Best Link Localization And Optimization Podcasts (2025)

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Building a Customer Persona 15:32

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1d ago15:32

15:32

Who are you really marketing to? In this episode, we dive into the power of creating customer personas to sharpen your tourism marketing strategy. You’ll learn how to build fictional—but data-driven—profiles of your ideal travelers, like “Sarah the Adventure Seeker” or “John the Cultural Explorer,” and how these personas can transform the way you c…

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🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing 54:48

3d ago54:48

54:48

https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution. John shares his unique journey from developer to news SEO expert and SaaS founder, d…

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How Blogging Can Boost SEO & Bring in More Patients | Ep. 119 11:09

3d ago11:09

11:09

"Does blogging actually help a clinic book more patients?" As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you. Learn how to transform your posts into patient-booking machines. …

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How Many Online Listings Does Your Clinic Really Need? A Case Study [Propel Playback] 10:38

7d ago10:38

10:38

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…

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How to Use Linked to Grow Your Tour Business 11:36

8d ago11:36

11:36

Think LinkedIn isn’t for tour operators? Think again. In this episode, we uncover how to turn LinkedIn into a powerful marketing and networking tool for your tourism business. Learn how to position yourself as an industry expert, attract corporate group bookings, and build partnerships with complementary businesses. We’ll cover strategies for creat…

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🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search 47:09

10d ago47:09

47:09

https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world? In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is in…

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Why Google and Your Audience Hate Your AI Content & The Five Step Framework to Turn It Around | Ep. 118 17:08

10d ago17:08

17:08

Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions. This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients d…

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Clinic Bio Blueprint: Write a Professional Bio That Converts Visitors into Patients [Propel Playback] 7:48

14d ago7:48

7:48

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-writte…

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Why Content is Still King 10:47

15d ago10:47

10:47

In today’s tourism landscape, content isn’t just marketing—it is the engine of growth. In this episode, we explore why content is your most powerful tool for driving discovery, building trust, and turning lookers into bookers. You’ll learn how SEO-optimized content helps travellers find you, why storytelling through blogs and videos forges real con…

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🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️ 51:03

17d ago51:03

51:03

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the…

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SEO for Chiropractors: What Actually Works in 2025 | Ep. 117 17:42

17d ago17:42

17:42

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions.…

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How to Optimize Photos for Your Google Business Profile [Propel Playback] 12:45

21d ago12:45

12:45

How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business Listings Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO ca…

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How to Build a Tour Brand That Lasts 11:13

22d ago11:13

11:13

Your brand is more than just a logo—it’s the heart of your business. In this episode, we explore what it really takes to build a tour business brand that stands the test of time. You’ll learn how to define your unique value proposition, connect deeply with your ideal audience, and maintain consistency across every touchpoint. We’ll cover designing …

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🔍 How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP 50:05

24d ago50:05

50:05

https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on struct…

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Google’s New AI Mode Is Here: What It Means for SEO | Ep. 116 14:42

24d ago14:42

14:42

In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. …

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The Truth About Local SEO And Why It’s Not Just "Regular SEO" [Propel Playback] 10:32

28d ago10:32

10:32

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility. • Understanding what SEO is • Differentiating traditional SEO from local SEO • Importance of local intent in searches • How to reco…

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Creating a Competitor Analysis 14:38

29d ago14:38

14:38

In this episode, we walk you through a comprehensive, step-by-step guide to conducting a powerful competitor analysis that actually leads to actionable insights. Learn how to identify your direct and indirect competitors, dissect their offerings and pricing strategies, and evaluate their digital footprint—from websites to social media to advertisin…

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Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique 52:40

30d ago52:40

52:40

https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why…

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Internal Linking: The Easiest Way to Boost SEO Without More Content | Ep. 115 12:38

1M ago12:38

12:38

Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes: https://p…

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Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing 1:02:04

1M ago1:02:04

1:02:04

https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, a…

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Google’s new review feature: what you need to know [Propel Playback] 9:52

1M ago9:52

9:52

Today, we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this! So, what’s the big news? Google now lets you create a QR code th…

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Avoid This #1 Mistake That Gets Google Reviews Deleted | Ep. 114 11:01

1M ago11:01

11:01

Reviews can make or break your local rankings, build trust with potential patients, and drive more people through your doors. But here’s the catch: if you’re not careful about how you get those reviews, Google could remove them—or worse—wipe out your entire review history. So today, we’re going to talk about how to get more Google reviews the right…

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Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [Propel Playback] 23:25

1M ago23:25

23:25

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…

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How to Rank for “Near Me” Searches in Your Area | Local SEO | Ep. 113 14:17

2M ago14:17

14:17

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big quest…

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12 Items to Remove from Your Clinic Website Immediately | Chiropractic Website | Clinic SEO [Propel Playback] 21:33

2M ago21:33

21:33

As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. However, you may have elements on your website that are hindering its performance, turning potential patients away. In this epi…

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Addressing the AI Myths 14:18

2M ago14:18

14:18

In this episode, we explore the myths and misconceptions surrounding artificial intelligence (AI) and how it applies to the tourism and tour operator industry. Chris Torres debunks common AI myths and explains how AI can be a powerful tool for improving customer experience, streamlining operations, and enhancing marketing efforts. If you’re curious…

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How to Leverage FAQs to Improve Your Website’s SEO & User Experience | Ep.112 12:59

2M ago12:59

12:59

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls. When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.…

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3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [Propel Playback] 14:30

2M ago14:30

14:30

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this popular episode replay, we explore cutting-edge tools that are transformi…

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Social Media Marketing on a Budget 13:59

2M ago13:59

13:59

In this episode, we discuss how to effectively use social media marketing to promote your tour business without spending a fortune. Chris Torres shares strategies for leveraging platforms like Instagram, Facebook, and Twitter to build your brand and engage with your audience. We talk about the power of organic reach, creating shareable content, and…

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How to Know If Your Website’s Working | Google Analytics Tips for Clinic Owners | Ep. 111 15:12

2M ago15:12

15:12

We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data. A listener of The Clinic Marketing Podcast asked: “I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I…

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Google Business Profile: 5 Often Overlooked Strategies | Google Maps | Local SEO [Propel Playback] 13:33

2M ago13:33

13:33

Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay] 📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies ⚡ Download FREE Guide -- Google Business Profile Listing Ultimate G…

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Optimizing Your Google My Business Profile to Attract Local Customers 8:51

2M ago8:51

8:51

In this episode, we dive into the importance of optimizing your Google My Business profile to attract more local customers. Chris Torres explains how to make your profile stand out, including how to manage reviews, optimize your business information, and use Google Posts to engage with your audience. Learn how improving your Google My Business prof…

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Is Thin Content Hurting Your SEO? Here’s What Every Clinic Owner Needs to Know | Ep. 110 11:43

2M ago11:43

11:43

Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎 ⚡ Episode Webpage and show notes - Thin Website Content: The Silen…

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Michael Katz | AI as a Thought Partner in Creation | Road to Revenue Podcast Episode 25 43:44

2M ago43:44

43:44

In this episode, Lee chats with Michael Katz, founder of Flowsend AI, about hurdles creators often encounter with content creation. Michael shares his journey and emphasizes the importance of building an audience before launching a business and talks about the sustainability issues in content creation. Michael discusses how to overcome the "blank p…

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Your Clinic's Google Ranking Depends on These Key Factors [Propel Playback] 13:12

2M ago13:12

13:12

What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition. Diving deep into the wor…

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How to Compete with OTAs on a Shoestring Budget 16:36

2M ago16:36

16:36

This episode focuses on how small tour operators can compete with online travel agencies (OTAs) even when they have a limited marketing budget. Chris Torres offers practical advice on using digital marketing strategies like SEO, social media, and email marketing to increase visibility and drive bookings. We also discuss how building relationships w…

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Are Extra Google Listings Hurting Your Rankings? | Ep. 109 15:46

2M ago15:46

15:46

Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results. But in reality, those additional profiles could be doing more harm than good. Stick with me as I break down how Google…

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How to Structure Blog Posts That Rank on Google & Attract Patients [Propel Playback] 17:12

3M ago17:12

17:12

Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more. In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from every…

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Boost Your Bookings with Local Partnerships: 13:14

3M ago13:14

13:14

In this episode, we explore how building local partnerships can help boost your tour business bookings. Chris Torres shares how collaborating with local businesses like restaurants, hotels, and attractions can create mutually beneficial relationships that expand your reach. Learn how to create package deals, offer special discounts, and tap into ne…

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Steal Your Competitors’ Best SEO Tactics (Legally!) | How to Spy on Your Competitors' Local SEO Plan | Ep. 108 15:14

3M ago15:14

15:14

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO. In this episode, we’ll break down exactly how to identify your real competitors, what to look for when ana…

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Climbing Google's Ladder: Essential SEO Strategies for Clinic Owners [Propel Playback] 20:39

3M ago20:39

20:39

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, or…

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How to Rank Higher on Google Without Paying for Ads 8:19

3M ago8:19

8:19

In this episode, we explore how to improve your search engine ranking and drive more organic traffic to your tour business website without paying for ads. Chris Torres shares actionable SEO strategies that help boost your visibility on Google, from optimizing your website’s content and structure to getting quality backlinks. We also discuss the imp…

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5-Minute Website Tweak to Rank Your Clinic Higher on Google | Ep. 107 5:00

3M ago5:00

5:00

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients. In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local p…

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Ultimate Google Post Strategy to Drive More Business | Google Maps [Propel Playback] 12:49

3M ago12:49

12:49

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

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Building Relationships on Autopilot with Email Marketing 7:38

3M ago7:38

7:38

This episode is all about building lasting relationships with your customers through email marketing. Chris Torres breaks down how to use automation to streamline your communication, from welcome emails to post-tour follow-ups. We discuss the importance of personalized content, building trust with your audience, and how to stay top of mind without …

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Spring Cleaning Your Website [Checklist Included] | Ep. 106 10:00

3M ago10:00

10:00

A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence. ✔Grab your website spring clean your website checklist - https://propelyou…

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Are Stock Photos Hurting Your Clinic’s SEO? Here’s the Truth [Propel Playback] 11:55

3M ago11:55

11:55

If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefe…

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Dave Jackson | Podcast for Profit and Passion | Road to Revenue Podcast Episode 24 1:06:25

3M ago1:06:25

1:06:25

In this conversation, Dave Jackson joins Lee on this episode to talk all things podcasting, Dave shares insights on the value of podcasting, monetization strategies, and the importance of community and networking within the podcasting space. He emphasizes the need for both passion and persistence in growing an audience and discusses various revenue…

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Maximizing Word-of-Mouth Marketing 6:55

3M ago6:55

6:55

In this episode, we delve into the power of word-of-mouth marketing and how tour operators can harness it to boost bookings. We discuss creating memorable experiences that surprise and delight your guests, making them more likely to share their experiences. Chris Torres shares tips on encouraging reviews, leveraging Instagrammable moments, and buil…

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Local SEO for Multiple Disciplinary Clinics: 5 Actionable Strategies | Ep. 105 10:06

3M ago10:06

10:06

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…