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Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services

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Manage episode 484044171 series 2402984
Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

For the 20th anniversary edition of BrandZ’s global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketing Officer, TCS about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.

Abhinav is the Chief Marketing Officer of TCS, leading a team of 700 professionals in 55 countries who oversee the company’s brand, reputation and stakeholder relationships. In a 23-year career at the company, he has performed several leadership roles including CMO for LATAM, Europe and all international markets, winning over 150 brand and communications awards during his tenure.

Read the 20th anniversary edition of BrandZ’s global report here: www.kantar.com/brandz


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

190 episodes

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Manage episode 484044171 series 2402984
Content provided by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kantar & Saïd Business School, Oxford University, Saïd Business School, and Oxford University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

For the 20th anniversary edition of BrandZ’s global report, Martin Guerrieria, Head of Kantar BrandZ, talks with Abhinav Kumar, Global Chief Marketing Officer, TCS about the evolution of marketing and brand-building over the past two decades and the importance of brand in driving growth.

Abhinav is the Chief Marketing Officer of TCS, leading a team of 700 professionals in 55 countries who oversee the company’s brand, reputation and stakeholder relationships. In a 23-year career at the company, he has performed several leadership roles including CMO for LATAM, Europe and all international markets, winning over 150 brand and communications awards during his tenure.

Read the 20th anniversary edition of BrandZ’s global report here: www.kantar.com/brandz


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

190 episodes

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