that possible. Daniel shares his career journey from public policy to launching Kelp, how Signal AI is building agentic tools for the enterprise and why …

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Paws and Effect: Marketing Strategies in the Canine World 35:14

4M ago35:14

35:14

In this episode Jane Ostler talks to Nick Daniel, former CMO of Dogs Trust and Director of Flying Foxes Consultancy, to explore the unique challenges and strategies in charity marketing. They discuss the importance of brand identity, the competitive landscape of the nonprofit sector, and the growing role of partnerships and influencer marketing. Ni…

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Episode 82: The end of SEO as we know it? Featuring James Cadwallader of Profound 1:03:57

4M ago1:03:57

1:03:57

Will the tradition SEO we’ve come to know and master soon become obsolete? As generative AI reshapes search, learn what’s next from James Cadwallader, co-founder and CEO of Profound, as he joins Kantar’s Barry Thomas and Rachel Dalton on episode 81 of Kantar’s Retail Sound Bites to discuss traditional to predictive search, new digital shelf strateg…

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Episode 81: Finding growth amid disruption with Marissa DeMaio of Atalanta Corporation 1:11:34

4M ago1:11:34

1:11:34

Disruption is inevitable for US retailers and suppliers in the months ahead. Discover provocative and transparent ways to combat challenges ahead from Marissa DeMaio, Vice President of Marketing and Retail Sales Atalanta Corporation, as she joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on epi…

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The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights 30:17

4M ago30:17

30:17

On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why huma…

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The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky 41:36

4M ago41:36

41:36

Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason explores what it is that gives Coca-Cola campaigns their real magic and fizz. This unmissable, inspiring and enjoyable conversation covers topics that anyone focussed on cre…

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Eye Tracking in Practice: The True Impact on Research & Innovation 15:56

4M ago15:56

15:56

Eye tracking is more than just following a person’s gaze — it’s about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holding researchers back? And how can the right technology make all the difference? In this episode of the Human-Centric AI Podcast, we sit down with Brant …

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Open Windows: Exploring client side EDI guidelines 31:26

5M ago31:26

31:26

Nicole Smyth from Holland & Barrett and Clare Woodward from BT talk to Mark Thorpe about the MRS Senior Client Council diversity & inclusion best practice guidelines. The guidance under discussion is available here. Nicole Smyth, Customer Insight, Holland & Barrett Nicole Smyth is an experienced Insight leader, having worked client-side within a nu…

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Episode 80: AI agents in retail media with Kiri Masters 45:31

5M ago45:31

45:31

It’s time to break through the complexities surrounding AI and its implementation across retail. Kiri Master, retail media and expert and host of Retail Media Breakfast Club, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 80 of Kantar’s Retail Sound Bites the powerfully transformati…

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From FOMO to Function: How Should Marketers Leverage GenAI? 20:58

5M ago20:58

20:58

GenAI dominates marketing conversations, but how does it connect to capability building and the evolving role of marketers? While excitement around GenAI is high, adoption remains low with less than half of those with access use it regularly. So, what’s holding marketers back? In this episode, host Jane Ostler is joined by Thomas Von der Fuhr, Head…

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Building Smarter Insights Platforms with Steve Phillips and Ryan Barry of Zappi 12:09

5M ago12:09

12:09

On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi. They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data. Key Takeaways: (02:05) “The Consumer Insights Revolution” encapsul…

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How can marketers get the most out of their digital campaigns? 29:52

5M ago29:52

29:52

In today’s episode, we’re exploring the marketing opportunities advertisers have in audio forward environments. Audio is present in nearly every moment of our lives, from weddings to commutes, workouts, and relaxation – and now marketers have more ways to engage their target audience in these spaces, and they aren’t just sound based. In recent year…

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Episode 79: Undercovering Kantar's PoweRanking with Rohan Mazumdar and Jeff Maloy 55:53

5M ago55:53

55:53

Kantar’s annual industry benchmarking report PoweRanking® identifies retailers and suppliers that set the standard of performance, ranked by their trading partners. Download your complimentary executive summary to discover this year's rankings. Rohan Mazumdar, vice president of retail consulting at Kantar, and Jeff Maloy, senior vice president of c…

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Beyond the Gaze: Debunking Myths, Tackling Challenges, and Exploring the Future of Eye Tracking 21:46

5M ago21:46

21:46

Eye-tracking technology is evolving rapidly, unlocking new possibilities across industries like automotive, aviation, and behavioral research. But what does it take to implement it successfully? In this episode of the Human-Centric AI Podcast, we sit down with Sebastian Johansson, Regional Sales Manager for APAC at Smart Eye, to explore the real-wo…

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Future Proof: Why marketers need to evolve their approach to Brand Performance 24:36

5M ago24:36

24:36

Over the past few years, marketers have nearly perfected their approach to performance-based marketing. However, research shows that the businesses that perform the best over time have a strong command over brand value. For brand marketers, this is great news and luckily, there is a lot that can be learned from the techniques and approaches from pe…

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Why In-the-Moment Data Matters with James Turner of Delineate 32:51

5M ago32:51

32:51

On this episode, host Sima Vasa talks to James Turner, Founder and CEO of Delineate, about redefining data collection and insight generation in today’s fast-paced market research landscape. James shares his journey from mining engineer to data mining expert and explains how Delineate bridges the gap between traditional research practices and agile,…

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Episode 78: Growth-centered category management with Stephen Aramburu of Nestlé 32:59

6M ago32:59

32:59

Storytelling is crucial in category strategy, creating narratives that resonate with consumers, retailers, and internal teams, aiming for a triple win. Stephen Aramburu, category strategy manager, frozen meals, Nestlé, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 78 of Kantar’s Re…

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How the Streaming Experience is Evolving for Viewers and Marketers 32:31

6M ago32:31

32:31

TV and video streaming are two of the most effective ways to reach audiences and predispose more people. According to Kantar Media Reactions, consumers find advertising on TV and TV streaming fun and entertaining and that TV sponsorships have better quality experiences. Marketers too are planning on investing more in CTV advertising experience. And…

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What are Kantar’s key Marketing Trends for 2025? 23:15

6M ago23:15

23:15

In this episode of Future Proof, Jane Ostler talks with fellow Kantar experts Duncan Southgate and Gonca Bubani to discuss their latest report, Marketing Trends 2025. They explore the shift towards total video, the evolving social media landscape, and the rapid growth of retail media networks. The conversation highlights the importance of sustainab…

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Exploring the Complexities of the Ad Ecosystem with George London of Upwave 25:30

6M ago25:30

25:30

On this episode, host Sima Vasa talks to George London, Chief Technology Officer of Upwave. George shares insights into the complexities of the advertising ecosystem, the role of data in campaign optimization and the parallels between financial and ad markets. Key Takeaways: (02:14) From philosophy to data leadership. (05:34) Persistence and adapta…

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Episode 77: The future of the digital shelf with Coca-Cola's Lindsey Aitken 46:05

6M ago46:05

46:05

With competition for the digital shelf at an all-time high, how can you make your products stand out, look attractive, and drive conversions? Lindsey Aitken, senior director of ecommerce planning at Coca-Cola, joins Kantar’s Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 77 of Kantar’s Retail Soun…