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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
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How to Know If Your Website’s Working | Google Analytics Tips for Clinic Owners | Ep. 111
Manage episode 479541292 series 3318940
We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data.
A listener of The Clinic Marketing Podcast asked:
“I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I be looking at in Google Analytics and other tools?”
Such a good question—and one I know a lot of clinic owners wonder about, especially when they’ve just launched a new site and aren’t sure what to expect next.
So, in this episode, we’re going to break down:
- What “good performance” actually looks like for a clinic website
- Which tools to use
- And what to focus on inside Google Analytics—without drowning in data
Let’s get into it.
Episode webpage: Tracking Website Performance Without Drowning in Data
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Chapters
1. How to Know If Your Website’s Working | Google Analytics Tips for Clinic Owners | Ep. 111 (00:00:00)
2. Intro to Website Performance Tracking (00:01:22)
3. Understanding Your Website's Purpose (00:03:02)
4. Essential Google Analytics Reports (00:03:47)
5. Setting Up Key Conversions (00:07:53)
6. Beyond Analytics: Google Search Console (00:10:37)
7. Google Business Profile Insights (00:12:36)
8. Monthly Tracking and Realistic Expectations (00:13:30)
9. Episode Wrap-Up and Contact Information (00:14:45)
121 episodes
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