Best Kelly Barner Podcasts (2025)

1
Making the Pivot to AI-enabled Global Sourcing W/ Anthony Sardain 32:52

Play Pause

1d ago32:52

32:52

“There is a world where we can have a much more dynamic supply chain. Certainly, the current set of brands that are experiencing the squeeze from the tariffs would definitely benefit from being able to pivot their supply chain pretty quickly.” - Anthony Sardain, Founder and CEO of Cavela For all of the enthusiasm about AI, global sourcing is one of…

1
Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2 24:23

2d ago24:23

24:23

Could the evolving landscape of marketing procurement be the key to mastering the new frontier in sales? We’re welcoming back Jon Peppiatt today, former Chairman at BBH London, for the second of a two-part episode. We explore the intricacies of AI-enabled service delivery, plus innovative pricing models that align with both agency and client goals.…

1
Remembering Fred Smith: FedEx Founder & Supply Chain Visionary 21:21

8d ago21:21

21:21

“Life is short and it ends, the clock is ticking. Don’t get all wrapped up in your personal self, that’s a very unhealthy thing to do.” - Fred Smith, Founder of FedEx (1944 - 2025) On June 21, 2025, the business world - more specifically the supply chain world - lost a giant. FedEx Founder Fred Smith passed away at the age of 80. Frederick Wallace …

1
The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher 30:23

10d ago30:23

30:23

Get ready to learn the 5 transformative principles that can elevate your B2B sales performance to new heights! Harry Kendlbacher, CEO & Managing Partner of Global Performance Group, has a wealth of experience and innovative strategies to enhance B2B sales, especially in unpredictable economic climates. Together in this episode, we explore the nuanc…

1
How Transportation & Logistics Companies Are Tackling Network Security W/ Ken Rutsky 29:33

15d ago29:33

29:33

“This is a long standing discussion within the networking and security industry: is there a perimeter? I think the reality is the perimeter still exists because it's a data and logical perimeter, but it doesn't exist anymore as a physical perimeter.” - Ken Rutsky, Chief Marketing Officer at Aryaka As the world becomes increasingly digital, ensuring…

1
Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis 34:47

18d ago34:47

34:47

What strategies can still lead to fruitful in-person event outcomes in challenging economic times? I’m thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey,…

1
Down but Not Out: California’s Fight to Regulate Emissions 19:18

22d ago19:18

19:18

There have been a number of efforts to regulate a transition to lower logistics-related emissions, and all of them involved the state of California and the Environmental Protection Agency (EPA). California always plays a unique role in these debates because they have the most air pollution in the country and also the toughest emissions regulations.…

1
Unlocking the Mysteries of Public Sector Procurement with Dan Cook 33:59

25d ago33:59

33:59

What powerful strategies can help suppliers break into the lucrative public sector market? Dan Cook, Director of Public Sector for digital product consultancy Red Badger, is here to give deep insights into public sector procurement. He provides a very unique perspective, showcased by his journey from being a buyer in the public sector to navigating…

1
A Procurement Crime at Intel: Loopholes and Lessons Learned 23:17

29d ago23:17

23:17

While true crime has gained traction as a genre in the literary world, it's not often we see it applied to procurement. Yet, a fascinating and unsettling procurement fraud case has recently come to light within Intel Israel's operations. Every criminal investigation seeks to uncover means, motive, and opportunity, and this case checks all three box…

1
Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner 30:57

1M ago30:57

30:57

How can procurement professionals transition from mere cost-cutting to becoming strategic partners that drive amazing business outcomes? Kelly Barner, Co-Founder and Head of Content and Operations at Art of Procurement, is here to talk all about strategic procurement as shown through her journey from traditional purchasing roles to building strateg…

1
Prioritizing Dispute Prevention Over Problem Solving 21:17

1M ago21:17

21:17

After spending years reviewing business books, Kelly Barner knows how to recognize authors who truly move the needle–and Kate Vitasek is one of them. Her latest work, Preventing the Dispute Before It Begins: Proven Mechanisms for Fostering Better Business Relationships, co-authored with James Groton, Ellen Waldman, and Allen Waxman, takes on a surp…

1
Typical Agency Dysfunctions and How to Avoid Them with Leah Power 30:47

1M ago30:47

30:47

Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships? Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of p…

1
High Velocity Lessons on Lobbying and Trade W/ Samir Kapadia 40:31

1M ago40:31

40:31

“In this climate of being a trade professional in Washington, expect to be in an Uber for about half of the day and then the other half of it sitting in rooms making cases of why people either should be not paying tariffs or how other people should be paying tariffs.” - Samir Kapadia, Managing Principal at Vogel Group and Founder and CEO at India I…

1
Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1 24:31

2M ago24:31

24:31

Ready to find out how agencies can strike the perfect balance between upselling and nurturing lasting client relationships? Jon Peppiatt, who has amassed over 35 years of marketing experience including his time as Chairman at BBH London, joins us today. In this first of two parts, the conversation focuses on upselling as well as the balance between…

1
Tariffs as a Girder for Domestic Fabricated Steel W/ Stephen Capone and Hollie Noveletsky 33:09

2M ago33:09

33:09

“We need to be able to tolerate this uncertainty and the fluctuations that we're undergoing right now and keep our eye on the long term goal of strengthening American manufacturing.” -Hollie Noveletsky, Owner and CEO of Novel Iron Works While many consumers and business owners feel uneasy about the Trump Administration’s use of tariffs, there is at…

1
Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer 18:03

2M ago18:03

18:03

What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B? Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the mil…

1
Semiconductor CHIPS, Checks, and Challenges 24:34

2M ago24:34

24:34

“Even though the world’s advanced economies are largely considered post-industrial, chipmaking is an area where domestic manufacturing is now being treated as a high priority for economic and national security reasons.” Jon Martin, Writing for the ‘More than Moore’ substack The CHIPS and Science Act, which took effect in August of 2022, is an ambit…

1
Mastering Negotiation Through Compassionate Curiosity with Kwame Christian 35:14

2M ago35:14

35:14

Is embracing emotional intelligence while understanding the amygdala hijack the secret to mastering negotiations under pressure? Kwame Christian, a globally recognized negotiation expert and CEO of the American Negotiation Institute, joins us today. He shares his inspiring journey from a novice negotiator to a LinkedIn Top Voice with over 119,000 f…

1
How U.S. Tariffs Are Reshaping Global Freight W/ Judah Levine 29:06

2M ago29:06

29:06

Global supply chain leaders and consumers alike have watched for months as the U.S. tariff rollercoaster starts and stops, impacting imported goods. While these policy changes are expected to directly impact supply chains, what about their impact on the cost and availability of freight? As companies hold their breath and wait to see if and/or when …

1
Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey 37:12

2M ago37:12

37:12

Ready to learn the strategic shifts that can help organizations avoid the pitfalls of complacency? This week we’re welcoming Dino Myers-Lamptey, who founded The Barber Shop, which is a strategy-led media, creative, and tech company. We look at the complex world of agency and consultancy dynamics, revealing how complacency can derail organizations. …

1
Supply Chains & Second Chances: Human Trafficking Aftercare 27:59

2M ago27:59

27:59

In recent years, a lot of work has been done to raise awareness about the massive problem of human trafficking as well as to start to attack that problem. In this week’s episode of Art of Supply, Kelly Barner interviews two women engaged in an important part of that fight through an organization called Gift of Freedom: Sharon Siar and Nicole Glenn.…

1
Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts 33:48

2M ago33:48

33:48

Can the rise of independent creative agencies signal a revival in the craft of advertising? Nigel Roberts, Creative Partner at Orange Panther Collective, shares the secrets behind making ads that resonate with audiences for years to come in this episode. We explore the balance between creativity and sales, and Nigel reveals how engaging and persuad…

1
Building a U.S. Solar Supply Chain 15:36

3M ago15:36

15:36

“Between 2008 and 2013, China’s fledgling solar-electric panel industry dropped world prices by 80 percent, a stunning achievement in a fiercely competitive high-tech market.” - John Fialka, Scientific American In March, Corning, Suniva, and Heliene announced a partnership that will allow them to build a U.S. supply chain for solar panels, from pol…

1
Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton 38:52

3M ago38:52

38:52

Ready to make your agency stand out in a saturated market by focusing on verifiable facts rather than self-description? Steve Fair and Matt Broughton, both from Sponge NB, are here today to discuss how to build authentic business relationships, including how to form genuine connections on LinkedIn without the pressure of immediate sales pitches. We…

1
Manufacturing Labor Market Insights in an Uncertain World 21:41

3M ago21:41

21:41

Economic commentators often look at consumer spending as a barometer for confidence and outlook - how good or bad financially do individuals and families think the broader economy is, and how profitable it will be for them? The same can perhaps be said for companies and hiring managers. How confident are they that they will be able to keep people e…

1
Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller 28:06

3M ago28:06

28:06

Could the art of collaboration transform your sales and marketing strategies for C-suite success? This time we sit down with Adam Miller, CEO of Elevate, to explore the art of aligning sales and marketing for B2B success. He explains the nuances of targeting C-suite decision makers in complex sales cycles, and shares his expertise on defining clear…

1
Beef with the Big 4: McDonald’s vs. the Meat Monopoly 17:48

3M ago17:48

17:48

In October of 2024, McDonald’s sued four of the world’s largest meat producers – Tyson, JBS, Cargill, and National Beef Packing – for allegedly conspiring to inflate the price of beef by creating artificial scarcity in the market. This is not the first time McDonald’s has sued these meat producers, and it is not the first time these meat producers …

1
Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

3M ago36:25

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from tradition…

1
In Defense of Lean Thinking W/ Thomas Goldsby 37:02

3M ago37:02

37:02

Everything runs in trends, supply chains included. What was once considered a critical strategy can be cancelled in a heartbeat if conditions change - only to be rediscovered and reapplied to great advantage a couple of years later. In this week’s Art of Supply interview, Kelly Barner welcomes back Professor Thomas Goldsby. Tom is the Dee and Jimmy…

1
Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott 32:13

3M ago32:13

32:13

What secrets do successful businesses use to convert initial collaborations into long-term, profitable partnerships? Iain Scott, the CEO and Founder of Base Creative, joins today’s conversation as we get into the transformative power of strategic partnerships for business growth. He shares his journey of leveraging his digital marketing agency's su…

1
Scope 3 Showdown: Green Century v. Ford 21:34

4M ago21:34

21:34

On May 8th, at Ford Motor Company's annual shareholder meeting, they will face a proposal focused on how they report their efforts to reduce greenhouse gas (GHG) emissions on their way to being carbon neutral by 2050. The proposal was made by Green Century Capital Management, a sustainability-focused activist fund that regularly challenges recogniz…

1
Why You Need to Rethink RFP Processes for Sustainable Growth with Leah Power 38:31

4M ago38:31

38:31

Is your brand caught in the cycle of short-term gains due to outdated RFP processes? In this episode, we’re examining the nuances of agency operations with Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies. We unravel the overwhelming nature of agency pitches and explore the challenges agencies face, from the RF…

1
LTL Shakeup: Will Amazon join the fray? 22:49

4M ago22:49

22:49

A few weeks ago, rumors started to swirl that Amazon might be standing up their own for-hire less-than-truckload (LTL) operation to compete with the likes of FedEx Freight, Old Dominion, XPO, and Saia. So what are these rumors based on, and how likely are they to be true? More importantly, what would such a move mean for other national LTL carriers…

1
Reimagining Relationships in Media and Marketing with Adam Hopkinson 27:51

4M ago27:51

27:51

Could formalized training in media planning and buying be the key to elevating industry standards? Adam Hopkinson, the innovative founder of PASHN, takes us into the world of media buying this week. We examine the crucial role of media planners and buyers, exploring the need for robust training and formal qualifications in the industry. Adam argues…

1
Who owns the Panama Canal? 15:30

4M ago15:30

15:30

The Panama Canal is a 51 mile long waterway that allows ships to cut about 8,000 miles off of a trip from New York to San Francisco around the route around Cape Horn. The country of Panama owns the canal, which is operated by the Panama Canal Authority, an agency of the Panamanian government, but who owns the ports located on either side of the can…

1
Building an Incredibly Powerful Sales and Marketing Engine with Caroline Hodson 34:37

4M ago34:37

34:37

How can you ensure your marketing and sales strategies are not just aligned, but actively collaborating for shared success? Today we’re joined by Caroline Hodson, Managing Director of WoolfHodson, to explore how to build a robust sales and marketing engine in the ever-changing B2B landscape. Caroline explains the critical role technology plays in c…

1
Decoding the DOGE Savings Calculator 23:58

4M ago23:58

23:58

The Department of Government Efficiency, better known as DOGE, was created by executive order on President Trump’s first day back in office. It immediately became one of the most controversial parts of the administration’s first couple of months. Love it or hate it, if you work in procurement, you have to watch what DOGE is doing. And if you can’t …

1
From Passion to Profit: A Guide to Agency Transformation with Emily Metcalfe 34:17

4M ago34:17

34:17

Are you ready to redefine your agency's strategies for a competitive edge? Emily Metcalfe, a strategic marketing consultant, is here to guide us through the future of agency growth and client relationships. Emily dissects the crowded UK market, showcasing the critical need for agencies to articulate unique value propositions that go beyond generic …

1
Investing in People-powered Safety in Food Manufacturing W/ Nathan Walts 30:10

4M ago30:10

30:10

“Everyone at the plant has a duty to protect the products that we're sending out to the customer. Ultimately, you really have to think about it as sort of a ‘circle of life.’ What's my responsibility with what I'm doing in this part of the process, and what’s going to happen when this product reaches the consumer?” - Nathan Walts, CEO, WorkForge Th…

1
How to Massively Build Trust to Power Global Market Entry with John Birtwhistle 33:43

5M ago33:43

33:43

How can cultural strengths and technical expertise from Latin America unlock new opportunities in the European tech market? John Birtwhistle has worked in technology consulting for nearly 20 years; developing and implementing commercial strategies aligning to goals and objectives with an aim to accelerate growth. Utilising best of breed technology …

1
East and Gulf Coast Port Strike – Part 2 19:56

5M ago19:56

19:56

Back in October, when the East and Gulf coast port strike ended after 3 days, we knew there would be a part 2. Short though it was, the strike is estimated to have cost the U.S. economy $3.8 - 5 Billion per day, but that wasn’t seen as the greatest ‘cost’ at the time. With the Presidential campaign in full swing, all eyes were on the impact it migh…

1
Debunking the Colossal Myth of B2B Consumerization with Jason Nyhus 35:29

5M ago35:29

35:29

Could digital sales rooms be the game changer your sales team needs to overcome channel conflict and boost revenue? Jason Nyhus serves as President of Shopware, a market leading open source commerce platform with over 50,000 clients, which enables retail brands to quickly scale their businesses and easily sell across every channel. He was previousl…

1
A Narrow Path Towards Noninflationary Tariffs 26:08

5M ago26:08

26:08

Since President Trump took office on January 20th, speculation about tariffs has been omnipresent in supply chain planning conversations. But we do have a guide to the administration’s philosophy, A User’s Guide to Restructuring the Global Trading System, written by Stephen Miran and published by Hudson Bay Capital in November of 2024. Miran is Tru…

1
Cracking the Code of Boutique Consultancy Growth with John Godfrey 45:10

5M ago45:10

45:10

What secrets do boutique consultancies need to unlock to build long-lasting client relationships? John Godfrey, Commercial Director at Red Badger, is here to give his insights on the challenges boutique consultancies face, especially when competing with industry giants. John shares invaluable insights on transitioning from a reliance on networks to…

1
Lessons in Listening from Joe Rogan and Charlamagne tha God 24:53

5M ago24:53

24:53

“I talk to people and I record it. That’s it.” - Joe Rogan People often say that we all need to learn to communicate better, and that is true. But we need to invest more effort on the listening side than the talking side. Joe Rogan and Charlamagne tha God are standout media personalities and cultural icons. They are also fantastic listeners and exc…

1
Crafting Winning Pitches That Truly Connect with Freia Muehlenbein 29:20

5M ago29:20

29:20

Is your agency equipped to craft pitches that align with the shifting economic, technological, and societal landscape? Freia Muehlenbein, an insightful agency growth consultant, joins us in this episode to explore the evolving art of agency pitches. She reveals why traditional pitching methods often fall short in today's fast-paced business world, …

1
Who will decide the future of EV trucking? 44:38

5M ago44:38

44:38

Who will decide when EV trucking goes from being an option available to anyone to an enforceable mandate that everyone must comply with? That question is at the heart of this week’s interview. Kelly Barner had the opportunity to speak with Nebraska Attorney General Michael Hilgers. His state is on the front lines of a legal effort to ensure that if…

1
Massive Insights on Content Syndication and Lead Generation with Freya Ward 36:55

6M ago36:55

36:55

How does content syndication elevate your brand's status as a thought leader in the crowded tech marketplace? Let’s sit down with Freya Ward, the Global Sales Director at Headley Media, for her expert insights on how content syndication can be the winning medium for reaching technology decision-makers. She explains the strategies that enable compan…

1
Dylan v. Goliath: The Freight Essentials RICO Case 58:38

6M ago58:38

58:38

“If anyone thinks that they know it all, they're in the wrong place.” - Dylan Admire The series of relationships that make the freight industry work is like a supply chain in and of itself. Under the freight agent model, agents help shippers find capacity through brokers who hold carrier contracts, facilitate financing and payments, and carry the M…

1
Transforming Promotions from Quick Fixes to Lasting Success with Carey Trevill 33:32

6M ago33:32

33:32

Are your promotional strategies genuinely fostering trust and engagement, or merely offering short-lived spikes in sales? Carey Trevill hails from a successful agency background with award-winning campaigns across broadcast and non-broadcast media for global brands. She is an experienced business owner which has included the M&A of her agency, goin…