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The Panel

Justin Jackson & Brian Casel

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When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel bring together a panel of sharp minds from the indie tech world to tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
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Justin is wrestling with strategic decisions for Transistor after hitting his initial "success goal," while Brian is two weeks away from launching a new Rails components product and grappling with how to reach his target audience. Timestamps: (00:06) - What are we talking about in this episode? (01:41) - The importance of a founder or CEO (05:40) -…
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Jordan Gal is breaking the mold with his new startup Rosie. He's targeting non-technical small business owners using consumer-style marketing rather than the B2B approaches most SaaS use. He talks about the opportunities and risks with AI-based startups, and how he's waiting for the "dam to break." Timestamps: (00:00) - Intro (03:42) - Using what I…
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Adam Wathan sat down with Justin and Brian to talk about the challenge of staying motivated with your own business, even when you've "made it." However successful you think a well-known product or founder might be, the truth is everyone's dealing with stresses and challenges and things that don't work and figuring out what to do next. That's what t…
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Brian Casel hosts a candid conversation with Val Sopi and Christian Genco about the realities of launching new SaaS products in 2025. All three founders are at pivotal moments in their entrepreneurial journeys, wrestling with what products to build next, how to balance consulting work with product development, and finding the elusive "founder-produ…
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Marie Poulin and Aaron Francis join us to discuss the realities of building creator-driven businesses. We talked a lot about YouTube (they describe how each got traction there) and their current video making process. They also challenged conventional wisdom about sticking to one niche. For them, pivoting between projects keeps them fresh and preven…
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Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse, of Creator Science, on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way…
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Is web development still a good career choice in 2025? What's the future of open source? Justin and Brian dive deep with Taylor Otwell (Laravel) and Caleb Porzio (Livewire, Alpine.js, Flux) about the state of web dev, building a business on open source, and the anxiety of managing competition. Chapters: (03:31) - Should people still pursue web deve…
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Is bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing? Justin Jackson (Transistor.fm) and Brian Casel (Instrumental Products) are joined by Colleen Schnettler (SaaS Marketing Gym) and Tyler King (Less Annoying CRM) to debate our predictions for the new year. CHAPTERS:…
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When it comes to bootstrapping and building software, there's rarely one correct answer. The secret to building better products, profitable companies, and a better life is knowing how to find the best answer for you. That’s the purpose of The Panel podcast. Join hosts Justin (Transistor.fm) and Brian Casel (Instrumental Products) in each episode as…
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When you think of "healthy" what comes to mind? Maybe you think back when you were a kid and your parents made you eat your vegetables. You might think of diet and exercise. It's funny that when we think of this word we often relate it to physical health, but there's so much more to being healthy. This is the final message in this series. http://ww…
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When you think of "healthy" what comes to mind? Maybe you think back when you were a kid and your parents made you eat your vegetables. You might think of diet and exercise. It's funny that when we think of this word we often relate it to physical health, but there's so much more to being healthy. This is the sixth message in this series. http://ww…
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